[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-0-id-113":3,"doc-seo-231308-113":53,"doc-detail-231308-id":127},{"code":4,"msg":5,"data":6},0,"success",[7,13,17,21,25,29,33,37,41,45,49],{"id":8,"doc_module":4,"doc_module_name":9,"category_name":10,"show_sort_weight":11,"slug":12},55,"Document","Agama & Spiritualitas",60,"religion-spirituality",{"id":14,"doc_module":4,"doc_module_name":9,"category_name":15,"show_sort_weight":11,"slug":16},48,"Cerita & Novel","story-novel",{"id":18,"doc_module":4,"doc_module_name":9,"category_name":19,"show_sort_weight":11,"slug":20},56,"Gaya Hidup","lifestyle",{"id":22,"doc_module":4,"doc_module_name":9,"category_name":23,"show_sort_weight":11,"slug":24},51,"Komik","comic",{"id":26,"doc_module":4,"doc_module_name":9,"category_name":27,"show_sort_weight":11,"slug":28},53,"Layanan Kesehatan","healthcare",{"id":30,"doc_module":4,"doc_module_name":9,"category_name":31,"show_sort_weight":11,"slug":32},54,"Penelitian & Laporan","research-report",{"id":34,"doc_module":4,"doc_module_name":9,"category_name":35,"show_sort_weight":11,"slug":36},49,"Sastra","literature",{"id":38,"doc_module":4,"doc_module_name":9,"category_name":39,"show_sort_weight":11,"slug":40},52,"Teknologi","technology",{"id":42,"doc_module":4,"doc_module_name":9,"category_name":43,"show_sort_weight":11,"slug":44},50,"Ujian","exam",{"id":46,"doc_module":4,"doc_module_name":9,"category_name":47,"show_sort_weight":11,"slug":48},57,"Umum","general",{"id":50,"doc_module":4,"doc_module_name":9,"category_name":51,"show_sort_weight":4,"slug":52},181,"Formulir","formulir",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":120,"head_meta":122,"extra_data":124,"updated_unix":126},113,"id","market-driven-strategy-to-increase-students-interest-in-universities","Market Driven Strategy untuk Meningkatkan Minat Calon Mahasiswa di Universitas","","Strategi pendanaan pendidikan nasional disusun merujuk pada regulasi, kebijakan pemerintah, program pengembangan pendidikan, serta sasaran dan implementasinya lintas ruang dan waktu. Dalam pelaksanaan program, keterbatasan sumber daya kerap muncul pada fasilitas, infrastruktur, tenaga, dan anggaran pendidikan dari APBN maupun sumber lain. Karena itu dibutuhkan strategi pembiayaan agar program pendidikan berkontribusi pada pencapaian tujuan nasional sebagaimana diamanatkan UU No. 20 Tahun 2003.",{"@graph":63,"@context":119},[64,81,102],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,72,75,78],{"item":68,"name":69,"@type":70,"position":71},"https://docshare.wps.com","Home","ListItem",1,{"item":73,"name":9,"@type":70,"position":74},"https://docshare.wps.com/id/document/",2,{"item":76,"name":31,"@type":70,"position":77},"https://docshare.wps.com/id/document/penelitian-laporan/",3,{"item":79,"name":59,"@type":70,"position":80},"https://docshare.wps.com/id/document/market-driven-strategy-to-increase-students-interest-in-universities/231308/",4,{"url":79,"name":59,"@type":82,"image":83,"author":88,"headline":59,"publisher":91,"fileFormat":94,"inLanguage":57,"description":61,"dateModified":95,"datePublished":96,"encodingFormat":94,"isAccessibleForFree":97,"interactionStatistic":98},"DigitalDocument",{"url":84,"@type":85,"width":86,"height":87},"https://docshare.wps.com/thumbnails/market-driven-strategy-to-increase-students-interest-in-universities/231308.png","ImageObject",300,407,{"name":89,"@type":90},"Ben Jamin","Person",{"url":68,"name":92,"@type":93},"DocShare","Organization","application/pdf","2026-09-27","2026-09-10",true,{"@type":99,"interactionType":100,"userInteractionCount":74},"InteractionCounter",{"@type":101},"ViewAction",{"@type":103,"mainEntity":104},"FAQPage",[105,111,115],{"name":106,"@type":107,"acceptedAnswer":108},"Apa tujuan penelitian ini?","Question",{"text":109,"@type":110},"Penelitian bertujuan menganalisis dan mengkritisi jumlah anggaran pembiayaan pendidikan pada PTKIN, kebijakan pembiayaan pendidikan pada PTKIN, serta strategi kebijakan pembiayaan pendidikan untuk mencapai target kinerja di UIN Sunan Kalijaga.","Answer",{"name":112,"@type":107,"acceptedAnswer":113},"Mengapa strategi pembiayaan pendidikan diperlukan?",{"text":114,"@type":110},"Strategi disusun untuk mengatasi keterbatasan sumber daya dalam pelaksanaan program pendidikan, baik pada fasilitas, infrastruktur, SDM, maupun anggaran dari APBN maupun sumber lain, agar pencapaian tujuan pendidikan nasional lebih optimal.",{"name":116,"@type":107,"acceptedAnswer":117},"Apa temuan utama terkait alokasi dan pencapaian target kinerja?",{"text":118,"@type":110},"Alokasi pembiayaan PTKIN belum sepenuhnya selaras dengan amandemen UUD 1945; kebijakan anggaran diterapkan secara proporsional sesuai kebutuhan masing-masing PTKIN; dan pencapaian indikator target kinerja tiap tahun masih belum optimal karena beberapa target strategis tidak tercapai meski target lain melampaui ketetapan.","https://schema.org",{"og:url":79,"og:type":121,"og:title":59,"og:site_name":92,"og:description":61},"article",{"robots":123,"canonical":79},"index,follow",{"doc_id":125,"site_id":56},231308,1790547159,{"code":4,"msg":5,"data":128},{"doc_id":125,"user_id":129,"nickname":89,"user_avatar":130,"doc_module":4,"category_id":30,"category_name":31,"doc_title":59,"doc_description":61,"doc_content":131,"file_id":132,"file_url":133,"file_type":134,"file_size":135,"view_count":74,"is_deleted":4,"is_public":71,"is_downloadable":71,"audit_status":71,"page_count":136,"language":137,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":138,"faqs":139,"seo_title":140,"seo_description":61,"update_tm":141,"read_time":142},2336478466772,"https://ap-avatar.wpscdn.com/davatar_3d24733baf745e90a7e4bdd5f77d97b2","Market Driven Strategy to Increase the Number of People Interested  \nin Universities  \nRandy Dwi Pranaputra, Huriana Hotdi Ojahanna Munthe  \nUniversitas Pendidikan Indonesia, Indonesia  \n*Corresponding Author E-mail: [rand002@gmail.com](rand002@gmail.com)  \nAbstract  \nNational education funding is prepared with reference to applicable laws and regulations, government policies, education development programs and their targets, and program implementation in the dimensions of space and time. In the implementation of education programs, various resource limitations will be faced, both in terms of facilities and infrastructure, manpower, and education budgets, both from theAPBN and other sources. Therefore, a financing strategy is prepared to overcome these resource limitations so that the implementation of education programs can contribute significantly to the achievement of national education goals as mandated by Law Number 20 of 2003. The purpose of this study is to analyze and criticize: 1) The amount of education financing budget at PTKIN; 2) Education financing policy at PTKIN and; 3) Education Financing Policy Strategy in an effort to achieve Performance Targets at UIN Sunan Kalijaga. The results of the study indicate that 1). The amount of education financing allocation at PTKIN is not fully in line with the amendments to the 1945 Constitution; 2) . The budget policy is implemented proportionally according to the needs and developments of each PTKIN; 3) . The Education Financing Policy Strategy in an effort to achieve Performance Targets at UIN Sunan Kalijaga, overall, the achievement of performance indicator targets each year is still not optimal because there are several strategic targets that cannot be achieved even though other strategic targets have exceeded the targets set.  \nKeywords: Policy Strategy, Education Financing, Performance Targets.  \nPENDAHULUAN  \nDi tengah persaingan yang semakin ketat dalam dunia pendidikan tinggi, perguruan-perguruan tinggi terus berjuang untuk menarik minat calon mahasiswa yang semakin beragam. Setiap tahun pelajar lulusan SMA/SMK/MA/sederajat mencapaisekitar 3,7 juta pelajar (Dariyanto, 2021) . Berdasarkan data tahun 2020/2021, terdapat 2,1 juta pelajar yang memiliki minat untuk melanjutkan ke perguruan tinggi nasional ( [kemdikbud.go.id](kemdikbud.go.id), 2022). Selain itu, survei Indikator Politik Indonesia tahun 2022 menemukan bahwa mayoritas warga Indonesia, sebanyak 82,1% responden, berharapagar anak-anak mereka melanjutkan ke jenjang pendidikan sarjana setelah lulus dari SMA/SMK (Bayu, 2022) . Dalam situasi ini, calon mahasiswa baru, serta orang tua mereka, selalu dihadapkan pada berbagai pilihan perguruan tinggi yang tersedia (Arpah, 2021; Nurazizah et al., 2023) . Dengan banyaknya opsi tersebut, calon mahasiswa biasanya akan  \nmemilih satu dari berbagai pilihan yang ada (Arpah, 2021) sehingga dalam hal ini perguruan tinggi saling berlomba-lomba dalam menggait minat calon mahasiswa (Kusuma, 2023) .  \nPerolehan jumlah minat siswa dalam memilih perguruan tinggi hampir samadengan tantangan yang dihadapi oleh bisnis dalam persaingan pasar (Zahrah et al., 2023) sehingga perlu dilakukannya pemasaran. Pemasaran bertujuan agar perguruan tinggi dapat memelihara dirinya secara ekonomi. Tanpa kegiatan pemasaran modern, perguruan tinggi akan sulit memperoleh mahasiswa, sulit mendapat dana hibah masyarakat, dan sulit mendapat dana penelitian apalagi di tengah minimnya dana daripemerintah (Malarangan et al., 2020) . Jumlah calon mahasiswa penting sebagai sumber pemasukan bagi beroperasinya perguruan tinggi, tidak hanya menjadi tantangan yang dihadapi oleh perguruan tinggi swasta, tetapi juga oleh perguruan tinggi negeri (Wijaya et al., 2023) . Pada perguruan tinggi negeri sebagian besar berstatus Perguruan Tinggi Negeri Berbadan Hukum (PTN-BH) dan Perguruan Tinggi Negeri Badan Layanan Umum (PTN-BLU) perlu memenuhi standar kelayakan finansial, salah satunya bersumber dari Uang Kuliah Tunggal ","cbCailjO5x82UH0d","https://ap.wps.com/l/cbCailjO5x82UH0d","pdf",261984,22,"Indonesian","# PENDAHULUAN\n## Persaingan Perguruan Tinggi dan Minat Mahasiswa\n## Peran Pemasaran dan Kebutuhan Pendanaan\n## Konsep Market-Driven Strategy dalam Konteks Pendidikan\n## Studi Kasus PTKIN dan UIN Sunan Kalijaga","[{\"question\":\"Apa tujuan penelitian ini?\",\"answer\":\"Penelitian bertujuan menganalisis dan mengkritisi jumlah anggaran pembiayaan pendidikan pada PTKIN, kebijakan pembiayaan pendidikan pada PTKIN, serta strategi kebijakan pembiayaan pendidikan untuk mencapai target kinerja di UIN Sunan Kalijaga.\"},{\"question\":\"Mengapa strategi pembiayaan pendidikan diperlukan?\",\"answer\":\"Strategi disusun untuk mengatasi keterbatasan sumber daya dalam pelaksanaan program pendidikan, baik pada fasilitas, infrastruktur, SDM, maupun anggaran dari APBN maupun sumber lain, agar pencapaian tujuan pendidikan nasional lebih optimal.\"},{\"question\":\"Apa temuan utama terkait alokasi dan pencapaian target kinerja?\",\"answer\":\"Alokasi pembiayaan PTKIN belum sepenuhnya selaras dengan amandemen UUD 1945; kebijakan anggaran diterapkan secara proporsional sesuai kebutuhan masing-masing PTKIN; dan pencapaian indikator target kinerja tiap tahun masih belum optimal karena beberapa target strategis tidak tercapai meski target lain melampaui ketetapan.\"}]","Market Driven Strategy untuk Meningkatkan Minat Calon Mahasiswa di Universitas | PDF",1789062042,34]