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Tingginya pengangguran, terutama bagi lulusan Sekolah Menengah Kejuruan (SMK), dikaitkan dengan kurangnya kemampuan soft skill yang esensial untuk dunia kerja seperti kepemimpinan, empati, berpikir kritis, komunikasi, dan kerja sama tim. Kegiatan Pengabdian kepada Masyarakat (PkM) bertujuan membantu siswa SMK PGRI Kota Bandung meningkatkan soft skill melalui strategi personal branding, melalui penyampaian materi, praktik, dan simulasi pada 8 Agustus 2024 diikuti 125 peserta.","Abdimas Galuh  \nVolume 6, Nomor 2, September 2024, 1903-1913  \nStrategi Peningkatan Soft Skill melalui Personal Branding Bagi Siswa SMK di Kota  \nBandung  \nSoft Skill Improvement Strategy through Personal Branding for Vocational High School  \nStudents in Bandung City  \nShinta Oktafien*, Anton Budi Santoso, Mariah Rabiatul Qibtiyah, Rima Rahmayanti  \nFakultas Ekonomi & Bisnis, Universitas Widyatama  \n*Email: [shinta.oktafien@widyatama.ac.id](shinta.oktafien@widyatama.ac.id)  \n(Diterima 12-08-2024; Disetujui 17-09-2024)  \nABSTRAK  \nSampai dengan saat ini tingkat pengangguran di Indonesia masih menjadi permasalahan utama yang perludicarikan solusinya agar tidak berdampak kurang baik pada keberhasilan pertumbuhan ekonomi. Adapun salah satu faktor yang menjadi penyebab masih tingginya tingkat pengangguran di Indonesia, khususnya bagi lulusan Sekolah Menengah Kejuruan (SMK), adalah kurangnya kemampuan soft skill yang dimiliki oleh para lulusan SMK tersebut. Padahal, kemampuan ini sangat diperlukan dalam dunia kerja yang meliputi beberapa aspek penting, seperti kepemimpinan, empati, berpikir kritis, komunikasi, kerjasama tim, dan lainnya. Oleh sebabitu, dalam upaya meningkatkan soft skill para lulusan SMK, maka diperlukan program pelatihan yang bertujuan agar para lulusan tersebut memiliki kesiapan yang lebih baik dalam memasuki dunia kerja. Tujuan diselenggarakannya kegiatan Pengabdian kepada Masyarakat (PkM) ini adalah untuk membantu para siswa dan siswa SMK PGRI Kota Bandung agar menjadi lulusan yang tidak hanya memiliki keterampilan teknis saja, tetapi juga mampu bersaing di dunia kerja dengan kemampuan soft skill yang mumpuni. Kegiatan PkM ini diadakan pada hari Kamis, tgl. 08 Agustus 2024, yang dihadiri oleh para siswa dan siswi kelas XII dan X SMKPGRI Kota Bandung yang berjumlah sebanyak 125 orang, serta beberapa orang guru yang mendampinginya. Penyampaian materi yang disampaikan oleh tim anggota pelaksana PkM lebih difokuskan pada upayapeningkatan soft skill siswa melalui strategi personal branding. Di samping itu, materi yang disampaikannya pun tidak hanya berupa penyampaian materi secara teoritis, tetapi juga berupa praktek dan simulasi, sehingga para siswa memiliki kesempatan untuk mempraktikkan secara langsung materi yang telah dipelajarinya.  \nKata kunci: Personal Branding, Soft Skill, Pelatihan, Kompetensi  \nABSTRACT  \nUntil now, the unemployment rate in Indonesia is still a major problem that needs to be solved so that it does not have a negative impact on the success of economic growth. One of the factors that causes the high unemployment rate in Indonesia, especially for graduates of Vocational High Schools (SMK), is the lack of soft skills possessed by these SMK graduates. Infact, this ability is very much needed in the world of work which includes several important aspects, such as leadership, empathy, critical thinking, communication, teamwork, and others. Therefore, in an effort to improve the soft skills ofSMK graduates, a training program is needed that aims to make these graduates better prepared to enter the world of work. The purpose of holding this Community Service (PkM) activity is to help students and students ofSMK PGRI Bandung City to become graduates who not only have technical skills, but are also able to compete in the world of work with qualified soft skills. This PkM activity was held on Thursday, date. August 8, 2024, attended by 125 students of grade XII and XofSMKPGRI Bandung City, as well as several teachers who accompanied them. The delivery of the material delivered by the PkM implementing team was more focused on efforts to improve students' soft skills through personal branding strategies. In addition, the material delivered was not only in the form of theoretical delivery of material, but also in the form of practice and simulation, so that students had the opportunity to directly practice the material they had learned.  \nKeywords: Personal Branding, Soft Skill, Training, Competence  \nPEN","cbCaiguljOCDtDtq","https://ap.wps.com/l/cbCaiguljOCDtDtq","pdf",948361,11,"Indonesian","id",113,"# ABSTRAK\n# PENDAHULUAN","[{\"question\":\"Bagaimana pelaksanaan peningkatan soft skill dilakukan?\",\"answer\":\"Materi difokuskan pada strategi personal branding dan tidak hanya berupa teori, tetapi juga praktik serta simulasi agar siswa dapat mempraktikkan langsung materi yang dipelajari.\"}]","Abdimas Galuh - Volume 6 - Nomor 2 - Strategi Peningkatan Soft Skill melalui Personal Branding Bagi Siswa SMK di Kota Bandung | PDF",1789077000,4,{"code":4,"msg":64,"data":65},"ok",{"site_id":57,"language":56,"slug":66,"title":47,"keywords":67,"description":48,"schema_data":68,"social_meta":115,"head_meta":117,"extra_data":119,"updated_unix":120},"abdimas-galuh-volume-6-issue-2-personal-branding-soft-skill-improvement-strategy-for-vocational-high-school-students-in-bandung","",{"@graph":69,"@context":114},[70,85,105],{"@type":71,"itemListElement":72},"BreadcrumbList",[73,77,80,83],{"item":74,"name":75,"@type":76,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":78,"name":10,"@type":76,"position":79},"https://docshare.wps.com/id/template/",2,{"item":81,"name":39,"@type":76,"position":82},"https://docshare.wps.com/id/template/umum/",3,{"item":84,"name":47,"@type":76,"position":62},"https://docshare.wps.com/id/template/abdimas-galuh-volume-6-issue-2-personal-branding-soft-skill-improvement-strategy-for-vocational-high-school-students-in-bandung/233325/",{"url":84,"name":47,"@type":86,"image":87,"author":92,"headline":47,"publisher":94,"fileFormat":97,"inLanguage":56,"description":48,"dateModified":98,"datePublished":99,"encodingFormat":97,"isAccessibleForFree":100,"interactionStatistic":101},"DigitalDocument",{"url":88,"@type":89,"width":90,"height":91},"https://docshare.wps.com/thumbnails/abdimas-galuh-volume-6-issue-2-personal-branding-soft-skill-improvement-strategy-for-vocational-high-school-students-in-bandung/233325.png","ImageObject",442,249,{"name":45,"@type":93},"Person",{"url":74,"name":95,"@type":96},"DocShare","Organization","application/pdf","2026-09-21","2026-09-10",true,{"@type":102,"interactionType":103,"userInteractionCount":9},"InteractionCounter",{"@type":104},"ViewAction",{"@type":106,"mainEntity":107},"FAQPage",[108],{"name":109,"@type":110,"acceptedAnswer":111},"Bagaimana pelaksanaan peningkatan soft skill dilakukan?","Question",{"text":112,"@type":113},"Materi difokuskan pada strategi personal branding dan tidak hanya berupa teori, tetapi juga praktik serta simulasi agar siswa dapat mempraktikkan langsung materi yang dipelajari.","Answer","https://schema.org",{"og:url":84,"og:type":116,"og:title":47,"og:site_name":95,"og:description":48},"article",{"robots":118,"canonical":84},"index,follow",{"doc_id":43,"site_id":57},1789974837]