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Menggunakan pendekatan deskriptif kualitatif, data dihimpun melalui wawancara mendalam, observasi lapangan, serta dokumentasi bersama manajer, tim pemasaran, dan siswa. Temuan menunjukkan penerapan strategi komunikasi terpadu melalui media digital seperti Instagram dan kegiatan tatap muka di sekolah, termasuk tryout gratis. Analisis model SOSTAC memperlihatkan kombinasi promosi digital dan interaksi langsung yang memperkuat daya saing.",{"@graph":63,"@context":119},[64,81,102],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,72,75,78],{"item":68,"name":69,"@type":70,"position":71},"https://docshare.wps.com","Home","ListItem",1,{"item":73,"name":9,"@type":70,"position":74},"https://docshare.wps.com/id/document/",2,{"item":76,"name":31,"@type":70,"position":77},"https://docshare.wps.com/id/document/penelitian-laporan/",3,{"item":79,"name":59,"@type":70,"position":80},"https://docshare.wps.com/id/document/sinergi-multidisciplinary-scientific-journal-marketing-communication-strategy-for-indonesia-college-depok/229562/",4,{"url":79,"name":59,"@type":82,"image":83,"author":88,"headline":59,"publisher":91,"fileFormat":94,"inLanguage":57,"description":61,"dateModified":95,"datePublished":96,"encodingFormat":94,"isAccessibleForFree":97,"interactionStatistic":98},"DigitalDocument",{"url":84,"@type":85,"width":86,"height":87},"https://docshare.wps.com/thumbnails/sinergi-multidisciplinary-scientific-journal-marketing-communication-strategy-for-indonesia-college-depok/229562.png","ImageObject",300,407,{"name":89,"@type":90},"Jacob","Person",{"url":68,"name":92,"@type":93},"DocShare","Organization","application/pdf","2026-09-29","2026-09-10",true,{"@type":99,"interactionType":100,"userInteractionCount":74},"InteractionCounter",{"@type":101},"ViewAction",{"@type":103,"mainEntity":104},"FAQPage",[105,111,115],{"name":106,"@type":107,"acceptedAnswer":108},"Penelitian ini membahas apa?","Question",{"text":109,"@type":110},"Penelitian membahas strategi komunikasi pemasaran CV Lembaga Konsultasi dan Bimbingan Belajar Indonesia College Depok dalam upaya meningkatkan dan mempertahankan jumlah peserta didik.","Answer",{"name":112,"@type":107,"acceptedAnswer":113},"Metode penelitian yang digunakan apa?",{"text":114,"@type":110},"Penelitian menggunakan pendekatan deskriptif kualitatif, dengan data dari wawancara mendalam, observasi lapangan, dan dokumentasi bersama pihak manajer, tim pemasaran, serta siswa.",{"name":116,"@type":107,"acceptedAnswer":117},"Bagaimana hasil penelitian terkait strategi komunikasi pemasaran?",{"text":118,"@type":110},"Lembaga menerapkan strategi komunikasi terpadu melalui media digital seperti Instagram dan kegiatan langsung di sekolah, termasuk program edukatif seperti tryout gratis, sehingga memperkuat daya saing.","https://schema.org",{"og:url":79,"og:type":121,"og:title":59,"og:site_name":92,"og:description":61},"article",{"robots":123,"canonical":79},"index,follow",{"doc_id":125,"site_id":56},229562,1790723709,{"code":4,"msg":5,"data":128},{"doc_id":125,"user_id":129,"nickname":89,"user_avatar":130,"doc_module":4,"category_id":30,"category_name":31,"doc_title":59,"doc_description":61,"doc_content":131,"file_id":132,"file_url":133,"file_type":134,"file_size":135,"view_count":74,"is_deleted":4,"is_public":71,"is_downloadable":71,"audit_status":71,"page_count":136,"language":137,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":138,"faqs":139,"seo_title":140,"seo_description":61,"update_tm":141,"read_time":142},962084931830,"https://ap-avatar.wpscdn.com/davatar_a8503ba1806abce46bf441b54a3ca4cd","Sinergi : Jurnal Ilmiah Multidisiplin  \nE-ISSN : 3109-0559  \nVol. 1 No.2 Juli-Desember 2025  \nStrategi Komunikasi Pemasaran CV Lembaga Konsultasi Dan Bimbingan Belajar Indonesia College Depok Dalam Meningkatkan Jumlah Peserta Didik  \nNala Maisa Priskila 1 , Robbikal Muntaha Meliala2 , Teguh Tri Susanto3  \n1,2,3Program Studi Ilmu Komunikasi, Fakultas Komunikasi dan Bahasa, Universitas Bina Sarana Informatika, Indonesia  \n[e-mail:](e-mail:1 nalapriskila@gmail.com)[1](e-mail:1 nalapriskila@gmail.com)[ nalapriskila@gmail.com](e-mail:1 nalapriskila@gmail.com) , [2](2 robbikal.rtl@bsi.ac.id)[ robbikal.rtl@bsi.ac.id](2 robbikal.rtl@bsi.ac.id) , [3](3 teguh.tht@bsi.ac.id)[ teguh.tht@bsi.ac.id](3 teguh.tht@bsi.ac.id)  \nAbstrak  \nPendidikan memegang peran penting dalam membentuk kualitas individu dan masa depan generasi. Di tengah semakin tingginya kebutuhan akan pendampingan belajar di luar sekolah formal, lembagabimbingan belajar hadir sebagai salah satu solusi yang banyak dipilih masyarakat. Penelitian ini mengkajistrategi komunikasipemasaranyang diterapkan oleh CV LembagaKonsultasi danBimbingan Belajar Indonesia College Depok dalam upaya meningkatkan dan mempertahankan peserta didik. Dengan pendekatan deskriptif kualitatif, data diperoleh melalui wawancara mendalam, observasilapangan, dan dokumentasi bersama pihak manajer, tim pemasaran, serta siswa. Hasil penelitian menunjukkan bahwa lembaga menjalankan strategi komunikasi terpadu, baik melalui media digital seperti Instagram, maupun melalui kegiatan langsung di sekolah dan program edukatif berupa tryout gratis. Analisis dengan model SOSTAC (Situation, Objectives, Strategy, Tactics, Action, Control) memperlihatkan bahwa kombinasi promosi digital dan interaksi tatap muka secara konsisten mampu memperkuat daya saing lembaga, sekaligus mendukung peran bimbingan belajar sebagai mitra pendidikan nonformal yang relevan di masyarakat.  \nKata kunci: strategi komunikasi pemasaran, bimbingan belajar, SOSTAC, media sosial, pendidikan nonformal  \nAbstract  \nEducation plays an essential role in shaping individual quality and the future of generations. Amid the growing needfor additional learning support outside formal schools, tutoring institutions have emerged as one of the solutions widely chosen by society. This study examines the marketing communication strategies implemented by CV LembagaKonsultasi danBimbingan Belajar Indonesia College Depok in its efforts to increase and retain students. Using a descriptive qualitative approach, data were collected through in-depth interviews, field observations, and documentation involving management, marketing teams, and students. The findings indicate that the institution applies an integrated communication strategy, utilizing digital media such as Instagram alongside offline activities including school visitsand educational programs like free tryouts. Through the SOSTAC model (Situation, Objectives, Strategy, Tactics, Action, Control), the analysis reveals that the consistent combination of digital promotion and face-to-face interaction effectively strengthens the institution’s competitiveness, while reinforcing the role of tutoring as a relevant partner in non-formal education.  \nKeywords: Marketing Communication Strategy, Tutoring, SOSTAC, Social Media, Non-Formal Education  \nPENDAHULUAN  \nPendidikan merupakan salah satu faktor utama dalam membentuk kualitas sumber dayamanusia. Melalui pendidikan, seseorang tidak hanya memperoleh pengetahuan, tetapi jugaketerampilan, nilai, serta karakter yang diperlukan untuk menghadapi tantangan global. Namun, pendidikan formal sering kali dianggap belum cukup untuk memenuhi seluruh kebutuhan siswa, terutama ketika dihadapkan pada persaingan yang semakin ketat dalam dunia akademik. Hal ini mendorong masyarakat untuk mencari alternatif berupa pendidikan nonformal, salah satunya melalui lembaga bimbingan belajar.  \nDalam dua dekade terakhir, kebutuhan terhadap bimbingan belajar semakin meningkat. Fenomena ini berka","cbCaipr0BcPnFftD","https://ap.wps.com/l/cbCaipr0BcPnFftD","pdf",316421,8,"Indonesian","# PENDAHULUAN\n## Latar belakang pendidikan nonformal\n## Kebutuhan bimbingan belajar dan persaingan PTN\n## Kondisi lembaga Indonesia College Depok\n## Fokus penelitian: strategi komunikasi pemasaran","[{\"question\":\"Penelitian ini membahas apa?\",\"answer\":\"Penelitian membahas strategi komunikasi pemasaran CV Lembaga Konsultasi dan Bimbingan Belajar Indonesia College Depok dalam upaya meningkatkan dan mempertahankan jumlah peserta didik.\"},{\"question\":\"Metode penelitian yang digunakan apa?\",\"answer\":\"Penelitian menggunakan pendekatan deskriptif kualitatif, dengan data dari wawancara mendalam, observasi lapangan, dan dokumentasi bersama pihak manajer, tim pemasaran, serta siswa.\"},{\"question\":\"Bagaimana hasil penelitian terkait strategi komunikasi pemasaran?\",\"answer\":\"Lembaga menerapkan strategi komunikasi terpadu melalui media digital seperti Instagram dan kegiatan langsung di sekolah, termasuk program edukatif seperti tryout gratis, sehingga memperkuat daya saing.\"}]","Sinergi : Jurnal Ilmiah Multidisiplin - Strategi Komunikasi Pemasaran CV Lembaga Konsultasi dan Bimbingan Belajar Indonesia College Depok | PDF",1789040910,12]