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Di era digital, media sosial menjadi rujukan utama informasi akademik melalui konten singkat edukasi seperti TikTok, Instagram Reels, dan YouTube Shorts. Penelitian kuantitatif ini menguji pengaruh konten singkat edukasi terhadap keyakinan calon mahasiswa memilih jurusan, termasuk perbedaan gender. Survei 63 siswa kelas XII menunjukkan regresi logistik signifikan (p=0,007) dengan kontribusi model 76,8%, sementara uji Chi-Square tidak menemukan perbedaan signifikan antara pria dan wanita.",{"@graph":63,"@context":120},[64,81,103],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,72,75,78],{"item":68,"name":69,"@type":70,"position":71},"https://docshare.wps.com","Home","ListItem",1,{"item":73,"name":9,"@type":70,"position":74},"https://docshare.wps.com/id/document/",2,{"item":76,"name":31,"@type":70,"position":77},"https://docshare.wps.com/id/document/penelitian-laporan/",3,{"item":79,"name":59,"@type":70,"position":80},"https://docshare.wps.com/id/document/short-educational-content-and-decision-making-in-choosing-majors-in-higher-education/231856/",4,{"url":79,"name":59,"@type":82,"image":83,"author":88,"headline":59,"publisher":91,"fileFormat":94,"inLanguage":57,"description":61,"dateModified":95,"datePublished":96,"encodingFormat":94,"isAccessibleForFree":97,"interactionStatistic":98},"DigitalDocument",{"url":84,"@type":85,"width":86,"height":87},"https://docshare.wps.com/thumbnails/short-educational-content-and-decision-making-in-choosing-majors-in-higher-education/231856.png","ImageObject",300,407,{"name":89,"@type":90},"Cipher","Person",{"url":68,"name":92,"@type":93},"DocShare","Organization","application/pdf","2026-10-07","2026-09-10",true,{"@type":99,"interactionType":100,"userInteractionCount":102},"InteractionCounter",{"@type":101},"ViewAction",7,{"@type":104,"mainEntity":105},"FAQPage",[106,112,116],{"name":107,"@type":108,"acceptedAnswer":109},"Apa tujuan penelitian ini?","Question",{"text":110,"@type":111},"Meneliti dampak konten singkat edukasi terhadap keyakinan calon mahasiswa dalam memilih jurusan, serta mengeksplorasi perbedaan berdasarkan gender.","Answer",{"name":113,"@type":108,"acceptedAnswer":114},"Metode apa yang digunakan dalam penelitian?",{"text":115,"@type":111},"Penelitian menggunakan metode kuantitatif dengan survei terhadap 63 siswa kelas XII di Pontianak yang pernah mengakses konten edukasi singkat.",{"name":117,"@type":108,"acceptedAnswer":118},"Apa hasil utama analisis statistiknya?",{"text":119,"@type":111},"Regresi logistik menunjukkan konten singkat edukasi berpengaruh signifikan terhadap keyakinan memilih jurusan (p=0,007) dengan kontribusi model sebesar 76,8%. Namun, uji Chi-Square tidak menemukan perbedaan signifikan antara siswa pria dan wanita.","https://schema.org",{"og:url":79,"og:type":122,"og:title":59,"og:site_name":92,"og:description":61},"article",{"robots":124,"canonical":79},"index,follow",{"doc_id":126,"site_id":56},231856,1789067515,{"code":4,"msg":5,"data":129},{"doc_id":126,"user_id":130,"nickname":89,"user_avatar":131,"doc_module":4,"category_id":30,"category_name":31,"doc_title":59,"doc_description":61,"doc_content":132,"file_id":133,"file_url":134,"file_type":135,"file_size":136,"view_count":102,"is_deleted":4,"is_public":71,"is_downloadable":71,"audit_status":71,"page_count":137,"language":138,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":139,"faqs":140,"seo_title":141,"seo_description":61,"update_tm":127,"read_time":142},687208528416,"https://ap-avatar.wpscdn.com/davatar_9964176cb1d06d4a9deccf72a44ae3dc","PROSIDING SEMINAR ILMIAH SISTEM INFORMASI DAN TEKNOLOGI INFORMASI  \nPusat Penelitian dan Pengabdian pada Masyarakat (P3M) Universitas Dipa Makassar  \nJl. Perintis Kemerdekaan Km. 9 Makassar n 18  \n\n| Konten Singkat Edukasi Dan Keputusan Memilih Jurusan di\u003Cbr>Perguruan Tinggi\u003Cbr>Budi Susilo1*, Tri Widayanti2\u003Cbr>1,2Sistem Informasi, STMIK Pontianak; Jalan Merdeka No. 372 e-mail:*[1](1 budi.susilo@stmikpontianak.ac.id)[ budi.susilo@stmikpontianak.ac.id](1 budi.susilo@stmikpontianak.ac.id), [2](2 tri.widayanti@stmikpontianak.ac.id)[ tri.widayanti@stmikpontianak.ac.id](2 tri.widayanti@stmikpontianak.ac.id) |\n| --- |\n| Abstrak\u003Cbr>Pemilihan jurusan program studi di pendidikan tinggi merupakan keputusan penting yang berdampak jangka panjang terhadap arah perkembangan akademik dan prospek karier individu. Di era digital, media sosial menjadi sumber utama informasi akademik, termasuk melalui konten singkat edukasiseperti TikTok, Instagram Reels, dan YouTube Shorts. Penelitian ini bermaksud menguji dampak kontensingkat edukasi terhadap keyakinan calon mahasiswa dalam memilih jurusan, serta mengeksplorasi perbedaan berdasarkan gender. Metode kuantitatif digunakan dengan survei terhadap 63 siswa kelas XII di Pontianak yang pernah mengakses konten edukasi singkat. Analisis regresi logistik menunjukkan bahwakonten singkat tingkat pengaruh yang signifikan terhadap keyakinan siswa dalam memilih jurusan, berdasarkan nilai p = 0,007 dan kontribusi model sebesar 76,8%. Namun, uji Chi-Square menunjukkantidak ada beda secara signifikan antara siswapria dan wanita dalam keyakinan memilihjurusan. Temuanini menegaskan pentingnya kualitas konten edukatif digital dalam membentuk keputusan pendidikan dan memberikan implikasipraktis dalam perumusan strategi komunikasi oleh institusipendidikan tinggi. Hasil studi ini juga membuka ruang pengembangan lebih lanjut terkaitdesain konten edukasi yang berbasis data.\u003Cbr>Kata kunci: Konten Singkat Edukasi, Media Sosial, Pengambilan Keputusan Akademik, Pendidikan Tinggi, Perbedaan Gender.\u003Cbr>Abstract\u003Cbr>Choosing a major in higher education is a critical decision with long-term implications for an individual's academic trajectory and career prospects. In the digital era, social media has become a primary source of academic information, including through short-form educational content such as TikTok, Instagram Reels, and YouTube Shorts. This study aims to examine the impact of short educational content on prospective students’ confidence in selecting a major, as well as to explore gender-based differences. A quantitative method was employed using a survey of 63 twelfth-grade students in Pontianak who had previously accessed short educational content. Logistic regression analysis revealed that such content hada significant influence on students’ confidence in choosing a major, with a p-value of 0.007 and a model contribution of 76.8%. However, the Chi-Square test showed no significant difference between male and female students in their confidence in selecting a major. These findings underscore the importance of highquality digital educational content in shaping educational decisions and offer practical implications for higher education institutions in developing more effective communication strategies. The results also pave the way for further development of data-driven educational content design.\u003Cbr>Keywords: Short-Form Educational Content, Social Media, Academic Decision-Making, Higher Education, Gender Differences.\u003Cbr>1. PENDAHULUAN\u003Cbr>Pemilihan jurusan di perguruan tinggi merupakan keputusan strategis yang berdampak jangka panjang terhadap perkembangan akademik dan karier individu. Keputusan mengenai pilihankarir/akademik di kalangan siswa secara signifikan dipengaruhi oleh berbagai faktor, termasuk bimbingan konseling, lingkungan keluarga, dan informasi dari lembaga Pendidikan [1] . Studi yang dilakukan oleh Risfa dan Zuhra, menunjukkan hasil bahwa guru bimbingan dan konseling memiliki peran strategis dalam membi","cbCaifmpXMdlSDAj","https://ap.wps.com/l/cbCaifmpXMdlSDAj","pdf",278764,8,"Indonesian","# Abstrak\n# 1. PENDAHULUAN\n## Latar belakang pemilihan jurusan di perguruan tinggi\n## Peran media sosial dalam keputusan akademik","[{\"question\":\"Apa tujuan penelitian ini?\",\"answer\":\"Meneliti dampak konten singkat edukasi terhadap keyakinan calon mahasiswa dalam memilih jurusan, serta mengeksplorasi perbedaan berdasarkan gender.\"},{\"question\":\"Metode apa yang digunakan dalam penelitian?\",\"answer\":\"Penelitian menggunakan metode kuantitatif dengan survei terhadap 63 siswa kelas XII di Pontianak yang pernah mengakses konten edukasi singkat.\"},{\"question\":\"Apa hasil utama analisis statistiknya?\",\"answer\":\"Regresi logistik menunjukkan konten singkat edukasi berpengaruh signifikan terhadap keyakinan memilih jurusan (p=0,007) dengan kontribusi model sebesar 76,8%. Namun, uji Chi-Square tidak menemukan perbedaan signifikan antara siswa pria dan wanita.\"}]","Konten Singkat Edukasi Dan Keputusan Memilih Jurusan di Perguruan Tinggi | PDF",12]