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GAJAH MADA SUKSES TRITUNGGAL","","Penelitian ini mengevaluasi penerapan standar operasional prosedur (SOP) yang berkaitan dengan job description serta menilai dampaknya terhadap kinerja karyawan marketing di PT Gajah Mada Sukses Tritunggal. Metode kualitatif deskriptif dengan pendekatan fenomenologi digunakan melalui wawancara mendalam, observasi partisipatif, dan dokumentasi laporan penjualan serta data operasional periode Juni–Agustus 2025. Temuan menunjukkan SOP job description tidak konsisten karena disampaikan lisan tanpa dokumen tertulis, menimbulkan ketidaksesuaian tugas formal dan aktual.",{"@graph":51,"@context":106},[52,68,89],{"@type":53,"itemListElement":54},"BreadcrumbList",[55,59,62,65],{"item":56,"name":57,"@type":58,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":60,"name":10,"@type":58,"position":61},"https://docshare.wps.com/id/template/",2,{"item":63,"name":39,"@type":58,"position":64},"https://docshare.wps.com/id/template/umum/",3,{"item":66,"name":47,"@type":58,"position":67},"https://docshare.wps.com/id/template/analysis-of-the-application-of-standard-operating-procedures-sop-related-to-job-description-on-the-performance-of-marketing-employees-at-pt-gajah-mada-sukses-tritunggal/261697/",4,{"url":66,"name":47,"@type":69,"image":70,"author":75,"headline":47,"publisher":78,"fileFormat":81,"inLanguage":45,"description":49,"dateModified":82,"datePublished":83,"encodingFormat":81,"isAccessibleForFree":84,"interactionStatistic":85},"DigitalDocument",{"url":71,"@type":72,"width":73,"height":74},"https://docshare.wps.com/thumbnails/analysis-of-the-application-of-standard-operating-procedures-sop-related-to-job-description-on-the-performance-of-marketing-employees-at-pt-gajah-mada-sukses-tritunggal/261697.png","ImageObject",442,249,{"name":76,"@type":77},"Aria","Person",{"url":56,"name":79,"@type":80},"DocShare","Organization","application/pdf","2026-09-20","2026-09-14",true,{"@type":86,"interactionType":87,"userInteractionCount":9},"InteractionCounter",{"@type":88},"ViewAction",{"@type":90,"mainEntity":91},"FAQPage",[92,98,102],{"name":93,"@type":94,"acceptedAnswer":95},"Apa tujuan penelitian ini?","Question",{"text":96,"@type":97},"Mengevaluasi penerapan SOP terkait job description dan menganalisis dampaknya terhadap kinerja karyawan marketing di PT Gajah Mada Sukses Tritunggal.","Answer",{"name":99,"@type":94,"acceptedAnswer":100},"Metode penelitian apa yang digunakan?",{"text":101,"@type":97},"Kualitatif deskriptif dengan pendekatan fenomenologi. 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GAJAH MADA SUKSES TRITUNGGAL  \nPROBLEM SOLVING  \nUntuk Memenuhi Salah Satu Persyaratan Mencapai  \nDerajat Sarjana Manajemen  \nOleh:  \nBravesya Brilliana Alfa Albarra  \n202210160311534  \nPROGRAM STUDI MANAJEMEN FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH MALANG  \nLEMBAR PERSETUJUAN  \nPROBLEM SOLVING  \nANALISIS PENERAPAN STANDAR OPERASIONAL PROSEDUR (SOP)  \nTERKAIT JOB DESCRIPTION TERHADAP KINERJA KARYAWAN  \nMARKETING PADA PT. GAJAH MADA SUKSES TRITUNGGAL  \nOleh :  \nBravesya Brilliana Alfa Albarra  \n202210160311534  \nMalang, 30 Desember 2025  \nTelah disetujui oleh :  \nPembimbing I Pembimbing II  \nMarsudi, Dr., M.M  \nRinaldy Achmad R.F., S.AB., M.M  \nPERNYATAAN ORISINALITAS  \nYang bertanda tangan dibawah ini, saya:  \nNama : Bravesya Brilliana Alfa Albarra  \nNIM : 202210160311534  \nProgram studi  \nSurel  \n: Manajemen  \n: [bravesyabrillianaa@gmail.com](bravesyabrillianaa@gmail.com)  \nDengan ini menyatakan bahwa:  \n1. Problem Solving ini adalah asli dan benar-benar hasil karya sendiri, baiksebagian maupun keseluruhan, bukan hasil karya orang lain dengan mengatasnamakan saya, serta bukan merupakan hasil penjiplakan (plagiarism) dari hasil karya orang lain;  \n2. Karya dan pendapat orang lain yang dijadikan sebagai bahan rujukan (referensi) dalam Problem Solving ini, secara tertulis dan secara jelas dicantumkan sebagai bahan/sumber acuan dengan menyebutkan nama pengarang dan dicantumkan di daftar pustaka sesuai dengan ketentuan penulisan ilmiah yang berlaku;  \n3. Pernyataan ini saya buat dengan sebenar-benarnya, dan apabila di kemudian hari terdapat penyimpangan dan atau ketidakbenaran dalam pernyataan ini, maka saya bersedia menerima sanksi akademis dan sanksi-sanksi lainnya yang sesuai dengan peraturan perundang-undangan yang berlaku.  \nMalang, 22 Januari 2026 Yang Membuat Pernyataan,  \nBravesya Brilliana Alfa Albarra  \nANALYSIS OFSOP JOB DESCRIPTION IMPLEMENTATION ON MARKETING EMPLOYEE PERFORMANCE ATPT GAJAHMADA SUKSES  \nTRITUNGGAL  \nBravesya Brilliana Alfa Albarra1, Marsudi2, Rinaldy Achmad Roberth Fathoni3  \nManagement Departement, University of Muhammadiyah Malang, Indonesia [E-mail :](E-mail : bravesyabrillianaa@gmail.com)[ ](E-mail : bravesyabrillianaa@gmail.com)[bravesyabrillianaa@gmail.com](E-mail : bravesyabrillianaa@gmail.com)  \nABSTRACT  \nThis study aims to evaluate the implementation of Standard Operating Procedures (SOP) related to job description and analyze their impact on marketing employee performance at PT Gajah Mada Sukses Tritunggal. The research method used is descriptive qualitative with a phenomenological approach. Data collection was conducted through in-depth interviews with four informants (vice Directo, HRD, and two marketing employees), participatory observation, and documentation of sales reports and operational data for the June-August 2025 period. Data analysis used the Miles and Huberman interactive model including data reduction, data presentation, and conclusion drawing. The results show that the implementation of SOP job descriptions has not been consistent because they are delivered verbally without written documentation accessible to employees. There is a significant discrepancy between formal job descriptions and actual tasks, where marketing employees must handle additional tasks such as live selling (4 hours/day), product packing, and CFD not listed in the initial contract. This discrepancy is caused by three main factors: limited human resources, unclear boundaries of tasks between divisions, and an organizational culture that prioritizes flexibility over standardization. The impact on performance is seen in three dimensions: (1) work quality decreases because strategic activities are neglected, (2) sales quantity decreases 41.96% from Rp71,685,825 (June) to Rp41,649,996 (August), and (3) work effectiveness is low despite 88.9% of employees experiencing heavy work","cbCaitaKpvyvP9Kj","https://ap.wps.com/l/cbCaitaKpvyvP9Kj","pdf",1197573,18,"Indonesian","# Lembar Persetujuan\n## Pernyataan Orisinalitas\n# Abstract\n# Abstrak\n# Kata Kunci","[{\"question\":\"Apa tujuan penelitian ini?\",\"answer\":\"Mengevaluasi penerapan SOP terkait job description dan menganalisis dampaknya terhadap kinerja karyawan marketing di PT Gajah Mada Sukses Tritunggal.\"},{\"question\":\"Metode penelitian apa yang digunakan?\",\"answer\":\"Kualitatif deskriptif dengan pendekatan fenomenologi. Data dikumpulkan melalui wawancara mendalam, observasi partisipatif, serta dokumentasi laporan penjualan dan data operasional periode Juni–Agustus 2025.\"},{\"question\":\"Mengapa penerapan SOP job description tidak konsisten?\",\"answer\":\"Karena SOP disampaikan secara lisan tanpa dokumentasi tertulis yang dapat diakses karyawan sehingga terjadi ketidaksesuaian antara job description formal dan tugas aktual.\"}]","ANALISIS PENERAPAN STANDAR OPERASIONAL PROSEDUR (SOP) TERKAIT JOB DESCRIPTION TERHADAP KINERJA KARYAWAN MARKETING PADA PT. GAJAH MADA SUKSES TRITUNGGAL | PDF",6]