[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-id-113":3,"doc-seo-204524-113":41,"doc-detail-204524-id":114},{"code":4,"msg":5,"data":6},0,"success",[7,13,17,21,25,29,33,37],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":4,"slug":12},178,1,"Template","Faktur","faktur",{"id":14,"doc_module":9,"doc_module_name":10,"category_name":15,"show_sort_weight":4,"slug":16},192,"Formulir","formulir-192",{"id":18,"doc_module":9,"doc_module_name":10,"category_name":19,"show_sort_weight":4,"slug":20},180,"Media Sosial","media-sosial",{"id":22,"doc_module":9,"doc_module_name":10,"category_name":23,"show_sort_weight":4,"slug":24},179,"Poster","poster",{"id":26,"doc_module":9,"doc_module_name":10,"category_name":27,"show_sort_weight":4,"slug":28},176,"Presentasi","presentasi",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":4,"slug":32},177,"Resume","resume",{"id":34,"doc_module":9,"doc_module_name":10,"category_name":35,"show_sort_weight":4,"slug":36},182,"Surat","surat-a95d00d3aaf04f3b854ecf140f00d385",{"id":38,"doc_module":9,"doc_module_name":10,"category_name":39,"show_sort_weight":4,"slug":40},183,"Umum","umum-07d1ff437201438088836b2b1ed3c90f",{"code":4,"msg":42,"data":43},"ok",{"site_id":44,"language":45,"slug":46,"title":47,"keywords":48,"description":49,"schema_data":50,"social_meta":107,"head_meta":109,"extra_data":111,"updated_unix":113},113,"id","product-diversification-and-business-management-optimization-for-umkm-reseller-getastore","DIVERSIFIKASI PRODUK DAN OPTIMASI MANAJEMEN USAHAPADA UMKM RESELLER GETA.STORE","","Proses pemasaran produk mitra dijalankan melalui platform e-commerce Shopee dengan nama Geta.Store dan memperoleh penilaian yang sangat baik secara statistik. Tingginya jumlah transaksi membuat pengelolaan bisnis pasangan menjadi kompleks serta memerlukan waktu lama, terutama pada transaksi finansial: pembelian dari supplier, penjualan ke pembeli, dan pencatatan pembayaran. Seluruh proses masih dilakukan manual melalui jurnal transaksi. Untuk mengoptimalkan pengelolaan usaha, tim menyediakan aplikasi web dengan tiga fitur pendukung. Kegiatan pendampingan menunjukkan hasil yang mampu mengatasi permasalahan mitra dan meningkatkan kualitas produk melalui diversifikasi kaos polos menjadi desain eksklusif.",{"@graph":51,"@context":106},[52,68,89],{"@type":53,"itemListElement":54},"BreadcrumbList",[55,59,62,65],{"item":56,"name":57,"@type":58,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":60,"name":10,"@type":58,"position":61},"https://docshare.wps.com/id/template/",2,{"item":63,"name":27,"@type":58,"position":64},"https://docshare.wps.com/id/template/presentasi/",3,{"item":66,"name":47,"@type":58,"position":67},"https://docshare.wps.com/id/template/product-diversification-and-business-management-optimization-for-umkm-reseller-getastore/204524/",4,{"url":66,"name":47,"@type":69,"image":70,"author":75,"headline":47,"publisher":78,"fileFormat":81,"inLanguage":45,"description":49,"dateModified":82,"datePublished":83,"encodingFormat":81,"isAccessibleForFree":84,"interactionStatistic":85},"DigitalDocument",{"url":71,"@type":72,"width":73,"height":74},"https://docshare.wps.com/thumbnails/product-diversification-and-business-management-optimization-for-umkm-reseller-getastore/204524.png","ImageObject",442,249,{"name":76,"@type":77},"Riley","Person",{"url":56,"name":79,"@type":80},"DocShare","Organization","application/pdf","2026-09-20","2026-09-05",true,{"@type":86,"interactionType":87,"userInteractionCount":9},"InteractionCounter",{"@type":88},"ViewAction",{"@type":90,"mainEntity":91},"FAQPage",[92,98,102],{"name":93,"@type":94,"acceptedAnswer":95},"Bagaimana Geta.Store menjalankan proses pemasaran produknya?","Question",{"text":96,"@type":97},"Geta.Store memasarkan produk melalui platform e-commerce Shopee dengan nama toko Geta.Store.","Answer",{"name":99,"@type":94,"acceptedAnswer":100},"Mengapa manajemen bisnis mitra menjadi kompleks?",{"text":101,"@type":97},"Tingginya jumlah transaksi membuat proses pengelolaan, terutama transaksi finansial yang meliputi pembelian dari supplier, penjualan ke pembeli, dan pencatatan pembayaran, menjadi lebih kompleks dan memakan waktu lama.",{"name":103,"@type":94,"acceptedAnswer":104},"Fitur apa yang disediakan dalam aplikasi web untuk mengoptimalkan usaha mitra?",{"text":105,"@type":97},"Aplikasi web pendamping berisi tiga fitur yang dibutuhkan untuk mendukung proses transaksi dan manajemen usaha mitra.","https://schema.org",{"og:url":66,"og:type":108,"og:title":47,"og:site_name":79,"og:description":49},"article",{"robots":110,"canonical":66},"index,follow",{"doc_id":112,"site_id":44},204524,1788574008,{"code":4,"msg":5,"data":115},{"doc_id":112,"user_id":116,"nickname":76,"user_avatar":117,"doc_module":9,"category_id":26,"category_name":27,"doc_title":47,"doc_description":49,"doc_content":118,"file_id":119,"file_url":120,"file_type":121,"file_size":122,"view_count":4,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":123,"language":124,"language_code":45,"site_id":44,"html_lang":45,"table_of_contents":125,"faqs":126,"seo_title":127,"seo_description":49,"update_tm":113,"read_time":67},1374391975076,"https://ap-avatar.wpscdn.com/avatar/14000253ca4ec9f6853?x-image-process=image/resize,m_fixed,w_180,h_180&k=1783305029341752051","| | Jurnal Pengabdian Kepada masyarakat (SEWAGATI)\u003Cbr>Volume 2, Issue 2, 2023, pp. 12-23 ISSN 2985-4083 (Online)\u003Cbr>DOI: 10.59819 |\n| --- | --- |\n\nDIVERSIFIKASI PRODUK DAN OPTIMASI MANAJEMAN USAHAPADA UMKM RESELLER GETA.STORE  \nMade Agus Putra Subali*)1, I Gusti Rai Agung Sugiartha2, I Putu Aditya Putra3, I Made Andre Sentanu4  \n1 Institut Teknologi dan Bisnis STIKOM Bali, Denpasar, Indonesia; *[madeagusputrasubali@gmail.com](madeagusputrasubali@gmail.com)  \n2 Institut Teknologi dan Bisnis STIKOM Bali, Denpasar, Indonesia; [sugiarta@stikom-bali.ac.id](sugiarta@stikom-bali.ac.id)  \n3 Institut Teknologi dan Bisnis STIKOM Bali, Denpasar, Indonesia; [220030127@stikom-bali.ac.id](220030127@stikom-bali.ac.id)  \n3 Institut Teknologi dan Bisnis STIKOM Bali, Denpasar, Indonesia; [220030194@stikom-bali.ac.id](220030194@stikom-bali.ac.id)  \nA RT I C L E I N F O  \nArticle history:  \nReceived December 02, 2023 Revised December 24, 2023 Accepted December 25, 2023 Available online December 28, 2023  \nKeywords: Product Diversification, Web Application, Fashion Reseller, UMKM Shopee E-Commerce  \nCopyright ©2023 by Author. Published by Lembaga Pengembangan Pembelajaran, Penelitian, dan Pengabdian Masyarakat Universitas PGRIMahadewa Indonesia  \nAbstract. The partner product marketing process is carried out on the Shopee e-commerce platform under the name Geta.Store. statistically, the assessment obtained by Geta.Store from the Shopee platform is very good. The high number of transactions makes the partner business management process very complex and takes along time to process, especially in the process of financial transactions which include (1) purchasing products from suppliers, (2) selling products to buyers, and (3) the process of recording payments. Currently all of these processes are done manually by writing them in the transaction journal. To further optimize the partner business management process, the team provides assistance in the form of a web application, in which the application contains the three features needed. In addition, the team diversified one of the plain t-shirt products by adding exclusive designs. Based on the activities that have been carried out, the results of the system assistance provided are able to overcome partner problems and improve product quality by diversifying partner plain t-shirt products.  \nPENDAHULUAN  \nGeta.Store merupakan perusahaan yang beralamat di Perumahan Cempaka Mas, Blok S, No. 12, Dalung, yang bergerak pada bidang fashion. Perusahaan didirikan oleh Ni Kadek Gita Wulandaridan suaminya pada tahun 2020, dimana saat ini produk fashion yang dijual meliputi: dress, atasan wanita, dan kaos polos. Kisaran harga produk mitra dapat dilihat pada Tabel 1. Saat ini mitra memperoleh produknya menggunkan skema atau teknik reseller. Teknik reseller merupakan proses menjual kembali barang atau produk yang dibeli dengan harapan dapat memperoleh keuntungandengan menjual kembali produk tersebut pada harga yang lebih tinggi (Permatasari et al., 2018) .  \nTabel 1. Kisaran Harga setiap Produk Mitra No. Jenis Produk Kisaran Harga  \n1 Dress Rp10.000-Rp50.000  \n2 Atasan Wanita Rp10.000-Rp25.000  \n3 Kaos Polos Rp40.000  \nBerbeda dengan skema dropshiping pada skema reseller mitra harus membeli terlebih dahulu produk yang ingin dijual (Damayanti, 2020), pada umumnya mitra membeli produk langsung dari supplier  \ndress, atasan wanita, dan kaos polos. Setiap bulannya mitra menghabiskan biaya Rp500.000-Rp700.000 untuk menambah pasokan atau stok produknya. Pada Tabel 2 merupakan rincian biaya yang dikeluarkan untuk pembelian produk dari supplier. Apabila diperhatikan pada Tabel 1 dan Tabel 2 terdapat selisih harga produk yang dibeli dari supplier dengan selisih harga produk yang dijual kembali, hal ini merupakan salah satu keuntungan menggunakan teknik reseller, dimana mitra atau penjual dapat menentukan sendiri harga dari produk yang dijual (Damayanti, 2020; Permatasari et al., 2018) . Pada gambar 1 merupakan produk yang d","cbCaipAG6bxOyHIX","https://ap.wps.com/l/cbCaipAG6bxOyHIX","pdf",600670,10,"Indonesian","# PENDAHULUAN\n## Profil Geta.Store dan Skema Reseller\n## Harga Produk dan Selisih Keuntungan\n## Proses Pemasaran di Platform Shopee\n## Kompleksitas Manajemen Akibat Transaksi Tinggi\n## Bantuan Aplikasi Web dan Tujuan Fitur\n## Diversifikasi Produk Kaos Polos","[{\"question\":\"Bagaimana Geta.Store menjalankan proses pemasaran produknya?\",\"answer\":\"Geta.Store memasarkan produk melalui platform e-commerce Shopee dengan nama toko Geta.Store.\"},{\"question\":\"Mengapa manajemen bisnis mitra menjadi kompleks?\",\"answer\":\"Tingginya jumlah transaksi membuat proses pengelolaan, terutama transaksi finansial yang meliputi pembelian dari supplier, penjualan ke pembeli, dan pencatatan pembayaran, menjadi lebih kompleks dan memakan waktu lama.\"},{\"question\":\"Fitur apa yang disediakan dalam aplikasi web untuk mengoptimalkan usaha mitra?\",\"answer\":\"Aplikasi web pendamping berisi tiga fitur yang dibutuhkan untuk mendukung proses transaksi dan manajemen usaha mitra.\"}]","DIVERSIFIKASI PRODUK DAN OPTIMASI MANAJEMEN USAHAPADA UMKM RESELLER GETA.STORE | PDF"]