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Penelitian mendeskripsikan manajemen PPDB di BA Aisyiyah Mayang, Kabupaten Sukoharjo, tahun ajaran 2024/2025 dengan mengoptimalkan peran humas dan kesiswaan. Metode kualitatif deskriptif menggunakan observasi, wawancara, dan dokumentasi, mencakup perencanaan, pengorganisasian, pelaksanaan, serta pengawasan berlapis.",{"@graph":14,"@context":73},[15,34,56],{"@type":16,"itemListElement":17},"BreadcrumbList",[18,23,27,31],{"item":19,"name":20,"@type":21,"position":22},"https://docshare.wps.com","Home","ListItem",1,{"item":24,"name":25,"@type":21,"position":26},"https://docshare.wps.com/id/document/","Document",2,{"item":28,"name":29,"@type":21,"position":30},"https://docshare.wps.com/id/document/penelitian-laporan/","Penelitian & 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tujuan penelitian ini?","Question",{"text":63,"@type":64},"Penelitian ini bertujuan mendeskripsikan manajemen PPDB di BA Aisyiyah Mayang tahun ajaran 2024/2025 melalui optimalisasi peran humas dan kesiswaan.","Answer",{"name":66,"@type":61,"acceptedAnswer":67},"Bagaimana pendekatan dan teknik pengumpulan data yang digunakan?",{"text":68,"@type":64},"Penelitian menggunakan pendekatan kualitatif deskriptif dengan pengumpulan data melalui observasi, wawancara, dan dokumentasi.",{"name":70,"@type":61,"acceptedAnswer":71},"Langkah apa saja yang dilakukan sekolah dalam pelaksanaan PPDB?",{"text":72,"@type":64},"PPDB dimulai dari perencanaan (daya tampung, persyaratan, strategi promosi), dilanjutkan pengorganisasian (pembentukan panitia, pembagian tugas, koordinasi), kemudian pelaksanaan pendaftaran online dan offline, observasi calon peserta didik, pengukuran seragam, briefing orang tua, serta Matsama.","https://schema.org",{"og:url":32,"og:type":75,"og:title":10,"og:site_name":45,"og:description":12},"article",{"robots":77,"canonical":32},"index,follow",{"doc_id":79,"site_id":7},199617,1788506504,{"code":4,"msg":82,"data":83},"success",[84,89,93,97,101,105,108,112,116,120,124],{"id":85,"doc_module":4,"doc_module_name":25,"category_name":86,"show_sort_weight":87,"slug":88},55,"Agama & Spiritualitas",60,"religion-spirituality",{"id":90,"doc_module":4,"doc_module_name":25,"category_name":91,"show_sort_weight":87,"slug":92},48,"Cerita & Novel","story-novel",{"id":94,"doc_module":4,"doc_module_name":25,"category_name":95,"show_sort_weight":87,"slug":96},56,"Gaya Hidup","lifestyle",{"id":98,"doc_module":4,"doc_module_name":25,"category_name":99,"show_sort_weight":87,"slug":100},51,"Komik","comic",{"id":102,"doc_module":4,"doc_module_name":25,"category_name":103,"show_sort_weight":87,"slug":104},53,"Layanan 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Asian Journal of Islamic Education Management Vol. 6 No. 2 (2025), pp 111-126 [https://sajiem.iainponorogo.ac.id/sajiem](https://sajiem.iainponorogo.ac.id/sajiem)  \np-ISSN: 2716-0599  \ne-ISSN: 2715-9604  \nManajemen Strategis Penerimaan Peserta Didik melalui Sinergi Humas dan Kesiswaan pada PendidikanAnak Usia Dini  \nSubarJunanto  \nUniversitas Islam Negeri Raden Mas Said Surakarta, Indonesia  \n[subarjunanto@staff.uinsaid.ac.id](subarjunanto@staff.uinsaid.ac.id)  \nMila Faila Shofa  \nUniversitas Islam Negeri Raden Mas Said Surakarta, Indonesia  \n[mila.shofa@staff.uinsaid.ac.id](mila.shofa@staff.uinsaid.ac.id)  \nLatifah Permatasari Fajrin  \nSekolah Tinggi Ilmu Tarbiyah Madina Sragen, Indonesia  \n[latifahfajrin89@gmail.com](latifahfajrin89@gmail.com)  \nDOI: [https://doi.org/10.21154/sajiem.v6i2.543](https://doi.org/10.21154/sajiem.v6i2.543)  \nAbstract  \nThe management of new student admission (PPDB) is a strategic aspect in ensuring the sustainability of schools, as it determines both the quantity and quality of student intake. The increasing competition between public and private educational institutions requires schools to implement systematic and adaptive PPDB strategies. This study aims to describe the management of PPDB at BA Aisyiyah Mayang, Sukoharjo Regency, in the 2024/2025 academic year through the optimization of the roles of public relations and student affairs. The research employed a descriptive qualitative approach with data collected through observation, interviews, and documentation. The research subjects included the principal, the public relations team, and the student affairs team. The findings reveal that PPDB implementation began with comprehensive planning, including determining student capacity, setting registration requirements, and preparing promotional strategies. The organizational stage involved forming a committee, distributing tasks, and ensuring internal and external coordination. During implementation, the school provided both online and offline registration, conducted student readiness observations, uniform measurements, parent briefings, and the Masa Ta’aruf Siswa Madrasah (Matsama) program. Supervision was carried out at multiple levels by the foundation, principal, and committee through regular meetings, daily reports, and parent satisfaction surveys. The study concludes that the synergy between public relations and student affairs played a crucial role in the success of PPDB, as evidenced by the fulfillment of student admission quotas and the strengthening of the school’s positive public image.  \nKeywords: management, new student admission, public relations, student affairs, early childhood education  \nAbstrak  \nManajemen penerimaan peserta didik baru (PPDB) merupakan salah satu aspek strategis dalam keberlangsungan sekolah karena menentukan kuantitas dan kualitas input peserta didik. Persaingan antar lembaga pendidikan, baik negeri maupun swasta, mendorong sekolah untukmemiliki strategi PPDB yang sistematis dan adaptif. Penelitian ini bertujuan untuk mendeskripsikan manajemen PPDB di BA Aisyiyah Mayang Kabupaten Sukoharjo tahun ajaran 2024/2025 melalui optimalisasi peran humas dan kesiswaan. Penelitian menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data berupa observasi, wawancara, dan dokumentasi. Subjek penelitian meliputi kepala sekolah, tim humas, dan tim kesiswaan. Hasil penelitian menunjukkan bahwa pelaksanaan PPDB di BA Aisyiyah Mayang diawali dengan perencanaan yang matang, meliputi penetapan daya tampung, penyusunan persyaratan pendaftaran, dan strategi promosi. Tahap pengorganisasian dilakukan dengan pembentukan panitia, pembagian tugas, serta koordinasi internal maupun eksternal. Pada tahap pelaksanaan, sekolah menyediakan jalur pendaftaran online dan offline, melakukan observasi calon pesertadidik, pengukuran seragam, briefing orang tua, hingga kegiatan Masa Ta’aruf Siswa Madrasah (Matsama) . Pengawasan dilakukan secara berlapis oleh yayasan, kepal","cbCaiuLOOrRtFh1G","https://ap.wps.com/l/cbCaiuLOOrRtFh1G","pdf",354552,16,"Indonesian","# Pendahuluan\n## Latar Belakang Pendidikan dan Manajemen Sekolah\n## Peran PPDB dalam Keberlangsungan Lembaga Pendidikan\n## Urgensi Manajemen PPDB yang Sistematis","[{\"question\":\"Apa tujuan penelitian ini?\",\"answer\":\"Penelitian ini bertujuan mendeskripsikan manajemen PPDB di BA Aisyiyah Mayang tahun ajaran 2024/2025 melalui optimalisasi peran humas dan kesiswaan.\"},{\"question\":\"Bagaimana pendekatan dan teknik pengumpulan data yang digunakan?\",\"answer\":\"Penelitian menggunakan pendekatan kualitatif deskriptif dengan pengumpulan data melalui observasi, wawancara, dan dokumentasi.\"},{\"question\":\"Langkah apa saja yang dilakukan sekolah dalam pelaksanaan PPDB?\",\"answer\":\"PPDB dimulai dari perencanaan (daya tampung, persyaratan, strategi promosi), dilanjutkan pengorganisasian (pembentukan panitia, pembagian tugas, koordinasi), kemudian pelaksanaan pendaftaran online dan offline, observasi calon peserta didik, pengukuran seragam, briefing orang tua, serta Matsama.\"}]","Manajemen Strategis Penerimaan Peserta Didik melalui Sinergi Humas dan Kesiswaan pada Pendidikan Anak Usia Dini | PDF",25]