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Metode yang digunakan adalah penelitian kualitatif dengan teori strategi komunikasi melalui pengenalan khalayak, pengumpulan pesan, penetapan metode pesan, serta pemilihan media komunikasi. Data diperoleh melalui observasi, wawancara, dan dokumentasi. Hasil menunjukkan strategi berawal dari pengenalan khalayak sasaran, penyesuaian materi dengan tema yang viral, serta penyampaian pesan secara informatif, persuasif, dan edukatif.",{"@graph":63,"@context":119},[64,81,102],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,72,75,78],{"item":68,"name":69,"@type":70,"position":71},"https://docshare.wps.com","Home","ListItem",1,{"item":73,"name":9,"@type":70,"position":74},"https://docshare.wps.com/id/document/",2,{"item":76,"name":31,"@type":70,"position":77},"https://docshare.wps.com/id/document/penelitian-laporan/",3,{"item":79,"name":59,"@type":70,"position":80},"https://docshare.wps.com/id/document/radio-communication-strategy-of-rbt-90-fm-pekanbaru-to-increase-listener-loyalty-in-the-rbt-talk-90-fm-pekanbaru-program/316741/",4,{"url":79,"name":59,"@type":82,"image":83,"author":88,"headline":59,"publisher":91,"fileFormat":94,"inLanguage":57,"description":61,"dateModified":95,"datePublished":96,"encodingFormat":94,"isAccessibleForFree":97,"interactionStatistic":98},"DigitalDocument",{"url":84,"@type":85,"width":86,"height":87},"https://docshare.wps.com/thumbnails/radio-communication-strategy-of-rbt-90-fm-pekanbaru-to-increase-listener-loyalty-in-the-rbt-talk-90-fm-pekanbaru-program/316741.png","ImageObject",300,407,{"name":89,"@type":90},"wps_ap_test_251126_0180","Person",{"url":68,"name":92,"@type":93},"DocShare","Organization","application/pdf","2026-10-01","2026-09-20",true,{"@type":99,"interactionType":100,"userInteractionCount":71},"InteractionCounter",{"@type":101},"ViewAction",{"@type":103,"mainEntity":104},"FAQPage",[105,111,115],{"name":106,"@type":107,"acceptedAnswer":108},"Apa tujuan penelitian tentang RBT Talk 90?","Question",{"text":109,"@type":110},"Mengetahui bagaimana strategi komunikasi radio RBT digunakan untuk meningkatkan loyalitas pendengar pada program RBT Talk 90.","Answer",{"name":112,"@type":107,"acceptedAnswer":113},"Apa metode penelitian yang digunakan dalam studi ini?",{"text":114,"@type":110},"Penelitian menggunakan metode kualitatif dengan teori strategi komunikasi yang mencakup pengenalan khalayak, pengumpulan pesan, penetapan metode pesan, dan pemilihan media komunikasi.",{"name":116,"@type":107,"acceptedAnswer":117},"Bagaimana strategi menjangkau pendengar yang tidak bisa mendengarkan on air?",{"text":118,"@type":110},"Pendengar yang tidak dapat mendengarkan secara on air dapat memutar kembali melalui media sosial seperti Twitter, Facebook, Instagram, dan YouTube; sedangkan pendengar di luar Pekanbaru dapat menggunakan radio streaming.","https://schema.org",{"og:url":79,"og:type":121,"og:title":59,"og:site_name":92,"og:description":61},"article",{"robots":123,"canonical":79},"index,follow",{"doc_id":125,"site_id":56},316741,1790862418,{"code":4,"msg":5,"data":128},{"doc_id":125,"user_id":129,"nickname":89,"user_avatar":130,"doc_module":4,"category_id":30,"category_name":31,"doc_title":59,"doc_description":61,"doc_content":131,"file_id":132,"file_url":133,"file_type":134,"file_size":135,"view_count":71,"is_deleted":4,"is_public":71,"is_downloadable":71,"audit_status":71,"page_count":136,"language":137,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":138,"faqs":139,"seo_title":140,"seo_description":61,"update_tm":141,"read_time":142},8796095027276,"https://avatar.qwps.com/avatar/d3BzX2FwX3Rlc3RfMjUxMTI2XzAxODA=","ABSTRAK  \nNama : Havizhah Azkiyah  \nJurusan : Ilmu Komunikasi  \nJudul : Strategi Komunikasi Radio RBT 90 FM Pekanbaru dalam  \nMeningkatkan Loyalitas Pendengar pada Program RBT Talk 90  \nDalam mewujudkan pendengar yang Loyal, di butuhkan strategi komunikasidalam penyiaran Radio. Program Radio RBT Talk 90 sebagai salah satu program unggulan Radio RBT memiliki banyak penggemar mulai dari kalangan muda hingga dewasa. Tujuan penelitian ini adalah untuk mengetahui bagaimana strategi komunikasi yang di lakukan radio RBT dalam meningkatkan Loyalitas pendengarpada program RBT Talk 90. Adapun metode yang di gunakan adalah metode penelitian kualitatif. Teori yang di gunakan dalam penelitian ini adalah strategi komunikasi dengan pengenalan khalayak, pengumpulan pesan, menetapkan metode pesan, serta pemilihan media komunikasi. Teknik pengumpulan data didapatkan dari observasi, wawancara dan dokumentasi. Kesimpulan dari penelitian menunjukkan bahwa strategi komunikasi yang di gunakan dalam meningkatkan loyalitas pendengar pada program RBT Talk 90 terlebih dahulu dengan mengenal khalayak sasaran. Khalayak sasaran program RBT Talk 90 adalah masyarakat Pekanbaru, serta pendengar luar Pekanbaru yang mendengarkan radio melalui website dan sosial media. Dalam menyusun materipesan, Radio mengangkat tema yang sedang viral di masyarakat. Selanjutnyametode yang digunakan dalam menyampaikan pesan komunikasi adalah dengan metode informatif, persuasif, dan edukatif. Kemudian untuk menjangkau pendengar yang tidak dapat mendengarkan secara onair dapat memutar kembalimelalui sosial media, seperti Twitter, Facebook, Instagram, dan Youtube, sedangkan bagi pendengar yang berada di luar Pekanbaru dapat menggunakan radio streaming.  \nKata kunci : Radio RBT, RBT Talk 90, Loyalitas  \ni  \nABSTRACT  \nName : Havizhah Azkiyah  \nDepartment : Communication  \nTitle : Radio Communication Strategy RBT 90 FM Pekanbaru in  \nInceresing listener Loyalty on the RBT Talk 90 Program  \nIn realizing loyal listeners, a communication strategy in radio broadcasting is needed. The RBT Talk 90 Radio program as one of the flagship programs of Radio RBT has many fans ranging from young to adult. The purpose of this research is to find out how the communication strategy used by RBT radio in increasing Loyalty of listeners in RBT Talk 90 program. The method used is qualitative research method. The theory used in this study is a communication strategy with audience recognition, message gathering, determining message methods, and selecting communication media. Data collection techniques obtained from observation, interviews and documentation. The conclusion from this research shows that the communication strategy used in increasing the loyalty of listeners in the RBT Talk 90 program is first by getting to know the target audience. The target audience for the RBT Talk 90 program is the people of Pekanbaru, as well as listeners outside Pekanbaru who listen to the radio through websites and social media. In compiling message materials, Radio raises a theme that is currently viral in the community. Furthermore, the methods used in conveying communication messages are informative, persuasive, and educational methods. Then to reach listeners who cannot listen online, they can play back through social media, such as Twitter, Facebook, Instagram, and Youtube, while listeners who are outside Pekanbaru can use streaming radio.  \nKeyword : Radio RBT, RBT Talk 90, Loyalty  \nii  \nKATA PENGANTAR  \nAssalamu’alaikum Wr. Wb.  \nSegala puji dan syukur kehadirat Allah SWT yang telah memberikan rahmat dan karunia-Nya, sehingga penulis dapat menyelesaikan skripsi yang berjudul “Strategi Komunikasi Radio RBT 90 FM Pekanbaru dalam Meningkatkan Loyalitas Pendengar pada Program RBT Talk 90 FM Pekanbaru”. Shalawat serta salam semoga selalu tercurah kepada Nabi Muhammad SAW, yang telah membawa kita dari zaman kebodohan hinggazaman yang penuh dengan ilmu dan pengetahuan seperti yang dirasakan saat ini.  \nMelalui kesempa","cbCaifFaSikchOH9","https://ap.wps.com/l/cbCaifFaSikchOH9","pdf",2748813,75,"Indonesian","# Abstrak\n## Nama, Jurusan, Judul, dan Kata Kunci\n## Metode Penelitian dan Teori yang Digunakan\n## Kesimpulan Penelitian\n# Abstract\n## Identitas Penelitian dan Tujuan\n## Metode, Teori, serta Pengumpulan Data\n## Kesimpulan dan Kata Kunci\n# Kata Pengantar","[{\"question\":\"Apa tujuan penelitian tentang RBT Talk 90?\",\"answer\":\"Mengetahui bagaimana strategi komunikasi radio RBT digunakan untuk meningkatkan loyalitas pendengar pada program RBT Talk 90.\"},{\"question\":\"Apa metode penelitian yang digunakan dalam studi ini?\",\"answer\":\"Penelitian menggunakan metode kualitatif dengan teori strategi komunikasi yang mencakup pengenalan khalayak, pengumpulan pesan, penetapan metode pesan, dan pemilihan media komunikasi.\"},{\"question\":\"Bagaimana strategi menjangkau pendengar yang tidak bisa mendengarkan on air?\",\"answer\":\"Pendengar yang tidak dapat mendengarkan secara on air dapat memutar kembali melalui media sosial seperti Twitter, Facebook, Instagram, dan YouTube; sedangkan pendengar di luar Pekanbaru dapat menggunakan radio streaming.\"}]","Strategi Komunikasi Radio RBT 90 FM Pekanbaru dalam Meningkatkan Loyalitas Pendengar pada Program RBT Talk 90 FM Pekanbaru | PDF",1789922719,116]