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Dibahas tuntas mulai dari dasar-dasar perencanaan bisnis, strategi pemasaran, manajemen keuangan, hingga aspek legal dan operasional yang krusial bagi keberhasilan sebuah usaha. Buku ini juga mengupas studi kasus relevan dan memberikan tips praktis yang dapat langsung diaplikasikan oleh mahasiswa dalam merintis bisnis mereka sendiri. Konten disajikan secara sistematis oleh Dr. Istianingsih Sastrohardjo, M.S.Ak., CA., CSRA., CACP, seorang pakar di bidang Akuntansi dan Kewirausahaan. Dibahas pula mengenai peran penting dosen dalam ekosistem kewirausahaan serta ragam publikasi ilmiah yang mendukung pengembangan ilmu ini. Buku ini sangat direkomendasikan bagi mahasiswa yang berorientasi pada inovasi, kemandirian, dan penciptaan nilai tambah dalam dunia bisnis. Melalui buku ini, mahasiswa diharapkan dapat membekali diri dengan pengetahuan dan keterampilan yang solid untuk menjadi wirausahawan yang sukses dan berdaya saing tinggi di era ekonomi modern yang dinamis.","","cbCaidEQuPd5aQ8G","https://ap.wps.com/l/cbCaidEQuPd5aQ8G","pdf",3705407,12,1,137,"Indonesian","id",113,"# KEWIRAUSAHAAN\n## Buku ajar untuk mahasiswa\n### Dr. Istianingsih Sastrohardjo, M.S.Ak., CA., CSRA., CACP\n1. Latar Belakang Akademis dan Profesional\n2. Pengalaman Mengajar dan Publikasi\n3. Publikasi Utama (S1, S2, S3)","[{\"question\":\"Siapa penulis buku ini dan apa keahliannya?\",\"answer\":\"Penulis buku ini adalah Dr. Istianingsih Sastrohardjo, M.S.Ak., CA., CSRA., CACP. 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Beliau memiliki keahlian di bidang Akuntansi dan Kewirausahaan, terbukti dari rekam jejak akademis dan profesionalnya.","Answer",{"name":129,"@type":124,"acceptedAnswer":130},"Apa tujuan utama dari buku ajar \"Kewirausahaan\" ini?",{"text":131,"@type":127},"Buku ini bertujuan untuk memberikan panduan komprehensif mengenai konsep dan praktik kewirausahaan bagi mahasiswa, membekali mereka dengan pengetahuan dan keterampilan untuk merintis bisnis.",{"name":133,"@type":124,"acceptedAnswer":134},"Bidang studi apa saja yang telah ditempuh oleh Dr. Istianingsih Sastrohardjo?",{"text":135,"@type":127},"Dr. Istianingsih Sastrohardjo telah menyelesaikan studi S1 Akuntansi di Universitas Mercu Buana Jakarta, S2 Akuntansi di Universitas Indonesia, dan S3 Akuntansi di Murdoch University, Perth, Australia.","https://schema.org",{"og:url":97,"og:type":138,"og:title":59,"og:site_name":109,"og:description":60},"article",{"robots":140,"canonical":97},"index,follow",{"doc_id":55,"site_id":71},1790431189]