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Kendati demikian, penerapan Standard Operating Procedure (SOP) internal yang ketat membuat konten visual cenderung monoton, terlalu formal, dan kurang dekat dengan audiens media sosial. Penelitian kualitatif deskriptif dengan studi kasus ini menelaah penerapan teknik jump cut menggunakan kerangka Stimulus-Organism-Response (S-O-R). Hasilnya menunjukkan jump cut dengan pemotongan ekstrem, transisi cepat, instant zoom-in, serta teks humor lokal meningkatkan dinamika, menjaga fokus penonton, dan mendorong interaksi pada Instagram Insights. Teknik ini efektif mengubah konten korporat yang kaku menjadi lebih menarik tanpa melanggar SOP.",{"@graph":63,"@context":111},[64,81,102],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,72,75,78],{"item":68,"name":69,"@type":70,"position":71},"https://docshare.wps.com","Home","ListItem",1,{"item":73,"name":9,"@type":70,"position":74},"https://docshare.wps.com/id/document/",2,{"item":76,"name":31,"@type":70,"position":77},"https://docshare.wps.com/id/document/penelitian-laporan/",3,{"item":79,"name":59,"@type":70,"position":80},"https://docshare.wps.com/id/document/implementation-of-jump-cut-editing-technique-in-instagram-reels-video-for-pln-icon-plus-account-case-study/229910/",4,{"url":79,"name":59,"@type":82,"image":83,"author":88,"headline":59,"publisher":91,"fileFormat":94,"inLanguage":57,"description":61,"dateModified":95,"datePublished":96,"encodingFormat":94,"isAccessibleForFree":97,"interactionStatistic":98},"DigitalDocument",{"url":84,"@type":85,"width":86,"height":87},"https://docshare.wps.com/thumbnails/implementation-of-jump-cut-editing-technique-in-instagram-reels-video-for-pln-icon-plus-account-case-study/229910.png","ImageObject",300,407,{"name":89,"@type":90},"Mali","Person",{"url":68,"name":92,"@type":93},"DocShare","Organization","application/pdf","2026-10-08","2026-09-10",true,{"@type":99,"interactionType":100,"userInteractionCount":80},"InteractionCounter",{"@type":101},"ViewAction",{"@type":103,"mainEntity":104},"FAQPage",[105],{"name":106,"@type":107,"acceptedAnswer":108},"Apa saja unsur jump cut yang terbukti meningkatkan performa video?","Question",{"text":109,"@type":110},"Jump cut dilakukan melalui pemotongan durasi secara ekstrem, transisi cepat antar talent, instant zoom-in, dan penambahan teks humor lokal. 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Competition in the information technology industry requires PLN Icon Plus to create innovative communication strategies through Instagram Reels. However, strict internal Standard Operating Procedure (SOP) regulations cause the visual content to be monotonous, overly formal, and distant from social media audiences. This study aims to discuss the implementation of the jump cut editing technique to resolve this issue. The method used is descriptive qualitative with a case study approach. Data collection was conducted through observation, interviews, and document review based on the Stimulus-Organism-Response (S-O-R) theory framework. The results show that using the jump cut technique through extreme clip shortening, fast transitions between talent, instant zoom-ins, and humor-infused text successfully made the videos more interesting and dynamic. These visual changes proved effective in maintaining audience focus and increasing real interactionson Instagram Insights. In conclusion, the jump cut technique is effective in changing stiff corporate content to be more engaging, while still strictly complying with corporate SOP to maintain the company's reputation.  \nKeywords: Corporate Communication; Digital Marketing; Instagram Reels; Jump Cut; SOR Model.  \nAbstrak. Persaingan industri teknologi informasi menuntut PLN Icon Plus untuk membuat strategi komunikasi yang inovatif melalui Instagram Reels. Namun, aturan Standard Operating Procedure (SOP) internal yang ketat membuat konten visual yang dihasilkan cenderung monoton, terlalu formal, dan kurang dekat dengan audiens media sosial. Penelitian ini bertujuan untuk membahas penerapan teknik pengeditan jump cut dalam mengatasimasalah tersebut. Metode yang digunakan adalah kualitatif deskriptif dengan pendekatan studi kasus. Pengumpulan data dilakukan melalui observasi, wawancara, dan studi dokumen menggunakan landasan teori Stimulus-Organism-Response (S-O-R). Hasil penelitian menunjukkan bahwa penggunaan teknik jump cut melaluipemotongan durasi video yang ekstrem, transisi cepat antar-talent, perbesaran gambar instan, serta tambahan teks humor lokal berhasil membuat video menjadi lebih menarik dan dinamis. Perubahan visual ini terbukti mampu menjaga fokus penonton dan meningkatkan jumlah interaksi secara nyata pada Instagram Insights. Kesimpulannya, teknik jump cut efektif mengatasi konten korporat yang kaku menjadi lebih menarik, namun tetap mematuhi aturan SOP perusahaan dalam menjaga reputasi.  \nKata kunci: Instagram Reels; Jump Cut; Komunikasi Korporat; Model SOR; Pemasaran Digital.  \n1. LATAR BELAKANG  \nPersaingan industri layanan teknologi informasi dan komunikasi yang kian kompetitif di era digital menuntut PLN Icon Plus untuk terus berakselerasi dalam merumuskan strategi komunikasi pemasaran yang inovatif guna menonjolkan keunggulan kompetitif layanan korporatnya. Hal ini didasari oleh realitas bahwa komunikasi merupakan kebutuhan fundamental dalam struktur interaksi masyarakat modern (Hariyanto, 2021) . Dalam ekosistem digital yang padat informasi, diperlukan stimulus visual yang kuat dan distingtif untuk meningkatkan daya tarik serta memenangkan atensi publik di ruang siber. Mengingat jangkauan audiens Instagram di Indonesia yang telah mencapai angka signifikan yakni 103 juta pengguna (We Are","cbCaidRA2MBiPJmd","https://ap.wps.com/l/cbCaidRA2MBiPJmd","pdf",590501,17,"Indonesian","# Latar Belakang\n## Persaingan dan kebutuhan strategi komunikasi pemasaran digital\n## Peran fitur Instagram Reels dalam penyampaian informasi\n## Hambatan SOP internal yang rigid dan kebutuhan inovasi konten\n# Metode Penelitian\n## Desain kualitatif deskriptif dan studi kasus\n## Pengumpulan data: observasi, wawancara, dan studi dokumen\n## Kerangka Stimulus-Organism-Response (S-O-R)\n# Hasil dan Pembahasan\n## Penerapan jump cut: pemotongan durasi ekstrem\n## Transisi cepat antar talent dan instant zoom-in\n## Teks humor lokal untuk meningkatkan daya tarik\n## Dampak pada fokus audiens dan interaksi Instagram Insights\n# Kesimpulan","[{\"question\":\"Apa saja unsur jump cut yang terbukti meningkatkan performa video?\",\"answer\":\"Jump cut dilakukan melalui pemotongan durasi secara ekstrem, transisi cepat antar talent, instant zoom-in, dan penambahan teks humor lokal. Perubahan visual tersebut menjaga fokus penonton dan meningkatkan interaksi pada Instagram Insights.\"}]","Implementasi Teknik Jump Cut dalam Editing Video Reels Instagram pada Akun PLN Icon Plus - Studi Kasus | PDF",26]