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Informan dipilih melalui purposive sampling dengan menjadikan UNM sebagai pilihan pertama. Pengumpulan data dilakukan melalui wawancara dan dokumentasi, kemudian dianalisis memakai tiga tahap: reduksi data, penyajian data, dan penarikan kesimpulan. Keabsahan data diuji melalui member check. Hasil menunjukkan terbentuknya citra positif melalui fasilitas dan infrastruktur, tenaga pengajar berkualitas, serta alumni terserap dunia kerja, yang dibangun lewat eksternalisasi, objektivasi, dan internalisasi.",{"@graph":63,"@context":120},[64,81,103],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,72,75,78],{"item":68,"name":69,"@type":70,"position":71},"https://docshare.wps.com","Home","ListItem",1,{"item":73,"name":9,"@type":70,"position":74},"https://docshare.wps.com/id/document/",2,{"item":76,"name":31,"@type":70,"position":77},"https://docshare.wps.com/id/document/penelitian-laporan/",3,{"item":79,"name":59,"@type":70,"position":80},"https://docshare.wps.com/id/document/social-construction-of-university-image-among-students-when-choosing-studies-in-higher-education/232504/",4,{"url":79,"name":59,"@type":82,"image":83,"author":88,"headline":59,"publisher":91,"fileFormat":94,"inLanguage":57,"description":61,"dateModified":95,"datePublished":96,"encodingFormat":94,"isAccessibleForFree":97,"interactionStatistic":98},"DigitalDocument",{"url":84,"@type":85,"width":86,"height":87},"https://docshare.wps.com/thumbnails/social-construction-of-university-image-among-students-when-choosing-studies-in-higher-education/232504.png","ImageObject",300,407,{"name":89,"@type":90},"Jordan Avery","Person",{"url":68,"name":92,"@type":93},"DocShare","Organization","application/pdf","2026-10-04","2026-09-10",true,{"@type":99,"interactionType":100,"userInteractionCount":102},"InteractionCounter",{"@type":101},"ViewAction",5,{"@type":104,"mainEntity":105},"FAQPage",[106,112,116],{"name":107,"@type":108,"acceptedAnswer":109},"Apa tujuan penelitian ini?","Question",{"text":110,"@type":111},"Penelitian ini bertujuan menganalisis citra Universitas Negeri Makassar pada mahasiswa baru serta bagaimana konstruksi sosial citra tersebut terbentuk.","Answer",{"name":113,"@type":108,"acceptedAnswer":114},"Bagaimana proses analisis data dan keabsahan data dilakukan?",{"text":115,"@type":111},"Data dianalisis melalui tiga tahap: reduksi data, penyajian data, dan penarikan kesimpulan. Keabsahan diuji menggunakan teknik member check.",{"name":117,"@type":108,"acceptedAnswer":118},"Apa saja bentuk citra positif Universitas Negeri Makassar menurut temuan penelitian?",{"text":119,"@type":111},"Citra positif terbentuk melalui fasilitas dan infrastruktur yang lengkap, tenaga pengajar yang berkualitas, serta banyaknya alumni yang terserap di dunia kerja.","https://schema.org",{"og:url":79,"og:type":122,"og:title":59,"og:site_name":92,"og:description":61},"article",{"robots":124,"canonical":79},"index,follow",{"doc_id":126,"site_id":56},232504,1789072062,{"code":4,"msg":5,"data":129},{"doc_id":126,"user_id":130,"nickname":89,"user_avatar":131,"doc_module":4,"category_id":30,"category_name":31,"doc_title":59,"doc_description":61,"doc_content":132,"file_id":133,"file_url":134,"file_type":135,"file_size":136,"view_count":102,"is_deleted":4,"is_public":71,"is_downloadable":71,"audit_status":71,"page_count":137,"language":138,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":139,"faqs":140,"seo_title":141,"seo_description":61,"update_tm":127,"read_time":142},1099523882367,"https://ap-avatar.wpscdn.com/davatar_9964176cb1d06d4a9deccf72a44ae3dc","Konstruksi Sosial Citra Universitas pada Mahasiswa Dalam Memilih Studi di Perguruan Tinggi  \nPrayoga Putra Aditya1, A. Octamaya Tenri Awaru2, Muhammad Syukur3  \n123 Univerista Negeri Makassar  \n[1](1a.octamaya@unm.ac.id)[a.octamaya@unm.ac.id](1a.octamaya@unm.ac.id)  \nAbstract  \nThere are many factors that influence the formation of the image of prospective students. This research is a qualitative research that aims to analyze the image of the university in the new students of the Makassar State University and the social construction of the image of the university in the new students. The informants were selected by purposive sampling technique, namely the new students of Makassar State University and made Makassar State University the first choice. Interviews and documentation were used as data collection techniques and then analyzed through three stages, namely data reduction, data presentation and conclusion drawing. The data obtained were checked for validity using the member check technique. The results of the study found that: 1) a positive image of Makassar State University was formed for new students in the form of: a. Complete facilities and infrastructure; b. Qualified teaching staff; c. And many alumni are absorbed in the world of work. 2) the social construction of a positive image of Makassar State University is formed through three simultaneous processes, namely externalization, objectivation, and internalization. The formation of the construction is influenced by social media, family, community and school.  \nKeywords: Social Construction; Image; University  \nAbstrak  \nAda ada banyak faktor yang mempengaruhi terbentuknya citra pada diri calon mahasiswa. Penelitian ini adalah penelitian kualitatif yang bertujuan untuk menganalisis citra perguruan tinggi pada mahasiswa baru Universitas Negeri Makassar dan konstruksisosial citra perguruan tinggi pada mahasiswa baru. Informan dipilih dengan teknik purposive sampling yaitu mahasiswa baru Universitas Negeri Makassar dan menjadikan Universitas Negeri Makassar sebagai pilihan pertama. Wawancara dan dokumentasi digunakan sebagai teknik pengumpulan data dan kemudian dianalisa dengan melalui tiga tahap yaitu reduksi data penyajian data dan penarikan kesimpulan. Data yang diperoleh diperiksa keabsahannya dengan menggunakan teknik member check. Hasil penelitian menemukan bahwa: 1) terbentuk citra positif Universitas Negeri Makassar padamahasiswa baru berupa: a. sarana dan prasarana yang lengkap; b. tenaga pengajar yang berkualitas; c. dan alumni yang banyak terserap di dunia kerja. 2) konstruksi sosial citra positif Universitas Negeri Makassar terbentuk melalui tiga proses yang simultan yaitu eksternalisasi, objektivasi, dan dan internalisasi. Terbentuknya konstruksi tersebut dipengaruhi oleh media sosial, keluarga, masyarakat dan sekolah.  \nKata Kunci: Kontruksi Social; Citra; Universitas  \nPendahuluan  \nSiswa yang telah menyelesaikan ujian nasional akan berkompetisi untuk masuk ke perguruan tinggi. Saat ini proses penerimaan mahasiswa baru ada tiga, yaitu SNMPTN,  \nSBMPTN dan jalur mandiri. Perguruan tinggi sendiri ada dua jenis, yaitu perguruan tinggi negeri dan perguruan tinggi swasta. Dalam buku statistik pendidikan tinggi tahun 2020 yang dirilis oleh Kemendikbud bahwa saat ini di Indonesia jumlah perguruan tinggi secarakeseluruhan baik negeri maupun swasta adalah 4.593 yang terdiri dari 122 perguruan tinggi negeri (PTN), 3.044 perguruan tinggi swasta (PTS), 187 perguruan tinggi kementerian/lembaga lain (PTK/L), dan 1.240 perguruan tinggi agama (PTA) sertajumlah program studi sebanyak 29.413 (PDDikti, 2020) .  \nMenjadi sebuah tantangan bagi perguruan tinggi untuk meningkatkan kualitasnya, mengingat jumlah perguruan tinggi yang sangat banyak jumlahnya di Indonesia. Jumlah perguruan tinggi yang banyak tersebut tentunya menjadi tantangan bagi perguruan tinggi. Tantangan ini dirasakan dan dihadapi oleh perguruan tinggi karena ketatnya persaingandalam mencari mahasiswa baru. S","cbCaigLAAOALfM7V","https://ap.wps.com/l/cbCaigLAAOALfM7V","pdf",263886,11,"Indonesian","# Pendahuluan\n## Latar belakang persaingan penerimaan mahasiswa baru\n## Faktor pertimbangan calon mahasiswa memilih perguruan tinggi\n## Peran citra lembaga dalam keputusan pemilihan","[{\"question\":\"Apa tujuan penelitian ini?\",\"answer\":\"Penelitian ini bertujuan menganalisis citra Universitas Negeri Makassar pada mahasiswa baru serta bagaimana konstruksi sosial citra tersebut terbentuk.\"},{\"question\":\"Bagaimana proses analisis data dan keabsahan data dilakukan?\",\"answer\":\"Data dianalisis melalui tiga tahap: reduksi data, penyajian data, dan penarikan kesimpulan. Keabsahan diuji menggunakan teknik member check.\"},{\"question\":\"Apa saja bentuk citra positif Universitas Negeri Makassar menurut temuan penelitian?\",\"answer\":\"Citra positif terbentuk melalui fasilitas dan infrastruktur yang lengkap, tenaga pengajar yang berkualitas, serta banyaknya alumni yang terserap di dunia kerja.\"}]","Konstruksi Sosial Citra Universitas pada Mahasiswa dalam Memilih Studi di Perguruan Tinggi | PDF",17]