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Tujuannya mengidentifikasi fitur linguistik iklan, menilai tingkat pemahaman mahasiswa, serta menelaah faktor yang memengaruhi pemahaman melalui metode campuran berbasis Teori 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tujuan penelitian tentang iklan lowongan kerja bidang keuangan?","Question",{"text":62,"@type":63},"Penelitian bertujuan mengidentifikasi dan menganalisis fitur linguistik iklan lowongan kerja bidang keuangan serta menilai tingkat pemahaman teksnya pada mahasiswa akuntansi, termasuk faktor-faktor yang memengaruhi pemahaman tersebut.","Answer",{"name":65,"@type":60,"acceptedAnswer":66},"Fitur linguistik apa yang dianalisis dalam iklan lowongan kerja?",{"text":67,"@type":63},"Fitur linguistik yang dianalisis meliputi kosakata, sintaksis, retorika, dan fungsi pragmatis pada iklan lowongan kerja bidang keuangan.",{"name":69,"@type":60,"acceptedAnswer":70},"Metode apa yang digunakan untuk mengukur pemahaman mahasiswa?",{"text":71,"@type":63},"Penelitian menggunakan pendekatan metode campuran: analisis wacana dan analisis pragmatis untuk iklan, serta survei/tes kuantitatif untuk pemahaman mahasiswa yang didasarkan pada Teori Skema.","https://schema.org",{"og:url":32,"og:type":74,"og:title":10,"og:site_name":45,"og:description":12},"article",{"robots":76,"canonical":32},"index,follow",{"doc_id":78,"site_id":7},233686,1790003735,{"code":4,"msg":81,"data":82},"success",[83,87,91,95,99,103,107,111],{"id":84,"doc_module":22,"doc_module_name":25,"category_name":85,"show_sort_weight":4,"slug":86},178,"Faktur","faktur",{"id":88,"doc_module":22,"doc_module_name":25,"category_name":89,"show_sort_weight":4,"slug":90},192,"Formulir","formulir-192",{"id":92,"doc_module":22,"doc_module_name":25,"category_name":93,"show_sort_weight":4,"slug":94},180,"Media 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Jurnal Review Pendidikan dan Pengajaran [http://journal.universitaspahlawan.ac.id/index.php/jrpp](http://journal.universitaspahlawan.ac.id/index.php/jrpp)[ ](http://journal.universitaspahlawan.ac.id/index.php/jrpp)Volume 8 Nomor 3, 2025\u003Cbr>P-2655-710X e-ISSN 2655-6022 | Submitted : 29/08/2025\u003Cbr>Reviewed : 15/09/2025\u003Cbr>Accepted : 20/09/2025\u003Cbr>Published : 29/09/2025 |\n| --- | --- |\n|  |  |\n\nSri Wahyuni1 Luciana Lidya Sari2 Eka Putri3  \nResti Ries Tuti4 Maulidia Berlianti5  \nKAJIAN BAHASA TEKS IKLAN LOWONGAN  \nKERJA BIDANG KEUANGAN DAN  \nPEMAHAMAN MAHASISWA AKUNTANSI  \nAbstrak  \nPenelitian terbaru menunjukkan adanya kesenjangan signifikan dalam pemahaman membacateks spesifik disiplin ilmu di kalangan mahasiswa akuntansi, yang secara langsung berdampak pada keberhasilan akademik dan kesiapan profesional mereka. Lebih lanjut, meskipun fitur linguistik umum iklan telah dipelajari, analisis spesifik terhadap bahasa iklan lowongan kerjakeuangan, khususnya dalam konteks Indonesia dan potensi implikasi gender di dalamnya masih terbatas. Studi ini bertujuan untuk (1) mengidentifikasi dan menganalisis fitur linguistik (kosakata, sintaksis, retorika, dan fungsi pragmatis) iklan lowongan kerja bidang keuangan di Indonesia, dan (2) menilai tingkat pemahaman teks-teks ini di kalangan mahasiswa akuntansi Politeknik Negeri Sriwijaya, serta mengeksplorasi faktor-faktor yang memengaruhi pemahaman mereka. Dengan menggunakan pendekatan metode campuran, penelitian ini akan menerapkan analisis wacana dan analisis pragmatis untuk iklan lowongan kerja, serta survei/tes kuantitatifuntuk pemahaman mahasiswa, yang didasarkan pada Teori Skema. Hasil yang diharapkanmencakup tipologi komprehensif bahasa yang digunakan dalam iklan lowongan kerja keuangan, pemahaman tentang tantangan pemahaman umum yang dihadapi mahasiswa akuntansi, dan rekomendasi praktis untuk meningkatkan kejelasan iklan serta kurikulum pendidikan akuntansiguna meningkatkan literasi profesional.  \nKata Kunci: Bahasa Iklan; Lowongan Kerja Keuangan; Pemahaman Teks; Mahasiswa Akuntansi; Linguistic Terapan  \nAbstract  \nRecent research indicates a significant gap in the reading comprehension of discipline-specific texts among accounting students, which directly impacts their academic success and professional preparedness. Furthermore, while general linguistic features of advertisements have been studied, specific analysis of the language of financial job advertisements, particularly in the Indonesian context and their potential gender implications, remains limited. This study aims to (1) identify and analyze the linguistic features (vocabulary, syntax, rhetoric, and pragmatic functions) of financial job advertisements in Indonesia, and (2) assess the level of comprehension of these texts among accounting students at Sriwijaya State Polytechnic, and explore the factors influencing their comprehension. Using a mixed-methods approach, this study will apply discourse analysis and pragmatic analysis to job advertisements, as well as a quantitative survey/test for student comprehension, grounded in Schema Theory. Expected outcomes include a comprehensive typology of language used in financial job advertisements, an understanding of common comprehension challenges faced by accounting students, and practical recommendations for improving the clarity of advertisements and accounting education curricula to enhance professional literacy.  \nKeywords: Advertising Language; Financial Job Advertisements; Text Comprehension; Accounting Students; Applied Linguistics  \n1,2,3,4,5)Politeknik Negeri Sriwijaya  \nemail: [sriwahyuni@polsri.ac.id](sriwahyuni@polsri.ac.id), [lucianalidyas@polsri.ac.id](lucianalidyas@polsri.ac.id), [ekaputri@polsri.ac.id](ekaputri@polsri.ac.id),  \n[restiriestuti@polsri.ac.id](restiriestuti@polsri.ac.id), [maulidia.berlianti@polsri.ac.id](maulidia.berlianti@polsri.ac.id)  \nJurnal Review Pendidikan dan Pengajaran (JRPP)  \nPENDAHULUAN  \nIndonesia merupakan Negara berkembang dengan pendu","cbCais83G4gMtSoc","https://ap.wps.com/l/cbCais83G4gMtSoc","pdf",811630,12,"Indonesian","# PENDAHULUAN","[{\"question\":\"Apa tujuan penelitian tentang iklan lowongan kerja bidang keuangan?\",\"answer\":\"Penelitian bertujuan mengidentifikasi dan menganalisis fitur linguistik iklan lowongan kerja bidang keuangan serta menilai tingkat pemahaman teksnya pada mahasiswa akuntansi, termasuk faktor-faktor yang memengaruhi pemahaman tersebut.\"},{\"question\":\"Fitur linguistik apa yang dianalisis dalam iklan lowongan kerja?\",\"answer\":\"Fitur linguistik yang dianalisis meliputi kosakata, sintaksis, retorika, dan fungsi pragmatis pada iklan lowongan kerja bidang keuangan.\"},{\"question\":\"Metode apa yang digunakan untuk mengukur pemahaman mahasiswa?\",\"answer\":\"Penelitian menggunakan pendekatan metode campuran: analisis wacana dan analisis pragmatis untuk iklan, serta survei/tes kuantitatif untuk pemahaman mahasiswa yang didasarkan pada Teori Skema.\"}]","KAJIAN BAHASA TEKS IKLAN LOWONGAN KERJA BIDANG KEUANGAN DAN PEMAHAMAN MAHASISWA AKUNTANSI | PDF",1789079999]