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Strategi yang diusulkan mencakup optimasi teknis, pengoptimalan konten, pembangunan backlink, serta pemanfaatan alat analitik untuk meningkatkan kinerja dan konversi, agar visibilitas dan penjualan dapat meningkat serta memperkuat posisi di pasar digital.",{"@graph":63,"@context":119},[64,81,102],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,72,75,78],{"item":68,"name":69,"@type":70,"position":71},"https://docshare.wps.com","Home","ListItem",1,{"item":73,"name":9,"@type":70,"position":74},"https://docshare.wps.com/id/document/",2,{"item":76,"name":31,"@type":70,"position":77},"https://docshare.wps.com/id/document/penelitian-laporan/",3,{"item":79,"name":59,"@type":70,"position":80},"https://docshare.wps.com/id/document/search-engine-optimization-seo-strategy-to-increase-sales-for-jadiojkid-website-pt-cerebrum-edukanesia-nusantara-final-project/391626/",4,{"url":79,"name":59,"@type":82,"image":83,"author":88,"headline":59,"publisher":91,"fileFormat":94,"inLanguage":57,"description":61,"dateModified":95,"datePublished":96,"encodingFormat":94,"isAccessibleForFree":97,"interactionStatistic":98},"DigitalDocument",{"url":84,"@type":85,"width":86,"height":87},"https://docshare.wps.com/thumbnails/search-engine-optimization-seo-strategy-to-increase-sales-for-jadiojkid-website-pt-cerebrum-edukanesia-nusantara-final-project/391626.png","ImageObject",300,407,{"name":89,"@type":90},"BigDaveOnline","Person",{"url":68,"name":92,"@type":93},"DocShare","Organization","application/pdf","2026-09-26","2026-09-25",true,{"@type":99,"interactionType":100,"userInteractionCount":74},"InteractionCounter",{"@type":101},"ViewAction",{"@type":103,"mainEntity":104},"FAQPage",[105,111,115],{"name":106,"@type":107,"acceptedAnswer":108},"Apa tujuan utama penelitian ini?","Question",{"text":109,"@type":110},"Penelitian ini bertujuan menganalisis dan mengembangkan strategi SEO untuk meningkatkan penjualan melalui website JadiOJK.id milik PT. Cerebrum Edukanesia Nusantara.","Answer",{"name":112,"@type":107,"acceptedAnswer":113},"Masalah apa yang dihadapi website terkait SEO?",{"text":114,"@type":110},"Website menghadapi tantangan rendahnya visibilitas di mesin pencari sehingga berdampak pada rendahnya traffic dan penjualan, meskipun pemasaran lewat media sosial sudah dilakukan.",{"name":116,"@type":107,"acceptedAnswer":117},"Strategi apa saja yang diusulkan dalam penelitian?",{"text":118,"@type":110},"Strategi meliputi optimasi teknis SEO, pengoptimalan konten, pembangunan backlink, serta pemanfaatan alat analitik untuk meningkatkan kinerja dan konversi website.","https://schema.org",{"og:url":79,"og:type":121,"og:title":59,"og:site_name":92,"og:description":61},"article",{"robots":123,"canonical":79},"index,follow",{"doc_id":125,"site_id":56},391626,1790444059,{"code":4,"msg":5,"data":128},{"doc_id":125,"user_id":129,"nickname":89,"user_avatar":130,"doc_module":4,"category_id":30,"category_name":31,"doc_title":59,"doc_description":61,"doc_content":131,"file_id":132,"file_url":133,"file_type":134,"file_size":135,"view_count":74,"is_deleted":4,"is_public":71,"is_downloadable":71,"audit_status":71,"page_count":136,"language":137,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":138,"faqs":139,"seo_title":140,"seo_description":61,"update_tm":141,"read_time":142},962090896214,"https://ap-avatar.wpscdn.com/davatar_155a257f0dc6eb9ab79c44ca47cae57d","Koleksi digital milik UPT Perpustakaan IT B untuk keperluan pendidikan dan penelitian  \nOPTIMIZATION STRATEGY OF SEARCH ENGINE OPTIMIZATION (SEO) TO INCREASE SALES WEBSITE JADIOJK.ID PT. CEREBRUM EDUKANESIA  \nNUSANTARA  \nFINAL PROJECT  \nIn partial fulfilment of the requirements  \nfor the master’s degree  \nfrom Institut Teknologi Bandung  \nBy  \nADITYA PRATAMA GHIFARY  \nStudent ID: 29123149  \n(Master of Business Administration Program)  \nINSTITUT TEKNOLOGI BANDUNG  \n2025  \nKoleksi digital milik UPT Perpustakaan IT B untuk keperluan pendidikan dan penelitian  \nABSTRACT  \nOPTIMIZATION STRATEGY OF SEARCH ENGINE OPTIMIZATION (SEO) TO INCREASE SALES WEBSITE JADIOJK.ID PT. CEREBRUM EDUKANESIA  \nNUSANTARA  \nBy  \nADITYA PRATAMA GHIFARY  \nStudent ID: 29123149  \n(Program Studi Magister Administrasi Bisnis)  \nThis study aims to analyze and develop a Search Engine Optimization (SEO) strategy to increase sales through the website [JadiOJK.id](JadiOJK.id) of PT. Cerebrum Edukanesia Nusantara. The website faces challenges related to low visibility on search engines, resulting in low traffic and sales. Although marketing has been conducted through social media, the results have been limited. Therefore, this research adopts both quantitative and qualitative approaches, utilizing SWOT and TOWS analysis to identify internal and external factors affecting SEO performance. Based on these analyses, the study proposes an SEO strategy that includes technical SEO optimization, content optimization, backlink development, and the use of analytical tools to improve website performance and conversion. The research findings show that by implementing a structured SEO strategy, the website's visibility can significantly increase, which in turn can drive sales growth and strengthen PT. Cerebrum’s position in the increasingly competitive digital market. The study also provides practical recommendations for the future implementation of SEO strategies.  \nkeyword : \\#searchengineoptimization \\#seo \\#seowebsite \\#increasesales \\#digitalmarketing  \nKoleksi digital milik UPT Perpustakaan IT B untuk keperluan pendidikan dan penelitian  \nABSTRAK  \nSTRATEGI OPTIMASI MESIN PENCARI (SEO) UNTUK MENINGKATKAN PENJUALAN WEBSITE JADIOJK.ID PT. CEREBRUM EDUKANESIA NUSANTARA  \nOleh  \nADITYA PRATAMA GHIFARY  \nStudent ID: 29123149  \n(Program Studi Magister Administrasi Bisnis)  \nPenelitian ini bertujuan untuk menganalisis dan mengembangkan strategi optimasi mesin pencari (SEO) untuk meningkatkan penjualan melalui website [JadiOJK.id](JadiOJK.id) milik PT. Cerebrum Edukanesia Nusantara. Website ini menghadapi tantangan terkait dengan rendahnya visibilitas di mesin pencari, yang berdampak pada rendahnya traffic dan penjualan. Meskipun telahdilakukan pemasaran melalui media sosial, hasil yang diperoleh masih terbatas. Oleh karenaitu, penelitian ini mengadopsi pendekatan kuantitatif dan kualitatif, dengan menggunakan analisis SWOT dan TOWS untuk mengidentifikasi faktor internal dan eksternal yang mempengaruhi kinerja SEO. Berdasarkan analisis tersebut, penelitian ini mengusulkan strategi SEO yang meliputi optimasi teknis SEO, pengoptimalan konten, pembangunan backlink, sertapemanfaatan alat analitik untuk meningkatkan kinerja dan konversi website. Hasil penelitian menunjukkan bahwa dengan penerapan strategi SEO yang terstruktur, visibilitas website dapat meningkat secara signifikan, yang pada gilirannya dapat mendukung peningkatan penjualan dan memperkuat posisi PT. Cerebrum di pasar digital yang semakin kompetitif. Penelitian ini juga memberikan rekomendasipraktis untuk implementasi strategi SEO di masa depan.  \nkeyword : \\#searchengineoptimization \\#seo \\#seowebsite \\#increasesales \\#digitalmarketing  \nKoleksi digital milik UPT Perpustakaan IT B untuk keperluan pendidikan dan penelitian  \nVALIDATING PAGE  \nOPTIMIZATION STRATEGY OF SEARCH ENGINE OPTIMIZATION (SEO) TO INCREASE SALES WEBSITE JADIOJK.ID PT. CEREBRUM EDUKANESIA  \nNUSANTARA  \nBy  \nAditya Pratama Ghifary  \nStudent ID: 29123","cbCaitZPSYizZNw0","https://ap.wps.com/l/cbCaitZPSYizZNw0","pdf",3301917,102,"Indonesian","# Abstract\n# Abstrak\n# Decl aration of Non-Plagiarism\n# Final Project Guidance","[{\"question\":\"Apa tujuan utama penelitian ini?\",\"answer\":\"Penelitian ini bertujuan menganalisis dan mengembangkan strategi SEO untuk meningkatkan penjualan melalui website JadiOJK.id milik PT. Cerebrum Edukanesia Nusantara.\"},{\"question\":\"Masalah apa yang dihadapi website terkait SEO?\",\"answer\":\"Website menghadapi tantangan rendahnya visibilitas di mesin pencari sehingga berdampak pada rendahnya traffic dan penjualan, meskipun pemasaran lewat media sosial sudah dilakukan.\"},{\"question\":\"Strategi apa saja yang diusulkan dalam penelitian?\",\"answer\":\"Strategi meliputi optimasi teknis SEO, pengoptimalan konten, pembangunan backlink, serta pemanfaatan alat analitik untuk meningkatkan kinerja dan konversi website.\"}]","STRATEGI OPTIMASI MESIN PENCARI (SEO) UNTUK MENINGKATKAN PENJUALAN WEBSITE JADIOJK.ID PT. CEREBRUM EDUKANESIA NUSANTARA - Final Project | PDF",1790356117,157]