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Metode yang digunakan adalah kuantitatif dengan populasi pengguna iPhone, pengambilan sampel secara random sampling sebanyak 80 responden, serta penyebaran kuesioner. Data dianalisis melalui analisis deskriptif dan inferensial menggunakan SmartPLS 3.0. Hasil menunjukkan kualitas produk, harga, dan promosi berpengaruh terhadap keputusan pembelian.",{"@graph":63,"@context":120},[64,81,103],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,72,75,78],{"item":68,"name":69,"@type":70,"position":71},"https://docshare.wps.com","Home","ListItem",1,{"item":73,"name":9,"@type":70,"position":74},"https://docshare.wps.com/id/document/",2,{"item":76,"name":43,"@type":70,"position":77},"https://docshare.wps.com/id/document/ujian/",3,{"item":79,"name":59,"@type":70,"position":80},"https://docshare.wps.com/id/document/iphone-purchase-decision-in-cipayung-sub-district-thesis/201559/",4,{"url":79,"name":59,"@type":82,"image":83,"author":88,"headline":59,"publisher":91,"fileFormat":94,"inLanguage":57,"description":61,"dateModified":95,"datePublished":96,"encodingFormat":94,"isAccessibleForFree":97,"interactionStatistic":98},"DigitalDocument",{"url":84,"@type":85,"width":86,"height":87},"https://docshare.wps.com/thumbnails/iphone-purchase-decision-in-cipayung-sub-district-thesis/201559.png","ImageObject",300,407,{"name":89,"@type":90},"McQueen","Person",{"url":68,"name":92,"@type":93},"DocShare","Organization","application/pdf","2026-09-27","2026-09-04",true,{"@type":99,"interactionType":100,"userInteractionCount":102},"InteractionCounter",{"@type":101},"ViewAction",5,{"@type":104,"mainEntity":105},"FAQPage",[106,112,116],{"name":107,"@type":108,"acceptedAnswer":109},"Penelitian ini menguji pengaruh apa terhadap keputusan pembelian iPhone?","Question",{"text":110,"@type":111},"Penelitian menguji pengaruh kualitas produk, harga, dan promosi terhadap keputusan pembelian iPhone di wilayah Kecamatan Cipayung.","Answer",{"name":113,"@type":108,"acceptedAnswer":114},"Siapa populasi dan bagaimana pengambilan sampel dilakukan?",{"text":115,"@type":111},"Populasi adalah pengguna iPhone yang berdomisili atau beraktivitas di Kecamatan Cipayung. Sampel diambil dengan random sampling sebanyak 80 responden.",{"name":117,"@type":108,"acceptedAnswer":118},"Teknik analisis data apa yang digunakan dalam penelitian ini?",{"text":119,"@type":111},"Data dianalisis menggunakan analisis deskriptif dan analisis inferensial, dengan SmartPLS 3.0 (Partial Least Square) sebagai alat statistik.","https://schema.org",{"og:url":79,"og:type":122,"og:title":59,"og:site_name":92,"og:description":61},"article",{"robots":124,"canonical":79},"index,follow",{"doc_id":126,"site_id":56},201559,1788535375,{"code":4,"msg":5,"data":129},{"doc_id":126,"user_id":130,"nickname":89,"user_avatar":131,"doc_module":4,"category_id":42,"category_name":43,"doc_title":59,"doc_description":61,"doc_content":132,"file_id":133,"file_url":134,"file_type":135,"file_size":136,"view_count":102,"is_deleted":4,"is_public":71,"is_downloadable":71,"audit_status":71,"page_count":137,"language":138,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":139,"faqs":140,"seo_title":141,"seo_description":61,"update_tm":127,"read_time":142},5909890329169,"https://ap-avatar.wpscdn.com/davatar_9964176cb1d06d4a9deccf72a44ae3dc","KEPUTUSAN PEMBELIAN IPHONE DI WILAYAH KECAMATAN CIPAYUNG  \nSKRIPSI  \nFARHADDINA SHELLA NABILAH 1410111044  \nPROGRAM STUDI MANAJEMEN PROGRAM SARJANA FAKULTAS EKONOMI DAN BISNIS  \nUNIVERSITAS PEMBANGUNAN NASIONAL VETERAN JAKARTA  \nKEPUTUSAN PEMBELIAN IPHONE DI WILAYAH KECAMATAN CIPAYUNG  \nSKRIPSI  \nDiajukan Sebagai Salah Satu Syarat Untuk Memperoleh Gelar  \nSarjana Manajemen  \nFARHADDINA SHELLA NABILAH 1410111044  \nPROGRAM STUDI MANAJEMEN PROGRAM SARJANA FAKULTAS EKONOMI DAN BISNIS  \nUNIVERSITAS PEMBANGUNAN NASIONAL VETERAN JAKARTA  \nSKRIPSI  \nKEPUTUSAN PEMBELIAN IPHONE DI WILAYAH KECAMATAN CIPAYUNG  \nDipersiapkan dan disusun oleh :  \nFarhaddina Shella Nabilah 1610111044  \nTelah dipertahankan di depan Tim Penguji pada tanggal: 1 Juli 2020 dan dinyatakan memenuhi syarat untuk diterima  \nDrs. Pandapotan Simarmata, M.MKetua Penguji  \nDiana Triwardhani, S.E, M.M  \nPenguji I  \nDr. Desmintari, S.E., M.M Ketua Jurusan Manajemen  \nDr. Miguna Astuti, S. Si., M.M., MOS., CPM  \nPenguji II (Pembimbing)  \nWahyudi, S.E, M.MKetua Program Studi Manajemen  \nDisahkan di Pada Tanggal  \nProgram Sarjana  \n: Jakarta  \n: 1 Juli 2020  \nPurchase Decision in Cipayung Sub-District  \nBy  \nFarhaddina Shella Nabilah  \nAbstract  \nBased on data from kompas.com andIDC research on 2019 shows iPhone placed the third position with 11,7% of market share in the world. Unfortunately, this indicates that iPhone gets low purchase decision in smartphone market. Therefore, the purpose of this research is to know, analyze, and prove whether there is any impact from its quality product, price, and promotion to purchase decision. This research applies quantitative method with iPhone users in Cipayung sub-district as its population. Sampels are taken by random sampling method and distributing questionnaire to collect the data. Data is analyzed by descriptive and inferential analysis techniques. SmartPLS 3.0 (Partial Least Square) is used in this research as statistical tool. Result of this research shows that product quality impacts purchase decision as well as price and promotion, in Cipayung sub-district.  \nKeywords : Product Quality, Price, Promotion, Purchase Decision  \nKeputusan Pembelian iPhone di Wilayah Kecamatan Cipayung  \nOleh  \nFarhaddina Shella Nabilah  \nAbstrak  \nBerdasarkan data dari [kompas.com](kompas.com) dan riset yang dilakukan oleh IDC pada tahun 2019 bahwa iPhone menempati posisi ketiga dengan angka sebesar 11,7% . Hal ini mengindikasikan bahwa iPhone masih memiliki keputusan pembelian yang rendah. Sehingga tujuan dari penelitian ini adalah untuk mengetahui, menganalisis dan membuktikan apakah terdapat pengaruh kualitas produk, harga, dan promosi terhadap keputusan pembelian. Metode pada penelitian ini adalah kuantitatif dengan populasi yaitu pengguna iPhone yang berdomisili atauberaktifitas di wilayah Kecamatan Cipayung. Sampel yang diambil sebanyak 80 responden dengan metode random sampling. Serta melakukan penyebaran kuesioner kepada pengguna iPhone di wilayah Kecamatan Cipayung saat proses pengumpulan data berlangsung. Teknik analisis data yang digunakan merupakan analisis deskriptif dan analisis inferensial. Alat analisis yang digunakan adalah SmartPLS 3.0 (Partial Least Square) . Hasil penelitian ini menunjukan bahwa kualitas produk berpengaruh terhadap keputusan pembelian, harga berpengaruh terhadap keputusan pembelian dan promosi juga berpengaruh terhadap keputusan pembelian iPhone di wilayah Kecamatan Cipayung.  \nKata kunci : Kualitas Produk, Harga, Promosi, Keputusan Pembelian  \nPRAKATA  \nPuji syukur penulis panjatkan kehadirat ALLAH SWT, atas rahmat dan karunia-Nya sehingga penulis dapat menyelesaikan penelitian ini sejak bulan Januari sampai dengan April 2020 dengan judul “Keputusan Pembelian iPhone di Wilayah Cipayung”. Penulis juga menyampaikan terimakasih kepada Ibu Dr. Erna Hernawati Ak., CPMA., CA selaku Rektor Universitas Pembangunan Nasional Veteran Jakarta, Ibu Dr. Dianwicaksih Arieftiara, SE, Ak. M.Ak CA selaku Dekan FEB Universitas ","cbCaivYxwxD3CtjP","https://ap.wps.com/l/cbCaivYxwxD3CtjP","pdf",900721,14,"Indonesian","# Prakata\n# Daftar Isi\n## Halaman Sampul\n## Halaman Judul\n## Pernyataan Orisinalitas\n## Pernyataan Persetujuan Publikasi\n## Lembar Pengesahan\n## ABSTRACT","[{\"question\":\"Penelitian ini menguji pengaruh apa terhadap keputusan pembelian iPhone?\",\"answer\":\"Penelitian menguji pengaruh kualitas produk, harga, dan promosi terhadap keputusan pembelian iPhone di wilayah Kecamatan Cipayung.\"},{\"question\":\"Siapa populasi dan bagaimana pengambilan sampel dilakukan?\",\"answer\":\"Populasi adalah pengguna iPhone yang berdomisili atau beraktivitas di Kecamatan Cipayung. Sampel diambil dengan random sampling sebanyak 80 responden.\"},{\"question\":\"Teknik analisis data apa yang digunakan dalam penelitian ini?\",\"answer\":\"Data dianalisis menggunakan analisis deskriptif dan analisis inferensial, dengan SmartPLS 3.0 (Partial Least Square) sebagai alat statistik.\"}]","Keputusan Pembelian iPhone di Wilayah Kecamatan Cipayung - Skripsi | PDF",22]