[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-seo-668696-113":3,"detail-sidebar-cat-1-id-113":79,"doc-detail-668696-id":113},{"code":4,"msg":5,"data":6},0,"ok",{"site_id":7,"language":8,"slug":9,"title":10,"keywords":11,"description":12,"schema_data":13,"social_meta":72,"head_meta":74,"extra_data":76,"updated_unix":78},113,"id","analysis-of-marketing-strategy-on-the-growth-of-namura-oriental-food-msmes","ANALISIS STRATEGI PEMASARAN TERHADAP PERTUMBUHAN USAHA MIKRO KECIL MENENGAH NAMURA ORIENTAL FOOD","","Usaha Mikro Kecil dan Menengah (UMKM) dipandang sebagai penopang perekonomian nasional Indonesia, namun menghadapi tantangan globalisasi ekonomi yang kompetitif. UMKM perlu mengadopsi strategi pemasaran yang tepat agar mampu memenangkan persaingan. Kajian ini menganalisis SWOT yang dihadapi UMKM “Namura Oriental Food” untuk melihat kekuatan, kelemahan, peluang, dan ancaman. Penelitian menggunakan metode kuantitatif melalui wawancara langsung dan pengumpulan data naratif tertulis. Hasil pelaksanaan PKM menunjukkan UMKM dapat menghadapi persaingan melalui perluasan jaringan serta penyampaian informasi lewat distribusi brosur, terlihat dari stabilitas harian.",{"@graph":14,"@context":71},[15,34,54],{"@type":16,"itemListElement":17},"BreadcrumbList",[18,23,27,31],{"item":19,"name":20,"@type":21,"position":22},"https://docshare.wps.com","Home","ListItem",1,{"item":24,"name":25,"@type":21,"position":26},"https://docshare.wps.com/id/template/","Template",2,{"item":28,"name":29,"@type":21,"position":30},"https://docshare.wps.com/id/template/umum/","Umum",3,{"item":32,"name":10,"@type":21,"position":33},"https://docshare.wps.com/id/template/analysis-of-marketing-strategy-on-the-growth-of-namura-oriental-food-msmes/668696/",4,{"url":32,"name":10,"@type":35,"image":36,"author":41,"headline":10,"publisher":44,"fileFormat":47,"inLanguage":8,"description":12,"dateModified":48,"datePublished":48,"encodingFormat":47,"isAccessibleForFree":49,"interactionStatistic":50},"DigitalDocument",{"url":37,"@type":38,"width":39,"height":40},"https://docshare.wps.com/thumbnails/analysis-of-marketing-strategy-on-the-growth-of-namura-oriental-food-msmes/668696.png","ImageObject",442,249,{"name":42,"@type":43},"EvelynWrites","Person",{"url":19,"name":45,"@type":46},"DocShare","Organization","application/pdf","2026-11-01",true,{"@type":51,"interactionType":52,"userInteractionCount":4},"InteractionCounter",{"@type":53},"ViewAction",{"@type":55,"mainEntity":56},"FAQPage",[57,63,67],{"name":58,"@type":59,"acceptedAnswer":60},"Penelitian ini menganalisis apa pada UMKM “Namura Oriental Food”?","Question",{"text":61,"@type":62},"Penelitian menganalisis strategi pemasaran dan memetakan SWOT yang dihadapi UMKM “Namura Oriental Food”, mencakup kekuatan, kelemahan, peluang, dan ancaman.","Answer",{"name":64,"@type":59,"acceptedAnswer":65},"Metode pengumpulan dan analisis data apa yang digunakan?",{"text":66,"@type":62},"Metode kuantitatif digunakan dengan mewawancarai langsung pengusaha UMKM serta mengumpulkan data berupa narasi tertulis. Analisis dilakukan secara deskriptif untuk menentukan kekuatan, kelemahan, peluang, dan ancaman melalui wawancara.",{"name":68,"@type":59,"acceptedAnswer":69},"Bagaimana hasil pelaksanaan PKM terhadap UMKM yang diteliti?",{"text":70,"@type":62},"UMKM “Namura Oriental Food” mampu mengatasi persaingan dalam globalisasi ekonomi. Stabilitas harian menjadi bukti, didukung oleh perluasan jaringan dan penyebaran informasi melalui distribusi brosur.","https://schema.org",{"og:url":32,"og:type":73,"og:title":10,"og:site_name":45,"og:description":12},"article",{"robots":75,"canonical":32},"index,follow",{"doc_id":77,"site_id":7},668696,1793491440,{"code":4,"msg":80,"data":81},"success",[82,86,90,94,98,102,106,110],{"id":83,"doc_module":22,"doc_module_name":25,"category_name":84,"show_sort_weight":4,"slug":85},178,"Faktur","faktur",{"id":87,"doc_module":22,"doc_module_name":25,"category_name":88,"show_sort_weight":4,"slug":89},192,"Formulir","formulir-192",{"id":91,"doc_module":22,"doc_module_name":25,"category_name":92,"show_sort_weight":4,"slug":93},180,"Media Sosial","media-sosial",{"id":95,"doc_module":22,"doc_module_name":25,"category_name":96,"show_sort_weight":4,"slug":97},179,"Poster","poster",{"id":99,"doc_module":22,"doc_module_name":25,"category_name":100,"show_sort_weight":4,"slug":101},176,"Presentasi","presentasi",{"id":103,"doc_module":22,"doc_module_name":25,"category_name":104,"show_sort_weight":4,"slug":105},177,"Resume","resume",{"id":107,"doc_module":22,"doc_module_name":25,"category_name":108,"show_sort_weight":4,"slug":109},182,"Surat","surat-a95d00d3aaf04f3b854ecf140f00d385",{"id":111,"doc_module":22,"doc_module_name":25,"category_name":29,"show_sort_weight":4,"slug":112},183,"umum-07d1ff437201438088836b2b1ed3c90f",{"code":4,"msg":80,"data":114},{"doc_id":77,"user_id":115,"nickname":42,"user_avatar":116,"doc_module":22,"category_id":111,"category_name":29,"doc_title":10,"doc_description":12,"doc_content":117,"file_id":118,"file_url":119,"file_type":120,"file_size":121,"view_count":4,"is_deleted":4,"is_public":22,"is_downloadable":22,"audit_status":22,"page_count":122,"language":123,"language_code":8,"site_id":7,"html_lang":8,"table_of_contents":124,"faqs":125,"seo_title":126,"seo_description":12,"update_tm":78,"read_time":30},687212989558,"https://ap-avatar.wpscdn.com/davatar_a8503ba1806abce46bf441b54a3ca4cd","Seminar Nasional Hasil Penelitian dan Pengabdian Kepada Masyarakat 2022  \nPenguatan Ekonomi Bangsa Melalui Inovasi Digital Hasil Penelitian dan Pengabdian Kepada Masyarakat yang Berkelanjutan Jakarta, 20 Oktober 2022  \nANALISIS STRATEGI PEMASARAN TERHADAP PERTUMBUHANUSAHA MIKRO KECIL MENENGAH NAMURA ORIENTAL FOOD  \nDameethia Angeline1, Venny Cyntia1, Clara Tanudy1, Angliati Deltia Kamuri Mawo Ate2, Rayani Vebrina Stevania Silalahi3 dan Dr. Hetty Karunia Tunjungsari, S.E., M.Si.4  \n1Program Studi Teknik Informatika, Universitas Tarumanagara, Jakarta  \nEmail: [dameethia.535200001@stu.untar.ac.id](dameethia.535200001@stu.untar.ac.id)  \n2 Program Studi Hukum, Universitas Warmadewa, Denpasar  \nEmail: [angliate20@gmail.com](angliate20@gmail.com)  \n3Program Studi Sistem Informasi, Universitas Prima Indonesia, Medan  \nEmail: [rayanisilalahii@gmail.com](rayanisilalahii@gmail.com)  \n4Program Studi Manajemen, Universitas Tarumanagara, Jakarta [Email:](Email: hetty@fe.untar.ac.id)[ ](Email: hetty@fe.untar.ac.id)[hetty@fe.untar.ac.id](Email: hetty@fe.untar.ac.id)  \nABSTRACT  \nMicro, Small and Medium Enterprises (MSMEs) are one of the supports in Indonesia 's national economy. MSMEs aim to provide a support netfor people with low income or income to carry out economic activities in achieving individual and group welfare. However, in the current era of competitive economic globalization, MSMEs must adopt the right marketing strategy to win the competition. New innovations as well as marketing strategies and techniques are needed so that small businesses can thrive in an increasingly competitive environment. Marketing is a way or activity to give messages to the public or many people, especially consumers about the existence ofproducts in the market. This study identifies and describes the SWOTfaced by“Namura Oriental Food” MSMEs in order to win the tight competition in the midst of economic globalization. In making this paper, we used quantitative methods, namely by directly interviewing MSME entrepreneurs, and collecting data in the form of written narratives. And the data analysis method that we use in making this paper is a descriptive method and determines the strengths, weaknesses, opportunities, and threats ofMSMEs through interviews. Based on the results of the PKM implementation, “Namura Oriental Food” MSMEs are able to overcome competition in economic globalization, as evidenced by the daily stability of “Namura Oriental Food”. MSME \"Namura Oriental Food\" survived the fierce competition by expanding its network and informing people around by distributing brochures.  \nKeywords: MSMEs, Marketing, Analysis  \nABSTRAK  \nUsaha Mikro Kecil dan Menengah (UMKM) adalah salah satu penunjang dalam perekonomian nasional Indonesia. UMKM bertujuan untuk memberikan jaring penunjang bagi masyarakat yang berpendapatan atauberpenghasilan rendah untuk melakukan kegiatan ekonomi dalam mencapai kesejahteraan individu dan kelompok. Namun, di era globalisasi ekonomi yang kompetitif saat ini, UMKM harus mengadopsi strategipemasaran yang tepat untuk memenangkan persaingan. Inovasi baru serta strategi dan teknik pemasaran diperlukan agar usaha kecil dapat berkembang dalam lingkungan yang semakin kompetitif. Pemasaran adalah suatu cara atau kegiatan untuk memberikan pesan kepada publik atau orang banyak khususnya konsumen tentang keberadaan produk di pasar. Kajian ini mengenali dan menjabarkan SWOT yang dihadapi oleh UMKM“Namura Oriental Food” dalam rangka memenangkan persaingan yang ketat di tengah globalisasi ekonomi. Dalam pembuatan paper ini, kami menggunakan metode kuantitatif, yaitu dengan cara mewawancarai langsung pengusaha UMKM, dan pengumpulan data berupa narasi tertulis. Dan metode analisis data yang kami gunakandalam pembuatan paper ini adalah metode deskriptif dan menentukan kekuatan, kelemahan, peluang, dan ancaman UMKM melalui wawancara. Berdasarkan hasil pelaksanaan PKM, UMKM “Namura Oriental Food”mampu mengatasi persaingan dalam globalisasi ek","cbCaioAjc8V480wJ","https://ap.wps.com/l/cbCaioAjc8V480wJ","pdf",1488867,7,"Indonesian","# PENDAHULUAN\n## Usaha Mikro Kecil dan Menengah (UMKM) sebagai kontribusi ekonomi\n## Perkembangan jumlah pelaku UMKM dan penyerapan tenaga kerja","[{\"question\":\"Penelitian ini menganalisis apa pada UMKM “Namura Oriental Food”?\",\"answer\":\"Penelitian menganalisis strategi pemasaran dan memetakan SWOT yang dihadapi UMKM “Namura Oriental Food”, mencakup kekuatan, kelemahan, peluang, dan ancaman.\"},{\"question\":\"Metode pengumpulan dan analisis data apa yang digunakan?\",\"answer\":\"Metode kuantitatif digunakan dengan mewawancarai langsung pengusaha UMKM serta mengumpulkan data berupa narasi tertulis. Analisis dilakukan secara deskriptif untuk menentukan kekuatan, kelemahan, peluang, dan ancaman melalui wawancara.\"},{\"question\":\"Bagaimana hasil pelaksanaan PKM terhadap UMKM yang diteliti?\",\"answer\":\"UMKM “Namura Oriental Food” mampu mengatasi persaingan dalam globalisasi ekonomi. Stabilitas harian menjadi bukti, didukung oleh perluasan jaringan dan penyebaran informasi melalui distribusi brosur.\"}]","ANALISIS STRATEGI PEMASARAN TERHADAP PERTUMBUHAN USAHA MIKRO KECIL MENENGAH NAMURA ORIENTAL FOOD | PDF"]