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Penelitian menggunakan pendekatan kualitatif dengan desain deskriptif; data dikumpulkan melalui wawancara mendalam, observasi, dan studi dokumentasi. Hasil menunjukkan optimasi media digital, promosi langsung, kolaborasi dengan tokoh masyarakat dan alumni, disertai evaluasi berkala. Hambatan meliputi kompetensi SDM digital yang terbatas, kendala anggaran promosi, dan persaingan antarlembaga yang makin ketat.",{"@graph":63,"@context":119},[64,81,102],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,72,75,78],{"item":68,"name":69,"@type":70,"position":71},"https://docshare.wps.com","Home","ListItem",1,{"item":73,"name":9,"@type":70,"position":74},"https://docshare.wps.com/id/document/",2,{"item":76,"name":31,"@type":70,"position":77},"https://docshare.wps.com/id/document/penelitian-laporan/",3,{"item":79,"name":59,"@type":70,"position":80},"https://docshare.wps.com/id/document/public-relations-management-strategy-to-increase-new-students-at-smp-it-al-utsaimin/199705/",4,{"url":79,"name":59,"@type":82,"image":83,"author":88,"headline":59,"publisher":91,"fileFormat":94,"inLanguage":57,"description":61,"dateModified":95,"datePublished":96,"encodingFormat":94,"isAccessibleForFree":97,"interactionStatistic":98},"DigitalDocument",{"url":84,"@type":85,"width":86,"height":87},"https://docshare.wps.com/thumbnails/public-relations-management-strategy-to-increase-new-students-at-smp-it-al-utsaimin/199705.png","ImageObject",300,407,{"name":89,"@type":90},"Ethan Miller","Person",{"url":68,"name":92,"@type":93},"DocShare","Organization","application/pdf","2026-10-06","2026-09-04",true,{"@type":99,"interactionType":100,"userInteractionCount":80},"InteractionCounter",{"@type":101},"ViewAction",{"@type":103,"mainEntity":104},"FAQPage",[105,111,115],{"name":106,"@type":107,"acceptedAnswer":108},"Bagaimana strategi manajemen humas untuk meningkatkan jumlah peserta didik baru di SMP IT Al-Utsaimin?","Question",{"text":109,"@type":110},"Strategi dilakukan melalui optimalisasi media digital, promosi langsung melalui kegiatan sekolah, serta kolaborasi dengan tokoh masyarakat dan alumni disertai evaluasi berkala.","Answer",{"name":112,"@type":107,"acceptedAnswer":113},"Apa faktor pendukung keberhasilan strategi manajemen humas pada penelitian ini?",{"text":114,"@type":110},"Keberhasilan didukung oleh kerja sama yang solid antara kepala sekolah, yayasan, staf, dan masyarakat sekitar.",{"name":116,"@type":107,"acceptedAnswer":117},"Apa saja faktor penghambat yang dihadapi dalam pelaksanaan strategi tersebut?",{"text":118,"@type":110},"Hambatan mencakup keterbatasan kompetensi SDM dalam pemasaran digital, kendala anggaran promosi, serta persaingan antar lembaga pendidikan yang semakin kompetitif.","https://schema.org",{"og:url":79,"og:type":121,"og:title":59,"og:site_name":92,"og:description":61},"article",{"robots":123,"canonical":79},"index,follow",{"doc_id":125,"site_id":56},199705,1788506784,{"code":4,"msg":5,"data":128},{"doc_id":125,"user_id":129,"nickname":89,"user_avatar":130,"doc_module":4,"category_id":30,"category_name":31,"doc_title":59,"doc_description":61,"doc_content":131,"file_id":132,"file_url":133,"file_type":134,"file_size":135,"view_count":80,"is_deleted":4,"is_public":71,"is_downloadable":71,"audit_status":71,"page_count":136,"language":137,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":138,"faqs":139,"seo_title":140,"seo_description":61,"update_tm":126,"read_time":141},687207017582,"https://ap-avatar.wpscdn.com/davatar_994ba38a5ba835b3df7d355c54d3ed8d","STRATEGI MANAJEMEN HUMAS DALAM MENINGKATKAN JUMLAHPESERTA DIDIK BARU DI SMP IT AL-UTSAIMIN  \nMuhammad Arif1 , Ermansyah, M. M2  \n12Institut Agama Islam Imam Syafi’i Indonesia (IMSYA)  \n[1](1 ariffpku2023@gmail.com)[ ariffpku2023@gmail.com](1 ariffpku2023@gmail.com), [2](2 abi671ermansyah@gmail.com)[ abi671ermansyah@gmail.com](2 abi671ermansyah@gmail.com)  \nABSTRACT  \nThis study aims to describe the Public Relations (PR) management strategy in increasing the number of new students at SMP IT Al-Utsaimin, analyze its supporting and inhibiting factors. Employing a qualitative approach with a descriptive research design, data were collected through in-depth interviews, observation, and documentation studies. The results indicate that the PR management strategy is implemented through the optimization of digital media (Facebook, Instagram, WhatsApp), direct promotion via school activities (open houses, competitions, public religious gatherings), and collaboration with community leaders and alumni. These activities are accompanied by periodic evaluations. Supporting factors include solid cooperation among the principal, foundation, staff, and the surrounding community. Conversely, the inhibiting factors involve limited human resource competencies in digital marketing, promotional budget constraints, and increasingly competitive inter-school rivalry. As a follow-up, it is recommended to improve human resource competencies, strengthen coordination among stakeholders, and develop targeted digital strategies to maintain public trust and sustain the continuous increase in new student enrollment.  \nKeywords: Public Relations Management, New Students, Promotion Strategy, SMP ITAl-Utsaimin.  \nABSTRAK  \nPenelitian ini bertujuan untuk mendeskripsikan strategi manajemen Hubungan Masyarakat (Humas) dalam meningkatkan jumlah peserta didik baru di SMP IT AlUtsaimin, menganalisis faktor pendukung dan penghambatnya. Penelitian ini menggunakan pendekatan kualitatif dengan jenis penelitian deskriptif. Pengumpulan data dilakukan melalui wawancara mendalam, observasi, dan studidokumentasi. Hasil penelitian menunjukkan bahwa strategi manajemen humas diimplementasikan melalui optimalisasi media digital (Facebook, Instagram, WhatsApp), promosi langsung melalui kegiatan sekolah (open house, perlombaan, pengajian umum), serta kolaborasi dengan tokoh masyarakat dan alumni. Kegiatanini juga diiringi dengan evaluasi berkala. Faktor pendukung keberhasilan strategi ini menca kup kerja sama yang solid antara kepala sekolah, yayasan, staf, dan masyarakat sekitar. Sebaliknya, hambatan yang dihadapi meliputi keterbatasankompetensi sumber daya manusia dalam pemasaran digital, kendala anggaran promosi, serta persaingan antarlembaga pendidikan yang semakin kompetitif. Sebagai tindak lanjut, disarankan adanya peningkatan kompetensi SDM,  \npenguatan koordinasi antarpihak, dan pengembangan strategi digital untuk menjaga kepercayaan publik serta mempertahankan peningkatan jumlah pesertadidik baru secara berkelanjutan.  \nKata Kunci: Manajemen Humas, Peserta Didik Baru, Strategi Promosi, SMP IT AlUtsaimin.  \nA. Pendahuluan  \nPendidikan merupakan sektor strategis dalam pembangunansumber daya manusia yang berkualitas. Lembaga pendidikan, khususnya sekolah swasta, dituntutuntuk mampu beradaptasi dengandinamika persaingan dan perubahankebutuhan masyarakat. Salah satu tantangan utama yang dihadapi sekolah swasta adalah  \nmempertahankan dan meningkatkan jumlah peserta didik baru setiap tahunajaran. Kondisi ini menuntut adanyapengelolaan manajemen sekolah yang profesional, termasuk dalamaspek hubungan masyarakat (humas) .  \nManajemen hubungan masyarakat (humas) sekolah memainkan peranan penting dalam upaya meningkatkan jumlah peserta didik baru di erapersaingan pendidikan yang semakinketat. Perubahan dinamika sosial dan persaingan antar lembaga pendidikan menuntut sekolah untuk tidak hanyafokus pada aspek akademik, tetapi juga pada strategi komunikasi dan  \npromosi kepada masyarakat ","cbCaisdV87FkrWF0","https://ap.wps.com/l/cbCaisdV87FkrWF0","pdf",89029,9,"Indonesian","# ABSTRAK\n# A. Pendahuluan","[{\"question\":\"Bagaimana strategi manajemen humas untuk meningkatkan jumlah peserta didik baru di SMP IT Al-Utsaimin?\",\"answer\":\"Strategi dilakukan melalui optimalisasi media digital, promosi langsung melalui kegiatan sekolah, serta kolaborasi dengan tokoh masyarakat dan alumni disertai evaluasi berkala.\"},{\"question\":\"Apa faktor pendukung keberhasilan strategi manajemen humas pada penelitian ini?\",\"answer\":\"Keberhasilan didukung oleh kerja sama yang solid antara kepala sekolah, yayasan, staf, dan masyarakat sekitar.\"},{\"question\":\"Apa saja faktor penghambat yang dihadapi dalam pelaksanaan strategi tersebut?\",\"answer\":\"Hambatan mencakup keterbatasan kompetensi SDM dalam pemasaran digital, kendala anggaran promosi, serta persaingan antar lembaga pendidikan yang semakin kompetitif.\"}]","STRATEGI MANAJEMEN HUMAS DALAM MENINGKATKAN JUMLAH PESERTA DIDIK BARU DI SMP IT AL-UTSAIMIN | PDF",14]