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Accepted:\u003Cbr>November 2024 | Revised:\u003Cbr>January 2025 | Published: February 2025 |\n| --- | --- | --- |\n\nStrategi Manajemen Branding Sekolah Berbasis Pesantren: Pendekatan Inovatif Untuk Meningkatkan Daya Saing Pendidikan  \nFarandika Nanda Pratama, Puspo Nugroho, Ahmad Rifa Zakaria, Naufal Dani Rohmatulloh, Lia Rifatul Muna  \nInstitut Agama Islam Negeri Kudus, Indonesia  \n[e-mail correspondence : farandika36@student.iainkudus.ac.id](e-mail correspondence : farandika36@student.iainkudus.ac.id)  \nAbstract  \nThe purpose of this study is to determine the implementation of branding management strategies of SMP PMS Kendal, socialization management, and management of Islamic boarding school institutions. Competition between formal educational institutions triggers the enthusiasm of managers to always make improvements and increase quality as is done by this SMP to build a brand image in the community and alumni of the school. This study uses a type of field research (qualitative approach) with a phenomenological approach accompanied by interview, observation and documentation data collection techniques. Respondents involved in this study include internal school principals and a number of teachers. Data analysis used through the stages of data reduction, data presentation and verification. The results of this study reveal that SMP Pondok Modern Selamat Kendal has implemented a branding management strategy that highlights the uniqueness of Islamic boarding school-based schools with very different differentiation values and is rarely owned by other school institutions in Central Java and this is part of the novelty of this research study. The role and contribution of alumni are very important in publication management accompanied by the use of brochures and social media as a means of publication and branding promotion so that there is optimization of media content, complete and modern infrastructure facilities so as to support academic, character, moral, spiritual and skills development programs for teachers and students with quality and competent HR management in the management of their school institutions. It is hoped that this research can fill the gap in previous research on the development of innovation in Islamic boarding school management, especially in the Central Java region and provide a positive  \ncontribution as a model for Islamic school branding management strategies for other institutions. Keywords: Islamic Education Management; School Branding; Pesantren-Based School..  \nAbstrak  \nTujuan penelitian ini supaya mengetahui implementasi strategi manajemen branding SMP PMS Kendal, manajemen sosialisasi, serta manajemen lembaga sekolah berbasis pesantren. Persainganantar lembaga pendidikan formal memicu semangat pengelola untuk selalu melakukan perbaikan dan peningkatan kualitas seperti halnya yang dilakukan SMP ini membangun brand image pada ranahmasyarakat maupun alumni sekolah tersebut. Penelitian ini menggunakan jenis penelitian lapangan (pendekatan kualitatif) dengan pendekatan fenomenologis disertai teknik pengumpulan data wawancara, observasi maupun dokumentasi. Responden yang terlibat dalam penelitian ini diantaranya internal kepala sekolah dan sejumlah guru. Analisis data yang digunakan melalui tahapanreduksi data, penyajian data dan verifikasi. Hasil penelitian ini mengungkapkan SMP Pondok Modern Selamat Kendal telah mengimplementasikan strategi manajemen branding yang mengangkat keunikan sekolah berbasis pesantren dengan nilai diferensiasi yang sangat berbeda dan jarang dimiliki lembaga sekolah lainya di wilayah Jawa Tengah dan ini menjadi bagian dari novelty kajian penelitian ini. Peranan dan kontribusi alumni begitu penting dalam manajemen publikasi disertai pemanfaatan brosur serta media sosial sebagai sarana publikasi dan promosi branding supaya terjadi optimalisasi konten media, fasilitas sarpras yang lengkap dan modern sehingga mendukung program pengembangan akademik, karakter, moral, spiritual dan keterampil","cbCaigqlbisVyhRD","https://ap.wps.com/l/cbCaigqlbisVyhRD","pdf",351464,14,"Indonesian","# Pendahuluan\n## Latar belakang persaingan dan globalisasi pendidikan\n## Strategi branding sekolah menghadapi tantangan","[{\"question\":\"Apa tujuan penelitian ini?\",\"answer\":\"Penelitian ini bertujuan mengetahui implementasi strategi manajemen branding SMP PMS Kendal, termasuk manajemen sosialisasi dan pengelolaan lembaga sekolah berbasis pesantren.\"},{\"question\":\"Bagaimana metode penelitian yang digunakan?\",\"answer\":\"Penelitian menggunakan jenis field research dengan pendekatan kualitatif fenomenologis, disertai pengumpulan data melalui wawancara, observasi, dan dokumentasi.\"},{\"question\":\"Apa temuan utama terkait strategi branding sekolah?\",\"answer\":\"SMP Pondok Modern Selamat Kendal telah menerapkan strategi branding yang menonjolkan keunikan sekolah berbasis pesantren dengan nilai diferensiasi yang berbeda dan jarang dimiliki sekolah lain di Jawa Tengah.\"}]","Strategi Manajemen Branding Sekolah Berbasis Pesantren - Pendekatan Inovatif Untuk Meningkatkan Daya Saing Pendidikan | PDF",22]