[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-id-113":3,"doc-seo-219097-113":41,"doc-detail-219097-id":109},{"code":4,"msg":5,"data":6},0,"success",[7,13,17,21,25,29,33,37],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":4,"slug":12},178,1,"Template","Faktur","faktur",{"id":14,"doc_module":9,"doc_module_name":10,"category_name":15,"show_sort_weight":4,"slug":16},192,"Formulir","formulir-192",{"id":18,"doc_module":9,"doc_module_name":10,"category_name":19,"show_sort_weight":4,"slug":20},180,"Media Sosial","media-sosial",{"id":22,"doc_module":9,"doc_module_name":10,"category_name":23,"show_sort_weight":4,"slug":24},179,"Poster","poster",{"id":26,"doc_module":9,"doc_module_name":10,"category_name":27,"show_sort_weight":4,"slug":28},176,"Presentasi","presentasi",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":4,"slug":32},177,"Resume","resume",{"id":34,"doc_module":9,"doc_module_name":10,"category_name":35,"show_sort_weight":4,"slug":36},182,"Surat","surat-a95d00d3aaf04f3b854ecf140f00d385",{"id":38,"doc_module":9,"doc_module_name":10,"category_name":39,"show_sort_weight":4,"slug":40},183,"Umum","umum-07d1ff437201438088836b2b1ed3c90f",{"code":4,"msg":42,"data":43},"ok",{"site_id":44,"language":45,"slug":46,"title":47,"keywords":48,"description":49,"schema_data":50,"social_meta":102,"head_meta":104,"extra_data":106,"updated_unix":108},113,"id","implementasi-good-business-practices-ukm-dodol-di-kecamatan-tenjo-kabupaten-bogor","IMPLEMENTASI GOOD BUSINESS PRACTICES UKM DODOL - DI KECAMATAN TENJO, KABUPATEN BOGOR","","Sebagaimana pengusaha UKM Dodol, pelaku di Kecamatan Tenjo menghadapi masalah pada praktik produksi yang belum memenuhi standar higiene, belum adanya pengelolaan keuangan yang baik, serta pemasaran yang masih tradisional. Selain itu, UKM belum menerapkan branding sehingga sulit menarik pelanggan baru dan mempertahankan loyalitas. Program pengabdian kepada masyarakat ini bertujuan melakukan sosialisasi dan pendampingan manajemen produksi, keuangan, pemasaran, serta procurement. Kegiatan juga menciptakan branding melalui pembuatan logo dan packaging yang menarik.",{"@graph":51,"@context":101},[52,68,84],{"@type":53,"itemListElement":54},"BreadcrumbList",[55,59,62,65],{"item":56,"name":57,"@type":58,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":60,"name":10,"@type":58,"position":61},"https://docshare.wps.com/id/template/",2,{"item":63,"name":27,"@type":58,"position":64},"https://docshare.wps.com/id/template/presentasi/",3,{"item":66,"name":47,"@type":58,"position":67},"https://docshare.wps.com/id/template/implementasi-good-business-practices-ukm-dodol-di-kecamatan-tenjo-kabupaten-bogor/219097/",4,{"url":66,"name":47,"@type":69,"author":70,"headline":47,"publisher":73,"fileFormat":76,"inLanguage":45,"description":49,"dateModified":77,"datePublished":78,"encodingFormat":76,"isAccessibleForFree":79,"interactionStatistic":80},"DigitalDocument",{"name":71,"@type":72},"Aurora","Person",{"url":56,"name":74,"@type":75},"DocShare","Organization","application/vnd.openxmlformats-officedocument.wordprocessingml.document","2026-09-09","2026-09-08",true,{"@type":81,"interactionType":82,"userInteractionCount":9},"InteractionCounter",{"@type":83},"ViewAction",{"@type":85,"mainEntity":86},"FAQPage",[87,93,97],{"name":88,"@type":89,"acceptedAnswer":90},"Masalah apa yang dihadapi UKM Dodol di Kecamatan Tenjo sebelum program ini?","Question",{"text":91,"@type":92},"UKM Dodol menghadapi masalah pada praktik produksi yang belum memenuhi standar higiene, pengelolaan keuangan yang belum baik, pemasaran yang masih tradisional, serta belum adanya branding yang kuat.","Answer",{"name":94,"@type":89,"acceptedAnswer":95},"Apa tujuan program pengabdian kepada masyarakat pada UKM Dodol?",{"text":96,"@type":92},"Program bertujuan melakukan sosialisasi dan pendampingan implementasi manajemen produksi, keuangan, pemasaran, serta procurement, serta menciptakan branding melalui pembuatan logo dan packaging.",{"name":98,"@type":89,"acceptedAnswer":99},"Bagaimana hasil pendampingan terhadap peserta UKM setelah program berjalan?",{"text":100,"@type":92},"Para pengusaha mulai mengadopsi proses pengolahan sesuai standar kebersihan, melakukan pembukuan keuangan, memanfaatkan teknologi informasi untuk pemasaran, menjalankan procurement bahan baku, serta membuat logo dan packaging yang menarik.","https://schema.org",{"og:url":66,"og:type":103,"og:title":47,"og:site_name":74,"og:description":49},"article",{"robots":105,"canonical":66},"index,follow",{"doc_id":107,"site_id":44},219097,1788860994,{"code":4,"msg":5,"data":110},{"doc_id":107,"user_id":111,"nickname":71,"user_avatar":112,"doc_module":9,"category_id":26,"category_name":27,"doc_title":47,"doc_description":49,"doc_content":113,"file_id":114,"file_url":115,"file_type":116,"file_size":117,"view_count":9,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":118,"language":119,"language_code":45,"site_id":44,"html_lang":45,"table_of_contents":120,"faqs":121,"seo_title":122,"seo_description":49,"update_tm":108,"read_time":67},4810365810221,"https://ap-avatar.wpscdn.com/davatar_155a257f0dc6eb9ab79c44ca47cae57d","IMPLEMENTASI GOOD BUSINESS PRACTICES UKM DODOL\nDI KECAMATAN TENJO, KABUPATEN BOGOR\nArief Iswariyadi1, Mohammad Anas2, Oqke Prawira3, Adestya Ayu Armielia4, Erwin Alfian5\n1Prodi Manajemen Universitas Multimedia Nusantara\n2Prodi Manajemen Universitas Multimedia Nusantara\n3Prodi Perhotelan Universitas Multimedia Nusantara\n4Prodi Perhotelan Universitas Multimedia Nusantara\n5Prodi Digital Komunikasi Visual Universitas Multimedia Nusantara\narief.iswariyadi@umn.ac.id; mohammad.annas@umn.ac.id; oqke.prawira@umn.ac.id; adestya.ayu@umn.ac.id; erwin@umn.ac.id\nAbstract\nSmall Medium Enterprises in general, SME Dodol specifically, face many problems, such as: their production processes were not in accordance with hygiene standard, they have not yet adopted good financial management, and still used a traditional marketing.  Moreover, SME Dodol did not have a good branding.  If they have a good branding, it could attract new customers and retain loyal customers. This community service aims to: 1) Socialization and community assistance in implementing production management, financial management, and marketing management and procurement; 2) Creating branding for their product by creating attractive logo and packaging. Coomunity service was conducted for SME Dodol ini Tenjo Subdistrict, District of Bogor, West Java. The number of participants are 10 SMEs.  They have adopted a good process production, starting to record all financial transaction and calculating profit and lost, and they have also adopted technology information for marketing their product, sucah as through media social and market places. They have also created logo and packaging for their products.\nKeywords:  branding, logo, production management, financial management, marketing management\n\u000fIMPLEMENTASI GOOD BUSINESS PRACTICES UKM DODOL\nDI KECAMATAN TENJO, KABUPATEN BOGOR\nArief Iswariyadi1, Mohammad Anas2, Oqke Prawira3, Adestya Ayu Armielia4, Erwin Alfian5\n1Prodi Manajemen Universitas Multimedia Nusantara\n2Prodi Manajemen Universitas Multimedia Nusantara\n3Prodi Perhotelan Universitas Multimedia Nusantara\n4Prodi Perhotelan Universitas Multimedia Nusantara\n5Prodi Digital Komunikasi Visual Universitas Multimedia Nusantara\narief.iswariyadi@umn.ac.id; mohammad.annas@umn.ac.id; oqke.prawira@umn.ac.id; adestya.ayu@umn.ac.id; erwin@umn.ac.id\nAbstrak\nSebagaimana pengusaha UKM (Usaha Kecil Menengah) pada umumnya, pengusaha UKM Dodol juga menghadapi banyak masalah, antara lain: praktek produksi yang belum memenuhi standar higienes, belum adanya pengelolaan keuangan yang baik dan praktek pemasaran yang masih tradisional. Disamping itu pengusaha UKM Dodol pada umumnya juga  belum memikirkan tentang branding.  Pengembangan branding ini akan bisa menarik konsumen baru dan mempertahankan loyalitas konsumen yang sudah ada. Berdasarkan permasalahan yang dihadapi oleh UKM, tujuan dari program pengabdian kepada masyarakat ini mencakup: 1) Sosialisasi dan pendampingan implementasi manajemen produksi, keuangan dan pemasaran produk dan procurement; 2) Penciptaan branding dengan pembuatan logo dan packaging yang menarik. Pengabdian Kepada Masyarakat ini yang menjadi sasaran adalah pengusaha UKM Dodol di Kecamatan Tenjo, Kabupaten Bogor dengan jumlah yang berpartisipasi sebanyak 10 UKM.  Para pengusaha UKM Dodol telah mengadopsi proses pengolahan yang sesuai standar kebersihan, telah mulai melakukan pembukuan keuangan, melakukan pemasaran dengan memanfaatkan teknologi informasi untuk menunjang pemasaran produknya dan procurement bahan baku.  Disamping itu pengusaha UKM juga telah membuat logo dan packaging yang menarik untuk dodol yang diproduksinya.\nKata kunci: branding, manajemen produksi, manajemen keuangan, manajemen pemasaran, logo\nPENDAHULUAN\nSektor UKM memiliki peran strategis dalam menopang perekomian Indonesia.  Dengan adanya pandemik COVID-19, sektor UKM juga terdampak sehingga sektor UKM ini mengalami penurunan.  Walaupun mengalami penurunan, sektor UKM masih menjadi penopang yang cukup besar ","cbCaii2ZBPY95MZ4","https://ap.wps.com/l/cbCaii2ZBPY95MZ4","docx",1299604,12,"Indonesian","# PENDAHULUAN\n## Dampak UKM dan relevansinya\n## Permasalahan umum UKM\n## Potensi sektor Food & Beverage (F&B)","[{\"question\":\"Masalah apa yang dihadapi UKM Dodol di Kecamatan Tenjo sebelum program ini?\",\"answer\":\"UKM Dodol menghadapi masalah pada praktik produksi yang belum memenuhi standar higiene, pengelolaan keuangan yang belum baik, pemasaran yang masih tradisional, serta belum adanya branding yang kuat.\"},{\"question\":\"Apa tujuan program pengabdian kepada masyarakat pada UKM Dodol?\",\"answer\":\"Program bertujuan melakukan sosialisasi dan pendampingan implementasi manajemen produksi, keuangan, pemasaran, serta procurement, serta menciptakan branding melalui pembuatan logo dan packaging.\"},{\"question\":\"Bagaimana hasil pendampingan terhadap peserta UKM setelah program berjalan?\",\"answer\":\"Para pengusaha mulai mengadopsi proses pengolahan sesuai standar kebersihan, melakukan pembukuan keuangan, memanfaatkan teknologi informasi untuk pemasaran, menjalankan procurement bahan baku, serta membuat logo dan packaging yang menarik.\"}]","IMPLEMENTASI GOOD BUSINESS PRACTICES UKM DODOL - DI KECAMATAN TENJO, KABUPATEN BOGOR | DOCX"]