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Tujuan penelitian adalah memahami cara promosi sekolah yang dilakukan humas, khususnya menghadapi kompetisi dengan sekolah negeri maupun sesama sekolah swasta. Metode yang digunakan pendekatan kualitatif deskriptif melalui wawancara, observasi, dan dokumentasi di SMP Atthayyibah. Hasil menunjukkan peran strategis humas melalui kegiatan promosi langsung dan media digital; media sosial menjadi alat utama, sementara keterlibatan alumni meningkatkan daya tarik. Tantangan utama meliputi persaingan dengan sekolah negeri serta penyebaran informasi negatif yang berdampak pada reputasi sekolah. Kesimpulannya, strategi humas yang efektif berbasis digital dan komunikasi terbuka mendukung daya saing serta minat peserta didik baru.",{"@graph":63,"@context":124},[64,81,103],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,72,75,78],{"item":68,"name":69,"@type":70,"position":71},"https://docshare.wps.com","Home","ListItem",1,{"item":73,"name":9,"@type":70,"position":74},"https://docshare.wps.com/id/document/",2,{"item":76,"name":31,"@type":70,"position":77},"https://docshare.wps.com/id/document/penelitian-laporan/",3,{"item":79,"name":59,"@type":70,"position":80},"https://docshare.wps.com/id/document/public-relations-strategy-of-private-schools-descriptive-qualitative-research/185617/",4,{"url":79,"name":59,"@type":82,"image":83,"author":88,"headline":59,"publisher":91,"fileFormat":94,"inLanguage":57,"description":61,"dateModified":95,"datePublished":96,"encodingFormat":94,"isAccessibleForFree":97,"interactionStatistic":98},"DigitalDocument",{"url":84,"@type":85,"width":86,"height":87},"https://docshare.wps.com/thumbnails/public-relations-strategy-of-private-schools-descriptive-qualitative-research/185617.png","ImageObject",300,407,{"name":89,"@type":90},"Margaret","Person",{"url":68,"name":92,"@type":93},"DocShare","Organization","application/pdf","2026-10-05","2026-09-02",true,{"@type":99,"interactionType":100,"userInteractionCount":102},"InteractionCounter",{"@type":101},"ViewAction",6,{"@type":104,"mainEntity":105},"FAQPage",[106,112,116,120],{"name":107,"@type":108,"acceptedAnswer":109},"Apa tujuan penelitian tentang strategi humas sekolah swasta ini?","Question",{"text":110,"@type":111},"Tujuan penelitian adalah mengetahui bagaimana humas sekolah swasta melakukan promosi sekolah, terutama saat bersaing dengan sekolah negeri maupun sekolah swasta lain.","Answer",{"name":113,"@type":108,"acceptedAnswer":114},"Metode apa yang digunakan dalam penelitian ini?",{"text":115,"@type":111},"Penelitian menggunakan pendekatan kualitatif deskriptif dengan teknik wawancara, observasi, dan dokumentasi di SMP Atthayyibah.",{"name":117,"@type":108,"acceptedAnswer":118},"Bagaimana peran media digital dan media sosial dalam menarik peserta didik baru?",{"text":119,"@type":111},"Media sosial menjadi alat utama untuk memperkenalkan sekolah kepada masyarakat, dan promosi dilakukan baik secara langsung maupun melalui media digital.",{"name":121,"@type":108,"acceptedAnswer":122},"Apa tantangan utama yang dihadapi humas sekolah swasta dan bagaimana peluangnya?",{"text":123,"@type":111},"Tantangan utama adalah persaingan dengan sekolah negeri serta penyebaran informasi negatif yang memengaruhi reputasi sekolah. Peluang besar datang dari pemanfaatan teknologi digital dan kolaborasi dengan berbagai pihak.","https://schema.org",{"og:url":79,"og:type":126,"og:title":59,"og:site_name":92,"og:description":61},"article",{"robots":128,"canonical":79},"index,follow",{"doc_id":130,"site_id":56},185617,1788368270,{"code":4,"msg":5,"data":133},{"doc_id":130,"user_id":134,"nickname":89,"user_avatar":135,"doc_module":4,"category_id":30,"category_name":31,"doc_title":59,"doc_description":61,"doc_content":136,"file_id":137,"file_url":138,"file_type":139,"file_size":140,"view_count":102,"is_deleted":4,"is_public":71,"is_downloadable":71,"audit_status":71,"page_count":141,"language":142,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":143,"faqs":144,"seo_title":145,"seo_description":61,"update_tm":131,"read_time":146},137451207643,"https://ap-avatar.wpscdn.com/davatar_3d24733baf745e90a7e4bdd5f77d97b2","| Info Artikel\u003Cbr>Sejarah Artikel:\u003Cbr>Diterima: Februari, 2025\u003Cbr>Disetujui: Maret, 2025\u003Cbr>Dipublikasi:Maret, 2025\u003Cbr>Kata kunci: Manajemen Humas, Strategi Promosi, Sekolah Swasta\u003Cbr>Keywords:\u003Cbr>Public Relations Management, Strategy Promotion, Private School | ABSTRAK\u003Cbr>Penelitian ini membahas strategi humas sekolah swasta dalam menarik peserta didik baru di tengah persaingan yang semakin ketat pada era globalisasi. Tujuan penelitian ini ingin mengetahui bagaimana humas dari sekolah swasta dapat melakukan promosi sekolah terlebih lagi ditengahpersaingan dengan sekolah negeri maupun sekolah swasta lainnya. Metode yang digunakan pendekatan kualitatif deskriptif, penelitian ini dilakukan di SMP Atthayyibah menggunakan metode wawancara, observasi, dan dokumentasi. Hasil penelitian menunjukkan bahwa humasmemiliki peran strategis dalam menarik peserta didik baru di sekolah melalui berbagai kegiatan promosi, baik secara langsung maupun melalui media digital. Media sosial menjadi alat utama dalam memperkenalkan sekolah kepada masyarakat, sementara keterlibatan alumni turut berkontribusi dalam meningkatkan daya tarik sekolah. Tantangan utama yang dihadapi adalah persaingan dengan sekolah negeri sertapenyebaran informasi negatif yang dapat memengaruhi reputasi sekolah. Namun, peluang besar juga terbuka melalui pemanfaatan teknologi digital dan kolaborasi dengan berbagai pihak. Kesimpulannya, strategi humas yang efektif, berbasis digital dan komunikasi yang terbuka, dapat membantu sekolah swasta bersaing dan menarik minat peserta didik baru.\u003Cbr>ABSTRACT\u003Cbr>This research discusses the public relations strategy of private schools in attracting new students in the midst of increasingly fierce competition in the era of globalization. The purpose of this research is to find out how public relations from private schools can promote schools especially in the midst of competition with public schools and other private schools. The method used is descriptive qualitative approach, this research was conducted at Atthayyibah Junior High School using interview, observation, and documentation methods. The results showed that public relations has a strategic role in attracting new students in schools through various promotional activities, both directly and through digital media. Social media is the main tool in introducing the school to the community, while the involvement of alumni contributes to increasing the attractiveness of the school. The main challenges faced are competition with public schools and the spread of negative information that can affect the school's reputation. However, there are also great opportunities through the use of digital technology and collaboration with various parties. In conclusion, an effective PR strategy, based on digital and open communication, can help private schools compete and attract new students.\u003Cbr>© 2025 Yoeshifa Yuliana, Rini Syevyilni Wisda\u003Cbr>This is an open access article under the CC BY-SA 4.0 license\u003Cbr>|\n| --- | --- |\n| Corresponding Author:\u003Cbr>Yoeshifa Yuliana Email:\u003Cbr>yoesifayulianaa16@gma[il.com](il.com) |  |","cbCaiq9OZ6Uy3wFP","https://ap.wps.com/l/cbCaiq9OZ6Uy3wFP","pdf",329397,15,"Indonesian","# Latar Belakang dan Tujuan\n## Persaingan Era Globalisasi\n## Tujuan Penelitian\n# Metode Penelitian\n## Pendekatan Kualitatif Deskriptif\n## Lokasi dan Teknik Pengumpulan Data\n# Hasil dan Pembahasan\n## Peran Strategis Humas\n## Kegiatan Promosi Langsung dan Media Digital\n## Peran Media Sosial dan Alumni\n# Tantangan dan Peluang\n## Persaingan dengan Sekolah Negeri\n## Dampak Informasi Negatif dan Reputasi\n## Pemanfaatan Teknologi Digital dan Kolaborasi\n# Kesimpulan","[{\"question\":\"Apa tujuan penelitian tentang strategi humas sekolah swasta ini?\",\"answer\":\"Tujuan penelitian adalah mengetahui bagaimana humas sekolah swasta melakukan promosi sekolah, terutama saat bersaing dengan sekolah negeri maupun sekolah swasta lain.\"},{\"question\":\"Metode apa yang digunakan dalam penelitian ini?\",\"answer\":\"Penelitian menggunakan pendekatan kualitatif deskriptif dengan teknik wawancara, observasi, dan dokumentasi di SMP Atthayyibah.\"},{\"question\":\"Bagaimana peran media digital dan media sosial dalam menarik peserta didik baru?\",\"answer\":\"Media sosial menjadi alat utama untuk memperkenalkan sekolah kepada masyarakat, dan promosi dilakukan baik secara langsung maupun melalui media digital.\"},{\"question\":\"Apa tantangan utama yang dihadapi humas sekolah swasta dan bagaimana peluangnya?\",\"answer\":\"Tantangan utama adalah persaingan dengan sekolah negeri serta penyebaran informasi negatif yang memengaruhi reputasi sekolah. Peluang besar datang dari pemanfaatan teknologi digital dan kolaborasi dengan berbagai pihak.\"}]","Strategi Humas Sekolah Swasta - Penelitian Kualitatif Deskriptif | PDF",23]