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Penelitian ini bertujuan mengidentifikasi faktor-faktor pengambilan keputusan mahasiswa dalam memilih institusi pendidikan. Metode kualitatif deskriptif digunakan dengan teori pendidikan, teori konsumsi, serta teori globalisasi. Hasil menunjukkan pengaruh beragam faktor, termasuk kepentingan individu, keputusan kolektif, prospek kerja, dan citra universitas, sehingga institusi perlu mempertimbangkan aspek tersebut untuk meningkatkan kualitas dan daya saing.",{"@graph":63,"@context":119},[64,81,102],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,72,75,78],{"item":68,"name":69,"@type":70,"position":71},"https://docshare.wps.com","Home","ListItem",1,{"item":73,"name":9,"@type":70,"position":74},"https://docshare.wps.com/id/document/",2,{"item":76,"name":31,"@type":70,"position":77},"https://docshare.wps.com/id/document/penelitian-laporan/",3,{"item":79,"name":59,"@type":70,"position":80},"https://docshare.wps.com/id/document/student-decision-making-in-choosing-higher-education-in-the-city-of-surabaya/231855/",4,{"url":79,"name":59,"@type":82,"image":83,"author":88,"headline":59,"publisher":91,"fileFormat":94,"inLanguage":57,"description":61,"dateModified":95,"datePublished":96,"encodingFormat":94,"isAccessibleForFree":97,"interactionStatistic":98},"DigitalDocument",{"url":84,"@type":85,"width":86,"height":87},"https://docshare.wps.com/thumbnails/student-decision-making-in-choosing-higher-education-in-the-city-of-surabaya/231855.png","ImageObject",300,407,{"name":89,"@type":90},"Terk","Person",{"url":68,"name":92,"@type":93},"DocShare","Organization","application/pdf","2026-10-04","2026-09-10",true,{"@type":99,"interactionType":100,"userInteractionCount":77},"InteractionCounter",{"@type":101},"ViewAction",{"@type":103,"mainEntity":104},"FAQPage",[105,111,115],{"name":106,"@type":107,"acceptedAnswer":108},"Apa tujuan penelitian tentang pengambilan keputusan mahasiswa di Surabaya?","Question",{"text":109,"@type":110},"Penelitian bertujuan mengetahui faktor-faktor yang memengaruhi pengambilan keputusan mahasiswa dalam memilih perguruan tinggi di Kota Surabaya.","Answer",{"name":112,"@type":107,"acceptedAnswer":113},"Metode apa yang digunakan dalam penelitian ini?",{"text":114,"@type":110},"Penelitian menggunakan metode kualitatif dengan pendekatan deskriptif.",{"name":116,"@type":107,"acceptedAnswer":117},"Faktor apa saja yang memengaruhi keputusan mahasiswa dalam memilih perguruan tinggi?",{"text":118,"@type":110},"Keputusan dipengaruhi kepentingan individu, keputusan kolektif, prospek kerja, dan citra universitas.","https://schema.org",{"og:url":79,"og:type":121,"og:title":59,"og:site_name":92,"og:description":61},"article",{"robots":123,"canonical":79},"index,follow",{"doc_id":125,"site_id":56},231855,1789067513,{"code":4,"msg":5,"data":128},{"doc_id":125,"user_id":129,"nickname":89,"user_avatar":130,"doc_module":4,"category_id":30,"category_name":31,"doc_title":59,"doc_description":61,"doc_content":131,"file_id":132,"file_url":133,"file_type":134,"file_size":135,"view_count":77,"is_deleted":4,"is_public":71,"is_downloadable":71,"audit_status":71,"page_count":136,"language":137,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":138,"faqs":139,"seo_title":140,"seo_description":61,"update_tm":126,"read_time":141},1099525198933,"https://ap-avatar.wpscdn.com/davatar_155a257f0dc6eb9ab79c44ca47cae57d","Pengambilan Keputusan Mahasiswa dalam Memilih Perguruan Tinggi di Kota Surabaya  \nAlvian Pramudiyanto1*, Rizki Kurniawan2, Adam Jamal3  \n1,2,3 Universitas Negeri Surabaya; [alvian.22112@mhs.unesa.ac.id](alvian.22112@mhs.unesa.ac.id), [rizki.22153@mhs.unesa.ac.id](rizki.22153@mhs.unesa.ac.id), [adamjamal@unesa.ac.id](adamjamal@unesa.ac.id)  \nAbstrak: Pemilihan perguruan tinggi oleh mahasiswa di Kota Surabaya merupakan sebuah keputusan penting dan rumitdi era globalisasi. Penelitian ini bertujuan untuk mengetahui faktor-faktor pengambilan keputusan mahasiswa dalammemilih perguruan tinggi di kota Surabaya. Penelitian ini merupakan penelitian kualitatif dengan metode deskriptif. Teori yang digunakan adalah teori pendidikan, teori konsumsi, dan teori globalisasi. Hasil penelitian menunjukkan bahwaproses pengambilan keputusan ini dipengaruhi oleh berbagai faktor antara lain kepentingan individu, keputusan kolektif, prospek kerja, dan citra universitas. Pelajar dan perguruan tinggi sama-sama harus mempertimbangkan aspek-aspek ini untuk meningkatkan kualitas pendidikan dan daya saing institusi. Pemahaman menyeluruh terhadap proses pengambilan keputusan akan membantu institusi pendidikan tinggi menjadi lebih kompetitif dan mempersiapkan generasi muda berkualitas untuk menghadapi tantangan masa depan.  \nKatakunci: Pemilihan Perguruan Tinggi, Mahasiswa, Surabaya, Faktor Pengambilan Keputusan.  \nDOI: Abstract: The choice of university by students in the city of Surabaya is an important  \n[https://doi.org/10.47134/par.v1i3.2461](https://doi.org/10.47134/par.v1i3.2461)  and complicated decision in the era of globalization. This research aims to determine the  \n*Correspondence: Alvian Pramudiyanto factors in student decision making in choosing higher education institutions in the city of Email: [alvian.22112@mhs.unesa.ac.id](alvian.22112@mhs.unesa.ac.id Surabaya. This)[ Surabaya. This](alvian.22112@mhs.unesa.ac.id Surabaya. This) research is qualitative research with descriptive methods. The theories used are education theory, consumption theory, and globalization theory. The research  \nReceived: 05-05-2024  \nresults show that this decision-making process is influenced by various factors, including  \nAccepted: 17-04-2024  \nPublished: 28-05-2024 individual interests, collective decisions, job prospects, and university image. Students  \nand universities alike must consider these aspects to improve the quality of education and competitiveness of institutions. A thorough understanding of the decision-making process will help higher education institutions become more competitive and prepare quality  \nCopyright: © 2024 by the authors. young people to face the challenges of the future.  \nSubmitted for open access publication  \nunder the terms and conditions of the  Keywords: College Selection, Students, Surabaya, Decision Making Factors.  Creative Commons Attribution (CC BY)  \nlicense  \n([http://creativecommons.org/licenses/by/](http://creativecommons.org/licenses/by/)[ ](http://creativecommons.org/licenses/by/)[4.0/](4.0/)) .  \nPendahuluan  \nDalam masa globalisasi kontemporer, dimana masyarakat semakin sadar akan pentingnya berinvestasi pada pendidikan tinggi, pendidikan tinggi memegang perananyang semakin penting. Setelah menyelesaikan pendidikan menengah, semakin banyaksiswa yang memilih untuk mendaftar di perguruan tinggi agar dapat membekali diri mereka dengan lebih baik dalam menghadapi pasar kerja yang kompetitif. Oleh karena itu, para lulusan harus mempunyai pengetahuan dan kompetensi yang tinggi, untuk itu para lulusan harus mempersiapkan diri sejak di bangku kuliah (Yuliana, 2004) . Belajar di perguruan tinggi diharapkan seseorang mengalami proses belajar secara formal yang akan memberikan wawasan pengetahuan, keterampilan, dan perilaku tertentu sesuai denganapa yang ingin dituju oleh lembaga pendidikan (Suryani, Dian, 2001) . Langkah pertama  \nuntuk memperoleh pengetahuan, kemampuan, dan sikap yang sesuai dengan tujuan pendidikan yang di","cbCaikFfBmMWJOO7","https://ap.wps.com/l/cbCaikFfBmMWJOO7","pdf",326414,10,"Indonesian","# Pendahuluan\n## Latar belakang globalisasi dan pentingnya pendidikan tinggi\n## Keputusan memilih jurusan dan dampaknya pada karier\n## Pertimbangan minat, bakat, serta kebutuhan pasar kerja\n## Peran keluarga, guru, dan aspirasi masa depan","[{\"question\":\"Apa tujuan penelitian tentang pengambilan keputusan mahasiswa di Surabaya?\",\"answer\":\"Penelitian bertujuan mengetahui faktor-faktor yang memengaruhi pengambilan keputusan mahasiswa dalam memilih perguruan tinggi di Kota Surabaya.\"},{\"question\":\"Metode apa yang digunakan dalam penelitian ini?\",\"answer\":\"Penelitian menggunakan metode kualitatif dengan pendekatan deskriptif.\"},{\"question\":\"Faktor apa saja yang memengaruhi keputusan mahasiswa dalam memilih perguruan tinggi?\",\"answer\":\"Keputusan dipengaruhi kepentingan individu, keputusan kolektif, prospek kerja, dan citra universitas.\"}]","Pengambilan Keputusan Mahasiswa dalam Memilih Perguruan Tinggi di Kota Surabaya | PDF",15]