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Penelitian ini mengkaji penerapan machine learning dalam e-commerce melalui metode Systematic Literature Review (SLR) terhadap 20 artikel jurnal. Sintesis penelitian menggabungkan area penerapan, metode algoritma, pengukuran kinerja, tantangan teknis, serta dampak bisnis dalam satu kerangka analisis terstruktur. Hasil menunjukkan peran penting pada rekomendasi, analisis sentimen, deteksi penipuan, dan prediksi penjualan, namun masih menghadapi kendala kualitas data, kebutuhan komputasi tinggi, serta keterbatasan kemampuan menjelaskan hasil.",{"@graph":63,"@context":119},[64,81,102],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,72,75,78],{"item":68,"name":69,"@type":70,"position":71},"https://docshare.wps.com","Home","ListItem",1,{"item":73,"name":9,"@type":70,"position":74},"https://docshare.wps.com/id/document/",2,{"item":76,"name":31,"@type":70,"position":77},"https://docshare.wps.com/id/document/penelitian-laporan/",3,{"item":79,"name":59,"@type":70,"position":80},"https://docshare.wps.com/id/document/the-role-of-machine-learning-in-e-commerce-a-systematic-literature-review-of-applications-and-challenges/290346/",4,{"url":79,"name":59,"@type":82,"image":83,"author":88,"headline":59,"publisher":91,"fileFormat":94,"inLanguage":57,"description":61,"dateModified":95,"datePublished":96,"encodingFormat":94,"isAccessibleForFree":97,"interactionStatistic":98},"DigitalDocument",{"url":84,"@type":85,"width":86,"height":87},"https://docshare.wps.com/thumbnails/the-role-of-machine-learning-in-e-commerce-a-systematic-literature-review-of-applications-and-challenges/290346.png","ImageObject",300,407,{"name":89,"@type":90},"Eliana","Person",{"url":68,"name":92,"@type":93},"DocShare","Organization","application/pdf","2026-09-25","2026-09-17",true,{"@type":99,"interactionType":100,"userInteractionCount":77},"InteractionCounter",{"@type":101},"ViewAction",{"@type":103,"mainEntity":104},"FAQPage",[105,111,115],{"name":106,"@type":107,"acceptedAnswer":108},"Apa tujuan utama penelitian tentang peran machine learning dalam e-commerce?","Question",{"text":109,"@type":110},"Penelitian bertujuan meninjau secara sistematis peran machine learning di e-commerce, mengidentifikasi area penerapan utamanya, serta menjelaskan algoritma, metode evaluasi, tantangan teknis, dan dampak bisnis berdasarkan hasil studi ilmiah.","Answer",{"name":112,"@type":107,"acceptedAnswer":113},"Metode apa yang digunakan untuk melakukan tinjauan literatur dalam penelitian ini?",{"text":114,"@type":110},"Penelitian menggunakan metode Systematic Literature Review (SLR) terhadap 20 artikel jurnal dari dalam dan luar negeri.",{"name":116,"@type":107,"acceptedAnswer":117},"Apa saja peran machine learning yang ditemukan dalam sistem e-commerce dan tantangan yang masih dihadapi?",{"text":118,"@type":110},"Machine learning berperan penting pada sistem rekomendasi, analisis sentimen, deteksi penipuan, serta prediksi penjualan. Tantangannya meliputi kualitas data, kebutuhan komputasi yang besar, dan kemampuan menjelaskan hasil model.","https://schema.org",{"og:url":79,"og:type":121,"og:title":59,"og:site_name":92,"og:description":61},"article",{"robots":123,"canonical":79},"index,follow",{"doc_id":125,"site_id":56},290346,1790021670,{"code":4,"msg":5,"data":128},{"doc_id":125,"user_id":129,"nickname":89,"user_avatar":130,"doc_module":4,"category_id":30,"category_name":31,"doc_title":59,"doc_description":61,"doc_content":131,"file_id":132,"file_url":133,"file_type":134,"file_size":135,"view_count":77,"is_deleted":4,"is_public":71,"is_downloadable":71,"audit_status":71,"page_count":136,"language":137,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":138,"faqs":139,"seo_title":140,"seo_description":61,"update_tm":141,"read_time":142},4398048949847,"https://ap-avatar.wpscdn.com/avatar/400002536579ef2da7f?_k=1778318612642679267","Peran Machine Learning Dalam E-Commerce: Tinjauan Literatur Sistematis Terhadap Penerapan Dan Tantangan  \nSri Murdiawati1, Amri Reza Wahyudin2, Juan Adi Putra3, Ryan Randy Suryono4  \nFakultas Teknik dan Ilmu Komputer, Program Studi Megister Ilmu Komputer Universitas Teknokrat Indonesia, Indonesia  \n[Sri_Murdiawati_@teknokrat.ac.id](Sri_Murdiawati_@teknokrat.ac.id)  \nAbstrak  \nPerkembangan e-commerce menghasilkan banyak data yang besar dan rumit, sehinggamembutuhkan teknologi canggih untuk membantu pengambilan keputusan dan meningkatkan pelayanan. Machine learning menjadi cara utama yang digunakan karena kemampuannyauntuk mempelajari pola perilaku pengguna dan transaksi secara otomatis. Penelitian ini menganalisis penerapan machine learning dalam e-commerce dengan menggunakan metode Systematic Literature Review (SLR) terhadap 20 artikel jurnal dari dalam dan luar negeri. Kebaruan penelitian ini terletak pada sistesis yang menggabungkan berbagai aspek sepertibidang penerapan, metode algoritma, cara mengukur kinerja, tantangan teknis, serta dampakbisnis dalam satu kerangka analisis yang terstruktur. Hasil penelitian menunjukkan bahwa machine learning memiliki peran penting dalam sistem rekomendasi, analisis sentimen, mendeteksi penipuan, serta memprediksi penjualan, meskipun masih menghadapi tantanganseperti kualitas data, kebutuhan komputasi yang besar, dan kemampuan menjelaskan hasil.  \nKata Kunci: e-commerce; machine learning; systematic literature review; sistem rekomendasi.  \nAbstract  \nThe development of e-commerce has generated large amounts of complex data, requiring advanced technology to aid decision-making and improve services. Machine learning has become the primary method used due to its ability to automatically learn patterns of user behavior and transactions. This study analyzes the application of machine learning in ecommerce using the Systematic Literature Review (SLR) method on 20 journal articles from within and outside the country. The novelty of this research lies in its synthesis, which combines various aspects such as fields of application, algorithm methods, performance measurement methods, technical challenges, and business impacts into a single structured analytical framework. The results show that machine learning plays an important role in recommendation systems, sentiment analysis, fraud detection, and sales prediction, despite still facing challenges such as data quality, large computational requirements, and the ability to explain results.  \nKeywords: e-commerce; machine learning; systematic literature review; recommendation system  \nPENDAHULUAN  \nPerkembangan e-commerce yang semakin cepat menghasilkan sejumlah besar dan rumit data transaksi serta  \ninteraksi pengguna, sehingga  \nmembutuhkan teknologi canggih untuk  \nmembantu menganalisis data,  \nmeningkatkan kualitas layanan, sertamendukung pengambilan keputusan bisnis. Machine learning menjadi teknologi penting dalam e-commerce karena kemampuannya untuk belajar pola  \nJ u r n a l I l m i a h I L K O M I N F O -J u r n a l I l m u K o m p u t e r d a n I n f o r m a t i k a  Page 171  \nperilaku pengguna dan transaksi secaraotomatis[1], [2], [3] . Teknologi ini sudah banyak digunakan dalam berbagai sistemseperti rekomendasi produk, analisis perasaan pelanggan, deteksi transaksipenipuan, serta prediksi penjualan, sehingga mampu meningkatkan personalisasi layanan dan efisiensi dalam operasi[1],[4],[5] .  \nMeskipun banyak penelitian menunjukkan keefektifan machine learning di bidang e-commerce, kebanyakan studi masih menunjukkan perbedaan dalam pendekatan algoritma, cara mengukur kinerja, serta fokus penelitian.  \nBanyak penelitian cenderung fokuspada aspek teknis tanpa menghubungkan hasil yang diperoleh dengan dampakbisnis. Selain itu, berbagai masalah sepertiketidakseimbangan data, kompleksitasdalam perhitungan, serta keterbatasandalam menjelaskan model model masihsering terjadi dan belum dianalisis secara menyeluruh[2] .  \nBerdasarkan permasalahan t","cbCaisQUOG3ouD62","https://ap.wps.com/l/cbCaisQUOG3ouD62","pdf",450130,11,"Indonesian","# Pendahuluan\n## Rumusan Masalah\n## Tujuan Penelitian\n## Manfaat Penelitian","[{\"question\":\"Apa tujuan utama penelitian tentang peran machine learning dalam e-commerce?\",\"answer\":\"Penelitian bertujuan meninjau secara sistematis peran machine learning di e-commerce, mengidentifikasi area penerapan utamanya, serta menjelaskan algoritma, metode evaluasi, tantangan teknis, dan dampak bisnis berdasarkan hasil studi ilmiah.\"},{\"question\":\"Metode apa yang digunakan untuk melakukan tinjauan literatur dalam penelitian ini?\",\"answer\":\"Penelitian menggunakan metode Systematic Literature Review (SLR) terhadap 20 artikel jurnal dari dalam dan luar negeri.\"},{\"question\":\"Apa saja peran machine learning yang ditemukan dalam sistem e-commerce dan tantangan yang masih dihadapi?\",\"answer\":\"Machine learning berperan penting pada sistem rekomendasi, analisis sentimen, deteksi penipuan, serta prediksi penjualan. Tantangannya meliputi kualitas data, kebutuhan komputasi yang besar, dan kemampuan menjelaskan hasil model.\"}]","Peran Machine Learning Dalam E-Commerce - Tinjauan Literatur Sistematis Terhadap Penerapan Dan Tantangan | PDF",1789641436,17]