[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-0-id-113":3,"doc-seo-185775-113":53,"doc-detail-185775-id":128},{"code":4,"msg":5,"data":6},0,"success",[7,13,17,21,25,29,33,37,41,45,49],{"id":8,"doc_module":4,"doc_module_name":9,"category_name":10,"show_sort_weight":11,"slug":12},55,"Document","Agama & Spiritualitas",60,"religion-spirituality",{"id":14,"doc_module":4,"doc_module_name":9,"category_name":15,"show_sort_weight":11,"slug":16},48,"Cerita & Novel","story-novel",{"id":18,"doc_module":4,"doc_module_name":9,"category_name":19,"show_sort_weight":11,"slug":20},56,"Gaya Hidup","lifestyle",{"id":22,"doc_module":4,"doc_module_name":9,"category_name":23,"show_sort_weight":11,"slug":24},51,"Komik","comic",{"id":26,"doc_module":4,"doc_module_name":9,"category_name":27,"show_sort_weight":11,"slug":28},53,"Layanan Kesehatan","healthcare",{"id":30,"doc_module":4,"doc_module_name":9,"category_name":31,"show_sort_weight":11,"slug":32},54,"Penelitian & Laporan","research-report",{"id":34,"doc_module":4,"doc_module_name":9,"category_name":35,"show_sort_weight":11,"slug":36},49,"Sastra","literature",{"id":38,"doc_module":4,"doc_module_name":9,"category_name":39,"show_sort_weight":11,"slug":40},52,"Teknologi","technology",{"id":42,"doc_module":4,"doc_module_name":9,"category_name":43,"show_sort_weight":11,"slug":44},50,"Ujian","exam",{"id":46,"doc_module":4,"doc_module_name":9,"category_name":47,"show_sort_weight":11,"slug":48},57,"Umum","general",{"id":50,"doc_module":4,"doc_module_name":9,"category_name":51,"show_sort_weight":4,"slug":52},181,"Formulir","formulir",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":121,"head_meta":123,"extra_data":125,"updated_unix":127},113,"id","structural-equation-model-with-sem-approach","Model Persamaan Struktural dengan Pendekatan SEM","","Penelitian ini bertujuan untuk menguji pengaruh langsung dan tidak langsung dari persepsi harga dan citra merek terhadap keputusan pembelian, dengan kepercayaan konsumen sebagai variabel mediasi. Analisis data dilakukan menggunakan Structural Equation Modeling (SEM) dengan software SmartPLS. Hasil penelitian menunjukkan bahwa persepsi harga memiliki pengaruh positif dan signifikan terhadap keputusan pembelian. Citra merek juga berpengaruh positif dan signifikan terhadap keputusan pembelian. Kepercayaan konsumen sebagai mediasi terbukti efektif mempengaruhi hubungan antara persepsi harga dan citra merek terhadap keputusan pembelian. Model penelitian ini menunjukkan Adjusted R-square sebesar 0.892 untuk variabel keputusan pembelian dan 0.828 untuk variabel kepercayaan konsumen, yang mengindikasikan bahwa variabel independen secara simultan mampu menjelaskan varians pada variabel dependen dengan baik. Kesimpulan dari penelitian ini adalah bahwa baik persepsi harga, citra merek, maupun kepercayaan konsumen merupakan faktor penting yang perlu diperhatikan oleh perusahaan dalam meningkatkan keputusan pembelian. Hal ini sejalan dengan beberapa penelitian sebelumnya yang juga menekankan pentingnya elemen-elemen tersebut dalam strategi pemasaran.",{"@graph":63,"@context":120},[64,81,103],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,72,75,78],{"item":68,"name":69,"@type":70,"position":71},"https://docshare.wps.com","Home","ListItem",1,{"item":73,"name":9,"@type":70,"position":74},"https://docshare.wps.com/id/document/",2,{"item":76,"name":31,"@type":70,"position":77},"https://docshare.wps.com/id/document/penelitian-laporan/",3,{"item":79,"name":59,"@type":70,"position":80},"https://docshare.wps.com/id/document/structural-equation-model-with-sem-approach/185775/",4,{"url":79,"name":59,"@type":82,"image":83,"author":88,"headline":59,"publisher":91,"fileFormat":94,"inLanguage":57,"description":61,"dateModified":95,"datePublished":96,"encodingFormat":94,"isAccessibleForFree":97,"interactionStatistic":98},"DigitalDocument",{"url":84,"@type":85,"width":86,"height":87},"https://docshare.wps.com/thumbnails/structural-equation-model-with-sem-approach/185775.png","ImageObject",300,407,{"name":89,"@type":90},"Finn","Person",{"url":68,"name":92,"@type":93},"DocShare","Organization","application/pdf","2026-10-08","2026-09-02",true,{"@type":99,"interactionType":100,"userInteractionCount":102},"InteractionCounter",{"@type":101},"ViewAction",7,{"@type":104,"mainEntity":105},"FAQPage",[106,112,116],{"name":107,"@type":108,"acceptedAnswer":109},"Apa tujuan dari penelitian ini?","Question",{"text":110,"@type":111},"Tujuan penelitian ini adalah untuk menguji pengaruh langsung dan tidak langsung dari persepsi harga dan citra merek terhadap keputusan pembelian, dengan menggunakan kepercayaan konsumen sebagai variabel mediasi.","Answer",{"name":113,"@type":108,"acceptedAnswer":114},"Bagaimana hasil pengujian hipotesis pengaruh langsung?",{"text":115,"@type":111},"Hasil pengujian menunjukkan bahwa persepsi harga berpengaruh positif dan signifikan terhadap keputusan pembelian, serta citra merek juga berpengaruh positif dan signifikan terhadap keputusan pembelian. Kepercayaan konsumen memiliki pengaruh positif dan signifikan terhadap keputusan pembelian.",{"name":117,"@type":108,"acceptedAnswer":118},"Seberapa baik model penelitian ini dalam menjelaskan variabel dependen?",{"text":119,"@type":111},"Model penelitian ini menunjukkan bahwa variabel independen secara simultan mampu menjelaskan varians pada variabel keputusan pembelian dengan Adjusted R-square sebesar 0.892, dan varians pada variabel kepercayaan konsumen dengan Adjusted R-square sebesar 0.828.","https://schema.org",{"og:url":79,"og:type":122,"og:title":59,"og:site_name":92,"og:description":61},"article",{"robots":124,"canonical":79},"index,follow",{"doc_id":126,"site_id":56},185775,1788368977,{"code":4,"msg":5,"data":129},{"doc_id":126,"user_id":130,"nickname":89,"user_avatar":131,"doc_module":4,"category_id":30,"category_name":31,"doc_title":59,"doc_description":61,"doc_content":132,"file_id":133,"file_url":134,"file_type":135,"file_size":136,"view_count":102,"is_deleted":4,"is_public":71,"is_downloadable":71,"audit_status":71,"page_count":137,"language":138,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":139,"faqs":140,"seo_title":141,"seo_description":61,"update_tm":127,"read_time":142},34359740700684,"https://ap-avatar.wpscdn.com/avatar/1f400023980c374ae676?_k=1777273430885731487","| In The Unit |  |\n| --- | --- |\n| |  Swasta\u003Cbr> Negri |\n\n\n| In Student Unit\u003Cbr>\u003Cbr>2020 2021 2022 2023 2024 |\n| --- |\n| \u003Cbr> SMP Internat Al-Kautsar  SMP Unggulan Ar-Rahman\u003Cbr> SMPIT Khalifah  SMPIT Al Umana |\n\n| Description | T-Val. | Standardized Solutions | Result |\n| --- | --- | --- | --- |\n| Price Perception →Consumer Trust | -1.645 | -0.106 | Rejected |\n| Brand Image → Consumer Trust | 10.214 | 0.987 | Accepted |\n| Price Perception → Purchase Decision | 2.516 | 0.136 | Accepted |\n| Brand Image → Purchase Decision | 3.860 | 0.424 | Accepted |\n| Consumer Trust → Purchase Decision | 4.880 | 0.440 | Accepted |\n\n\n| Description | F-Val. | R-Square | Result |\n| --- | --- | --- | --- |\n| Price Perception and Brand Image Stimultant Influence → Consumer Trust | 336.98 | 0.828 | Accepted |\n\n\n| Description | F-Val. | R-Square | Result |\n| --- | --- | --- | --- |\n| Price Perception, Brand Image, and Consumer Trust Stimultant Influence → Purchase Decision | 382.68 | 0.892 | Accepte\u003Cbr>d |","cbCaigajrIjTlFr3","https://ap.wps.com/l/cbCaigajrIjTlFr3","pdf",530546,11,"Indonesian","# Model Pengujian Hipotesis\n## Pengaruh Langsung\n## Pengaruh Tidak Langsung\n## R-Square (Koefisien Determinasi)","[{\"question\":\"Apa tujuan dari penelitian ini?\",\"answer\":\"Tujuan penelitian ini adalah untuk menguji pengaruh langsung dan tidak langsung dari persepsi harga dan citra merek terhadap keputusan pembelian, dengan menggunakan kepercayaan konsumen sebagai variabel mediasi.\"},{\"question\":\"Bagaimana hasil pengujian hipotesis pengaruh langsung?\",\"answer\":\"Hasil pengujian menunjukkan bahwa persepsi harga berpengaruh positif dan signifikan terhadap keputusan pembelian, serta citra merek juga berpengaruh positif dan signifikan terhadap keputusan pembelian. Kepercayaan konsumen memiliki pengaruh positif dan signifikan terhadap keputusan pembelian.\"},{\"question\":\"Seberapa baik model penelitian ini dalam menjelaskan variabel dependen?\",\"answer\":\"Model penelitian ini menunjukkan bahwa variabel independen secara simultan mampu menjelaskan varians pada variabel keputusan pembelian dengan Adjusted R-square sebesar 0.892, dan varians pada variabel kepercayaan konsumen dengan Adjusted R-square sebesar 0.828.\"}]","Model Persamaan Struktural dengan Pendekatan SEM | PDF",17]