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Program berfokus pada tukang becak di Jalan Prawirotaman, dengan sasaran penguatan kemampuan komunikasi, peningkatan penampilan melalui lukis body becak, serta pemberian maskot. Pelaksanaan dilakukan melalui pendekatan dan tahapan operasional, termasuk pembentukan paguyuban “CUCAK ROWO”, pembuatan atribut dan web, serta pelatihan komunikasi, dengan sampel 15 tukang becak.",{"@graph":51,"@context":106},[52,68,89],{"@type":53,"itemListElement":54},"BreadcrumbList",[55,59,62,65],{"item":56,"name":57,"@type":58,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":60,"name":10,"@type":58,"position":61},"https://docshare.wps.com/id/template/",2,{"item":63,"name":39,"@type":58,"position":64},"https://docshare.wps.com/id/template/umum/",3,{"item":66,"name":47,"@type":58,"position":67},"https://docshare.wps.com/id/template/final-report-of-student-creativity-program-community-service-cucak-rowo-prawirotaman-rickshaw-club-branding-tourism-rickshaws-in-yogyakarta/236397/",4,{"url":66,"name":47,"@type":69,"image":70,"author":75,"headline":47,"publisher":78,"fileFormat":81,"inLanguage":45,"description":49,"dateModified":82,"datePublished":83,"encodingFormat":81,"isAccessibleForFree":84,"interactionStatistic":85},"DigitalDocument",{"url":71,"@type":72,"width":73,"height":74},"https://docshare.wps.com/thumbnails/final-report-of-student-creativity-program-community-service-cucak-rowo-prawirotaman-rickshaw-club-branding-tourism-rickshaws-in-yogyakarta/236397.png","ImageObject",442,249,{"name":76,"@type":77},"Berry Peter","Person",{"url":56,"name":79,"@type":80},"DocShare","Organization","application/pdf","2026-09-21","2026-09-11",true,{"@type":86,"interactionType":87,"userInteractionCount":9},"InteractionCounter",{"@type":88},"ViewAction",{"@type":90,"mainEntity":91},"FAQPage",[92,98,102],{"name":93,"@type":94,"acceptedAnswer":95},"Apa tujuan Program Kreativitas Mahasiswa pengabdian ini?","Question",{"text":96,"@type":97},"Meningkatkan citra positif tukang becak dan meningkatkan ketertarikan wisatawan agar menggunakan jasa transportasi becak saat berkunjung ke Yogyakarta.","Answer",{"name":99,"@type":94,"acceptedAnswer":100},"Program ini menargetkan siapa dan di lokasi mana?",{"text":101,"@type":97},"Program menargetkan tukang becak di daerah Jalan Prawirotaman, Yogyakarta, dengan sampel 15 tukang becak.",{"name":103,"@type":94,"acceptedAnswer":104},"Apa saja metode dan kegiatan utama yang dilakukan?",{"text":105,"@type":97},"Pelaksanaan menggunakan metode pendekatan dan metode pelaksanaan, meliputi pembentukan paguyuban becak “CUCAK ROWO”, pembuatan atribut, pembuatan web, serta pelatihan komunikasi.","https://schema.org",{"og:url":66,"og:type":108,"og:title":47,"og:site_name":79,"og:description":49},"article",{"robots":110,"canonical":66},"index,follow",{"doc_id":112,"site_id":44},236397,1789990553,{"code":4,"msg":5,"data":115},{"doc_id":112,"user_id":116,"nickname":76,"user_avatar":117,"doc_module":9,"category_id":38,"category_name":39,"doc_title":47,"doc_description":49,"doc_content":118,"file_id":119,"file_url":120,"file_type":121,"file_size":122,"view_count":9,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":123,"language":124,"language_code":45,"site_id":44,"html_lang":45,"table_of_contents":125,"faqs":126,"seo_title":127,"seo_description":49,"update_tm":128,"read_time":129},1374402524268,"https://ap-avatar.wpscdn.com/davatar_3d24733baf745e90a7e4bdd5f77d97b2","LAPORAN AKHIR  \nPROGRAM KREATIVITAS MAHASISWA PENGABDIAN KEPADA  \nMASYARAKAT  \n“CUCAK ROWO” Club Becak Prawirotaman Warga Yogya Sebagai Upaya Branding  \nBecak Wisata di Yogyakarta  \nDiusulkan oleh :  \nIsna Fatimah  \nErli Rembulan Lindyaswari Rini Hariyani  \n(12005210) / 2012 (12005157) / 2012  \n(1300005248) / 2013  \nUNIVERSITAS AHMAD DAHLAN YOGYAKARTA  \n2013  \nDAFTAR ISI  \nHALAMAN KULIT MUKA ..................................................................................... i  \nHALAMAN IDENTITAS DAN PENGESAHAN .................................................... ii  \nDAFTAR ISI.............................................................................................................. iii  \nABSTRAK ................................................................................................................. iv  \nKATA PENGANTAR ............................................................................................... v  \n1. PENDAHULUAN ................................................................................................. 1  \n1.1. Latar Belakang Masalah................................................................................. 1  \n1.2. Perumusan Masalah ....................................................................................... 1  \n1.3. Tujuan Program.............................................................................................. 1  \n1.4. Luaran yang Diharapkan ................................................................................2  \n1.5. Kegunaan Program .........................................................................................2  \n2. GAMBARAN UMUM MASYARAKAT SASARAN .........................................2  \n2.1. Lokasi .............................................................................................................2  \n2.2. Sasaran ...........................................................................................................2  \n2.3. Kondisi Ekonomi Para Tukang Becak ...........................................................2  \n2.4. Kegiatan Para Tukang Becak .........................................................................2  \n3. METODE ...............................................................................................................2  \n3.1. Metode Pendekatan ........................................................................................2  \n3.2. Metode Pelaksanaan .......................................................................................2  \n4. PELAKSANAAN PROGRAM .............................................................................3  \n4.1. Waktu dan Tempat Pelaksanaan ....................................................................3  \n4.2. Tahapan Pelaksanaan/Jadwal Faktual Pelaksanaan .......................................3  \n4.3. Instrumen Pelaksanaan ...................................................................................4  \n4.4. Rekapitulasi Rancangan dan Realisasi Biaya ................................................4  \n5. HASIL DAN PEMBAHASAN.............................................................................7  \n6. KESIMPULAN DAN SARAN.............................................................................7  \n7. LAMPIRAN..........................................................................................................7  \nABSTRAK  \nPengabdian pada masyarakat ini merupakan upaya Branding untuk meningkatkan citra positif tukang becak serta meningkatkan ketertarikan wisatawan agar menggunakan jasa transportasi becak saat berkunjung ke Yogyakarta. Upaya tersebut akan dikemas dalambentuk pengabdian kepada masyarakat dalam hal ini adalah tukang becak di daerah Jalan Prawirotaman Yogyakarta. Tujuan PKM-M ini adalah membekali Communication Skill pada para tukang becak di Kampung Prawirotaman, memperbaiki penampilan becak melalui lukis body becak dan pemberian maskot sabagai upaya menarik para wisatawan, untuk mempublikasi becak wisata di k","cbCaikr7HRYcO9UU","https://ap.wps.com/l/cbCaikr7HRYcO9UU","pdf",647567,14,"Indonesian","# Daftar Isi\n## Halaman Kulit Muka\n## Halaman Identitas dan Pengesahan\n## Abstrak\n## Kata Pengantar\n## 1. Pendahuluan\n## 2. Gambaran Umum Masyarakat Sasaran\n## 3. Metode\n## 4. Pelaksanaan Program\n## 5. Hasil dan Pembahasan\n## 6. Kesimpulan dan Saran\n## 7. Lampiran","[{\"question\":\"Apa tujuan Program Kreativitas Mahasiswa pengabdian ini?\",\"answer\":\"Meningkatkan citra positif tukang becak dan meningkatkan ketertarikan wisatawan agar menggunakan jasa transportasi becak saat berkunjung ke Yogyakarta.\"},{\"question\":\"Program ini menargetkan siapa dan di lokasi mana?\",\"answer\":\"Program menargetkan tukang becak di daerah Jalan Prawirotaman, Yogyakarta, dengan sampel 15 tukang becak.\"},{\"question\":\"Apa saja metode dan kegiatan utama yang dilakukan?\",\"answer\":\"Pelaksanaan menggunakan metode pendekatan dan metode pelaksanaan, meliputi pembentukan paguyuban becak “CUCAK ROWO”, pembuatan atribut, pembuatan web, serta pelatihan komunikasi.\"}]","Laporan Akhir Program Kreativitas Mahasiswa Pengabdian kepada Masyarakat “CUCAK ROWO” Club Becak Prawirotaman Warga Yogya - Upaya Branding Becak Wisata di Yogyakarta | PDF",1789105190,5]