[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-seo-231775-113":3,"detail-sidebar-cat-0-id-113":80,"doc-detail-231775-id":127},{"code":4,"msg":5,"data":6},0,"ok",{"site_id":7,"language":8,"slug":9,"title":10,"keywords":11,"description":12,"schema_data":13,"social_meta":73,"head_meta":75,"extra_data":77,"updated_unix":79},113,"id","the-effect-of-motivation-social-and-economic-status-and-brand-image-on-the-decision-to-continue-education-at-yogyakarta-state-university","Pengaruh Motivasi, Status Sosial Ekonomi, dan Brand Image terhadap Keputusan Mahasiswa Luar Pulau Jawa Melanjutkan Pendidikan di Universitas Negeri Yogyakarta","","Penelitian ini bertujuan untuk menganalisis pengaruh motivasi, status sosial ekonomi, dan brand image terhadap keputusan mahasiswa yang berasal dari luar Pulau Jawa untuk melanjutkan pendidikan di Universitas Negeri Yogyakarta. Penelitian menggunakan desain Ex Post Facto dengan pendekatan kuantitatif. Populasi adalah mahasiswa luar Pulau Jawa yang sedang menempuh studi di UNY, dengan sampel 130 mahasiswa melalui snowball sampling. Pengumpulan data dilakukan melalui angket, dokumentasi, dan wawancara, lalu dianalisis menggunakan regresi berganda dengan SPSS versi 22. Hasil menunjukkan pengaruh positif motivasi, status sosial ekonomi, brand image, serta pengaruh simultan ketiganya.",{"@graph":14,"@context":72},[15,34,55],{"@type":16,"itemListElement":17},"BreadcrumbList",[18,23,27,31],{"item":19,"name":20,"@type":21,"position":22},"https://docshare.wps.com","Home","ListItem",1,{"item":24,"name":25,"@type":21,"position":26},"https://docshare.wps.com/id/document/","Document",2,{"item":28,"name":29,"@type":21,"position":30},"https://docshare.wps.com/id/document/penelitian-laporan/","Penelitian & Laporan",3,{"item":32,"name":10,"@type":21,"position":33},"https://docshare.wps.com/id/document/the-effect-of-motivation-social-and-economic-status-and-brand-image-on-the-decision-to-continue-education-at-yogyakarta-state-university/231775/",4,{"url":32,"name":10,"@type":35,"image":36,"author":41,"headline":10,"publisher":44,"fileFormat":47,"inLanguage":8,"description":12,"dateModified":48,"datePublished":49,"encodingFormat":47,"isAccessibleForFree":50,"interactionStatistic":51},"DigitalDocument",{"url":37,"@type":38,"width":39,"height":40},"https://docshare.wps.com/thumbnails/the-effect-of-motivation-social-and-economic-status-and-brand-image-on-the-decision-to-continue-education-at-yogyakarta-state-university/231775.png","ImageObject",300,407,{"name":42,"@type":43},"Emma Wilson","Person",{"url":19,"name":45,"@type":46},"DocShare","Organization","application/pdf","2026-10-06","2026-09-10",true,{"@type":52,"interactionType":53,"userInteractionCount":30},"InteractionCounter",{"@type":54},"ViewAction",{"@type":56,"mainEntity":57},"FAQPage",[58,64,68],{"name":59,"@type":60,"acceptedAnswer":61},"Penelitian ini bertujuan untuk mengetahui apa?","Question",{"text":62,"@type":63},"Penelitian ini bertujuan untuk melihat pengaruh motivasi, status sosial ekonomi, dan brand image terhadap keputusan mahasiswa luar Pulau Jawa melanjutkan pendidikan di Universitas Negeri Yogyakarta.","Answer",{"name":65,"@type":60,"acceptedAnswer":66},"Metode dan analisis data apa yang digunakan dalam penelitian ini?",{"text":67,"@type":63},"Penelitian menggunakan jenis Ex Post Facto dengan pendekatan kuantitatif. Analisis data memakai regresi berganda menggunakan SPSS versi 22.",{"name":69,"@type":60,"acceptedAnswer":70},"Apa hasil utama penelitian terkait motivasi, status sosial ekonomi, dan brand image?",{"text":71,"@type":63},"Motivasi, status sosial ekonomi, dan brand image masing-masing berpengaruh positif terhadap keputusan mahasiswa luar Pulau Jawa melanjutkan pendidikan di UNY, serta ketiganya secara bersama-sama juga berpengaruh positif.","https://schema.org",{"og:url":32,"og:type":74,"og:title":10,"og:site_name":45,"og:description":12},"article",{"robots":76,"canonical":32},"index,follow",{"doc_id":78,"site_id":7},231775,1789067095,{"code":4,"msg":81,"data":82},"success",[83,88,92,96,100,104,107,111,115,119,123],{"id":84,"doc_module":4,"doc_module_name":25,"category_name":85,"show_sort_weight":86,"slug":87},55,"Agama & Spiritualitas",60,"religion-spirituality",{"id":89,"doc_module":4,"doc_module_name":25,"category_name":90,"show_sort_weight":86,"slug":91},48,"Cerita & Novel","story-novel",{"id":93,"doc_module":4,"doc_module_name":25,"category_name":94,"show_sort_weight":86,"slug":95},56,"Gaya Hidup","lifestyle",{"id":97,"doc_module":4,"doc_module_name":25,"category_name":98,"show_sort_weight":86,"slug":99},51,"Komik","comic",{"id":101,"doc_module":4,"doc_module_name":25,"category_name":102,"show_sort_weight":86,"slug":103},53,"Layanan Kesehatan","healthcare",{"id":105,"doc_module":4,"doc_module_name":25,"category_name":29,"show_sort_weight":86,"slug":106},54,"research-report",{"id":108,"doc_module":4,"doc_module_name":25,"category_name":109,"show_sort_weight":86,"slug":110},49,"Sastra","literature",{"id":112,"doc_module":4,"doc_module_name":25,"category_name":113,"show_sort_weight":86,"slug":114},52,"Teknologi","technology",{"id":116,"doc_module":4,"doc_module_name":25,"category_name":117,"show_sort_weight":86,"slug":118},50,"Ujian","exam",{"id":120,"doc_module":4,"doc_module_name":25,"category_name":121,"show_sort_weight":86,"slug":122},57,"Umum","general",{"id":124,"doc_module":4,"doc_module_name":25,"category_name":125,"show_sort_weight":4,"slug":126},181,"Formulir","formulir",{"code":4,"msg":81,"data":128},{"doc_id":78,"user_id":129,"nickname":42,"user_avatar":130,"doc_module":4,"category_id":105,"category_name":29,"doc_title":10,"doc_description":12,"doc_content":131,"file_id":132,"file_url":133,"file_type":134,"file_size":135,"view_count":30,"is_deleted":4,"is_public":22,"is_downloadable":22,"audit_status":22,"page_count":136,"language":137,"language_code":8,"site_id":7,"html_lang":8,"table_of_contents":138,"faqs":139,"seo_title":140,"seo_description":12,"update_tm":79,"read_time":141},3848291630094,"https://eur-avatar.wpscdn.com/davatar_085a072bc5b1113ac321206ff7593b45","PENGARUH MOTIVASI, STATUS SOSIAL EKONOMI, DAN BRAND IMAGE TERHADAPKEPUTUSAN MAHASISWA LUAR PULAU JAWA MELANJUTKAN PENDIDIKAN DI UNIVERSITAS NEGERI YOGYAKARTA  \nTHE EFFECT OF THE MOTIVATION, SOCIAL AND ECONOMIC STATUS, AND BRAND IMAGE ON THE DECISION OF THE STUDENTS COMING FROM OUTSIDE JAVA ISLAND TO CONTINUE THEIR EDUCATION AT YOGYAKARTA STATE UNIVERSITY  \nOleh:  \nely corina damanik  \nfakultas ekonomi universitas negeri yogyakarta [elycorinadamanik@yahoo.com](elycorinadamanik@yahoo.com)  \nPembimbing: Sri Sumardiningsih, M.Si.  \nAbstrak  \nPenelitian ini bertujuan untuk melihat pengaruh motivasi, status sosial ekonomi, dan brand image terhadapkeputusan mahasiswa luar pulau Jawa melanjutkan pendidikan di Universitas Negeri Yogyakarta. Penelitian ini merupakan jenis penelitian Ex Post Facto yang menggunakan pendekatan kuantitatif. Populasi penelitian ini adalah seluruh mahasiswa yang berasal dari luar pulau Jawa yang sedang menempuh pendidikan UNY. Pengambilan sampel yang digunakan dalam penelitian ini adalah teknik Snowball sampling. Sampel yang digunakan dalam penelitian ini adalah mahasiswa dari Fakultas Ekonomi dan Fakultas Bahasa dan Seni sebanyak 130 mahasiswa. Teknik pengumpulan data dilakukan dengan angket, dokumentasi dan wawancara. Teknik analisis data yang digunakan dalam penelitian ini adalah analisis regresi berganda dengan program SPSS versi 22. Hasil penelitian menunjukkan bahwa: (1) motivasi berpengaruh positif terhadap keputusan mahasiswa luar pulau Jawamelanjutkan pendidikan di UNY; (2) status sosial ekonomi berpengaruh positif terhadap keputusan mahasiswa luar pulau Jawa melanjutkan pendidikan di UNY; (3) brand image berpengaruh positif terhadap keputusan mahasiswaluar pulau Jawa melanjutkan pendidikan di UNY; (4) motivasi, status sosial ekonomi, dan brand image secarabersama-sama berpengaruh positif terhadap keputusan mahasiswa luar pulau Jawa melanjutkan pendidikan di UNY.  \nKata kunci: motivasi, status sosial ekonomi, brand image, keputusan mahasiswa luar pulau Jawa.  \nAbstract  \nThis study aims to find out the effects of the motivation, social and economic status, and brand image on the students coming from outside Java Island to continue their education at Yogyakarta State University. This was an ex post facto study using the quantitative study. The research population comprised all the students coming from outside Java Island continuing their study at YSU. The sample in the study was selected by means of the snowball sampling technique. The sample comprised students of Faculty of Economics and Faculty of Languages and Arts with a total of 130 students. The data were collected by a questionnaire, documentation, and interviews. The data analysis technique was multiple regression analysis using the program of SPSS version 22. The result of the study show that: (1) the motivation has a positive effect on the decision of the students coming from outside Java Island to continue thei education at YSU; (2) the sosial and economic status does not affect their decision to continue their education at YSU; (3) the brand image has a positive affect on their decision to continue their education at YSU;(4) the motivation, social and economic status, and brand image as an aggregate have positive effects on their decision to continue their education at YSU.  \nKeyword: motivation, social and economic status, brand image, decision by students coming from outside Java Island.  \nPENDAHULUAN  \nPendidikan merupakan salah satu kebutuhan terpenting bagi setiap orang. Setiap  \norang akan berusaha untuk menempuh pendidikannya sampai kejenjang perguruan tinggi. Pendidikan mempunyai peran penting dalam pembangunan nasional karena pendidikan  \nmerupakan salah satu cara untuk membentuk sumber daya manusia yang berkualitas.  \nDalam konteks pembangunan Indonesia, sumber daya manusia adalah manusia yang diikutsertakan dalam proses pembangunannasional. Sumber daya manusia yang berkualitas juga didukung dari tingkat pendidikan yang ditempuhn","cbCaiavPtAKDJQBY","https://ap.wps.com/l/cbCaiavPtAKDJQBY","pdf",170602,9,"Indonesian","# PENDAHULUAN\n## Latar belakang pendidikan dan perguruan tinggi\n## Fokus pada perguruan tinggi di Pulau Jawa\n## Alasan memilih Yogyakarta bagi mahasiswa luar Jawa","[{\"question\":\"Penelitian ini bertujuan untuk mengetahui apa?\",\"answer\":\"Penelitian ini bertujuan untuk melihat pengaruh motivasi, status sosial ekonomi, dan brand image terhadap keputusan mahasiswa luar Pulau Jawa melanjutkan pendidikan di Universitas Negeri Yogyakarta.\"},{\"question\":\"Metode dan analisis data apa yang digunakan dalam penelitian ini?\",\"answer\":\"Penelitian menggunakan jenis Ex Post Facto dengan pendekatan kuantitatif. Analisis data memakai regresi berganda menggunakan SPSS versi 22.\"},{\"question\":\"Apa hasil utama penelitian terkait motivasi, status sosial ekonomi, dan brand image?\",\"answer\":\"Motivasi, status sosial ekonomi, dan brand image masing-masing berpengaruh positif terhadap keputusan mahasiswa luar Pulau Jawa melanjutkan pendidikan di UNY, serta ketiganya secara bersama-sama juga berpengaruh positif.\"}]","Pengaruh Motivasi, Status Sosial Ekonomi, dan Brand Image terhadap Keputusan Mahasiswa Luar Pulau Jawa Melanjutkan Pendidikan di Universitas Negeri Yogyakarta | PDF",14]