[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-seo-199674-113":3,"detail-sidebar-cat-0-id-113":81,"doc-detail-199674-id":128},{"code":4,"msg":5,"data":6},0,"ok",{"site_id":7,"language":8,"slug":9,"title":10,"keywords":11,"description":12,"schema_data":13,"social_meta":74,"head_meta":76,"extra_data":78,"updated_unix":80},113,"id","marketing-management-in-the-new-student-admission-process-ppdb-at-madrasah-aliyah-nurul-ihsan-peninjauan-peninjauan-maro-sebo-ulu-district-batang-hari-regency","Manajemen Pemasaran dalam Proses Penerimaan Peserta Didik Baru (PPDB) di Madrasah Aliyah Nurul Ihsan Peninjauan - Peninjauan, Kec. Maro Sebo Ulu, Kab. Batang Hari","","Penelitian ini mengeksplorasi implementasi manajemen pemasaran dalam proses penerimaan peserta didik baru (PPDB) di Madrasah Aliyah Nurul Ihsan Peninjauan, Kecamatan Maro Sebo Ulu, Kabupaten Batang Hari. Studi kualitatif dengan pendekatan studi kasus bertujuan menganalisis strategi pemasaran, menelaah faktor pendukung dan penghambat, serta merumuskan solusi strategis untuk meningkatkan efektivitas PPDB. Data dihimpun melalui wawancara mendalam dengan kepala madrasah, panitia PPDB, guru, siswa, orang tua, disertai observasi partisipatif dan dokumentasi. Analisis menggunakan model interaktif Miles, Huberman, dan Saldaña. Temuan menunjukkan bauran pemasaran 7P masih konvensional.",{"@graph":14,"@context":73},[15,34,56],{"@type":16,"itemListElement":17},"BreadcrumbList",[18,23,27,31],{"item":19,"name":20,"@type":21,"position":22},"https://docshare.wps.com","Home","ListItem",1,{"item":24,"name":25,"@type":21,"position":26},"https://docshare.wps.com/id/document/","Document",2,{"item":28,"name":29,"@type":21,"position":30},"https://docshare.wps.com/id/document/penelitian-laporan/","Penelitian & Laporan",3,{"item":32,"name":10,"@type":21,"position":33},"https://docshare.wps.com/id/document/marketing-management-in-the-new-student-admission-process-ppdb-at-madrasah-aliyah-nurul-ihsan-peninjauan-peninjauan-maro-sebo-ulu-district-batang-hari-regency/199674/",4,{"url":32,"name":10,"@type":35,"image":36,"author":41,"headline":10,"publisher":44,"fileFormat":47,"inLanguage":8,"description":12,"dateModified":48,"datePublished":49,"encodingFormat":47,"isAccessibleForFree":50,"interactionStatistic":51},"DigitalDocument",{"url":37,"@type":38,"width":39,"height":40},"https://docshare.wps.com/thumbnails/marketing-management-in-the-new-student-admission-process-ppdb-at-madrasah-aliyah-nurul-ihsan-peninjauan-peninjauan-maro-sebo-ulu-district-batang-hari-regency/199674.png","ImageObject",300,407,{"name":42,"@type":43},"Sophia Brooks","Person",{"url":19,"name":45,"@type":46},"DocShare","Organization","application/pdf","2026-09-23","2026-09-04",true,{"@type":52,"interactionType":53,"userInteractionCount":55},"InteractionCounter",{"@type":54},"ViewAction",6,{"@type":57,"mainEntity":58},"FAQPage",[59,65,69],{"name":60,"@type":61,"acceptedAnswer":62},"Apa fokus penelitian ini?","Question",{"text":63,"@type":64},"Fokus penelitian adalah implementasi manajemen pemasaran dalam proses penerimaan peserta didik baru (PPDB) di Madrasah Aliyah Nurul Ihsan Peninjauan.","Answer",{"name":66,"@type":61,"acceptedAnswer":67},"Apa tujuan utama studi kasus ini?",{"text":68,"@type":64},"Tujuannya menganalisis strategi pemasaran, mengidentifikasi faktor pendukung dan penghambat, serta merumuskan solusi strategis untuk meningkatkan efektivitas PPDB.",{"name":70,"@type":61,"acceptedAnswer":71},"Faktor apa yang menjadi pendukung dan penghambat manajemen pemasaran PPDB?",{"text":72,"@type":64},"Pendukung meliputi komitmen SDM, nilai keislaman yang kuat, dukungan tokoh masyarakat, dan biaya terjangkau. Penghambat mencakup keterbatasan lokasi, anggaran promosi, kompetensi SDM dalam pemasaran, persaingan ketat, fasilitas terbatas, serta belum optimalnya pemanfaatan teknologi digital.","https://schema.org",{"og:url":32,"og:type":75,"og:title":10,"og:site_name":45,"og:description":12},"article",{"robots":77,"canonical":32},"index,follow",{"doc_id":79,"site_id":7},199674,1788506689,{"code":4,"msg":82,"data":83},"success",[84,89,93,97,101,105,108,112,116,120,124],{"id":85,"doc_module":4,"doc_module_name":25,"category_name":86,"show_sort_weight":87,"slug":88},55,"Agama & Spiritualitas",60,"religion-spirituality",{"id":90,"doc_module":4,"doc_module_name":25,"category_name":91,"show_sort_weight":87,"slug":92},48,"Cerita & Novel","story-novel",{"id":94,"doc_module":4,"doc_module_name":25,"category_name":95,"show_sort_weight":87,"slug":96},56,"Gaya Hidup","lifestyle",{"id":98,"doc_module":4,"doc_module_name":25,"category_name":99,"show_sort_weight":87,"slug":100},51,"Komik","comic",{"id":102,"doc_module":4,"doc_module_name":25,"category_name":103,"show_sort_weight":87,"slug":104},53,"Layanan Kesehatan","healthcare",{"id":106,"doc_module":4,"doc_module_name":25,"category_name":29,"show_sort_weight":87,"slug":107},54,"research-report",{"id":109,"doc_module":4,"doc_module_name":25,"category_name":110,"show_sort_weight":87,"slug":111},49,"Sastra","literature",{"id":113,"doc_module":4,"doc_module_name":25,"category_name":114,"show_sort_weight":87,"slug":115},52,"Teknologi","technology",{"id":117,"doc_module":4,"doc_module_name":25,"category_name":118,"show_sort_weight":87,"slug":119},50,"Ujian","exam",{"id":121,"doc_module":4,"doc_module_name":25,"category_name":122,"show_sort_weight":87,"slug":123},57,"Umum","general",{"id":125,"doc_module":4,"doc_module_name":25,"category_name":126,"show_sort_weight":4,"slug":127},181,"Formulir","formulir",{"code":4,"msg":82,"data":129},{"doc_id":79,"user_id":130,"nickname":42,"user_avatar":131,"doc_module":4,"category_id":106,"category_name":29,"doc_title":10,"doc_description":12,"doc_content":132,"file_id":133,"file_url":134,"file_type":135,"file_size":136,"view_count":55,"is_deleted":4,"is_public":22,"is_downloadable":22,"audit_status":22,"page_count":137,"language":138,"language_code":8,"site_id":7,"html_lang":8,"table_of_contents":139,"faqs":140,"seo_title":141,"seo_description":12,"update_tm":80,"read_time":142},962084925636,"https://ap-avatar.wpscdn.com/davatar_994ba38a5ba835b3df7d355c54d3ed8d","MANAJEMEN PEMASARAN DALAM PROSES PENERIMAAN PESERTADIDIK BARU DI MADRASAH ALIYAH NURUL IHSAN PENINJAUAN, KEC. MARO SEBO ULU, KAB. BATANG HARI  \nZulkarnaini 1 , Marwazi2 , Mahmud MY3  \n123Pascasarjana Universitas Islam Negeri Sulthan Thaha Saifuddin Jambi  \n[1](1 dzulqornain109@gmail.com)[ dzulqornain109@gmail.com](1 dzulqornain109@gmail.com) , [2](2 Marwaziabdhamid@uinjambi.ac.id)[ Marwaziabdhamid@uinjambi.ac.id](2 Marwaziabdhamid@uinjambi.ac.id) ,  \n[3](3 mahmudyasin@uinjambi.ac.id)[ mahmudyasin@uinjambi.ac.id](3 mahmudyasin@uinjambi.ac.id)  \nABSTRACT  \nThis research explores the implementation of marketing management in the new student admission process (PPDB) at Madrasah Aliyah Nurul Ihsan Peninjauan, Maro Sebo Ulu District, Batang Hari Regency. This qualitative study with a case study approach aims to analyze marketing strategies, identify supporting and inhibiting factors, and formulate strategic solutions to improve PPDB effectiveness. Data were collected through in-depth interviews with the madrasah principal, vice principal for student affairs, PPDB committee, teachers, students, and parents, complemented by participatory observation and documentation. Data analysis employed the interactive model of Miles, Huberman, and Saldaña. The findings indicate that PPDB marketing management is not yet optimal, with the implementation of the 7P marketing mix still being conventional. Supporting factors include HR commitment, strong Islamic values, community leader support, and affordable costs. Inhibiting factors include location limitations, promotional budget constraints, lack of marketing competence among HR, intense competition, limited facilities, and suboptimal utilization of digital technology. Recommended strategic solutions include social media optimization, official website development, HR training, development of superior programs, and establishment of an integrated marketing management system to enhance madrasah competitiveness in the long term.  \nKeywords: Marketing Management, New Student Admission, Madrasah Aliyah  \nABSTRAK  \nPenelitian ini mengeksplorasi implementasi manajemen pemasaran dalam proses penerimaan peserta didik baru (PPDB) di Madrasah Aliyah Nurul Ihsan Peninjauan, Kecamatan Maro Sebo Ulu, Kabupaten Batang Hari. Penelitian kualitatif dengan pendekatan studi kasus ini bertujuan menganalisis strategipemasaran, mengidentifikasi faktor pendukung dan penghambat, sertamerumuskan solusi strategis untuk meningkatkan efektivitas PPDB. Data dikumpulkan melalui wawancara mendalam dengan ketua PPDB, kepala madrasah, panitia PPDB, guru, siswa, dan orang tua, dilengkapi dengan observasipartisipatif dan dokumentasi. Analisis data menggunakan model interaktif Miles, Huberman, dan Saldaña. Hasil penelitian menunjukkan bahwa manajemen pemasaran PPDB belum optimal, dengan implementasi bauran pemasaran 7P yang masih konvensional. Faktor pendukung meliputi komitmen SDM, nilaikeislaman kuat, dukungan tokoh masyarakat, dan biaya terjangkau. Faktor penghambat mencakup keterbatasan lokasi, anggaran promosi, kompetensi SDMdalam pemasaran, persaingan ketat, fasilitas terbatas, dan belum optimalnyapemanfaatan teknologi digital. Solusi strategis yang direkomendasikan meliputi optimalisasi media sosial, pengembangan website resmi, pelatihan SDM, pengembangan program unggulan, dan pembangunan sistem manajemen pemasaran terintegrasi untuk meningkatkan daya saing madrasah dalam jangka panjang.  \nKata Kunci: Manajemen Pemasaran, Penerimaan Peserta Didik Baru, Madrasah Aliyah  \nA. Pendahuluan  \nDinamika pendidikan Islam di Indonesia menghadapi transformasi signifikan dalam era kompetisi yang semakin ketat. Madrasah sebagailembaga pendidikan Islam tidak lagidapat mengandalkan pendekatan konvensional dalam menarik minat  \npeserta didik, melainkan harus mengadopsi strategi manajemen pemasaran yang profesional danterencana. Perubahan paradigmamasyarakat terhadap pendidikan, kemudahan akses informasi melalui teknologi digital, serta beragam","cbCaivDR2WqbLnY5","https://ap.wps.com/l/cbCaivDR2WqbLnY5","pdf",72075,16,"Indonesian","# A. Pendahuluan\n## Dinamika kompetisi dan kebutuhan strategi pemasaran\n## Kekhasan manajemen pemasaran pada lembaga pendidikan Islam\n## Tantangan PPDB di wilayah semi-pedesaan\n## Urgensi penelitian dan tujuan eksplorasi","[{\"question\":\"Apa fokus penelitian ini?\",\"answer\":\"Fokus penelitian adalah implementasi manajemen pemasaran dalam proses penerimaan peserta didik baru (PPDB) di Madrasah Aliyah Nurul Ihsan Peninjauan.\"},{\"question\":\"Apa tujuan utama studi kasus ini?\",\"answer\":\"Tujuannya menganalisis strategi pemasaran, mengidentifikasi faktor pendukung dan penghambat, serta merumuskan solusi strategis untuk meningkatkan efektivitas PPDB.\"},{\"question\":\"Faktor apa yang menjadi pendukung dan penghambat manajemen pemasaran PPDB?\",\"answer\":\"Pendukung meliputi komitmen SDM, nilai keislaman yang kuat, dukungan tokoh masyarakat, dan biaya terjangkau. Penghambat mencakup keterbatasan lokasi, anggaran promosi, kompetensi SDM dalam pemasaran, persaingan ketat, fasilitas terbatas, serta belum optimalnya pemanfaatan teknologi digital.\"}]","Manajemen Pemasaran dalam Proses Penerimaan Peserta Didik Baru (PPDB) di Madrasah Aliyah Nurul Ihsan Peninjauan - Peninjauan, Kec. Maro Sebo Ulu, Kab. Batang Hari | PDF",25]