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Metode yang digunakan menggabungkan pendekatan kuantitatif dan kualitatif dengan data kuesioner serta sampel siswa kelas III melalui random sampling. Analisis menggunakan multiple regression. Hasil menunjukkan mayoritas responden memiliki minat kuliah, namun hanya sebagian yang telah mengetahui UNIMUS, dengan sumber informasi paling dominan berupa brosur.",{"@graph":63,"@context":124},[64,81,103],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,72,75,78],{"item":68,"name":69,"@type":70,"position":71},"https://docshare.wps.com","Home","ListItem",1,{"item":73,"name":9,"@type":70,"position":74},"https://docshare.wps.com/id/document/",2,{"item":76,"name":31,"@type":70,"position":77},"https://docshare.wps.com/id/document/penelitian-laporan/",3,{"item":79,"name":59,"@type":70,"position":80},"https://docshare.wps.com/id/document/interest-in-college-and-information-about-universitas-muhammadiyah-semarang-among-third-grade-students-of-senior-high-school-in-north-coast-of-central-java-value-added-vol2-no2-march-august-2006/231709/",4,{"url":79,"name":59,"@type":82,"image":83,"author":88,"headline":59,"publisher":91,"fileFormat":94,"inLanguage":57,"description":61,"dateModified":95,"datePublished":96,"encodingFormat":94,"isAccessibleForFree":97,"interactionStatistic":98},"DigitalDocument",{"url":84,"@type":85,"width":86,"height":87},"https://docshare.wps.com/thumbnails/interest-in-college-and-information-about-universitas-muhammadiyah-semarang-among-third-grade-students-of-senior-high-school-in-north-coast-of-central-java-value-added-vol2-no2-march-august-2006/231709.png","ImageObject",300,407,{"name":89,"@type":90},"Riley West","Person",{"url":68,"name":92,"@type":93},"DocShare","Organization","application/pdf","2026-09-21","2026-09-10",true,{"@type":99,"interactionType":100,"userInteractionCount":102},"InteractionCounter",{"@type":101},"ViewAction",6,{"@type":104,"mainEntity":105},"FAQPage",[106,112,116,120],{"name":107,"@type":108,"acceptedAnswer":109},"Apa tujuan penelitian tentang UNIMUS dalam dokumen ini?","Question",{"text":110,"@type":111},"Penelitian bertujuan mendeskripsikan minat siswa SMA untuk melanjutkan studi serta mengukur sejauh mana informasi mengenai UNIMUS telah sampai kepada mereka.","Answer",{"name":113,"@type":108,"acceptedAnswer":114},"Metode penelitian apa yang digunakan?",{"text":115,"@type":111},"Penelitian memakai metode kuantitatif dan kualitatif. Data diperoleh melalui kuesioner, dengan sampel siswa kelas III menggunakan random sampling, lalu dianalisis menggunakan multiple regression.",{"name":117,"@type":108,"acceptedAnswer":118},"Bagaimana temuan utama mengenai minat dan pengetahuan siswa tentang UNIMUS?",{"text":119,"@type":111},"Sebagian besar responden berminat melanjutkan studi, tetapi hanya sekitar 36,8% yang telah mengetahui UNIMUS. Artinya, masih diperlukan upaya informasi yang lebih besar agar pengetahuan calon mahasiswa meningkat.",{"name":121,"@type":108,"acceptedAnswer":122},"Apa sumber informasi yang paling berpengaruh menurut hasil penelitian?",{"text":123,"@type":111},"Sumber informasi yang paling signifikan adalah brosur, sedangkan surat kabar merupakan sumber yang paling kurang berpengaruh.","https://schema.org",{"og:url":79,"og:type":126,"og:title":59,"og:site_name":92,"og:description":61},"article",{"robots":128,"canonical":79},"index,follow",{"doc_id":130,"site_id":56},231709,1789066700,{"code":4,"msg":5,"data":133},{"doc_id":130,"user_id":134,"nickname":89,"user_avatar":135,"doc_module":4,"category_id":30,"category_name":31,"doc_title":59,"doc_description":61,"doc_content":136,"file_id":137,"file_url":138,"file_type":139,"file_size":140,"view_count":102,"is_deleted":4,"is_public":71,"is_downloadable":71,"audit_status":71,"page_count":141,"language":142,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":143,"faqs":144,"seo_title":145,"seo_description":61,"update_tm":131,"read_time":146},1099523885074,"https://ap-avatar.wpscdn.com/davatar_9964176cb1d06d4a9deccf72a44ae3dc","MINAT KULIAH DAN INFORMASI TENTANG UNIVERSITAS MUHAMMADIYAH SEMARANG DI KALANGAN SISWA KELAS III SEKOLAH LANJUTAN TINGKATATAS DI PANTURA JAWA TENGAH  \nSukojo  \nSetia Budhi Wilardjo  \nFakultas Bahasa dan Budaya Asing  \nUniversitas Muhammadiyah Semarang  \nAbstract  \nThe existence of a significant number of private universities colleges in Central Java, particularly in Semarang has triggered a tight competition to win the prospective students. Such condition requires the management of higher education to always be agile to the changes in the environment and public demands.  \nThis research aims at describing the interest of high school’s students to go the college/universities and describing the extend of information about Muhammadiyah University of Semarang (Unimus) has reached them. Both information is very crucial and useful for the management of Unimus to determine further steps in capturing the prospective customers (students) and in meeting their needs.  \nThe research methods being deployed in this study are both quantitative and qualitative methods. The data were obtained from the questionaries. The samples were drawn through the random sampling technique comprising of the third grade students of Senior High School in the northern coast of Central Java. The statistic method being used for analyzing the data is the multiple regression analysis.  \nThe study found that 77.8% of the respondents or as many as 1.722 students have interest to study further in the university or college and 19.2% of respeondents want o work immediately after graduating from High School. Based on teh level of study from the total number of students willing to continue their study, as many as 1.171 students of 68% choose S1 program and 444 students or 25.8% choose D3 program. From the total number of students who have interests to study further, only 36.8% of respondents or 814 students have known about Unimus. Therefore Unimus still has a big task to inform most of the prospective students (63.2%) if it wants to have more students in the coming years. The most significant source of information is brochure from which 243 students (29.9%) know Unimus and the least significant is newspaper with just 4.2% respondents.  \nKeywords : information. students, high school, university, respondents  \nVALUE ADDED, Vol.2, No.2, Maret – Agustus 2006 [http://jurnal.unimus.ac.id](http://jurnal.unimus.ac.id) 1  \nLATAR BELAKANG MASALAH  \nMahasiswa merupakan salah satu sumber daya yang cukup penting dalam institusipendidikan tinggi. Semakin banyak jumlah mahasiswa suatu perguruan tinggi biasanya seiring dengan peningkatan kualitas dan kepercayaan masyarakat pada institusi tersebut. Selain itu, keberadaan mahasiswa juga menjadi salah satu sumber pendanaan bagi operasional sebuah perguruan tinggi, terlebih perguruan tinggi swasta.  \nDampak krisis moneter yang memicu terjadinya krisis multidimensi ternyata sangat mempengaruhi daya beli masyarakat sehingga secara tidak langsung hal ini akan berpengaruh pula terhadap minat dan kemampuan studi lanjut ke perguruan tinggi. Hampir sebagian masyarakat lebih mengutamakan pemenuhan kebutuhan pokok yaitu kebutuhan akan pangan, sandang dan papan sehingga kebutuhan akan pendidikan lanjut menjadi kebutuhan nomorberikutnya dan berakibat menurunnyajumlah mahasiswa baru pada beberapa tahun terakhir.  \nGejala penurunan jumlah calon mahasiswa di perguruan tinggi tidak hanya terjadi di perguruan tinggi swasta saja tetapi juga terjadi di perguruan tinggi negeri. Hal ini terbukti dari berkurangnyajumlah pendaftar yang masuk.  \nBeberapa faktor yang menentukan minat calon mahasiswa dalam memilih perguruan tinggi misalnya berhubungan dengan ketersediaan lapangan kerja di lapangan terhadap profesi.  \nUniversitas Muhammadiyah Semarang (UNIMUS) merupakan perguruan tinggi yang relatif baru di kota Semarang. Dalam usianya yang baru 6 tahun, kemungkinan UNIMUS memang masih kurang populer di kalangan siswa SMU.  \nFenomena penerimaan mahasiswa baru di UNI","cbCaidp3AJHm8q1I","https://ap.wps.com/l/cbCaidp3AJHm8q1I","pdf",136555,17,"Indonesian","# Latar Belakang Masalah\n## Pentingnya Mahasiswa bagi Perguruan Tinggi\n## Dampak Krisis Ekonomi terhadap Minat Studi Lanjut\n## Penurunan Calon Mahasiswa dan Faktor Pemilihan Kampus\n## Kondisi UNIMUS dan Kebijakan Promosi\n## Survei Informasi kepada Calon Mahasiswa","[{\"question\":\"Apa tujuan penelitian tentang UNIMUS dalam dokumen ini?\",\"answer\":\"Penelitian bertujuan mendeskripsikan minat siswa SMA untuk melanjutkan studi serta mengukur sejauh mana informasi mengenai UNIMUS telah sampai kepada mereka.\"},{\"question\":\"Metode penelitian apa yang digunakan?\",\"answer\":\"Penelitian memakai metode kuantitatif dan kualitatif. Data diperoleh melalui kuesioner, dengan sampel siswa kelas III menggunakan random sampling, lalu dianalisis menggunakan multiple regression.\"},{\"question\":\"Bagaimana temuan utama mengenai minat dan pengetahuan siswa tentang UNIMUS?\",\"answer\":\"Sebagian besar responden berminat melanjutkan studi, tetapi hanya sekitar 36,8% yang telah mengetahui UNIMUS. Artinya, masih diperlukan upaya informasi yang lebih besar agar pengetahuan calon mahasiswa meningkat.\"},{\"question\":\"Apa sumber informasi yang paling berpengaruh menurut hasil penelitian?\",\"answer\":\"Sumber informasi yang paling signifikan adalah brosur, sedangkan surat kabar merupakan sumber yang paling kurang berpengaruh.\"}]","Minat Kuliah dan Informasi tentang Universitas Muhammadiyah Semarang di Kalangan Siswa Kelas III Sekolah Lanjutan Tingkat Atas di Pantura Jawa Tengah - VALUE ADDED Vol.2 No.2 Maret - Agustus 2006 | PDF",26]