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Pendekatan partisipatif dan kolaboratif berbasis Forum Group Discussion (FGD) menunjukkan sinergi lintas pihak mampu meningkatkan kinerja koperasi di Kecamatan Buayan, Kabupaten Kebumen. Data berasal dari Dinas Perindag KUKM, Dinas PMD, Bank Himbara, serta asisten bisnis Kemenkop. Hasil menunjukkan pelatihan dan pembekalan memperkuat kemampuan manajerial, memperluas jejaring kemitraan, meningkatkan kepercayaan investor, dan meningkatkan citra koperasi adaptif terhadap transformasi digital.",{"@graph":63,"@context":120},[64,81,103],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,72,75,78],{"item":68,"name":69,"@type":70,"position":71},"https://docshare.wps.com","Home","ListItem",1,{"item":73,"name":9,"@type":70,"position":74},"https://docshare.wps.com/id/document/",2,{"item":76,"name":31,"@type":70,"position":77},"https://docshare.wps.com/id/document/penelitian-laporan/",3,{"item":79,"name":59,"@type":70,"position":80},"https://docshare.wps.com/id/document/improving-the-capacity-of-merah-putih-cooperative-members-through-social-marketing-education-and-community-collaboration-to-attract-customers-and-investors/228941/",4,{"url":79,"name":59,"@type":82,"image":83,"author":88,"headline":59,"publisher":91,"fileFormat":94,"inLanguage":57,"description":61,"dateModified":95,"datePublished":96,"encodingFormat":94,"isAccessibleForFree":97,"interactionStatistic":98},"DigitalDocument",{"url":84,"@type":85,"width":86,"height":87},"https://docshare.wps.com/thumbnails/improving-the-capacity-of-merah-putih-cooperative-members-through-social-marketing-education-and-community-collaboration-to-attract-customers-and-investors/228941.png","ImageObject",300,407,{"name":89,"@type":90},"Ivy","Person",{"url":68,"name":92,"@type":93},"DocShare","Organization","application/pdf","2026-10-03","2026-09-10",true,{"@type":99,"interactionType":100,"userInteractionCount":102},"InteractionCounter",{"@type":101},"ViewAction",5,{"@type":104,"mainEntity":105},"FAQPage",[106,112,116],{"name":107,"@type":108,"acceptedAnswer":109},"Apa tujuan kegiatan pengabdian masyarakat ini?","Question",{"text":110,"@type":111},"Menganalisis strategi peningkatan kapasitas anggota Koperasi Merah Putih melalui edukasi pemasaran sosial dan kolaborasi komunitas untuk menarik minat nasabah serta investor.","Answer",{"name":113,"@type":108,"acceptedAnswer":114},"Bagaimana metode pelaksanaan dilakukan dalam kegiatan ini?",{"text":115,"@type":111},"Menggunakan pendekatan partisipatif dan kolaboratif berbasis studi kasus, dengan pengumpulan data melalui Forum Group Discussion (FGD), observasi partisipatif, dokumentasi, dan wawancara semi-terstruktur.",{"name":117,"@type":108,"acceptedAnswer":118},"Apa dampak utama edukasi pemasaran sosial dan kolaborasi komunitas?",{"text":119,"@type":111},"Pelatihan dan pembekalan memperkuat kemampuan manajerial anggota, kolaborasi komunitas memperluas jejaring kemitraan serta meningkatkan kepercayaan investor, dan edukasi pemasaran sosial memperbaiki citra koperasi sebagai lembaga ekonomi rakyat yang adaptif terhadap perubahan digital.","https://schema.org",{"og:url":79,"og:type":122,"og:title":59,"og:site_name":92,"og:description":61},"article",{"robots":124,"canonical":79},"index,follow",{"doc_id":126,"site_id":56},228941,1789031179,{"code":4,"msg":5,"data":129},{"doc_id":126,"user_id":130,"nickname":89,"user_avatar":131,"doc_module":4,"category_id":30,"category_name":31,"doc_title":59,"doc_description":61,"doc_content":132,"file_id":133,"file_url":134,"file_type":135,"file_size":136,"view_count":102,"is_deleted":4,"is_public":71,"is_downloadable":71,"audit_status":71,"page_count":102,"language":137,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":138,"faqs":139,"seo_title":140,"seo_description":61,"update_tm":127,"read_time":141},549758252649,"https://ap-avatar.wpscdn.com/avatar/8000253669c5317157?_k=1778319167496531819","Peningkatan Kapasitas Anggota Koperasi Merah Putih Melalui Edukasi Pemasaran Sosial dan Kolaborasi Komunitas untuk Menarik  \nMinat Nasabah dan Investor  \nDian Lestari Subekti Pertiwi1, Novita Rahmawati2  \n1,2 Universitas Putra Bangsa, Indonesia  \nCorresponding Author  \nNama Penulis: Dian Lestari Subekti Pertiwi  \n[E-mail:](E-mail: dianlestarisubekti27@gmail.com)[ ](E-mail: dianlestarisubekti27@gmail.com)[dianlestarisubekti27@gmail.com](E-mail: dianlestarisubekti27@gmail.com)  \nAbstrak  \nKegiatan pengabdian masyarakat ini bertujuan untuk menganalisis strategi peningkatan kapasitas anggota Koperasi Merah Putih melalui edukasi pemasaran sosial dan kolaborasi komunitas dalam rangka menarik minatnasabah dan investor. Melalui pendekatan partisipatif dan kolaboratif berbasis Forum Group Discussion (FGD), kegiatan pengabdian masyarakat ini menggambarkan bagaimana kegiatan edukasi dan sinergi antar-pihak dapat meningkatkan kinerja koperasi di Kecamatan Buayan, Kabupaten Kebumen. Data dikumpulkan dari berbagai pemangku kepentingan seperti Dinas Perindag KUKM, Dinas PMD, Bank Himbara, serta para asisten bisnis Kemenkop. Hasil kegiatan pengabdian masyarakat menunjukkan bahwa peningkatan kapasitas melalui pelatihandan pembekalan memperkuat kemampuan manajerial anggota koperasi. Selain itu, kolaborasi komunitas memperluas jejaring kemitraan dan meningkatkan kepercayaan investor. Edukasi pemasaran sosial terbuktimampu meningkatkan citra koperasi sebagai lembaga ekonomi rakyat yang adaptif terhadap perubahan digital. Implikasi kegiatan pengabdian masyarakat ini diharapkan dapat menjadi model penguatan kelembagaan koperasidi daerah lain.  \nKata kunci-koperasi, pemasaran sosial, kolaborasi komunitas, kapasitas anggota, investor  \nAbstract  \nThis study aims to analyze strategies for enhancing the capacity of Koperasi Merah Putih members through social marketing education and community collaboration to attract customers and investors. Using a qualitative approach based on Focus Group Discussions (FGDs), this research illustrates how educational activities and multi-stakeholder synergy can improve cooperative performance in Buayan District, Kebumen Regency. Data were collected from various stakeholders, including the Department of Industry, Trade, Cooperatives and SMEs (Dinas Perindag KUKM), the Department of Village Community Empowerment (Dinas PMD), Bank Himbara, and business assistants from the Ministry of Cooperatives. The findings reveal that capacity enhancement through training and mentoring strengthens the managerial skills of cooperative members. Furthermore, community collaboration expands partnership networks and enhances investor confidence. Social marketing education has also proven effective in improving the cooperative’s image as a people-oriented economic institution that is adaptive to digital transformation. The implications of this study are expected to serve as a model for strengthening cooperative institutions in other regions  \nKeywords-cooperative, social marketing, community collaboration, member capacity, investor.  \nPENDAHULUAN  \nKoperasi merupakan bentuk kelembagaan ekonomi yang memiliki peran penting dalam meningkatkan kesejahteraan masyarakat melalui prinsip kebersamaan dan gotong royong. Namun, tantangan koperasi di era globalisasi dan digitalisasi semakin kompleks, meliputi lemahnya kapasitasmanajerial, keterbatasan inovasi pemasaran, serta rendahnya daya tarik terhadap investor. Koperasi Desa Merah Putih (KDMP) di Kecamatan Buayan merupakan salah satu implementasi kebijakannasional berdasarkan Instruksi Presiden No. 9 Tahun 2025 tentang percepatan pembentukan Koperasi Desa/Kelurahan Merah Putih. Melalui forum diskusi kelompok (FGD), para pemangku kepentingan menggali potensi dan strategi peningkatan kapasitas anggota, khususnya dalam bidang edukasipemasaran sosial dan kolaborasi komunitas untuk memperluas jejaring usaha serta meningkatkan kepercayaan calon nasabah dan investor.  \nPeningkatan kapasitas anggota kopera","cbCaii2fbuxpntiP","https://ap.wps.com/l/cbCaii2fbuxpntiP","pdf",540715,"Indonesian","# PENDAHULUAN\n## Konteks koperasi dan tantangan digital\n## Konsep pemasaran sosial dan kolaborasi komunitas\n# METODE\n## Pendekatan partisipatif dan studi kasus\n## Pengumpulan data dan analisis\n# HASIL DAN PEMBAHASAN","[{\"question\":\"Apa tujuan kegiatan pengabdian masyarakat ini?\",\"answer\":\"Menganalisis strategi peningkatan kapasitas anggota Koperasi Merah Putih melalui edukasi pemasaran sosial dan kolaborasi komunitas untuk menarik minat nasabah serta investor.\"},{\"question\":\"Bagaimana metode pelaksanaan dilakukan dalam kegiatan ini?\",\"answer\":\"Menggunakan pendekatan partisipatif dan kolaboratif berbasis studi kasus, dengan pengumpulan data melalui Forum Group Discussion (FGD), observasi partisipatif, dokumentasi, dan wawancara semi-terstruktur.\"},{\"question\":\"Apa dampak utama edukasi pemasaran sosial dan kolaborasi komunitas?\",\"answer\":\"Pelatihan dan pembekalan memperkuat kemampuan manajerial anggota, kolaborasi komunitas memperluas jejaring kemitraan serta meningkatkan kepercayaan investor, dan edukasi pemasaran sosial memperbaiki citra koperasi sebagai lembaga ekonomi rakyat yang adaptif terhadap perubahan digital.\"}]","Peningkatan Kapasitas Anggota Koperasi Merah Putih Melalui Edukasi Pemasaran Sosial dan Kolaborasi Komunitas untuk Menarik Minat Nasabah dan Investor | PDF",8]