[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-detail-45521-id":3,"doc-seo-45521-113":30,"detail-sidebar-cat-0-id-113":91},{"code":4,"msg":5,"data":6},0,"success",{"doc_id":7,"user_id":8,"nickname":9,"user_avatar":10,"doc_module":4,"category_id":11,"category_name":12,"doc_title":13,"doc_description":14,"doc_content":15,"file_id":16,"file_url":17,"file_type":18,"file_size":19,"view_count":20,"is_deleted":4,"is_public":21,"is_downloadable":21,"audit_status":21,"page_count":22,"language":23,"language_code":24,"site_id":25,"html_lang":24,"table_of_contents":26,"faqs":27,"seo_title":13,"seo_description":14,"update_tm":28,"read_time":29},45521,8796095360427,"Lucas Martin","https://ap-avatar.wpscdn.com/davatar_994ba38a5ba835b3df7d355c54d3ed8d",54,"Penelitian & Laporan","Pengaruh Live Streaming Shopping dan Flash Sale terhadap Pembelian Impulsif Pengguna Shopee di Kecamatan Jatinegara","Penelitian ini bertujuan menganalisis pengaruh live streaming shopping dan flash sale terhadap pembelian impulsif pengguna platform Shopee di Kecamatan Jatinegara. Metode yang digunakan adalah kuantitatif dengan analisis deskriptif untuk memaparkan karakteristik sampel serta analisis inferensial menggunakan SmartPLS versi 4.0. Populasi penelitian merupakan pengguna Shopee di wilayah tersebut dengan sampel 100 responden melalui non probability sampling dan pengumpulan data kuesioner Google Form. Hasil menunjukkan live streaming shopping berpengaruh signifikan terhadap pembelian impulsif, sedangkan flash sale tidak berpengaruh signifikan.","Journal of Young Entrepreneurs, Vol. 2, No. 4, Oktober 2023, pages 88-102  \nWebsite: [https://ejournal.upnvj.ac.id/index.php/jye](https://ejournal.upnvj.ac.id/index.php/jye)   \nPENGARUH LIVE STREAMING SHOPPING DAN FLASH SALE TERHADAP PEMBELIAN IMPULSIF PENGGUNA SHOPEE DI KECAMATAN JATINEGARA  \nSyabani Dinova 1, Suharyati2  \n1 Universitas Pembangunan Nasional Veteran Jakarta, Indonesia,  \n[2010111002@mahasiswa.upnvj.ac.id](2010111002@mahasiswa.upnvj.ac.id)  \n2 Universitas Pembangunan Nasional Veteran Jakarta, Indonesia, [suharyati@upnvj.ac.id](suharyati@upnvj.ac.id)  \nAbstrak  \nPenelitian ini bertujuan untuk menganalisis pengaruh dari dua variabel bebas, yaitu \"Live streaming shopping\" dan \"Flash sale,\" terhadap perilaku pembelian impulsif pengguna platform Shopee di wilayah Kecamatan Jatinegara. Metode yang digunakan kuantitatif dengan teknik analisis deskriptif untuk menjelaskan karakteristik sampel dan teknik analisis inferensial menggunakan alat bantu analisis SmartPLSversi 4.0. Populasi penelitian terdiri dari pengguna platform Shopee di wilayah Kecamatan Jatinegara, dengan sampel sebanyak 100 responden yang dipilih dengan metode non probability sampling. Data diperoleh dengan penyebaran kuesioner google form melalui media sosial. Hasil analisis menunjukanadanya live streaming shopping berpengaruh signifikan terhadap pembelian impulsif, sedangkan flash sale tidak berpengaruh signifikan terhadap pembelian impulsif. Penelitian ini memberikan pemahaman yanglebih mendalam tentang faktor-faktor yang mempengaruhi perilaku pembelian impulsif dalam konteks live streaming shopping dan flash sale di platform e-commerce Shopee. Hasil penelitian ini dapat memberikan panduan bagi pihak Shopee dan e-commerce lainnyauntuk merancang strategi pemasaran yang lebih efektif dan berfokus pada flash sale untuk meningkatkan pembelian impulsif.  \nKata Kunci: Live streaming shopping; Flash sale; Pembelian Impulsif; Shopee;  \nTHE INFLUENCE OF LIVE STREAMING SHOPPING AND FLASH SALE ON IMPULSIVE BUYING OF SHOPEE USERS  \nIN JATINEGARA DISTRICT  \nAbstract  \nThis research aims to analyze the influence of two independent variables, namely \"live streaming shopping\"and \"flash sale,\" on the impulsive buying behavior of users of the Shopee platform in the Jatinegara District area. The method used is quantitative, with descriptive analysis techniques to explain sample characteristics and inferential analysis techniques using the SmartPLS analysis tool version 4.0. The research population consisted of users of the Shopee platform in the Jatinegara District area, with a sample of 100 respondents selected using a non-probability sampling method. Data was obtained by distributing a Google Form questionnaire via social media. The analysis results show that live streaming shopping has a significant effect on impulse purchases, while flash sales do not have a significant effect on impulse purchases. This research provides a deeper understanding of the factors that influence impulse buying behavior in the context of live streaming shopping and flash sales on the Shopee e-commerce platform. The results of this research can provide guidance for Shopee and other e-commerce parties to design more effective marketing strategies and focus on flash sales to increase impulse purchases.  \nKeyword: Live streaming shopping; Flash sale; Impulse buying; Shopee  \nPENDAHULUAN  \nPerkembangan teknologi yang semakin pesat saat ini membuat seluruh aktivitasmanusia dapat dilakukan melalui jaringan komunikasi dan internet untuk meningkatkanefisiensi aktivitas. Menurut survei Asosiasi Pengguna Jasa Internet Indonesia (AJPII), pada tahun 2023, pengguna Internet di Indonesia akan mencapai 215. 626. 156 orang atau  \nmencakup 78,19% dari total penduduk Indonesia (Lavinda, 2023) . Kehadiran Internet membawa banyak dampak penting bagi berbagai sektor industri, termasuk munculnya layanan e-commerce (Salsabila & Suyanto, 2022) . Menurut (Halim et al., 2022), ecommerce mengacu pada semua aktivitas","cbCaifxMTWuTiAiu","https://ap.wps.com/l/cbCaifxMTWuTiAiu","pdf",510600,2,1,15,"Indonesian","id",113,"# Pendahuluan\n# Metode Penelitian\n## Variabel Penelitian\n## Populasi dan Sampel\n## Teknik Pengumpulan Data\n# Hasil dan Pembahasan\n## Pengaruh Live Streaming Shopping\n## Pengaruh Flash Sale\n# Kesimpulan","[{\"question\":\"Apa tujuan penelitian ini?\",\"answer\":\"Penelitian ini bertujuan menganalisis pengaruh live streaming shopping dan flash sale terhadap pembelian impulsif pengguna Shopee di Kecamatan Jatinegara.\"},{\"question\":\"Metode apa yang digunakan untuk menguji pengaruh variabel?\",\"answer\":\"Penelitian menggunakan metode kuantitatif dengan analisis deskriptif dan analisis inferensial menggunakan SmartPLS versi 4.0.\"},{\"question\":\"Bagaimana hasil pengaruh live streaming shopping dan flash sale terhadap pembelian impulsif?\",\"answer\":\"Live streaming shopping berpengaruh signifikan terhadap pembelian impulsif, sedangkan flash sale tidak berpengaruh signifikan terhadap pembelian impulsif.\"}]",1783460829,23,{"code":4,"msg":31,"data":32},"ok",{"site_id":25,"language":24,"slug":33,"title":13,"keywords":34,"description":14,"schema_data":35,"social_meta":86,"head_meta":88,"extra_data":90,"updated_unix":28},"the-influence-of-live-streaming-shopping-and-flash-sale-on-impulsive-buying-of-shopee-users-in-jatinegara-district","",{"@graph":36,"@context":85},[37,53,68],{"@type":38,"itemListElement":39},"BreadcrumbList",[40,44,47,50],{"item":41,"name":42,"@type":43,"position":21},"https://docshare.wps.com","Home","ListItem",{"item":45,"name":46,"@type":43,"position":20},"https://docshare.wps.com/id/document/","Document",{"item":48,"name":12,"@type":43,"position":49},"https://docshare.wps.com/id/document/penelitian-laporan/",3,{"item":51,"name":13,"@type":43,"position":52},"https://docshare.wps.com/id/document/the-influence-of-live-streaming-shopping-and-flash-sale-on-impulsive-buying-of-shopee-users-in-jatinegara-district/45521/",4,{"url":51,"name":13,"@type":54,"author":55,"headline":13,"publisher":57,"fileFormat":60,"inLanguage":24,"description":14,"dateModified":61,"datePublished":62,"encodingFormat":60,"isAccessibleForFree":63,"interactionStatistic":64},"DigitalDocument",{"name":9,"@type":56},"Person",{"url":41,"name":58,"@type":59},"DocShare","Organization","application/pdf","2026-07-24","2026-07-07",true,{"@type":65,"interactionType":66,"userInteractionCount":20},"InteractionCounter",{"@type":67},"ViewAction",{"@type":69,"mainEntity":70},"FAQPage",[71,77,81],{"name":72,"@type":73,"acceptedAnswer":74},"Apa tujuan penelitian ini?","Question",{"text":75,"@type":76},"Penelitian ini bertujuan menganalisis pengaruh live streaming shopping dan flash sale terhadap pembelian impulsif pengguna Shopee di Kecamatan Jatinegara.","Answer",{"name":78,"@type":73,"acceptedAnswer":79},"Metode apa yang digunakan untuk menguji pengaruh variabel?",{"text":80,"@type":76},"Penelitian menggunakan metode kuantitatif dengan analisis deskriptif dan analisis inferensial menggunakan SmartPLS versi 4.0.",{"name":82,"@type":73,"acceptedAnswer":83},"Bagaimana hasil pengaruh live streaming shopping dan flash sale terhadap pembelian impulsif?",{"text":84,"@type":76},"Live streaming shopping berpengaruh signifikan terhadap pembelian impulsif, sedangkan flash sale tidak berpengaruh signifikan terhadap pembelian impulsif.","https://schema.org",{"og:url":51,"og:type":87,"og:title":13,"og:site_name":58,"og:description":14},"article",{"robots":89,"canonical":51},"index,follow",{"doc_id":7,"site_id":25},{"code":4,"msg":5,"data":92},[93,98,102,106,110,114,116,120,124,128],{"id":94,"doc_module":4,"doc_module_name":46,"category_name":95,"show_sort_weight":96,"slug":97},55,"Agama & Spiritualitas",60,"religion-spirituality",{"id":99,"doc_module":4,"doc_module_name":46,"category_name":100,"show_sort_weight":96,"slug":101},48,"Cerita & Novel","story-novel",{"id":103,"doc_module":4,"doc_module_name":46,"category_name":104,"show_sort_weight":96,"slug":105},56,"Gaya Hidup","lifestyle",{"id":107,"doc_module":4,"doc_module_name":46,"category_name":108,"show_sort_weight":96,"slug":109},51,"Komik","comic",{"id":111,"doc_module":4,"doc_module_name":46,"category_name":112,"show_sort_weight":96,"slug":113},53,"Layanan Kesehatan","healthcare",{"id":11,"doc_module":4,"doc_module_name":46,"category_name":12,"show_sort_weight":96,"slug":115},"research-report",{"id":117,"doc_module":4,"doc_module_name":46,"category_name":118,"show_sort_weight":96,"slug":119},49,"Sastra","literature",{"id":121,"doc_module":4,"doc_module_name":46,"category_name":122,"show_sort_weight":96,"slug":123},52,"Teknologi","technology",{"id":125,"doc_module":4,"doc_module_name":46,"category_name":126,"show_sort_weight":96,"slug":127},50,"Ujian","exam",{"id":129,"doc_module":4,"doc_module_name":46,"category_name":130,"show_sort_weight":96,"slug":131},57,"Umum","general"]