[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-seo-231612-113":3,"detail-sidebar-cat-0-id-113":84,"doc-detail-231612-id":131},{"code":4,"msg":5,"data":6},0,"ok",{"site_id":7,"language":8,"slug":9,"title":10,"keywords":11,"description":12,"schema_data":13,"social_meta":77,"head_meta":79,"extra_data":81,"updated_unix":83},113,"id","oikos-journal-of-economic-education-studies-and-economics-the-effect-of-institutional-image-price-and-location-on-the-decision-to-choose-private-universities-in-bandung","Oikos - Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi - Pengaruh Citra Institusi, Harga dan Lokasi terhadap Keputusan Memilih Universitas Swasta di Bandung","","Penelitian ini menelaah pengaruh citra institusi, harga, dan lokasi terhadap keputusan mahasiswa dalam memilih universitas swasta di Kota Bandung. Studi menggunakan metode kuantitatif dengan teknik analisis verifikatif untuk menjelaskan pengaruh parsial maupun simultan. 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","Person",{"url":19,"name":45,"@type":46},"DocShare","Organization","application/pdf","2026-09-20","2026-09-10",true,{"@type":52,"interactionType":53,"userInteractionCount":30},"InteractionCounter",{"@type":54},"ViewAction",{"@type":56,"mainEntity":57},"FAQPage",[58,64,68,72],{"name":59,"@type":60,"acceptedAnswer":61},"Apa tujuan penelitian ini?","Question",{"text":62,"@type":63},"Mengeksplorasi pengaruh citra institusi, harga, dan lokasi terhadap keputusan mahasiswa memilih universitas swasta di Kota Bandung.","Answer",{"name":65,"@type":60,"acceptedAnswer":66},"Metode apa yang digunakan dalam penelitian ini?",{"text":67,"@type":63},"Penelitian menggunakan metode kuantitatif dengan teknik analisis verifikatif serta pengambilan sampel purposive melalui kuesioner, observasi, dan wawancara.",{"name":69,"@type":60,"acceptedAnswer":70},"Bagaimana hasil uji t parsial terhadap keputusan memilih?",{"text":71,"@type":63},"Citra institusi dan harga memiliki pengaruh kuat terhadap keputusan memilih, sedangkan lokasi tidak memiliki pengaruh yang signifikan.",{"name":73,"@type":60,"acceptedAnswer":74},"Bagaimana hasil uji F secara simultan?",{"text":75,"@type":63},"Citra institusi, harga, dan lokasi secara bersama-sama berpengaruh signifikan terhadap keputusan mahasiswa memilih universitas swasta di Bandung.","https://schema.org",{"og:url":32,"og:type":78,"og:title":10,"og:site_name":45,"og:description":12},"article",{"robots":80,"canonical":32},"index,follow",{"doc_id":82,"site_id":7},231612,1789066079,{"code":4,"msg":85,"data":86},"success",[87,92,96,100,104,108,112,116,120,123,127],{"id":88,"doc_module":4,"doc_module_name":25,"category_name":89,"show_sort_weight":90,"slug":91},55,"Agama & Spiritualitas",60,"religion-spirituality",{"id":93,"doc_module":4,"doc_module_name":25,"category_name":94,"show_sort_weight":90,"slug":95},48,"Cerita & Novel","story-novel",{"id":97,"doc_module":4,"doc_module_name":25,"category_name":98,"show_sort_weight":90,"slug":99},56,"Gaya 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Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi  \nISSN Online: 2549-2284  \nVolume 09 Nomor 01, Desember 2024  \nPengaruh Citra Institusi, Harga dan Lokasi terhadap Keputusan Memilih Universitas  \nSwasta di Bandung  \n1 Ezra Karamang, 2 Eka Septiarini, 3 Palupi Permata Rahmi, 4 Fanji Wijaya  \n134Universitas Indonesia Membangun, Bandung, Jawa Barat  \n2 Universitas Jenderal Achmad Yani, Cimahi, Jawa Barat [1](1ezra.karamang@inaba.ac.id)[ezra.karamang@inaba.ac.id](1ezra.karamang@inaba.ac.id) , [2](2eka.septiarini@lecture.unjani.ac.id)[eka.septiarini@lecture.unjani.ac.id](2eka.septiarini@lecture.unjani.ac.id) , [3](3palupi.permata@inaba.ac.id)[palupi.permata@inaba.ac.id](3palupi.permata@inaba.ac.id), [4](4fanji.wijaya@inaba.ac.id)[fanji.wijaya@inaba.ac.id](4fanji.wijaya@inaba.ac.id).  \nABSTRACT  \nThe objective of this research is to explore how institutional image, price, and location influence students' decisions when selecting private universities in Bandung City. This study aims to provide deep and relevant insights for the development of effective student recruitment strategies. The research employs a quantitative method with a verificative analysis technique to describe both partial and simultaneous influences. Sampling was conducted using a purposive sampling technique through the distribution of questionnaires, direct observations, and interviews with students from private universities in Bandung. Based on predetermined criteria, from the entire population of 2043 respondents, a total of 244 samples were deemed suitable for use in this study. The partial T-test results confirm that institutional image and price have a strong influence on students' decisions to choose private universities in Bandung, while location does not have a significant impact. Simultaneously, the F-test indicates that institutional image, price, and location significantly influence students' decisions. In conclusion, the regression model used meets various classical assumptions, and the variables studied have a strong influence on students'decisions when selecting private universities in Bandung.  \nKeywords : Institution Image; Price; Location; Decision to Choose; Private Universities  \nABSTRAK  \nTujuan penelitian adalah mengeksplorasi bagaimana citra institusi, harga, dan lokasi memengaruhi keputusan mahasiswa saat memilih universitas swasta di Kota Bandung, dengan tujuan memberikan wawasan yang mendalam dan relevan bagi pengembangan strategi perekrutan mahasiswa yang efektif. Penelitian dilakukan dengan metode Kuantitatif yang mengimplementasikan teknik analisis verifikatif yang membantu dalam menggambarkan setiap pengaruh parsial dan simultan. Pengambilan sampel dilakukandengan teknik purposive sampling melalui penyebaran angket, observasi dan wawancara secara langsung kapada mahasiswa kampus swasta di bandung, sehingga berdasarkankeriteria yang ditetapkan maka dari keseluruhan populasi yang berjumlah 2043 respondentelah diperolehlah sebanyak 244 sampel yang dinilai layak untuk digunakan dalampenelitian ini. hasil Uji t parsial memastikan bahwa Citra Institusi dan Harga memilikipengaruh kuat pada Keputusan Mahasiswa Memilih Universitas Swasta di Bandung, sedangkan Lokasi tidak memiliki pengaruh signifikan. Secara simultan, uji F menunjukkan bila Citra Institusi, Harga, dan Lokasi berpengaruh signifikan terhadap Keputusan Memilih Mahasiswa. Kesimpulannya, model regresi yang digunakan memenuhi berbagai asumsiklasik, dan variabel-variabel yang diteliti memegang pengaruh yang kuat terhadapkeputusan mahasiswa dalam memilih universitas swasta di Bandung.  \nKata kunci : Citra Institusi; Harga; Lokasi; Keputusan Memilih; Universitas Swasta  \nPENDAHULUAN  \nPendidikan tinggi memiliki peran strategis dalam membangun Indonesia dengan menciptakan Sumber Daya Manusia (SDM) yang ahli dan mandiri. Perguruan tinggi berfungsi sebagai pusat pengembangan SDM dan memiliki posisi penting dalammasyarakat karena sumber daya dan tenaga ahli yang dimilikinya. Para ahl","cbCaifYd6Q7MDLG2","https://ap.wps.com/l/cbCaifYd6Q7MDLG2","pdf",377817,11,"Indonesian","# PENDAHULUAN\n## Peran strategis pendidikan tinggi\n## Konteks pendidikan di Kota Bandung\n# ABSTRAK\n## Tujuan penelitian\n## Metode dan teknik analisis\n## Hasil parsial dan simultan","[{\"question\":\"Apa tujuan penelitian ini?\",\"answer\":\"Mengeksplorasi pengaruh citra institusi, harga, dan lokasi terhadap keputusan mahasiswa memilih universitas swasta di Kota Bandung.\"},{\"question\":\"Metode apa yang digunakan dalam penelitian ini?\",\"answer\":\"Penelitian menggunakan metode kuantitatif dengan teknik analisis verifikatif serta pengambilan sampel purposive melalui kuesioner, observasi, dan wawancara.\"},{\"question\":\"Bagaimana hasil uji t parsial terhadap keputusan memilih?\",\"answer\":\"Citra institusi dan harga memiliki pengaruh kuat terhadap keputusan memilih, sedangkan lokasi tidak memiliki pengaruh yang signifikan.\"},{\"question\":\"Bagaimana hasil uji F secara simultan?\",\"answer\":\"Citra institusi, harga, dan lokasi secara bersama-sama berpengaruh signifikan terhadap keputusan mahasiswa memilih universitas swasta di Bandung.\"}]","Oikos - Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi - Pengaruh Citra Institusi, Harga dan Lokasi terhadap Keputusan Memilih Universitas Swasta di Bandung | PDF",17]