[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-detail-45691-id":3,"doc-seo-45691-113":31,"detail-sidebar-cat-0-id-113":93},{"code":4,"msg":5,"data":6},0,"success",{"doc_id":7,"user_id":8,"nickname":9,"user_avatar":10,"doc_module":4,"category_id":11,"category_name":12,"doc_title":13,"doc_description":14,"doc_content":15,"file_id":16,"file_url":17,"file_type":18,"file_size":19,"view_count":20,"is_deleted":4,"is_public":21,"is_downloadable":21,"audit_status":21,"page_count":22,"language":23,"language_code":24,"site_id":25,"html_lang":24,"table_of_contents":26,"faqs":27,"seo_title":28,"seo_description":14,"update_tm":29,"read_time":30},45691,137441390410,"Hazel","https://ap-avatar.wpscdn.com/avatar/2000252f4ab5702993?_k=1776741390130283984",54,"Penelitian & Laporan","Komunikasi Pemasaran","Buku Komunikasi Pemasaran menguraikan konsep dasar komunikasi pemasaran mulai dari definisi, tujuan, unsur, proses, dan media komunikasi. Pembahasan berlanjut pada perkembangan komunikasi pemasaran pada era Revolusi Industri 4.0 dan Society 5.0, termasuk ruang lingkup serta manfaat kajian. Materi juga mencakup perencanaan komunikasi dan strategi komunikasi pemasaran, komunikasi pemasaran terintegrasi, bauran komunikasi dan bauran promosi, hingga strategi seperti periklanan, sales promotion, public relation, personal selling, direct marketing, dan bentuk pemasaran lain.","KOMUNIKASIPEMASARAN  \n Penulis :  \n Didin Burhanuddin Rabbani  \n Ni Desak Made Santi Diwyarthi  \n Muliyati  \n Muhammad UmarA  \n Hadawiah  \nYane Puspito Sari Sukrin  \nIntisari Haryanti Muhammad Hery Santoso Wayan Ardani Salehan  \nEditor:  \nDr. Drs. Marto Silalahi, M.Si  \nKOMUNIKASI PEMASARAN  \nDidin Burhanuddin Rabbani Ni Desak Made Santi Diwyarthi Muliyati  \nMuhammad UmarA  \nHadawiah  \nYane Puspito Sari  \nSukrin  \nIntisari Haryanti Muhammad Hery Santoso Wayan Ardani Salehan  \nPT. GLOBAL EKSEKUTIF TEKNOLOGI  \nKOMUNIKASI PEMASARAN  \nPenulis :  \nDidin Burhanuddin Rabbani Ni Desak Made Santi Diwyarthi Muliyati  \nMuhammad UmarAHadawiah  \nYanePuspito Sari  \nSukrin  \nIntisari Haryanti Muhammad Hery Santoso Wayan Ardani  \nSalehan  \nISBN : 978-623-8102-30-3  \nEditor : Dr. Drs. Marto Silalahi, M.Si  \nPenyunting : Debi Eka Putri, S.E., M.M.  \nTataLetak dan Desain Sampul : Handri Maika Saputra, S.ST  \nPenerbit : PT. GLOBAL EKSEKUTIF TEKNOLOGI Anggota IKAPI No. 033/SBA/2022  \nRedaksi :  \nJl. Pasir SebelahNo. 30 RT 002 RW 001  \nKelurahan PasieNanTigo Kecamatan Koto Tangah Padang Sumatera Barat [Website : ](Website : www.globaleksekutifteknologi.co.id)[www.globaleksekutifteknologi.co.id](Website : www.globaleksekutifteknologi.co.id)  \n[Email : ](Email : globaleksekutifteknologi@gmail.com)[globaleksekutifteknologi@gmail.com](Email : globaleksekutifteknologi@gmail.com)  \nCetakan pertama, Desember 2022  \nHak cipta dilindungi undang-undang  \nDilarang memperbanyak karyatulisinidalambentuk dan dengan cara apapuntanpa izintertulis dari penerbit.  \nKATA PENGANTAR  \nPuji syukur kami panjatkan ke hadirat ALLAH SWT, berkat rahmat dan petunjuk-Nya sehingga penulis dapat menyelesaikan penyusunan buku yang berjudul Komunikasi Pemasaran.  \nPembahasan dalam buku ini meliputi Konsep Dasar Komunikasi Pemasaran, Perkembangan Komunikasi Pemasaran, Perencanaan Komunikasi Pemasaran, Bauran Komunikasi Pemasaran, Strategi Komunikasi Pemasaran, Strategi Promosi Pemasaran, Direct Marketing, Personal Selling, Viral Marketing, Komunikasi Word Of Mouth dan Etika Pemasaran.  \nBuku ini diharapkan dapat membantu pembaca memahamiteori Komunikasi Pemasaran, sehingga mereka dapat mengaplikasikan ilmunya. Semoga buku ini dapat memberikan sumbangsih bagi kepustakaan di Indonesia dan bermanfaat bagi kita semua.  \nPenulis, Desember 2022  \nDAFTAR ISI  \nKATA PENGANTAR ............................................................................... i  \nDAFTAR ISI ............................................................................................. ii  \nDAFTAR GAMBAR ................................................................................. v  \n[DAFTAR TABEL...................................................................................... vi](DAFTAR TABEL...................................................................................... vi)  \nBAB I KONSEP DASARKOMUNIKASIPEMASARAN  \n1.1 Pendahuluan ..................................................................................................... 1  \n1.2 Definisi Komunikasi ....................................................................................... 2  \n1.3 Tujuan Komunikasi ........................................................................................4  \n1.4 Unsur-Unsur Komunikasi........................................................................... 6  \n1.5 Proses Komunikasi .........................................................................................8  \n1.6 Media Komunikasi .......................................................................................... 11  \nBAB II PERKEMBANGAN KOMUNIKASIPEMASARAN  \n2.1 Pendahuluan....................................................................................................... 14  \n2.2 Teori dan Kajian Terdahulu....................................................................... 14  \n2.3 Ruang Lingkup .................................................................................................. 16  \n2.4 Manfaat Kajia","cbCairARdiktfjKZ","https://ap.wps.com/l/cbCairARdiktfjKZ","pdf",955026,10,1,190,"Indonesian","id",113,"# Kata Pengantar\n# Daftar Isi\n# Bab I Konsep Dasar Komunikasi Pemasaran\n## Pendahuluan\n## Definisi Komunikasi\n## Tujuan Komunikasi\n## Unsur-Unsur Komunikasi\n## Proses Komunikasi\n## Media Komunikasi\n# Bab II Perkembangan Komunikasi Pemasaran\n## Pendahuluan\n## Teori dan Kajian Terdahulu\n## Ruang Lingkup\n## Manfaat Kajian Komunikasi Pemasaran\n## Perkembangan pada Era Industri 4.0 dan Society 5.0\n# Bab III Perencanaan Komunikasi Pemasaran\n## Perencanaan Komunikasi\n## Komunikasi Pemasaran\n## Strategi Komunikasi Pemasaran Dalam Bisnis\n## Komunikasi Pemasaran Terintegrasi\n## Kesimpulan\n# Bab IV Bauran Komunikasi Pemasaran\n## Pendahuluan\n## Bauran Komunikasi Pemasaran\n## Bauran Promosi (Promotion Mix)\n# Bab V Strategi Komunikasi Pemasaran\n## Pendahuluan\n## Periklanan (Advertising)\n## Sales Promotion\n## Public Relation and Publicity\n## Personal Selling\n## Direct Marketing","[{\"question\":\"Apa saja ruang lingkup yang dibahas dalam konsep dasar komunikasi pemasaran?\",\"answer\":\"Buku membahas definisi komunikasi, tujuan komunikasi, unsur-unsur komunikasi, proses komunikasi, serta media komunikasi sebagai dasar komunikasi pemasaran.\"},{\"question\":\"Bagaimana buku menjelaskan perkembangan komunikasi pemasaran pada era Industri 4.0 dan Society 5.0?\",\"answer\":\"Buku mengulas perkembangan komunikasi pemasaran pada era Revolusi Industri 4.0 dan Society 5.0, termasuk teori/kajian terdahulu dan manfaat kajian komunikasi pemasaran.\"},{\"question\":\"Strategi apa saja yang termasuk dalam strategi komunikasi pemasaran?\",\"answer\":\"Strategi yang dibahas mencakup periklanan (advertising), sales promotion, public relation and publicity, personal selling, serta direct marketing.\"}]","Komunikasi Pemasaran | 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