[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-seo-237596-113":3,"detail-sidebar-cat-1-id-113":74,"doc-detail-237596-id":108},{"code":4,"msg":5,"data":6},0,"ok",{"site_id":7,"language":8,"slug":9,"title":10,"keywords":11,"description":12,"schema_data":13,"social_meta":67,"head_meta":69,"extra_data":71,"updated_unix":73},113,"id","celebes-journal-of-community-services-vol-4-issue-2-membangun-personal-branding-dan-soft-skill-bagi-siswa-smasmk-sebagai-investasi-di-era-digital","Celebes Journal of Community Services - Vol 4 - Issue 2 - Membangun Personal Branding dan Soft Skill Bagi Siswa SMA/SMK Sebagai Investasi di Era Digital","","Kegiatan Pengabdian kepada Masyarakat (PKM) ini bertujuan meningkatkan personal branding dan soft skill siswa SMK Negeri 1 Bone sebagai langkah strategis menghadapi tantangan era digital dan persaingan dunia kerja. Kebutuhan soft skill seperti komunikasi, kepemimpinan, kerja sama tim, kemampuan analisis, manajemen waktu, serta pemecahan masalah dijadikan fokus utama. Materi mencakup pemahaman personal branding, pembuatan CV efektif, peningkatan komunikasi, dan strategi branding media sosial serta digital marketing melalui pelatihan interaktif berbasis teori-praktik dan simulasi. Pelaksanaan 16 Juli 2025 diikuti 30 siswa kelas XI, evaluasi menunjukkan peningkatan pre-test 28% menjadi post-test 85% serta respon 65% sangat puas dan 30% puas.",{"@graph":14,"@context":66},[15,34,49],{"@type":16,"itemListElement":17},"BreadcrumbList",[18,23,27,31],{"item":19,"name":20,"@type":21,"position":22},"https://docshare.wps.com","Home","ListItem",1,{"item":24,"name":25,"@type":21,"position":26},"https://docshare.wps.com/id/template/","Template",2,{"item":28,"name":29,"@type":21,"position":30},"https://docshare.wps.com/id/template/presentasi/","Presentasi",3,{"item":32,"name":10,"@type":21,"position":33},"https://docshare.wps.com/id/template/celebes-journal-of-community-services-vol-4-issue-2-membangun-personal-branding-dan-soft-skill-bagi-siswa-smasmk-sebagai-investasi-di-era-digital/237596/",4,{"url":32,"name":10,"@type":35,"author":36,"headline":10,"publisher":39,"fileFormat":42,"inLanguage":8,"description":12,"dateModified":43,"datePublished":43,"encodingFormat":42,"isAccessibleForFree":44,"interactionStatistic":45},"DigitalDocument",{"name":37,"@type":38},"Patrick","Person",{"url":19,"name":40,"@type":41},"DocShare","Organization","application/pdf","2026-09-11",true,{"@type":46,"interactionType":47,"userInteractionCount":4},"InteractionCounter",{"@type":48},"ViewAction",{"@type":50,"mainEntity":51},"FAQPage",[52,58,62],{"name":53,"@type":54,"acceptedAnswer":55},"Apa tujuan utama kegiatan PKM ini?","Question",{"text":56,"@type":57},"Meningkatkan kemampuan personal branding dan soft skill siswa SMK Negeri 1 Bone agar siap menghadapi tantangan era digital dan dunia kerja yang kompetitif.","Answer",{"name":59,"@type":54,"acceptedAnswer":60},"Fokus materi pelatihan mencakup apa saja?",{"text":61,"@type":57},"Meliputi pemahaman personal branding, pembuatan CV efektif, peningkatan kemampuan komunikasi, serta strategi branding media sosial dan digital marketing.",{"name":63,"@type":54,"acceptedAnswer":64},"Bagaimana hasil evaluasi sebelum dan sesudah pelatihan?",{"text":65,"@type":57},"Rata-rata capaian pre-test sebesar 28% meningkat menjadi 85% pada post-test, disertai respon positif peserta.","https://schema.org",{"og:url":32,"og:type":68,"og:title":10,"og:site_name":40,"og:description":12},"article",{"robots":70,"canonical":32},"index,follow",{"doc_id":72,"site_id":7},237596,1789113711,{"code":4,"msg":75,"data":76},"success",[77,81,85,89,93,96,100,104],{"id":78,"doc_module":22,"doc_module_name":25,"category_name":79,"show_sort_weight":4,"slug":80},178,"Faktur","faktur",{"id":82,"doc_module":22,"doc_module_name":25,"category_name":83,"show_sort_weight":4,"slug":84},192,"Formulir","formulir-192",{"id":86,"doc_module":22,"doc_module_name":25,"category_name":87,"show_sort_weight":4,"slug":88},180,"Media Sosial","media-sosial",{"id":90,"doc_module":22,"doc_module_name":25,"category_name":91,"show_sort_weight":4,"slug":92},179,"Poster","poster",{"id":94,"doc_module":22,"doc_module_name":25,"category_name":29,"show_sort_weight":4,"slug":95},176,"presentasi",{"id":97,"doc_module":22,"doc_module_name":25,"category_name":98,"show_sort_weight":4,"slug":99},177,"Resume","resume",{"id":101,"doc_module":22,"doc_module_name":25,"category_name":102,"show_sort_weight":4,"slug":103},182,"Surat","surat-a95d00d3aaf04f3b854ecf140f00d385",{"id":105,"doc_module":22,"doc_module_name":25,"category_name":106,"show_sort_weight":4,"slug":107},183,"Umum","umum-07d1ff437201438088836b2b1ed3c90f",{"code":4,"msg":75,"data":109},{"doc_id":72,"user_id":110,"nickname":37,"user_avatar":111,"doc_module":22,"category_id":94,"category_name":29,"doc_title":10,"doc_description":12,"doc_content":112,"file_id":113,"file_url":114,"file_type":115,"file_size":116,"view_count":4,"is_deleted":4,"is_public":22,"is_downloadable":22,"audit_status":22,"page_count":117,"language":118,"language_code":8,"site_id":7,"html_lang":8,"table_of_contents":119,"faqs":120,"seo_title":121,"seo_description":12,"update_tm":73,"read_time":122},549758146520,"https://ap-avatar.wpscdn.com/avatar/80002397d8c0411e94?_k=1775819394049821470","Volume 4 Issue 2 (2025) Pages 309-321  \nCelebes Journal of Community Services  \n ISSN : 2962-4088 (Online)   \nMembangun Personal Branding dan Soft Skill Bagi Siswa SMA/SMK Sebagai Investasi di Era Digital  \nA. Harsada􀀍1, A. Endang Maulana2, Sitti Hardiyanti3  \n1,2,3 Institut Batari Toja Bone, Sulawesi Selatan, Indonesia  \nAbstrak  \nKegiatan Pengabdian kepada Masyarakat (PKM) ini bertujuan untuk meningkatkan kemampuan personal branding dan soft skill siswa SMK Negeri 1 Bone sebagai langkah strategis dalam mempersiapkan mereka menghadapi tantangan era digital dan duniakerja yang semakin kompetitif. Kebutuhan akan soft skill seperti “komunikasi, kepemimpinan, kerjasama tim, dan kemampuan analisis, manajemen waktu, pemecahan masalah” menjadi faktor penentu keberhasilan lulusan dalam bersaing dipasar kerja modern. Fokus kegiatan mencakup pemahaman personal branding, pembuatan CV efektif, peningkatan kemampuan komunikasi, serta strategi branding media sosial dan digital marketing. Melalui pelatihan praktis, peserta belajar membangun citra profesional dan merancang CV menarik sesuai standar industri, sekaligus memahami pengelolaan media sosial sebagai bagian dari strategi branding digital. Melalui pendekatan pelatihan yang interaktif, materi yang dikemas dalam bentuk teori dan praktek langsung, termasuk simulasi, diharapkan siswa mampu membanguncitra diri yang positif dan meningkatkan kepercayaan diri mereka. Pelaksanaan kegiatantersebut dilaksanakan pada tanggal 16 Juli 2025 dengan dihadiri oleh 30 siswa kelas XI, Tim PKM serta guru pendamping. Hasil evaluasi menunjukkan peningkatan signifikandalam pemahaman dan keterampilan siswa terkait personal branding dan soft skill, yang diukur melalui pre-test dan post-test, serta respon positif dari peserta. Pada awal kegiatan, tingkat pemahaman dan keterampilan peserta dalam membangun personal branding dan soft skill masih tergolong rendah dengan rata-rata capaian pre-testsebesar 28% . Melalui pelatihan interaktif yang menggabungkan teori dan praktik, termasuk simulasi, terjadi peningkatan signifikan dalam pengetahuan dan keterampilan peserta, sebagaimana tercermin dari peningkatan hasil post-test menjadi 85% . Secaraumum, respon peserta terhadap kegiatan ini menunjukkan bahwa sebanyak 65% menyatakan sangat puas dan 30% puas terhadap manfaat yang diperoleh. Dengan penguatan personal branding dan soft skill, diharapkan lulusan SMK Negeri 1 Bone tidakhanya memiliki kompetensi teknis, tetapi juga mampu mengelola citra diri dan menunjukkan potensi terbaiknya sebagai investasi berharga di era digital yang penuh perubahan ini.  \nKata Kunci: personal branding; soft skill; literasi digital; pelatihan; kompetensi  \nAbstract  \nThis Community Service (PKM) activity aims to improve the personal branding and soft skills of students at SMK Negeri 1 Bone as a strategic step in preparing them to face the challenges of the digital era and the increasingly competitive world of work. The need for soft skills such as\"communication, leadership, teamwork, analytical skills, time management, and problem solving\"is are determining factor for the success of graduates in competing in the modern job market. The focus of the activity includes understanding personal branding, creating an effective CV, improving communication skills, and social media branding and digital marketing strategies. Through practical training, participants learn to build a professional image and design an attractive CV according to industry standards, while also understanding social media management as part of a digital branding strategy. Through an interactive training approach, the material is packaged in the form of theory and direct practice, including simulations. It is hoped that students will be able to build a positive self-image and increase their self-confidence. The activity was held on July 16, 2025, attended by 30 grade XI students, the PKM Team, and accompanying teachers. The evaluation results showed a significant increase in st","cbCaihv3QsZHAMOO","https://ap.wps.com/l/cbCaihv3QsZHAMOO","pdf",592912,13,"Indonesian","# PENDAHULUAN\n## Latar belakang tantangan pengangguran lulusan SMK\n## Data BPS dan kondisi pasar kerja","[{\"question\":\"Apa tujuan utama kegiatan PKM ini?\",\"answer\":\"Meningkatkan kemampuan personal branding dan soft skill siswa SMK Negeri 1 Bone agar siap menghadapi tantangan era digital dan dunia kerja yang kompetitif.\"},{\"question\":\"Fokus materi pelatihan mencakup apa saja?\",\"answer\":\"Meliputi pemahaman personal branding, pembuatan CV efektif, peningkatan kemampuan komunikasi, serta strategi branding media sosial dan digital marketing.\"},{\"question\":\"Bagaimana hasil evaluasi sebelum dan sesudah pelatihan?\",\"answer\":\"Rata-rata capaian pre-test sebesar 28% meningkat menjadi 85% pada post-test, disertai respon positif peserta.\"}]","Celebes Journal of Community Services - Vol 4 - Issue 2 - Membangun Personal Branding dan Soft Skill Bagi Siswa SMA/SMK Sebagai Investasi di Era Digital | PDF",5]