[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-id-113":3,"doc-seo-197924-113":41,"doc-detail-197924-id":114},{"code":4,"msg":5,"data":6},0,"success",[7,13,17,21,25,29,33,37],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":4,"slug":12},178,1,"Template","Faktur","faktur",{"id":14,"doc_module":9,"doc_module_name":10,"category_name":15,"show_sort_weight":4,"slug":16},192,"Formulir","formulir-192",{"id":18,"doc_module":9,"doc_module_name":10,"category_name":19,"show_sort_weight":4,"slug":20},180,"Media Sosial","media-sosial",{"id":22,"doc_module":9,"doc_module_name":10,"category_name":23,"show_sort_weight":4,"slug":24},179,"Poster","poster",{"id":26,"doc_module":9,"doc_module_name":10,"category_name":27,"show_sort_weight":4,"slug":28},176,"Presentasi","presentasi",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":4,"slug":32},177,"Resume","resume",{"id":34,"doc_module":9,"doc_module_name":10,"category_name":35,"show_sort_weight":4,"slug":36},182,"Surat","surat-a95d00d3aaf04f3b854ecf140f00d385",{"id":38,"doc_module":9,"doc_module_name":10,"category_name":39,"show_sort_weight":4,"slug":40},183,"Umum","umum-07d1ff437201438088836b2b1ed3c90f",{"code":4,"msg":42,"data":43},"ok",{"site_id":44,"language":45,"slug":46,"title":47,"keywords":48,"description":49,"schema_data":50,"social_meta":107,"head_meta":109,"extra_data":111,"updated_unix":113},113,"id","social-media-and-live-streaming-in-the-bangga-buatan-indonesia-campaign-marketplace-and-its-impact-on-msmes","Media Sosial dan Live Streaming dalam Kampanye Bangga Buatan Indonesia - Marketplace dan Dampaknya bagi UMKM","","Indonesia telah memasuki babak digitalisasi yang masif, dengan marketplace sebagai wadah mempertemukan penjual dan pembeli. Peran media sosial bergeser menjadi sarana pemasaran dan branding, sementara live streaming menjadi salah satu konten paling dominan. Kecepatan serta kemudahan akses informasi memberi peluang bagi siapa pun untuk melakukan live streaming, sehingga mendorong minat publik terhadap barang dan jasa. Strategi ini diproyeksikan meningkatkan produktivitas dan pendapatan, termasuk mendukung kampanye Bangga Buatan Indonesia (BBI) untuk pembelian produk lokal, serta menggerakkan kembali UMKM pascapandemi.",{"@graph":51,"@context":106},[52,68,89],{"@type":53,"itemListElement":54},"BreadcrumbList",[55,59,62,65],{"item":56,"name":57,"@type":58,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":60,"name":10,"@type":58,"position":61},"https://docshare.wps.com/id/template/",2,{"item":63,"name":27,"@type":58,"position":64},"https://docshare.wps.com/id/template/presentasi/",3,{"item":66,"name":47,"@type":58,"position":67},"https://docshare.wps.com/id/template/social-media-and-live-streaming-in-the-bangga-buatan-indonesia-campaign-marketplace-and-its-impact-on-msmes/197924/",4,{"url":66,"name":47,"@type":69,"image":70,"author":75,"headline":47,"publisher":78,"fileFormat":81,"inLanguage":45,"description":49,"dateModified":82,"datePublished":83,"encodingFormat":81,"isAccessibleForFree":84,"interactionStatistic":85},"DigitalDocument",{"url":71,"@type":72,"width":73,"height":74},"https://docshare.wps.com/thumbnails/social-media-and-live-streaming-in-the-bangga-buatan-indonesia-campaign-marketplace-and-its-impact-on-msmes/197924.png","ImageObject",442,249,{"name":76,"@type":77},"Berry Peter","Person",{"url":56,"name":79,"@type":80},"DocShare","Organization","application/pdf","2026-09-15","2026-09-03",true,{"@type":86,"interactionType":87,"userInteractionCount":9},"InteractionCounter",{"@type":88},"ViewAction",{"@type":90,"mainEntity":91},"FAQPage",[92,98,102],{"name":93,"@type":94,"acceptedAnswer":95},"Mengapa marketplace semakin dibutuhkan di Indonesia?","Question",{"text":96,"@type":97},"Marketplace dibutuhkan karena berfungsi mempertemukan penjual dan pembeli, sehingga kebutuhan masyarakat terhadap layanan ini terus meningkat.","Answer",{"name":99,"@type":94,"acceptedAnswer":100},"Bagaimana live streaming berperan dalam strategi media sosial?",{"text":101,"@type":97},"Live streaming menjadi strategi media sosial yang luas dampaknya, karena pengelolaan informasi dan aksesnya cepat serta mudah, sehingga mampu mendorong minat masyarakat terhadap produk dan jasa.",{"name":103,"@type":94,"acceptedAnswer":104},"Apa hubungan kampanye Bangga Buatan Indonesia (BBI) dengan UMKM?",{"text":105,"@type":97},"Kampanye BBI mendorong pembelian produk lokal yang diharapkan dapat menggairahkan UMKM, khususnya UMKM yang sempat terpuruk akibat pandemi.","https://schema.org",{"og:url":66,"og:type":108,"og:title":47,"og:site_name":79,"og:description":49},"article",{"robots":110,"canonical":66},"index,follow",{"doc_id":112,"site_id":44},197924,1788472054,{"code":4,"msg":5,"data":115},{"doc_id":112,"user_id":116,"nickname":76,"user_avatar":117,"doc_module":9,"category_id":26,"category_name":27,"doc_title":47,"doc_description":49,"doc_content":118,"file_id":119,"file_url":120,"file_type":121,"file_size":122,"view_count":9,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":123,"language":124,"language_code":45,"site_id":44,"html_lang":45,"table_of_contents":125,"faqs":126,"seo_title":127,"seo_description":49,"update_tm":113,"read_time":67},1374402524268,"https://ap-avatar.wpscdn.com/davatar_3d24733baf745e90a7e4bdd5f77d97b2","| Article Informations |  | ABSTRACT |\n| --- | --- | --- |\n| Keywords: Social Media, Live Streaming,\u003Cbr>Bangga Buatan Indonesia, Marketplace,\u003Cbr>SMSE\u003Cbr>Informasi Artikel |  | Indonesia has entered a massive digitalization round. As a platform to bring together buyers and sellers, the growing need for the Indonesian people. Various vocational services are scrambling to be the best of service, price, and security. This development is followed by a social media role that is no longer a hub for relationships but a place of marketing and branding. Oneof the highest contents nowadays is a live stream. Information management and access that is so quick and easy to give anyone a chance to do this live stream. Live streaming behavior becomes a social media strategy that has a very broad impact on people's interest in goods and services that are offered. This doubtless affected his productivity and increased his rise domino's. In addition, Indonesia, which is now preparing a campaign of investment in Indonesia, is expected to make us buy local products. This empowerment would stimulate a micro-, small, and medium-scale (SMSE) venture that was ravaged by the previous pandemic. With this live stream it is expected to help SMSE to increase public interest, expand the network of product marketing, improve the sale of products with good quality, and have an impact on national economic empowerment\u003Cbr>ABSTRAK |\n| Kata Kunci: Media Sosial, Live streaming,\u003Cbr>Bangga Buatan Indonesia, Marketplace,\u003Cbr>UMKM\u003Cbr>Submisi 29/07/2023 Diterima 13/04/2024 Dipublikasikan 20/04/2024 |  | Indonesia telah memasuki babak digitalisasi yang masif. Marketplace sebagai platform untuk mempertemukan penjual dan pembeli semakin dibutuhkan oleh masyarakat Indonesia. Berbagai layanan marketplace berlomba-lomba untuk menjadi yang terbaik dari layanan, harga, dankemanan. Pengembangan ini diikuti dengan peran media sosial yang tidak lagi menjaring hubungan saja, melainkan menjadi tempat untuk melakukan pemasaran dan branding. Salah satu konten yang paling tinggi saat ini yakni dengan melakukan live streaming. Pengelolaan informasi dan akses yang begitu cepat dan mudah memberikan kesempatan kepada siapapun untuk melakukan live streaming ini. Perilaku live streaming menjadi strategi media sosial yang memiliki dampak sangat luaspadaminat masyarakat akanbarang dan jasa yang ditawarkan. Hal ini tentu berdampak padaproduktivitasnya dan meningkatkan pendapatannya itu secara domino. Ditambah Indonesia yang kini sedang mengkampanyekan Bangga Buatan Indonesia (BBI) yang digaungkan agar kita membeli produk lokal tersebut. Pemberdayaan ini akan menggairahkan Usaha Mikro, Kecil, dan Menengah (UMKM) yang sempat terpuruk akibatpandemi lalu. Melalui live streaming ini diharapkan dapat membantu para UMKM untuk meningkatkan minatmasyarakat, memperluas jaringan pemasaran produk, meningkatkan penjualan produk dengan kualitas yang baik, dan memiliki dampak untuk pemberdayaan ekonomi secara nasional.\u003Cbr>DOI [https://doi.org/10.22487/ejk.v11i1.902](https://doi.org/10.22487/ejk.v11i1.902) |","cbCaiaivrC1wFykt","https://ap.wps.com/l/cbCaiaivrC1wFykt","pdf",273759,11,"Indonesian","# Pendahuluan\n## Digitalisasi, marketplace, dan peran media sosial\n## Live streaming sebagai strategi pemasaran\n# Dampak bagi UMKM\n## Peningkatan minat, jaringan pemasaran, dan penjualan\n## Pemberdayaan ekonomi nasional melalui kampanye BBI","[{\"question\":\"Mengapa marketplace semakin dibutuhkan di Indonesia?\",\"answer\":\"Marketplace dibutuhkan karena berfungsi mempertemukan penjual dan pembeli, sehingga kebutuhan masyarakat terhadap layanan ini terus meningkat.\"},{\"question\":\"Bagaimana live streaming berperan dalam strategi media sosial?\",\"answer\":\"Live streaming menjadi strategi media sosial yang luas dampaknya, karena pengelolaan informasi dan aksesnya cepat serta mudah, sehingga mampu mendorong minat masyarakat terhadap produk dan jasa.\"},{\"question\":\"Apa hubungan kampanye Bangga Buatan Indonesia (BBI) dengan UMKM?\",\"answer\":\"Kampanye BBI mendorong pembelian produk lokal yang diharapkan dapat menggairahkan UMKM, khususnya UMKM yang sempat terpuruk akibat pandemi.\"}]","Media Sosial dan Live Streaming dalam Kampanye Bangga Buatan Indonesia - Marketplace dan Dampaknya bagi UMKM | PDF"]