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Dibahas mulai dari definisi dan urgensi kompetensi manajerial, hingga penjabaran rinci mengenai fungsi-fungsi manajerial seperti perencanaan, penggerakan, dan pengawasan dalam konteks penerimaan peserta didik. Buku ini juga mengupas tuntas strategi dan teknik promosi sekolah yang efektif, mencakup elemen-elemen bauran pemasaran seperti produk, harga, tempat, promosi, orang, bukti fisik, dan proses. Dengan pemahaman yang komprehensif mengenai manajemen pemasaran sekolah, para pemangku kepentingan diharapkan mampu meningkatkan daya saing sekolah, membangun citra positif, dan pada akhirnya mencapai tujuan pendidikan. Buku ini dilengkapi dengan daftar pustaka yang relevan dan profil penulis untuk memberikan kredibilitas tambahan.",{"@graph":63,"@context":119},[64,81,102],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,72,75,78],{"item":68,"name":69,"@type":70,"position":71},"https://docshare.wps.com","Home","ListItem",1,{"item":73,"name":9,"@type":70,"position":74},"https://docshare.wps.com/id/document/",2,{"item":76,"name":47,"@type":70,"position":77},"https://docshare.wps.com/id/document/umum/",3,{"item":79,"name":59,"@type":70,"position":80},"https://docshare.wps.com/id/document/kompetensi-manajerial-pemasaran-sekolah/185745/",4,{"url":79,"name":59,"@type":82,"image":83,"author":88,"headline":59,"publisher":91,"fileFormat":94,"inLanguage":57,"description":61,"dateModified":95,"datePublished":96,"encodingFormat":94,"isAccessibleForFree":97,"interactionStatistic":98},"DigitalDocument",{"url":84,"@type":85,"width":86,"height":87},"https://docshare.wps.com/thumbnails/kompetensi-manajerial-pemasaran-sekolah/185745.png","ImageObject",300,407,{"name":89,"@type":90},"Melati","Person",{"url":68,"name":92,"@type":93},"DocShare","Organization","application/pdf","2026-10-05","2026-09-02",true,{"@type":99,"interactionType":100,"userInteractionCount":80},"InteractionCounter",{"@type":101},"ViewAction",{"@type":103,"mainEntity":104},"FAQPage",[105,111,115],{"name":106,"@type":107,"acceptedAnswer":108},"Apa saja elemen-elemen penting dalam pemasaran sekolah yang dibahas dalam buku ini?","Question",{"text":109,"@type":110},"Buku ini membahas elemen-elemen bauran pemasaran seperti produk, harga, tempat, promosi, orang, bukti fisik, dan proses dalam konteks pemasaran sekolah.","Answer",{"name":112,"@type":107,"acceptedAnswer":113},"Bagaimana fungsi manajerial berperan dalam penerimaan peserta didik?",{"text":114,"@type":110},"Fungsi manajerial seperti perencanaan, penggerakan, dan pengawasan sangat penting dalam proses penerimaan peserta didik untuk memastikan efektivitas dan kelancaran seluruh tahapan.",{"name":116,"@type":107,"acceptedAnswer":117},"Mengapa kompetensi manajerial penting dalam pemasaran sekolah?",{"text":118,"@type":110},"Kompetensi manajerial sangat krusial karena menentukan kemampuan sebuah institusi pendidikan dalam menarik dan mempertahankan peserta didik, serta membangun citra positif sekolah.","https://schema.org",{"og:url":79,"og:type":121,"og:title":59,"og:site_name":92,"og:description":61},"article",{"robots":123,"canonical":79},"index,follow",{"doc_id":125,"site_id":56},185745,1790540546,{"code":4,"msg":5,"data":128},{"doc_id":125,"user_id":129,"nickname":89,"user_avatar":130,"doc_module":4,"category_id":46,"category_name":47,"doc_title":59,"doc_description":61,"doc_content":131,"file_id":132,"file_url":133,"file_type":134,"file_size":135,"view_count":136,"is_deleted":4,"is_public":71,"is_downloadable":71,"audit_status":71,"page_count":137,"language":138,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":139,"faqs":140,"seo_title":141,"seo_description":61,"update_tm":142,"read_time":143},962085570644,"https://ap-avatar.wpscdn.com/davatar_994ba38a5ba835b3df7d355c54d3ed8d","| Kata Pengantar | iii |\n| --- | --- |\n| Daftar Isi | v |\n| BAB I PENTINGNYA KOMPETENSIMANAJERIAL PEMASARAN SEKOLAH | 1 |\n| BAB II PEMASARAN PENDIDIKAN | 7 |\n| A. Produk | 8 |\n| B. Price | 9 |\n| C. Place | 9 |\n| D. Promotion | 9 |\n| E. People | 10 |\n| F. Phsycal Evidence | 10 |\n| G. Process | 10 |\n| BAB III KOMPETENSI MANAJERIAL | 12 |\n| A. Pengertian Kompetensi | 12 |\n| B. Pengertian Manajerial | 16 |\n| C. Pengetian Kompetensi Manajerial | 19 |\n| BAB IV FUNGSI MANAJERIAL | 21 |\n| A. Perencanaan (Planning) Penerimaan Peserta Didik | 21 |\n| B. Penggerakan (Actuating) Kegiatan Penerimaan Peserta Didik | 33 |\n| C. Pengawasan (Controlling) Penerimaan Peserta Didik | 35 |\n| BAB V CARA PROMOSI SEKOLAH | 43 |\n\n\n| A. Promosi Sekolah | 43 |\n| --- | --- |\n| B. Cara Promosi Sekolah | 47 |\n| C. Teknik Melakukan Promosi Sekolah | 51 |\n| D. Cara Efektif Promosi Sekolah | 53 |\n| DAFTAR PUSTAKA | 55 |\n| PROFIL PENULIS | 62 |","cbCaioKCHFMNPApf","https://ap.wps.com/l/cbCaioKCHFMNPApf","pdf",1633531,7,72,"Indonesian","# BAB I PENTINGNYA KOMPETENSIMANAJERIAL PEMASARAN SEKOLAH\n# BAB II PEMASARAN PENDIDIKAN\n## A. Produk\n## B. Price\n## C. Place\n## D. Promotion\n## E. People\n## F. Phsycal Evidence\n## G. Process\n# BAB III KOMPETENSI MANAJERIAL\n## A. Pengertian Kompetensi\n## B. Pengertian Manajerial\n## C. Pengetian Kompetensi Manajerial\n# BAB IV FUNGSI MANAJERIAL\n## A. Perencanaan (Planning) Penerimaan Peserta Didik\n## B. Penggerakan (Actuating) Kegiatan Penerimaan Peserta Didik\n## C. Pengawasan (Controlling) Penerimaan Peserta Didik\n# BAB V CARA PROMOSI SEKOLAH\n## A. Promosi Sekolah\n## B. Cara Promosi Sekolah\n## C. Teknik Melakukan Promosi Sekolah\n## D. Cara Efektif Promosi Sekolah","[{\"question\":\"Apa saja elemen-elemen penting dalam pemasaran sekolah yang dibahas dalam buku ini?\",\"answer\":\"Buku ini membahas elemen-elemen bauran pemasaran seperti produk, harga, tempat, promosi, orang, bukti fisik, dan proses dalam konteks pemasaran sekolah.\"},{\"question\":\"Bagaimana fungsi manajerial berperan dalam penerimaan peserta didik?\",\"answer\":\"Fungsi manajerial seperti perencanaan, penggerakan, dan pengawasan sangat penting dalam proses penerimaan peserta didik untuk memastikan efektivitas dan kelancaran seluruh tahapan.\"},{\"question\":\"Mengapa kompetensi manajerial penting dalam pemasaran sekolah?\",\"answer\":\"Kompetensi manajerial sangat krusial karena menentukan kemampuan sebuah institusi pendidikan dalam menarik dan mempertahankan peserta didik, serta membangun citra positif sekolah.\"}]","KOMPETENSI MANAJERIAL PEMASARAN SEKOLAH | PDF",1788368799,111]