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Metode yang digunakan adalah analisis deskriptif dengan pendekatan kualitatif, dengan teknik pengumpulan data melalui studi dokumentasi, wawancara, dan observasi langsung kepada kepala sekolah, komite, guru, serta pihak terkait. Hasil menunjukkan strategi pemasaran mengalami pertumbuhan positif melalui kegiatan PPDB berupa penyebaran brosur dan presentasi, penonjolan program unggulan serta visi-misi bernuansa keagamaan, peningkatan kerja sama antar sekolah melalui lomba, penguatan sistem promosi, dan peningkatan kualitas fasilitas serta sarana-prasarana.",{"@graph":63,"@context":120},[64,81,103],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,72,75,78],{"item":68,"name":69,"@type":70,"position":71},"https://docshare.wps.com","Home","ListItem",1,{"item":73,"name":9,"@type":70,"position":74},"https://docshare.wps.com/id/document/",2,{"item":76,"name":43,"@type":70,"position":77},"https://docshare.wps.com/id/document/ujian/",3,{"item":79,"name":59,"@type":70,"position":80},"https://docshare.wps.com/id/document/school-marketing-strategy-that-influences-parents-interest-in-enrolling-in-elementary-school-study-of-sd-juara-wirautama-patrol/186066/",4,{"url":79,"name":59,"@type":82,"image":83,"author":88,"headline":59,"publisher":91,"fileFormat":94,"inLanguage":57,"description":61,"dateModified":95,"datePublished":96,"encodingFormat":94,"isAccessibleForFree":97,"interactionStatistic":98},"DigitalDocument",{"url":84,"@type":85,"width":86,"height":87},"https://docshare.wps.com/thumbnails/school-marketing-strategy-that-influences-parents-interest-in-enrolling-in-elementary-school-study-of-sd-juara-wirautama-patrol/186066.png","ImageObject",300,407,{"name":89,"@type":90},"Sophia Brooks","Person",{"url":68,"name":92,"@type":93},"DocShare","Organization","application/pdf","2026-10-06","2026-09-02",true,{"@type":99,"interactionType":100,"userInteractionCount":102},"InteractionCounter",{"@type":101},"ViewAction",9,{"@type":104,"mainEntity":105},"FAQPage",[106,112,116],{"name":107,"@type":108,"acceptedAnswer":109},"Apa tujuan penelitian dalam artikel ini?","Question",{"text":110,"@type":111},"Penelitian ini bertujuan menentukan strategi pemasaran yang dilakukan SD Juara Wirautama Patrol untuk memengaruhi minat orang tua menyeleksikan sekolah dasar.","Answer",{"name":113,"@type":108,"acceptedAnswer":114},"Metode dan teknik pengumpulan data apa yang digunakan?",{"text":115,"@type":111},"Penelitian menggunakan analisis deskriptif dengan pendekatan kualitatif. Data dikumpulkan melalui studi dokumentasi, wawancara, dan observasi langsung kepada kepala sekolah, komite, guru, dan pihak terkait.",{"name":117,"@type":108,"acceptedAnswer":118},"Strategi pemasaran apa yang menghasilkan pertumbuhan positif menurut hasil penelitian?",{"text":119,"@type":111},"PPDB dilakukan dengan menyebarkan brosur dan presentasi ke sekolah setiap tahun, menonjolkan program unggulan serta visi-misi bernuansa keagamaan, memperluas kerja sama antar sekolah lewat lomba, memperkuat sistem promosi, serta meningkatkan kualitas fasilitas dan sarana-prasarana.","https://schema.org",{"og:url":79,"og:type":122,"og:title":59,"og:site_name":92,"og:description":61},"article",{"robots":124,"canonical":79},"index,follow",{"doc_id":126,"site_id":56},186066,1788370760,{"code":4,"msg":5,"data":129},{"doc_id":126,"user_id":130,"nickname":89,"user_avatar":131,"doc_module":4,"category_id":42,"category_name":43,"doc_title":59,"doc_description":61,"doc_content":132,"file_id":133,"file_url":134,"file_type":135,"file_size":136,"view_count":102,"is_deleted":4,"is_public":71,"is_downloadable":71,"audit_status":71,"page_count":137,"language":138,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":139,"faqs":140,"seo_title":141,"seo_description":61,"update_tm":127,"read_time":142},962084925636,"https://ap-avatar.wpscdn.com/davatar_994ba38a5ba835b3df7d355c54d3ed8d","Risalah: Jurnal Pendidikan dan Studi Islam  \nP-ISSN: 2085-2487; E-ISSN: 2614-3275  \nVol. 12, No. 2, 2026.  \nJournal website: jurnal.faiunwir.ac.id  \n# Research Article\n\nStrategi Pemasaran Sekolah yang MempengaruhiOrang Tua Minat Menyekolahkan di Sekolah DasarJuara Wirautama Patrol  \nNInik Sugi Yarti1, Suklani2, Kambali3  \n1. Universitas Islam Negeri Siber Syekh Nurjati Cirebon,Niniksugiarti064@gmail.com  \n2. Universitas Islam Negeri Siber Syekh Nurjati Cirebon,suklani@syekhnurjati.ac.id  \n3. Fakultas Agama Islam Universitas WiralodraIndramayu,kambaliibnu@gmail.com  \nCopyright © 2026 by Authors, Published by Risalah: Jurnal Pendidikan dan Studi Islam. This is an openaccess article under the CC BY License(https://creativecommons.org/licenses/by-sa/4.0) .  \n\n| Received   | : April 6, 2026   | Revised : May 18, 2026   |\n| --- | --- | --- |\n| Accepted   | : June 3, 2026   | Available online : June 30, 2026   |\n\nHow to Cite: Ninik Sugi Yarti, Suklani, and Kambali. n.d. “Strategi Pemasaran Sekolah Yang Mempengaruhi Orang TuaMinat Menyekolahkan Di Sekolah Dasar Juara Wirautama Patrol ”. RisâlahJurnal Pendidikan Dan Studi Islam. Accessed July1, 2026. https://jurnal.faiunwir.ac.id/index.php/Jurnal_Risalah/article/view/1757.  \nAbstract. This research aims to determine the marketing strategy carried out by SD Juara WirautamaPatrol. The researcher uses a descriptive analysis with a qualitative approach. The researcher's datacollection technique is to conduct a documentation study, interviews, and direct observations on theprincipal, committee, teachers, and related parties. In addition, additional supporting data fromreading books and other sources related to the research title are available.  \nThe results of this study are where the condition of SD Juara WIrautama Patrol school is seen in termsof marketing strategies experiencing positive growth, activities carried out by the PPDB committeedistributing brochures and presentations to schools every year, and by presenting superior personalprograms and visionsand missions combined with religion, expanding cooperation between schools byconducting competitions between schools, strengthening the promotion system, as well as improvingthe quality of school facilities and infrastructure.  \nKeywords: Marketing Strategy, Flagship Program, SD Juara Wirautama Patrol.  \nAbstrak. Penelitian ini bertujuanuntukmenentukan strategipemasaranyang dilakukanoleh SD JuaraWirautama Patrol. Metode yang peneliti gunakan berupa analisis deskriptif dengan pendekatankualitatif. Teknik pengumpulan data yang dilakukan oleh peneliti adalah dengan melakukan studidokumentasi wawancara dan observasi langsung pada kepala sekolah, komite, guru dan pihak-pihakyang terkait. Selainituadanyatambahan data pendukung dari buku-buku bacaan dan jugasumber lainyang berhubungandenganjudul penelitian.  \nRisalah, Jurnal Pendidikan dan Studi Islamhttps://jurnal.faiunwir.ac.id  \n615  \nVol. 12, No. 2, 2026P-ISSN: 2085-2487, E-ISSN : 2614  \nHasil penelitian ini adalahdimana kondisi sekolah SD Juara WIrautama Patrol dilihat darisegistrategipemasaran mengalami pertumbuhan yang positif, kegiatan yang dilakukan oleh panitia PPDBmenyebarkan brosur dan presentasi ke sekolah setiap tahun, dan dengan menyuguhkan program -program pribadi unggul sertavisi-misi yang dipadu dengan keagamaan, memperluas kerjasama antarsekolah dengan melakukan lomba-lomba antar sekolah, memperkuat system promosi, sertameningkatkan kualitasfasilitas saranadanprasarana sekolah.  \nKata Kunci: Strategi Pemasaran, Program Unggulan, SD Juara Wirautama Patrol.  \n## PENDAHULUAN\n\nPendidikan dipercaya sebagai alat untuk meningkatkan taraf hidup manusia.Melalui Pendidikan, manusia menjadi cerdas, memiliki kemampuan atau skill, sikaphidup yang baik, sehingga dapat bergaul dengan baik di masyarakat. Pendidikanmenjadi investasi yang memberi keuntungan social dan pribadi yang menjadikanbangsa bermartabat dan individunya menjadi manusia yang memiliki derajat.Lembaga yang dimaksud adalah s","cbCaicAp3vRv9PRw","https://ap.wps.com/l/cbCaicAp3vRv9PRw","pdf",925102,11,"Indonesian","# PENDAHULUAN","[{\"question\":\"Apa tujuan penelitian dalam artikel ini?\",\"answer\":\"Penelitian ini bertujuan menentukan strategi pemasaran yang dilakukan SD Juara Wirautama Patrol untuk memengaruhi minat orang tua menyeleksikan sekolah dasar.\"},{\"question\":\"Metode dan teknik pengumpulan data apa yang digunakan?\",\"answer\":\"Penelitian menggunakan analisis deskriptif dengan pendekatan kualitatif. Data dikumpulkan melalui studi dokumentasi, wawancara, dan observasi langsung kepada kepala sekolah, komite, guru, dan pihak terkait.\"},{\"question\":\"Strategi pemasaran apa yang menghasilkan pertumbuhan positif menurut hasil penelitian?\",\"answer\":\"PPDB dilakukan dengan menyebarkan brosur dan presentasi ke sekolah setiap tahun, menonjolkan program unggulan serta visi-misi bernuansa keagamaan, memperluas kerja sama antar sekolah lewat lomba, memperkuat sistem promosi, serta meningkatkan kualitas fasilitas dan sarana-prasarana.\"}]","Strategi Pemasaran Sekolah yang Mempengaruhi Orang Tua Minat Menyekolahkan di Sekolah Dasar - Penelitian SD Juara Wirautama Patrol | PDF",17]