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The study explores various digital marketing techniques, including social media marketing, search engine optimization (SEO), content marketing, and email marketing, and their effectiveness in reaching and engaging prospective students and their parents. It also examines the role of digital platforms in disseminating information about school programs, admission procedures, and benefits. The research aims to provide practical recommendations for educational institutions to leverage digital marketing for successful PPDB campaigns by analyzing successful case studies and identifying key performance indicators (KPIs) for digital marketing efforts. The ultimate goal is to improve the efficiency and reach of PPDB promotions, leading to increased student enrollment and a stronger brand presence for educational institutions in the digital landscape.",{"@graph":63,"@context":120},[64,81,103],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,72,75,78],{"item":68,"name":69,"@type":70,"position":71},"https://docshare.wps.com","Home","ListItem",1,{"item":73,"name":9,"@type":70,"position":74},"https://docshare.wps.com/id/document/",2,{"item":76,"name":31,"@type":70,"position":77},"https://docshare.wps.com/id/document/penelitian-laporan/",3,{"item":79,"name":59,"@type":70,"position":80},"https://docshare.wps.com/id/document/optimization-of-digital-marketing-in-increasing-ppdb-interest/185794/",4,{"url":79,"name":59,"@type":82,"image":83,"author":88,"headline":59,"publisher":91,"fileFormat":94,"inLanguage":57,"description":61,"dateModified":95,"datePublished":96,"encodingFormat":94,"isAccessibleForFree":97,"interactionStatistic":98},"DigitalDocument",{"url":84,"@type":85,"width":86,"height":87},"https://docshare.wps.com/thumbnails/optimization-of-digital-marketing-in-increasing-ppdb-interest/185794.png","ImageObject",300,407,{"name":89,"@type":90},"River Wang","Person",{"url":68,"name":92,"@type":93},"DocShare","Organization","application/pdf","2026-10-08","2026-09-02",true,{"@type":99,"interactionType":100,"userInteractionCount":102},"InteractionCounter",{"@type":101},"ViewAction",7,{"@type":104,"mainEntity":105},"FAQPage",[106,112,116],{"name":107,"@type":108,"acceptedAnswer":109},"Apa yang dimaksud dengan PPDB?","Question",{"text":110,"@type":111},"PPDB adalah singkatan dari Penerimaan Peserta Didik Baru, yaitu proses penerimaan siswa baru di sekolah-sekolah.","Answer",{"name":113,"@type":108,"acceptedAnswer":114},"Mengapa optimalisasi digital marketing penting untuk PPDB?",{"text":115,"@type":111},"Optimalisasi digital marketing penting untuk menjangkau lebih banyak calon siswa dan orang tua, serta menyampaikan informasi secara efektif mengenai sekolah dan proses pendaftaran.",{"name":117,"@type":108,"acceptedAnswer":118},"Apa saja strategi digital marketing yang dapat digunakan untuk PPDB?",{"text":119,"@type":111},"Strategi yang dapat digunakan meliputi pemasaran media sosial, optimasi mesin pencari (SEO), pemasaran konten, dan pemasaran email.","https://schema.org",{"og:url":79,"og:type":122,"og:title":59,"og:site_name":92,"og:description":61},"article",{"robots":124,"canonical":79},"index,follow",{"doc_id":126,"site_id":56},185794,1788369061,{"code":4,"msg":5,"data":129},{"doc_id":126,"user_id":130,"nickname":89,"user_avatar":131,"doc_module":4,"category_id":30,"category_name":31,"doc_title":59,"doc_description":61,"doc_content":60,"file_id":132,"file_url":133,"file_type":134,"file_size":135,"view_count":102,"is_deleted":4,"is_public":71,"is_downloadable":71,"audit_status":71,"page_count":136,"language":137,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":138,"faqs":139,"seo_title":140,"seo_description":61,"update_tm":127,"read_time":141},1099514067438,"https://ap-avatar.wpscdn.com/avatar/100002539ee87300030?x-image-process=image/resize,m_fixed,w_180,h_180&k=1780474512215547542","cbCaigpvs8TzSD2i","https://ap.wps.com/l/cbCaigpvs8TzSD2i","pdf",328383,16,"Indonesian","# Pendahuluan\n## Latar Belakang Masalah\n## Rumusan Masalah\n## Tujuan Penelitian\n## Manfaat Penelitian\n# Kajian Pustaka\n## Pemasaran Digital\n## Promosi Pendidikan\n## Minat Siswa\n# Metode Penelitian\n## Pendekatan dan Jenis Penelitian\n## Lokasi dan Waktu Penelitian\n## Subjek dan Objek Penelitian\n## Sumber Data\n## Teknik Pengumpulan Data\n## Teknik Analisis Data\n# Hasil dan Pembahasan\n## Deskripsi Data\n## Analisis Data\n## Pembahasan\n# Kesimpulan dan Saran\n## Kesimpulan\n## Saran","[{\"question\":\"Apa yang dimaksud dengan PPDB?\",\"answer\":\"PPDB adalah singkatan dari Penerimaan Peserta Didik Baru, yaitu proses penerimaan siswa baru di sekolah-sekolah.\"},{\"question\":\"Mengapa optimalisasi digital marketing penting untuk PPDB?\",\"answer\":\"Optimalisasi digital marketing penting untuk menjangkau lebih banyak calon siswa dan orang tua, serta menyampaikan informasi secara efektif mengenai sekolah dan proses pendaftaran.\"},{\"question\":\"Apa saja strategi digital marketing yang dapat digunakan untuk PPDB?\",\"answer\":\"Strategi yang dapat digunakan meliputi pemasaran media sosial, optimasi mesin pencari (SEO), pemasaran konten, dan pemasaran email.\"}]","Optimalisasi Digital Marketing dalam Meningkatkan Minat PPDB | PDF",25]