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Pengumpulan data dilakukan melalui observasi, wawancara, serta dokumentasi dengan subjek guru dan tenaga kependidikan. Hasil penelitian menunjukkan strategi non-digital marketing berjalan cukup baik melalui frekuensi pertemuan tatap muka yang tinggi dan penggunaan brosur yang dinilai efektif untuk menambah jumlah peserta didik baru. Namun, terdapat kelemahan berupa wilayah pemasaran yang masih terlalu sempit.",{"@graph":63,"@context":124},[64,81,103],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,72,75,78],{"item":68,"name":69,"@type":70,"position":71},"https://docshare.wps.com","Home","ListItem",1,{"item":73,"name":9,"@type":70,"position":74},"https://docshare.wps.com/id/document/",2,{"item":76,"name":31,"@type":70,"position":77},"https://docshare.wps.com/id/document/penelitian-laporan/",3,{"item":79,"name":59,"@type":70,"position":80},"https://docshare.wps.com/id/document/non-digital-marketing-management-at-mi-darussalam-01-kartasura-implementation-of-religious-activities-and-student-morals/185013/",4,{"url":79,"name":59,"@type":82,"image":83,"author":88,"headline":59,"publisher":91,"fileFormat":94,"inLanguage":57,"description":61,"dateModified":95,"datePublished":96,"encodingFormat":94,"isAccessibleForFree":97,"interactionStatistic":98},"DigitalDocument",{"url":84,"@type":85,"width":86,"height":87},"https://docshare.wps.com/thumbnails/non-digital-marketing-management-at-mi-darussalam-01-kartasura-implementation-of-religious-activities-and-student-morals/185013.png","ImageObject",300,407,{"name":89,"@type":90},"Ivy","Person",{"url":68,"name":92,"@type":93},"DocShare","Organization","application/pdf","2026-09-20","2026-09-02",true,{"@type":99,"interactionType":100,"userInteractionCount":102},"InteractionCounter",{"@type":101},"ViewAction",5,{"@type":104,"mainEntity":105},"FAQPage",[106,112,116,120],{"name":107,"@type":108,"acceptedAnswer":109},"Penelitian ini bertujuan untuk apa?","Question",{"text":110,"@type":111},"Penelitian ini bertujuan mendeskripsikan manajemen non-digital marketing di MI Darussalam 01 Kartasura.","Answer",{"name":113,"@type":108,"acceptedAnswer":114},"Apa jenis penelitian dan teknik pengambilan data yang digunakan?",{"text":115,"@type":111},"Penelitian menggunakan pendekatan kualitatif. Teknik pengambilan data meliputi observasi, wawancara, dan dokumentasi.",{"name":117,"@type":108,"acceptedAnswer":118},"Bagaimana hasil penelitian terkait strategi non-digital marketing?",{"text":119,"@type":111},"Strategi dinilai cukup baik karena frekuensi pertemuan tatap muka tinggi dan brosur efektif menambah peserta didik baru.",{"name":121,"@type":108,"acceptedAnswer":122},"Apa kelemahan dari strategi non-digital marketing tersebut?",{"text":123,"@type":111},"Kelemahannya adalah wilayah pemasaran yang masih terlalu sempit.","https://schema.org",{"og:url":79,"og:type":126,"og:title":59,"og:site_name":92,"og:description":61},"article",{"robots":128,"canonical":79},"index,follow",{"doc_id":130,"site_id":56},185013,1788365347,{"code":4,"msg":5,"data":133},{"doc_id":130,"user_id":134,"nickname":89,"user_avatar":135,"doc_module":4,"category_id":30,"category_name":31,"doc_title":59,"doc_description":61,"doc_content":136,"file_id":137,"file_url":138,"file_type":139,"file_size":140,"view_count":102,"is_deleted":4,"is_public":71,"is_downloadable":71,"audit_status":71,"page_count":141,"language":142,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":143,"faqs":144,"seo_title":145,"seo_description":61,"update_tm":131,"read_time":146},549758252649,"https://ap-avatar.wpscdn.com/avatar/8000253669c5317157?_k=1778319167496531819","| MUALLIMUN : JURNAL KAJIAN PENDIDIKAN DAN KEGURUAN\u003Cbr>Volume 3 , Nomor 2, 2023, Halaman 101-122\u003Cbr>[http://e-journal.iain-palangkaraya.ac.id/index.php/muallimun](http://e-journal.iain-palangkaraya.ac.id/index.php/muallimun)\u003Cbr>E-ISSN :2776-7728; P-ISSN:2775-6858 |  |  |\n| --- | --- | --- |\n| Manajemen Non-Digital Marketing di MI Darussalam\u003Cbr>01 Kartasura\u003Cbr>Tri Kusuma Wardani 1 , Isna Harisatun Nadlifah2\u003Cbr>1UIN Raden Mas Said Surakarta, Kartasura, Indonesia, [trikusumawar14@gmail.com](trikusumawar14@gmail.com)\u003Cbr>2UIN Raden Mas Said Surakarta, Kartasura, Indonesia, [nadhifaisna@gmail.com](nadhifaisna@gmail.com)\u003Cbr>Article received: 13 Desember 2023, Review process: 24 Maret 2024, Article accepted: 22 Juli 2024, Article published: 22 Juli 2024 Copyright © Wardani, Nadlifah |  |  |\n| Abstrak |  |  |\n| Kata kunci:\u003Cbr>Implementation, Religious activities, student moral | The perpose of this research is to describe non-digital marketing management at MI Darussalam 01 Kartasura. This type of research is qualitative research. The data collection techniques used were observation, interviewsand documentation. The subjects in this research were teachers and staff. The research results show that nondigital marketing management at MI Darussalam 01 Kartasura is quite good, seen from the high frequency of face-to-face meetings and the use of brochures which are considered effective in increasing the number of new students. However, there are weaknesses to this strategy.\u003Cbr>Abstrak: Manajemen, Non-digital, Marketing |  |\n| Kata Kunci: |  |  |\n| Impelmentasi,\u003Cbr>Kegiatan Keagamaan,\u003Cbr>Akhlak Siswa |  | Tujuan penelitian ini adalah untuk mendeskripsikan\u003Cbr>manajemen non-digital marketing di MI Darussalam 01 |\n| Kartasura. Jenis penelitian ini adalah penelitian kualitatif. |  |  |\n| Teknik pengambilan data yang digunakan adalah |  |  |\n| observasi, wawancara, dan dokumentasi. Subyek dalam |  |  |\n| penelitian ini adalah guru dan staf. Hasil penelitian |  |  |\n| menunjukkan bahwa manajemen non-digital marketing di |  |  |\n| MI Darussalam 01 Kartasura sudah cukup baik, dilihat |  |  |\n| dari frekuensi pertemuan tatap muka yang banyak dan |  |  |\n| penggunaan brosur yang dinilai efektif untuk menambah |  |  |\n| jumlah peserta didik baru. Namun terdapat kelemahan |  |  |\n| dari stategi tersebut, yaitu wilayah pemasaran yang masih |  |  |\n| terlalu sempit. |  |  |\n\n\n| No. | Non-digital Marketing |  | Target Konsumen |\n| --- | --- | --- | --- |\n| 1 | Pertemuan\u003Cbr>Tatap Muka | Kegiatan Rapat Madrasah | Guru dan tenaga kependidikan |\n|  |  | Penjelasan Pada saat\u003Cbr>Matsama | Siswa baru kelas 1 |\n|  |  | Pertemuan wali murid diacara Awwalussannah | Semua wali murid kelas I-VI |\n|  |  | Kunjungan ke TK/RA/BA | Guru, siswa, dan wali murid TK/RA/BA |\n| 2 | Pembuat\u003Cbr>Banner/MMT | Dipasang di ruang guru | Guru |\n|  |  | Dipasang di ruang kelas | Siswa |\n|  |  | Dipasang di dinding kantor | Tamu umum, wali murid, dll |\n|  |  | Dipasang di dinding sekolah | Masyarakat sekitar |\n| 3 | Pembuatan Brosur | Diberikan ketika ada event di madrasah yang melibatkandengan pihak luar (anak-anak TK dan orang tua nya) | Siswa TK dan walinya |\n|  |  | Diberikan dengan berkunjung ke TK/RA/BA di wilayah kecamatan Kartasura dansekitarnya | Guru, siswa, dan wali murid TK/RA/BA |\n\n| No | Tanggal | Uraian Kegiatan |\n| --- | --- | --- |\n| 1. | 7 Januari 2023 | Pembentukan Panitia PPDB |\n| 2. | 7 Januari 2023 | Rapat pembentukan panitia Publikasi |\n| 3. | 27 januari 2023 | Pembuatan spanduk |\n| 4. | 27 Januari 2023 | Pengadaan Brosur |\n| 5. | 31 – 2 Februari 2023 | Pemasangan Spanduk |\n| 6. | 2-9 Februari 2023 | Pngiriman Brosur dan undangan kegiatan publikasi ke TK TK |\n| 7. | Februari 2023 | Pengadaan kegiatan sosialisasi Visi, Misi dan PPDB di Madrasah (Edufair) |\n| 8. | 1 Mei 2023 | Penerimaan Peserta Didik Baru (PPDB) |\n| 9. | 13 – 15 Juli 2023 | Daftar Ulang PPDB tes kemampuan penentuan kelas |\n| 10. | 15 juli 2023 | Pengarahan tentang MPLS bagi PDB yang sudah daftar ulan","cbCaiuaxBejoNFZT","https://ap.wps.com/l/cbCaiuaxBejoNFZT","pdf",395904,22,"Indonesian","# Abstrak\n## Kata kunci\n# Metode Penelitian\n## Jenis penelitian\n## Teknik pengambilan data\n## Subyek penelitian\n# Hasil Penelitian\n## Kecukupan strategi pemasaran non-digital\n## Efektivitas brosur dan pertemuan tatap muka\n## Kelemahan wilayah pemasaran","[{\"question\":\"Penelitian ini bertujuan untuk apa?\",\"answer\":\"Penelitian ini bertujuan mendeskripsikan manajemen non-digital marketing di MI Darussalam 01 Kartasura.\"},{\"question\":\"Apa jenis penelitian dan teknik pengambilan data yang digunakan?\",\"answer\":\"Penelitian menggunakan pendekatan kualitatif. Teknik pengambilan data meliputi observasi, wawancara, dan dokumentasi.\"},{\"question\":\"Bagaimana hasil penelitian terkait strategi non-digital marketing?\",\"answer\":\"Strategi dinilai cukup baik karena frekuensi pertemuan tatap muka tinggi dan brosur efektif menambah peserta didik baru.\"},{\"question\":\"Apa kelemahan dari strategi non-digital marketing tersebut?\",\"answer\":\"Kelemahannya adalah wilayah pemasaran yang masih terlalu sempit.\"}]","Manajemen Non-Digital Marketing di MI Darussalam 01 Kartasura - Implementasi Kegiatan Keagamaan dan Akhlak Siswa | PDF",34]