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Metode yang digunakan adalah penelitian kuantitatif dengan teknik pengambilan sampel incidental sampling. Sampel berjumlah 332 orang dan data dikumpulkan menggunakan skala Likert. Analisis memakai regresi linear berganda. Hasil menunjukkan eco-label dan eco-brand berpengaruh, sedangkan eco-packaging tidak berpengaruh. Environmental advertisement juga tidak berpengaruh. Secara keseluruhan variabel ekologis berpengaruh positif.",{"@graph":63,"@context":119},[64,81,102],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,72,75,78],{"item":68,"name":69,"@type":70,"position":71},"https://docshare.wps.com","Home","ListItem",1,{"item":73,"name":9,"@type":70,"position":74},"https://docshare.wps.com/id/document/",2,{"item":76,"name":43,"@type":70,"position":77},"https://docshare.wps.com/id/document/ujian/",3,{"item":79,"name":59,"@type":70,"position":80},"https://docshare.wps.com/id/document/the-impact-of-ecological-marketing-instruments-on-purchase-decisions-of-garnier-products/232085/",4,{"url":79,"name":59,"@type":82,"image":83,"author":88,"headline":59,"publisher":91,"fileFormat":94,"inLanguage":57,"description":61,"dateModified":95,"datePublished":96,"encodingFormat":94,"isAccessibleForFree":97,"interactionStatistic":98},"DigitalDocument",{"url":84,"@type":85,"width":86,"height":87},"https://docshare.wps.com/thumbnails/the-impact-of-ecological-marketing-instruments-on-purchase-decisions-of-garnier-products/232085.png","ImageObject",300,407,{"name":89,"@type":90},"Gelato","Person",{"url":68,"name":92,"@type":93},"DocShare","Organization","application/pdf","2026-10-05","2026-09-10",true,{"@type":99,"interactionType":100,"userInteractionCount":80},"InteractionCounter",{"@type":101},"ViewAction",{"@type":103,"mainEntity":104},"FAQPage",[105,111,115],{"name":106,"@type":107,"acceptedAnswer":108},"Penelitian ini bertujuan untuk mengetahui apa?","Question",{"text":109,"@type":110},"Penelitian bertujuan mengetahui pengaruh ecological marketing instruments secara parsial dan simultan terhadap keputusan pembelian produk Garnier di Indonesia.","Answer",{"name":112,"@type":107,"acceptedAnswer":113},"Metode dan teknik pengambilan sampel apa yang digunakan?",{"text":114,"@type":110},"Penelitian menggunakan metode kuantitatif dengan teknik incidental sampling. Sampel berjumlah 332 orang.",{"name":116,"@type":107,"acceptedAnswer":117},"Bagian mana dari ecological marketing instruments yang berpengaruh terhadap keputusan pembelian?",{"text":118,"@type":110},"Eco-label dan eco-brand berpengaruh terhadap keputusan pembelian produk Garnier. 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Metode penelitian yang digunakan dalam penelitian ini adalah metode penelitian kuantitatif dengan teknik pengambilan sampel secara incidental sampling. Sampel dalampenelitian ini berjumlah 332 orang. Pengumpulan data dilakukan dengan menggunakan skala likert yang terdiri dari skala keputusan pembelian dan skala ecological marketing instruments. Metode analisis data yang digunakan yaitu regresi linear berganda. Hasil penelitian ini menunjukkan bahwa (1) eco-label berpengaruh terhadap keputusan pembelian produk Garnier di Indonesia (t = 2.085 ; p = 0.037) ; (2) eco-brand berpengaruh terhadap keputusan pembelian produk Garnier di Indonesia (t = 3.677 ; p = 0.00) ; (3) eco-packaging tidak berpengaruh terhadap keputusan pembelian produk Garnier di Indonesia (t = 306 ; p = 0.706) ; (4) environmental advertisemet tidak berpengaruh terhadap keputusan pembelian produk Garnier di Indonesia (t = 1.205 ; p = 0.029) ; (5) Keseluruhan variabel pada ecological marketing instruments sama-sama berpengaruh secara positif terhadap keputusan pembelian produk Garnier di Indonesia (F = 23.05 ; p = 0.00) . Hal ini menunjukkan bahwasemakin efektif ecological marketing instruments dalam memberikan kesadaran / kepercayaan / informasi / pengetahuan kepada konsumen, maka semakin subjek akanmemutuskan untuk membeli produk Garnier.  \nKata Kunci : Ecological marketing instruments, eco-label, eco-brand, ecopackaging, environmental advertisement, keputusan pembelian, produk Garnier  \nThe Impact of Ecological Marketing Instruments on Purchase Decisions of  \nGarnier Product  \nCecilia Nathasya and Gustiarti Leila  \nFaculty of Psychology, University of Sumatera Utara  \nABSTRAK  \nThis study aims to determine the impact of ecological marketing instruments partially or simultaneously on purchasing decisions for Garnier product in Indonesia. The research method used in this study is a quantitative method with an incindental sampling technique of sampling. The sample in this study found 332 people. Data was collected using a Likert scale consisting of a purchasing decision scale and an ecological marketing scale. The data analysis method used is multiple linear regression. The results of this study indicate that (1) eco-label has a positive impact on purchasing decisions for Garnier product in Indonesia (t = 2.085 ; p = 0.037) ; (2) eco-brand has a positive impact on purchasing decisions for Garnier product in Indonesia (t = 3.677 ; p = 0.00) ; (3) eco-packaging has no impact on purchasing decisions for Garnier product in Indonesia (t = 0.306 ; p = 0.760) ; (4) environmental advertisement has no impact on purchasing decisions for Garnier product in Indonesia (t = 1.205 ; p = 0.029) ; (5) All ecological marketing instruments variable have a positive effect on purchasing decisions for Garnier product in Indonesia (F = 23.05 ; p = 0.00) . This shows that the more effective","cbCaiscuN2DWRH95","https://ap.wps.com/l/cbCaiscuN2DWRH95","pdf",436723,17,"Indonesian","# Abstrak\n## Metode Penelitian\n## Hasil Penelitian\n# Kata Pengantar","[{\"question\":\"Penelitian ini bertujuan untuk mengetahui apa?\",\"answer\":\"Penelitian bertujuan mengetahui pengaruh ecological marketing instruments secara parsial dan simultan terhadap keputusan pembelian produk Garnier di Indonesia.\"},{\"question\":\"Metode dan teknik pengambilan sampel apa yang digunakan?\",\"answer\":\"Penelitian menggunakan metode kuantitatif dengan teknik incidental sampling. Sampel berjumlah 332 orang.\"},{\"question\":\"Bagian mana dari ecological marketing instruments yang berpengaruh terhadap keputusan pembelian?\",\"answer\":\"Eco-label dan eco-brand berpengaruh terhadap keputusan pembelian produk Garnier. Eco-packaging serta environmental advertisement tidak berpengaruh.\"}]","Pengaruh Ecological Marketing Instruments terhadap Keputusan Pembelian pada Produk Garnier | PDF",26]