[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-seo-229638-113":3,"detail-sidebar-cat-0-id-113":81,"doc-detail-229638-id":128},{"code":4,"msg":5,"data":6},0,"ok",{"site_id":7,"language":8,"slug":9,"title":10,"keywords":11,"description":12,"schema_data":13,"social_meta":74,"head_meta":76,"extra_data":78,"updated_unix":80},113,"id","the-role-of-the-deputy-head-of-public-relations-in-maintaining-the-school-image-qualitative-research","Peran Waka Humas Dalam Mempertahankan Citra Sekolah - Penelitian Kualitatif","","Penelitian berfokus pada analisis peran Waka Humas dalam mempertahankan citra SMA Negeri 13 Palembang, sekaligus mengidentifikasi faktor pendukung dan penghambat. Metode yang digunakan adalah penelitian kualitatif dengan pendekatan deskriptif kualitatif. Data diperoleh melalui observasi, wawancara, dan dokumentasi, melibatkan Kepala Sekolah, Waka Humas, dan guru dengan triangulasi sumber dan teknik. Hasil menunjukkan pelaksanaan peran berjalan baik melalui karakteristik sekolah, pandangan masyarakat positif, lulusan serta alumni yang berkualitas, dan dukungan sarana prasarana memadai.",{"@graph":14,"@context":73},[15,34,56],{"@type":16,"itemListElement":17},"BreadcrumbList",[18,23,27,31],{"item":19,"name":20,"@type":21,"position":22},"https://docshare.wps.com","Home","ListItem",1,{"item":24,"name":25,"@type":21,"position":26},"https://docshare.wps.com/id/document/","Document",2,{"item":28,"name":29,"@type":21,"position":30},"https://docshare.wps.com/id/document/penelitian-laporan/","Penelitian & Laporan",3,{"item":32,"name":10,"@type":21,"position":33},"https://docshare.wps.com/id/document/the-role-of-the-deputy-head-of-public-relations-in-maintaining-the-school-image-qualitative-research/229638/",4,{"url":32,"name":10,"@type":35,"image":36,"author":41,"headline":10,"publisher":44,"fileFormat":47,"inLanguage":8,"description":12,"dateModified":48,"datePublished":49,"encodingFormat":47,"isAccessibleForFree":50,"interactionStatistic":51},"DigitalDocument",{"url":37,"@type":38,"width":39,"height":40},"https://docshare.wps.com/thumbnails/the-role-of-the-deputy-head-of-public-relations-in-maintaining-the-school-image-qualitative-research/229638.png","ImageObject",300,407,{"name":42,"@type":43},"Riley","Person",{"url":19,"name":45,"@type":46},"DocShare","Organization","application/pdf","2026-10-06","2026-09-10",true,{"@type":52,"interactionType":53,"userInteractionCount":55},"InteractionCounter",{"@type":54},"ViewAction",6,{"@type":57,"mainEntity":58},"FAQPage",[59,65,69],{"name":60,"@type":61,"acceptedAnswer":62},"Apa tujuan penelitian tentang peran Waka Humas ini?","Question",{"text":63,"@type":64},"Penelitian bertujuan menganalisis peran humas dalam mempertahankan citra sekolah dan mengetahui faktor penghambat serta pendukung ketika mempertahankan citra sekolah.","Answer",{"name":66,"@type":61,"acceptedAnswer":67},"Bagaimana metode pengumpulan data dalam penelitian ini?",{"text":68,"@type":64},"Data dikumpulkan melalui observasi, wawancara, dan dokumentasi. Informan berasal dari Kepala Sekolah, Waka Humas, dan guru.",{"name":70,"@type":61,"acceptedAnswer":71},"Apa saja faktor pendukung dan penghambat Waka Humas dalam menjaga citra sekolah?",{"text":72,"@type":64},"Faktor pendukung meliputi identitas fisik dan non-fisik, keberadaan website serta media sosial, dan jaringan internet yang lancar. Faktor penghambat adalah keharusan menyampaikan informasi baik dan buruk kepada publik serta masih adanya gedung sekolah yang belum direnovasi karena sudah lama.","https://schema.org",{"og:url":32,"og:type":75,"og:title":10,"og:site_name":45,"og:description":12},"article",{"robots":77,"canonical":32},"index,follow",{"doc_id":79,"site_id":7},229638,1789041559,{"code":4,"msg":82,"data":83},"success",[84,89,93,97,101,105,108,112,116,120,124],{"id":85,"doc_module":4,"doc_module_name":25,"category_name":86,"show_sort_weight":87,"slug":88},55,"Agama & Spiritualitas",60,"religion-spirituality",{"id":90,"doc_module":4,"doc_module_name":25,"category_name":91,"show_sort_weight":87,"slug":92},48,"Cerita & Novel","story-novel",{"id":94,"doc_module":4,"doc_module_name":25,"category_name":95,"show_sort_weight":87,"slug":96},56,"Gaya Hidup","lifestyle",{"id":98,"doc_module":4,"doc_module_name":25,"category_name":99,"show_sort_weight":87,"slug":100},51,"Komik","comic",{"id":102,"doc_module":4,"doc_module_name":25,"category_name":103,"show_sort_weight":87,"slug":104},53,"Layanan Kesehatan","healthcare",{"id":106,"doc_module":4,"doc_module_name":25,"category_name":29,"show_sort_weight":87,"slug":107},54,"research-report",{"id":109,"doc_module":4,"doc_module_name":25,"category_name":110,"show_sort_weight":87,"slug":111},49,"Sastra","literature",{"id":113,"doc_module":4,"doc_module_name":25,"category_name":114,"show_sort_weight":87,"slug":115},52,"Teknologi","technology",{"id":117,"doc_module":4,"doc_module_name":25,"category_name":118,"show_sort_weight":87,"slug":119},50,"Ujian","exam",{"id":121,"doc_module":4,"doc_module_name":25,"category_name":122,"show_sort_weight":87,"slug":123},57,"Umum","general",{"id":125,"doc_module":4,"doc_module_name":25,"category_name":126,"show_sort_weight":4,"slug":127},181,"Formulir","formulir",{"code":4,"msg":82,"data":129},{"doc_id":79,"user_id":130,"nickname":42,"user_avatar":131,"doc_module":4,"category_id":106,"category_name":29,"doc_title":10,"doc_description":12,"doc_content":132,"file_id":133,"file_url":134,"file_type":135,"file_size":136,"view_count":55,"is_deleted":4,"is_public":22,"is_downloadable":22,"audit_status":22,"page_count":137,"language":138,"language_code":8,"site_id":7,"html_lang":8,"table_of_contents":139,"faqs":140,"seo_title":141,"seo_description":12,"update_tm":80,"read_time":142},1374391975076,"https://ap-avatar.wpscdn.com/avatar/14000253ca4ec9f6853?x-image-process=image/resize,m_fixed,w_180,h_180&k=1783305029341752051","EDUMANAGE  \n[Email:jurnalstaini@gmail.com](Email:jurnalstaini@gmail.com)[ ](Email:jurnalstaini@gmail.com)[https://www.jurnal.staini.ac.id/index.php/edumanage](https://www.jurnal.staini.ac.id/index.php/edumanage)  \nPeran Waka Humas Dalam Mempertahankan Citra Sekolah  \nAfifah Dhiyarofa1, Mardiah Astuti2, Hidayat3  \n[afdkim1201@gmail.com](afdkim1201@gmail.com1)[1](afdkim1201@gmail.com1), [mardiahastutiuin@radenfatah.ac.id](mardiahastutiuin@radenfatah.ac.id2)[2](mardiahastutiuin@radenfatah.ac.id2)[ ](mardiahastutiuin@radenfatah.ac.id2)[hidayat@radenfatah.ac.id](hidayat@radenfatah.ac.id3)[3](hidayat@radenfatah.ac.id3)  \n1,2,3Universitas Islam Negeri Raden Fatah Palembang  \nABSTRAK  \nPenelitian ini berjudul “Peran Waka Humas dalam Mempertahankan citra sekolah di SMA Negeri 13 Palembang”. Adapun tujuan dan kegunaan dari penelitian ini adalah untuk menganalisis bagaimanaperan humas dalam mempertahankan citra sekolah dan untuk mengetahui faktor penghambat dan pendukung humas ketika mempertahankan citra sekolah. Pada penelitian ini, peneliti menggunakan jenis penelitian kualitatifdengan menggunakan pendekatan deskriptif kualitatif. Data-data penelitian dikumpulkan melalui metode observasi, wawancara, dan dokumentasi. Informan dari penelitian ini ialah Kepala Sekolah, Waka Humas, dan guru. Adapun triangulasi yang digunakan pada penelitian ini adalah triangulasi sumber dan triangulasi teknik. Hasil dari penelitian ini menunjukkan bahwa peran waka humas dalam mempertahankan citra sekolah di SMA Negeri 13 Palembang sudahdilaksanakan dengan baik. Diantaranya sekolah sudah memiliki karakteristiknya sendiri, pandangan masyarakat yang positif terhadap sekolah, sekolah sudah menghasilkan lulusan dan alumni yang bagus, serta sarana dan prasarana yang memadai. Adapun faktor pendukung, yaitu sekolah memiliki identitas fisik dan non-fisik, lalu sekolah sudah memiliki website dan media sosial, serta jaringan internet yang sudah lancar sehingga mempercepat humas untuk memberikan informasi terbaru. Dan faktor penghambatnya ialah waka humas mau tidak mau harus memberikan informasi baik dan tidakbaik kepada publik serta masih ada beberapa gedung sekolah yang belum direnovasi dikarenakan sudah lama.  \nKata Kunci: Citra sekolah, Mempertahankan, Peran Humas  \nABSTRACT  \nThis research is entitled \"The Role of the Deputy Head of Public Relations in Maintaining the School Image at SMA Negeri 13 Palembang\". The aim and use of this research is to analyze the role of public relations in maintaining the school's image and to determine the inhibiting and supporting factors of public relations when maintaining the school's image. In this research, researchers used qualitative research using a qualitative descriptive approach. Research data was collected through observation, interviews and documentation methods. The informants for this research were the Principal, Deputy Head of Public Relations, and teachers. The triangulation used in this research is source triangulation and technique triangulation. The results of this research show that the role of the deputy head of public relations in maintaining the school image at SMA Negeri 13 Palembang has been carried out well. These include the school having its own characteristics, a positive public view of the school, the school producing good graduates and alumni, and adequate facilities and infrastructure. The supporting factors are that the school has a physical and non-physical identity, then the school already has a website and social media, as well as a smooth internet network, thereby speeding up public relations to provide the latest information. And the inhibiting factor is that the  \ndeputy head of public relations inevitably has to provide good and bad information to the public and there are still several school buildings that have not been renovated because they have been around for a long time.  \nKeywords: Maintaining, Role of Public Relations, School Image  \nPENDAHULUAN  \nCitra atau image menurut Frank Jefk","cbCaikoMNUuUVOyp","https://ap.wps.com/l/cbCaikoMNUuUVOyp","pdf",623168,8,"Indonesian","# Penelitian ini berjudul “Peran Waka Humas dalam Mempertahankan citra sekolah di SMA Negeri 13 Palembang”\n# Citra atau image dalam kajian public relations\n# Tujuan dan kegunaan penelitian\n# Metode penelitian\n## Jenis dan pendekatan\n## Teknik pengumpulan data\n## Informan dan triangulasi","[{\"question\":\"Apa tujuan penelitian tentang peran Waka Humas ini?\",\"answer\":\"Penelitian bertujuan menganalisis peran humas dalam mempertahankan citra sekolah dan mengetahui faktor penghambat serta pendukung ketika mempertahankan citra sekolah.\"},{\"question\":\"Bagaimana metode pengumpulan data dalam penelitian ini?\",\"answer\":\"Data dikumpulkan melalui observasi, wawancara, dan dokumentasi. Informan berasal dari Kepala Sekolah, Waka Humas, dan guru.\"},{\"question\":\"Apa saja faktor pendukung dan penghambat Waka Humas dalam menjaga citra sekolah?\",\"answer\":\"Faktor pendukung meliputi identitas fisik dan non-fisik, keberadaan website serta media sosial, dan jaringan internet yang lancar. Faktor penghambat adalah keharusan menyampaikan informasi baik dan buruk kepada publik serta masih adanya gedung sekolah yang belum direnovasi karena sudah lama.\"}]","Peran Waka Humas Dalam Mempertahankan Citra Sekolah - Penelitian Kualitatif | PDF",12]