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Fokus utama mencakup penguatan brand awareness melalui workshop dan pelatihan, pembangunan brand image berbasis komponen seperti religius, disiplin, mandiri, dan kewirausahaan, serta integrasi kolaborasi sekolah-orang tua-siswa. Selain itu dibahas pemanfaatan jaringan alumni, publikasi offline-online, evaluasi layanan stakeholder, dan penggunaan SWOT untuk memetakan kekuatan, kelemahan, peluang, dan ancaman agar strategi yang diambil lebih tepat.",{"@graph":63,"@context":112},[64,81,103],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,72,75,78],{"item":68,"name":69,"@type":70,"position":71},"https://docshare.wps.com","Home","ListItem",1,{"item":73,"name":9,"@type":70,"position":74},"https://docshare.wps.com/id/document/",2,{"item":76,"name":31,"@type":70,"position":77},"https://docshare.wps.com/id/document/penelitian-laporan/",3,{"item":79,"name":59,"@type":70,"position":80},"https://docshare.wps.com/id/document/study-on-school-branding-strategies-and-swot-analysis/185492/",4,{"url":79,"name":59,"@type":82,"image":83,"author":88,"headline":59,"publisher":91,"fileFormat":94,"inLanguage":57,"description":61,"dateModified":95,"datePublished":96,"encodingFormat":94,"isAccessibleForFree":97,"interactionStatistic":98},"DigitalDocument",{"url":84,"@type":85,"width":86,"height":87},"https://docshare.wps.com/thumbnails/study-on-school-branding-strategies-and-swot-analysis/185492.png","ImageObject",300,407,{"name":89,"@type":90},"Aria Callaghan","Person",{"url":68,"name":92,"@type":93},"DocShare","Organization","application/pdf","2026-10-04","2026-09-02",true,{"@type":99,"interactionType":100,"userInteractionCount":102},"InteractionCounter",{"@type":101},"ViewAction",7,{"@type":104,"mainEntity":105},"FAQPage",[106],{"name":107,"@type":108,"acceptedAnswer":109},"Bagaimana pemasaran digital dan kolaborasi mendukung branding?","Question",{"text":110,"@type":111},"Dokumen menekankan optimasi pemasaran digital, komunikasi merek yang efektif, kerja sama dengan donor atau alumni, serta pemanfaatan media sosial dan pembuatan konten untuk meningkatkan interaksi dan dukungan pengembangan institusi.","Answer","https://schema.org",{"og:url":79,"og:type":114,"og:title":59,"og:site_name":92,"og:description":61},"article",{"robots":116,"canonical":79},"index,follow",{"doc_id":118,"site_id":56},185492,1788367393,{"code":4,"msg":5,"data":121},{"doc_id":118,"user_id":122,"nickname":89,"user_avatar":123,"doc_module":4,"category_id":30,"category_name":31,"doc_title":59,"doc_description":61,"doc_content":124,"file_id":125,"file_url":126,"file_type":127,"file_size":128,"view_count":102,"is_deleted":4,"is_public":71,"is_downloadable":71,"audit_status":71,"page_count":129,"language":130,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":131,"faqs":132,"seo_title":133,"seo_description":61,"update_tm":119,"read_time":134},962084926284,"https://ap-avatar.wpscdn.com/davatar_29158cc5080c5b710cf443261637dec0","| 2022-\u003Cbr>2023 | 601 | 253 | 269 | 67 | 12 | 320 |\n| --- | --- | --- | --- | --- | --- | --- |\n| 2023-\u003Cbr>2024 | 587 | 224 | 270 | 78 | 15 | 320 |\n\n\n| Tahun\u003Cbr>Pela\u003Cbr>jaran | Calon\u003Cbr>siswa\u003Cbr>baru | Jalur |  |  |  | Pa\u003Cbr>gu |\n| --- | --- | --- | --- | --- | --- | --- |\n|  |  | Zo\u003Cbr>Na\u003Cbr>si | Pres\u003Cbr>tasi | Afir\u003Cbr>ma\u003Cbr>si | Pin\u003Cbr>dah\u003Cbr>tu\u003Cbr>gas |  |\n| 2018-\u003Cbr>2019 | 522 | - | - | - | - | 320 |\n| 2019-\u003Cbr>2020 | 567 | 479 | 82 | - | 7 | 320 |\n| 2020-\u003Cbr>2021 | 609 | 253 | 288 | 60 | 8 | 320 |\n| 2021-\u003Cbr>2022 | 536 | 259 | 219 | 46 | 12 | 320 |\n\n| N\u003Cbr>O | JUDUL | PENU\u003Cbr>LIS | TEMUAN UTAMA |\n| --- | --- | --- | --- |\n| 1 | Personal\u003Cbr>Branding Dalam Meningkatkan | Frizki Yulianti Nurnis ya, | personal branding menunjukkan pendekatan yang\u003Cbr>lebih khusus\u003Cbr>melibatkan workshop |\n\n\n|  | Brand Awareness Sekolah | Yudhi\u003Cbr>Ardiyanto 2022 | dan pelatihan praktis yang memberikan pengalaman langsung kepadapeserta. tentangstrategi personal branding dan\u003Cbr>menerapkannya denganmemanfaatkan\u003Cbr>media sosial dan pembuatan konten menarik. memanfaatkan spot foto yang estetisuntuk menarik\u003Cbr>perhatian dan\u003Cbr>meningkatkan interaksi di mediasosial |\n| --- | --- | --- | --- |\n| 2 | Strategi\u003Cbr>Branding\u003Cbr>Sekolah Dalam Menghad api Dampak Sistem Zonasi | Mustik\u003Cbr>a Dewi 2022 | Membangun\u003Cbr>branding sebagai\u003Cbr>sekolah terbaik,\u003Cbr>sekolah rujukan, dan sekolah ramah anak. Strategimemanfaatkan\u003Cbr>Peluang: memanfaatkansejarah sekolah\u003Cbr>sebagai\u003Cbr>branding.membentuk kelas spesialisasiuntuk menarik minatsiswa, memanfaatkanjaringan alumni untuk meningkatkan citra dan menarik calonsiswa. Strategi\u003Cbr>mengatasi ancaman: meningkatkan kinerja sekolah melalui\u003Cbr>kualitaspembelajaran daninovasi, melakukaninovasi dalam\u003Cbr>promosi sekolah untuk menarik\u003Cbr>perhatian masyarakat. |\n| 3 | Strategi Sekolah Dalam\u003Cbr>Membang\u003Cbr>un Brand Image Guna Peningkat | Nila Mujtahidah 2021 | membangun empat brand image utama:\u003Cbr>Image Religius,\u003Cbr>Image Disiplin.\u003Cbr>Image Mandiri,\u003Cbr>Image Entrepreneur (Kewirausahaan) . Strategi Membangun |\n\n\n|  | an Daya Saing |  | Brand Image:\u003Cbr>dengan melakukan analisis SWOT untuk mengetahui\u003Cbr>kekuatan dan\u003Cbr>kelemahan. Mengintegrasikankolaborasi antara sekolah, orang tua, dan siswa.\u003Cbr>Melakukan diferensiasi untukmenonjolkan keunikan sekolah. Mengupayakanakreditasi sekolah untuk meningkatkan kepercayaan. Mengembangkan alumni berprestasi yang dapat menjadi promotor. Melakukanevaluasi dan\u003Cbr>peningkatan\u003Cbr>layanan untuk\u003Cbr>stakeholder. Melaksanakan\u003Cbr>publikasi dan\u003Cbr>promosi baik secara offline maupun online |  |\n| --- | --- | --- | --- | --- |\n| 4 | Analisi SWOT sebagai\u003Cbr>Strategidalam Peningkat\u003Cbr>an Daya Saing Lembaga\u003Cbr>PAUD di TK Permata Kasih Balikpapan | Josephin Wowor\u003Cbr>(2022) | Menggunakan analisis SWOT untuk mengetahui bagaimana manajemen strategidi TK Permata Kasih Balikpapan dan\u003Cbr>diperoleh hasil\u003Cbr>strength SDM yang berpenglaman dan berkualitas,Weakness lemah pada sisiekonomi, Opportnities dukungan dari\u003Cbr>stakeholder. Treats letak geografis Lembaga. Hasil dari |  |\n|  |  |  | analisisebagaiawal menajemen Lembaga | SWOT Langkahdalam strategidalam |\n|  |  |  | mengembangkan rencanakedepannya. |  |\n| 5 | Mulyadi\u003Cbr>(2020) | pemberian | Analisis SWOT |  |\n\n\n| pelatih |  | digunakan untuk |\n| --- | --- | --- |\n| an |  | mencermati situasi |\n| menge |  | dan kondisi yang ada |\n| nai |  | sebelum |\n| strateg |  | diputuskan untuk |\n| i |  | diambil langkah lebih |\n| pemas |  | lanjut. Pemberian |\n| aran |  | pelatihan |\n| yang |  | pemasaran online |\n| moder |  | dan branding dengan |\n| n, |  | pendekatan teori dan |\n| FGD |  | praktik |\n| diarah |  | dilaksanakan dengan |\n| kan |  | dipadukan dengan |\n| pada |  | FGD. Hasil |\n| identifi |  | pengabdian yang |\n| kasi |  | penting yakni bahwa |\n| faktor |  | upaya pemasaran |\n| interna |  | dan branding yang |\n| l |  | sudah dilakukan |\n| (kekua |  | selama ini bersifat |\n| tan |  | sporadis dan banyak |\n| dan |  | mengalami kendala. |\n| kelem |  | FGD yang |\n| ahan) |  ","cbCaiqmndbnPO4bf","https://ap.wps.com/l/cbCaiqmndbnPO4bf","pdf",299289,15,"Indonesian","# Ringkasan Penelitian Strategi Branding\n## Personal Branding dan Brand Awareness\n## Strategi Branding Sekolah dan Brand Image\n## Analisis SWOT untuk Daya Saing Lembaga\n## Penerapan Rekomendasi Strategi dan Pemasaran","[{\"question\":\"Bagaimana pemasaran digital dan kolaborasi mendukung branding?\",\"answer\":\"Dokumen menekankan optimasi pemasaran digital, komunikasi merek yang efektif, kerja sama dengan donor atau alumni, serta pemanfaatan media sosial dan pembuatan konten untuk meningkatkan interaksi dan dukungan pengembangan institusi.\"}]","Studi tentang Strategi Branding Sekolah dan Analisis SWOT | PDF",23]