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Metode yang digunakan adalah pendekatan kuantitatif verifikatif, dengan data primer dari kuesioner kepada 215 mahasiswa serta data sekunder dari literatur terverifikasi. Teknik pengambilan sampel probability sampling menggunakan simple random sampling. Hasil analisis menunjukkan variabel Product, Promotion, People, Process, dan Physical evidence berpengaruh signifikan, sedangkan Price dan Place tidak signifikan secara parsial; namun seluruh variabel signifikan secara simultan.",{"@graph":63,"@context":119},[64,81,102],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,72,75,78],{"item":68,"name":69,"@type":70,"position":71},"https://docshare.wps.com","Home","ListItem",1,{"item":73,"name":9,"@type":70,"position":74},"https://docshare.wps.com/id/document/",2,{"item":76,"name":31,"@type":70,"position":77},"https://docshare.wps.com/id/document/penelitian-laporan/",3,{"item":79,"name":59,"@type":70,"position":80},"https://docshare.wps.com/id/document/the-effect-of-the-marketing-mix-on-students-decision-to-choose-the-faculty-of-economics-and-business-at-a-b-accredited-private-university-in-bandung/231611/",4,{"url":79,"name":59,"@type":82,"image":83,"author":88,"headline":59,"publisher":91,"fileFormat":94,"inLanguage":57,"description":61,"dateModified":95,"datePublished":96,"encodingFormat":94,"isAccessibleForFree":97,"interactionStatistic":98},"DigitalDocument",{"url":84,"@type":85,"width":86,"height":87},"https://docshare.wps.com/thumbnails/the-effect-of-the-marketing-mix-on-students-decision-to-choose-the-faculty-of-economics-and-business-at-a-b-accredited-private-university-in-bandung/231611.png","ImageObject",300,407,{"name":89,"@type":90},"Angel","Person",{"url":68,"name":92,"@type":93},"DocShare","Organization","application/pdf","2026-10-07","2026-09-10",true,{"@type":99,"interactionType":100,"userInteractionCount":80},"InteractionCounter",{"@type":101},"ViewAction",{"@type":103,"mainEntity":104},"FAQPage",[105,111,115],{"name":106,"@type":107,"acceptedAnswer":108},"Apa tujuan utama penelitian ini?","Question",{"text":109,"@type":110},"Mengidentifikasi elemen-elemen bauran pemasaran yang memengaruhi keputusan mahasiswa memilih Fakultas Ekonomi dan Bisnis di universitas swasta terakreditasi B di Kota Bandung.","Answer",{"name":112,"@type":107,"acceptedAnswer":113},"Variabel bauran pemasaran apa saja yang diuji dalam penelitian ini?",{"text":114,"@type":110},"Product, Price, Place, Promotion, People, Process, dan Physical evidence.",{"name":116,"@type":107,"acceptedAnswer":117},"Bagaimana hasil pengaruh secara parsial dan simultan?",{"text":118,"@type":110},"Secara parsial, Product, Promotion, People, Process, dan Physical evidence berpengaruh signifikan (sig. \u003C 0,05), sedangkan Price dan Place tidak signifikan. Secara simultan, seluruh variabel bauran pemasaran berpengaruh signifikan terhadap keputusan mahasiswa.","https://schema.org",{"og:url":79,"og:type":121,"og:title":59,"og:site_name":92,"og:description":61},"article",{"robots":123,"canonical":79},"index,follow",{"doc_id":125,"site_id":56},231611,1789066079,{"code":4,"msg":5,"data":128},{"doc_id":125,"user_id":129,"nickname":89,"user_avatar":130,"doc_module":4,"category_id":30,"category_name":31,"doc_title":59,"doc_description":61,"doc_content":131,"file_id":132,"file_url":133,"file_type":134,"file_size":135,"view_count":80,"is_deleted":4,"is_public":71,"is_downloadable":71,"audit_status":71,"page_count":136,"language":137,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":138,"faqs":139,"seo_title":140,"seo_description":61,"update_tm":126,"read_time":141},687207412472,"https://ap-avatar.wpscdn.com/davatar_155a257f0dc6eb9ab79c44ca47cae57d","DOI: [https://doi.org/10.38035/jmpis.v6i2](https://doi.org/10.38035/jmpis.v6i2)[ ](https://doi.org/10.38035/jmpis.v6i2)[https://creativecommons.org/licenses/by/4.0/](https://creativecommons.org/licenses/by/4.0/)  \nPengaruh Bauran Pemasaran Terhadap Keputusan Mahasiswa Memilih Fakultas Ekonomi dan Bisnis Universitas Swasta Terakreditasi B di Kota Bandung  \nHabib Amir Mujahid1*, Ezra Karamang2, Dadan Abdul Aziz Mubarok3  \n1Universitas Indonesia Membangun, Bandung, Indonesia, [habibamirmujahid@student.inaba.ac.id](habibamirmujahid@student.inaba.ac.id)[ ](habibamirmujahid@student.inaba.ac.id)2Universitas Indonesia Membangun, Bandung, Indonesia, [ezra.karamang@inaba.ac.id](ezra.karamang@inaba.ac.id)[ ](ezra.karamang@inaba.ac.id)3Universitas Indonesia Membangun, Bandung, Indonesia, [dadan.abdul@inaba.ac.id](dadan.abdul@inaba.ac.id)  \n*[Corresponding Author:](Corresponding Author: habibamirmujahid@student.inaba.ac.id)[ ](Corresponding Author: habibamirmujahid@student.inaba.ac.id)[habibamirmujahid@student.inaba.ac.id](Corresponding Author: habibamirmujahid@student.inaba.ac.id)  \nAbstract: The purpose of this research is to identify various elements in the marketing mix that influence students' decisions to choose the Faculty of Economics and Business at a Baccredited private university in the city of Bandung, including the variables Product, Price, Place, Promotion, People, Process, and Physical evidence. Quantitative and verifiable analysis approaches were applied as methods, with primary data obtained through the distribution of questionnaires to 215 students from several economics and business faculties, while secondary data came from various verified literature. Probability sampling was the technique used with the method of simple random sampling without specific criteria. The analysis results show that partially, the variables Product, Promotion, People, Process, and Physical evidence have a significant influence with sig. \u003C 0.05, while the variables Price and Place do not have a significant influence partially. However, simultaneously, all variables in the marketing mix have a significant impact on students' decisions in choosing the Faculty of Economics and Business at a B-accredited private university in the city of Bandung..  \nKeywords: Markteting Mix, Decision to Choose, Higher Education  \nAbstrak: Tujuan penelitian ini guna mengidentifikasi berbagai elemen dalam bauran pemasaran yang mempunyai pengaruhnya pada keputusan mahasiswa untuk memilih fakultasekonomi dan bisnis universitas swasta terakreditasi B di kota Bandung, mencakup variabel Product, Price, Place, Promotion, People, Process, dan Physical evidence. Kuantitatif dan pendekatan analisis verifikatif menjadi metode yang diterapkan, pada data primer didapatimelalui penyebaran kuesioner pada 215 mahasiswa dari beberapa fakultas ekonomi dan bisnis, sementara data sekunder berasal dari berbagai literatur yang telah diverifikasi. Probability sampling menjadi teknik yang digunakan dengan metode simple random sampling tanpakriteria tertentu. Hasil analisa memperoleh bahwasanya secara parsial, variabel Product, Promotion, People, Process, maupun Physical evidence memiliki pengaruhnya dengan tinggi dengan sig. \u003C 0,05, sedangkan variabel Price dan Place tidak memiliki pengaruhnya dengan tinggi secara parsial. Namun, secara simultan, seluruh variabel dalam bauran pemasaran  \nmemiliki pengaruhnya dengan tinggi pada keputusan mahasiswa dalam memilih fakultasekonomi dan bisnis universitas swasta terakreditasi B di kota Bandung.  \nKata Kunci: Bauran Pemasaran, Keputusan Memilih, Perguruan Tinggi   \nPENDAHULUAN  \nKemajuan suatu bangsa memerlukan kualitas masyarakat yang tinggi serta pendidikanyang berkualitas agar mampu bersaing di tingkat internasional. Sehingga pendidikan menjadimenjadi elemen krusial dalam mendorong kemajuan bangsa (Ekanesia dkk., 2023) . Pendidikandapat dipahami sebagai sebuah rangkaian proses yang bertujuan guna mengembangkan kebiasaan individu, keterampilan a","cbCaiqaC6D2uzAGg","https://ap.wps.com/l/cbCaiqaC6D2uzAGg","pdf",811628,13,"Indonesian","# Pendahuluan\n## Latar belakang pendidikan dan perguruan tinggi\n## Persaingan perguruan tinggi swasta di Bandung\n## Data jumlah perguruan tinggi (Tabel 1)","[{\"question\":\"Apa tujuan utama penelitian ini?\",\"answer\":\"Mengidentifikasi elemen-elemen bauran pemasaran yang memengaruhi keputusan mahasiswa memilih Fakultas Ekonomi dan Bisnis di universitas swasta terakreditasi B di Kota Bandung.\"},{\"question\":\"Variabel bauran pemasaran apa saja yang diuji dalam penelitian ini?\",\"answer\":\"Product, Price, Place, Promotion, People, Process, dan Physical evidence.\"},{\"question\":\"Bagaimana hasil pengaruh secara parsial dan simultan?\",\"answer\":\"Secara parsial, Product, Promotion, People, Process, dan Physical evidence berpengaruh signifikan (sig. \\u003c 0,05), sedangkan Price dan Place tidak signifikan. Secara simultan, seluruh variabel bauran pemasaran berpengaruh signifikan terhadap keputusan mahasiswa.\"}]","Pengaruh Bauran Pemasaran Terhadap Keputusan Mahasiswa Memilih Fakultas Ekonomi dan Bisnis Universitas Swasta Terakreditasi B di Kota Bandung | PDF",20]