[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-0-id-113":3,"doc-seo-231322-113":53,"doc-detail-231322-id":128},{"code":4,"msg":5,"data":6},0,"success",[7,13,17,21,25,29,33,37,41,45,49],{"id":8,"doc_module":4,"doc_module_name":9,"category_name":10,"show_sort_weight":11,"slug":12},55,"Document","Agama & Spiritualitas",60,"religion-spirituality",{"id":14,"doc_module":4,"doc_module_name":9,"category_name":15,"show_sort_weight":11,"slug":16},48,"Cerita & Novel","story-novel",{"id":18,"doc_module":4,"doc_module_name":9,"category_name":19,"show_sort_weight":11,"slug":20},56,"Gaya Hidup","lifestyle",{"id":22,"doc_module":4,"doc_module_name":9,"category_name":23,"show_sort_weight":11,"slug":24},51,"Komik","comic",{"id":26,"doc_module":4,"doc_module_name":9,"category_name":27,"show_sort_weight":11,"slug":28},53,"Layanan Kesehatan","healthcare",{"id":30,"doc_module":4,"doc_module_name":9,"category_name":31,"show_sort_weight":11,"slug":32},54,"Penelitian & Laporan","research-report",{"id":34,"doc_module":4,"doc_module_name":9,"category_name":35,"show_sort_weight":11,"slug":36},49,"Sastra","literature",{"id":38,"doc_module":4,"doc_module_name":9,"category_name":39,"show_sort_weight":11,"slug":40},52,"Teknologi","technology",{"id":42,"doc_module":4,"doc_module_name":9,"category_name":43,"show_sort_weight":11,"slug":44},50,"Ujian","exam",{"id":46,"doc_module":4,"doc_module_name":9,"category_name":47,"show_sort_weight":11,"slug":48},57,"Umum","general",{"id":50,"doc_module":4,"doc_module_name":9,"category_name":51,"show_sort_weight":4,"slug":52},181,"Formulir","formulir",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":121,"head_meta":123,"extra_data":125,"updated_unix":127},113,"id","promotion-strategy-for-new-student-admissions-at-islamic-religious-higher-education-institutions","Strategi Promosi Penerimaan Mahasiswa Baru di Lingkungan Perguruan Tinggi Keagamaan Islam Negeri","","Strategi promosi penerimaan mahasiswa baru dibahas sebagai rangkaian rencana dan tindakan untuk memengaruhi calon konsumen melalui pengenalan informasi produk, sehingga timbul minat melakukan pendaftaran. Penelitian kualitatif dengan desain fenomenologi menelusuri strategi promosi di lingkungan IAIN Kerinci Provinsi Jambi pada Tahun Akademik 2023-2024. Informan berjumlah empat orang, dianalisis melalui pengumpulan, reduksi, penyajian data, penarikan kesimpulan, serta uji kredibilitas, dependabilitas, dan konfirmabilitas. Hasil menekankan media sosial, website, kalender, spanduk, dan sosialisasi langsung ke sekolah.",{"@graph":63,"@context":120},[64,81,103],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,72,75,78],{"item":68,"name":69,"@type":70,"position":71},"https://docshare.wps.com","Home","ListItem",1,{"item":73,"name":9,"@type":70,"position":74},"https://docshare.wps.com/id/document/",2,{"item":76,"name":31,"@type":70,"position":77},"https://docshare.wps.com/id/document/penelitian-laporan/",3,{"item":79,"name":59,"@type":70,"position":80},"https://docshare.wps.com/id/document/promotion-strategy-for-new-student-admissions-at-islamic-religious-higher-education-institutions/231322/",4,{"url":79,"name":59,"@type":82,"image":83,"author":88,"headline":59,"publisher":91,"fileFormat":94,"inLanguage":57,"description":61,"dateModified":95,"datePublished":96,"encodingFormat":94,"isAccessibleForFree":97,"interactionStatistic":98},"DigitalDocument",{"url":84,"@type":85,"width":86,"height":87},"https://docshare.wps.com/thumbnails/promotion-strategy-for-new-student-admissions-at-islamic-religious-higher-education-institutions/231322.png","ImageObject",300,407,{"name":89,"@type":90},"Xiajie","Person",{"url":68,"name":92,"@type":93},"DocShare","Organization","application/pdf","2026-09-20","2026-09-10",true,{"@type":99,"interactionType":100,"userInteractionCount":102},"InteractionCounter",{"@type":101},"ViewAction",5,{"@type":104,"mainEntity":105},"FAQPage",[106,112,116],{"name":107,"@type":108,"acceptedAnswer":109},"Apa fokus utama penelitian ini?","Question",{"text":110,"@type":111},"Penelitian ini berfokus pada strategi promosi penerimaan mahasiswa baru di lingkungan IAIN Kerinci, Provinsi Jambi, untuk Tahun Akademik 2023-2024.","Answer",{"name":113,"@type":108,"acceptedAnswer":114},"Metode penelitian apa yang digunakan?",{"text":115,"@type":111},"Penelitian menggunakan pendekatan kualitatif dengan rancangan penelitian fenomenologi.",{"name":117,"@type":108,"acceptedAnswer":118},"Strategi promosi apa saja yang dilakukan IAIN Kerinci dalam penerimaan mahasiswa baru?",{"text":119,"@type":111},"Strategi dilakukan melalui media sosial, website, kalender, spanduk, serta sosialisasi langsung ke sekolah dengan melibatkan mahasiswa.","https://schema.org",{"og:url":79,"og:type":122,"og:title":59,"og:site_name":92,"og:description":61},"article",{"robots":124,"canonical":79},"index,follow",{"doc_id":126,"site_id":56},231322,1789062079,{"code":4,"msg":5,"data":129},{"doc_id":126,"user_id":130,"nickname":89,"user_avatar":131,"doc_module":4,"category_id":30,"category_name":31,"doc_title":59,"doc_description":61,"doc_content":132,"file_id":133,"file_url":134,"file_type":135,"file_size":136,"view_count":102,"is_deleted":4,"is_public":71,"is_downloadable":71,"audit_status":71,"page_count":137,"language":138,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":139,"faqs":140,"seo_title":141,"seo_description":61,"update_tm":127,"read_time":142},8814010472675,"https://avatar.qwps.com/avatar/WGlhamll","Strategi Promosi Penerimaan Mahasiswa Baru di Lingkungan Perguruan Tinggi Keagamaan Islam Negeri  \nTara Elimar1, Anggia Ayu Lestari2, Susyanti3, Mida Rama Fitri4, Elida Fatmayanti5  \n1234 Institut Agama Islam Negeri Kerinci, 5TK Negeri Pembina Pulau Rakyat, Indonesia  \n[1](1 taraelimar07042002@gmail.com)[ taraelimar07042002@gmail.com](1 taraelimar07042002@gmail.com), [2](2 anggiaayulestari93@gmail.com)[ anggiaayulestari93@gmail.com](2 anggiaayulestari93@gmail.com), [3](3 susyanti00034555@gmail.com)[ susyanti00034555@gmail.com](3 susyanti00034555@gmail.com),  \n[4](4 midaramafitri@gmail.com)[ midaramafitri@gmail.com](4 midaramafitri@gmail.com), [5](5 elidarose104@gmail.com)[ elidarose104@gmail.com](5 elidarose104@gmail.com)  \n\n| Submitted : April 2024 | Revised : May 2024 | Published : May 2024 |\n| --- | --- | --- |\n\nAbstract. The promotion strategy is a series of plans or actions taken to influence consumers by introducing a product so that consumers are interested in making a purchase. This type of research is qualitative with aphenomenological research design. The purpose of this study was to reveal the strategy for promoting new student admissions in the IAIN Kerinci Campus environment, Jambi Province, 2023-2024 Academic Year. The informants in this study consisted of 4 people, namely the General Head of Academic Student Affairs and Cooperation and 3 staff. The informant selection technique usespurposive sampling. Data collection techniques were carried out using interviews, observation and documentation. Data analysis techniques used include: data collection, data reduction, data presentation, and drawing conclusions. Test the validity of the data through tests of credibility, dependability, and confirmability. The results of this study are for the promotion strategy carried out, namely through social media, websites, calendars, banners and direct socialization to schools involving students. In the promotion strategy there are several ways that are used, such as making brochures that explain information about when registration is open and utilizing the campus website. The registration path at IAIN Kerinci consists of 3 namely; (1) SPAN PTKIN is an achievement path to enter UIN/IAIN/STAIN in Indonesia, one of which is IAIN Kerinci; (2) UM PTKIN is an entrance test to UIN/IAIN/STAIN in Indonesia, one of which is IAIN Kerinci; (3) The mandiri route is the last chance to enter IAIN Kerinci.  \nKeywords: Admission of New Students, Promotion, Strategy.  \nAbstrak. Strategi promosi merupakan serangkaian rencana atau tindakan yang dilakukanuntuk mempengaruhi konsumen dengan mengenalkan sebuah produk agar konsumentertarik untuk melakukan pembelian. Adapun jenis penelitian ini adalah kualitatif dengan rancangan penelitian fenomenologi. Tujuan penelitian ini adalah untuk mengungkap bagaimana strategi promosi penerimaan mahasiswa baru di lingkungankampus IAIN Kerinci Provinsi Jambi, Tahun Akademik 2023-2024. Adapun informan dalam penelitian ini terdiridari empat orang yaitu Kepala Bagian Umum Akademik Kemahasiswaan dan Kerjasama dan tiga orang staf. Teknik pemilihan informan menggunakan purposive sampling. Teknik pengumpulan data dilakukandengan menggunakanwawancara, observasi dandokumentasi. Teknik analisis data yang digunakan anatara lain: pengumpulan data, reduksi data, penyajian data, dan penarikan kesimpulan. Uji keabsahan data melalui uji kredibilitas, dependabilitas, serta konfirmabilitas. Hasil penelitian ini adalah untuk strategi promosi yang dilakukan yaitumelalui media sosial, website, kelender, spanduk dan sosialisasi langsung ke sekolah denganmelibatkan mahasisawa. Dalam strategi promosi ada beberapa cara yang digunakan yaituseperti membuat brosur yang menjelaskan informasi mengenai kapan pendaftaran dibuka serta memanfaatkan website kampus. Untuk jalur pendaftaran di IAIN Kerinci terdiri dari tiga jalur yaitu; (1) SPAN PTKIN adalah jalur prestasi masuk ke UIN/IAIN/STAIN yang ada di Indonesia salah satunya IAIN Kerinci; (2) ","cbCaiu1GW9g8ll2u","https://ap.wps.com/l/cbCaiu1GW9g8ll2u","pdf",255748,10,"Indonesian","# Pendahuluan\n## Konteks globalisasi dan kebutuhan pemasaran perguruan tinggi\n## Fenomena preferensi program vokasi diploma\n## Peran pemasaran dan komunikasi efektif","[{\"question\":\"Apa fokus utama penelitian ini?\",\"answer\":\"Penelitian ini berfokus pada strategi promosi penerimaan mahasiswa baru di lingkungan IAIN Kerinci, Provinsi Jambi, untuk Tahun Akademik 2023-2024.\"},{\"question\":\"Metode penelitian apa yang digunakan?\",\"answer\":\"Penelitian menggunakan pendekatan kualitatif dengan rancangan penelitian fenomenologi.\"},{\"question\":\"Strategi promosi apa saja yang dilakukan IAIN Kerinci dalam penerimaan mahasiswa baru?\",\"answer\":\"Strategi dilakukan melalui media sosial, website, kalender, spanduk, serta sosialisasi langsung ke sekolah dengan melibatkan mahasiswa.\"}]","Strategi Promosi Penerimaan Mahasiswa Baru di Lingkungan Perguruan Tinggi Keagamaan Islam Negeri | PDF",15]