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Atribut yang dipertimbangkan meliputi biaya pendidikan, akreditasi, lokasi, program studi, fasilitas, referensi, serta promosi. Penelitian deskriptif menggunakan data primer dari kuesioner dengan populasi siswa kelas XII SMA se-Kecamatan Tanjung Priok. Pengambilan sampel non-probability sampling menghasilkan 83 responden. Analisis konjoin memakai SPSS 25.0 untuk menilai utilitas dan kepentingan relatif tiap atribut.",{"@graph":63,"@context":119},[64,81,102],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,72,75,78],{"item":68,"name":69,"@type":70,"position":71},"https://docshare.wps.com","Home","ListItem",1,{"item":73,"name":9,"@type":70,"position":74},"https://docshare.wps.com/id/document/",2,{"item":76,"name":43,"@type":70,"position":77},"https://docshare.wps.com/id/document/ujian/",3,{"item":79,"name":59,"@type":70,"position":80},"https://docshare.wps.com/id/document/high-school-students-preferences-in-choosing-private-universities-conjoint-analysis/231702/",4,{"url":79,"name":59,"@type":82,"image":83,"author":88,"headline":59,"publisher":91,"fileFormat":94,"inLanguage":57,"description":61,"dateModified":95,"datePublished":96,"encodingFormat":94,"isAccessibleForFree":97,"interactionStatistic":98},"DigitalDocument",{"url":84,"@type":85,"width":86,"height":87},"https://docshare.wps.com/thumbnails/high-school-students-preferences-in-choosing-private-universities-conjoint-analysis/231702.png","ImageObject",300,407,{"name":89,"@type":90},"Chloe Bennett","Person",{"url":68,"name":92,"@type":93},"DocShare","Organization","application/pdf","2026-09-27","2026-09-10",true,{"@type":99,"interactionType":100,"userInteractionCount":80},"InteractionCounter",{"@type":101},"ViewAction",{"@type":103,"mainEntity":104},"FAQPage",[105,111,115],{"name":106,"@type":107,"acceptedAnswer":108},"Penelitian ini bertujuan untuk apa?","Question",{"text":109,"@type":110},"Penelitian ini bertujuan mengetahui preferensi siswa SMA dalam memilih perguruan tinggi atau universitas swasta.","Answer",{"name":112,"@type":107,"acceptedAnswer":113},"Atribut apa saja yang digunakan untuk mengukur preferensi dalam penelitian ini?",{"text":114,"@type":110},"Atribut yang digunakan meliputi biaya pendidikan, akreditasi, lokasi, program studi, fasilitas, referensi, serta promosi.",{"name":116,"@type":107,"acceptedAnswer":117},"Metode analisis apa yang digunakan dan berapa jumlah sampelnya?",{"text":118,"@type":110},"Penelitian menggunakan analisis konjoin dengan software SPSS 25.0, berdasarkan 83 responden dari siswa kelas XII.","https://schema.org",{"og:url":79,"og:type":121,"og:title":59,"og:site_name":92,"og:description":61},"article",{"robots":123,"canonical":79},"index,follow",{"doc_id":125,"site_id":56},231702,1789066675,{"code":4,"msg":5,"data":128},{"doc_id":125,"user_id":129,"nickname":89,"user_avatar":130,"doc_module":4,"category_id":42,"category_name":43,"doc_title":59,"doc_description":61,"doc_content":131,"file_id":132,"file_url":133,"file_type":134,"file_size":135,"view_count":80,"is_deleted":4,"is_public":71,"is_downloadable":71,"audit_status":71,"page_count":136,"language":137,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":138,"faqs":139,"seo_title":140,"seo_description":61,"update_tm":126,"read_time":141},962084925782,"https://ap-avatar.wpscdn.com/davatar_9964176cb1d06d4a9deccf72a44ae3dc","Jurnal Review Pendidikan dan Pengajaran [http://journal.universitaspahlawan.ac.id/index.php/jrpp](http://journal.universitaspahlawan.ac.id/index.php/jrpp)[ ](http://journal.universitaspahlawan.ac.id/index.php/jrpp)Volume 6 Nomor 4, 2023  \nP-2655-710X e-ISSN 2655-6022  \nSubmitted : 16/09/2023  \nReviewed : 23/10/2023  \nAccepted : 24/10/2023  \nPublished : 29/10/2023  \nAsep Saefurahman1 Kus Tri Dianavera2 Pristina Hermastuti3 Dyah Lintang Sari4 Dodi Prastuti5 Rini Ratna Ningsih6  \nPREFERENSI SISWA SMA DALAMMEMILIH PERGURUAN TINGGI SWASTA  \nAbstrak  \nPenelitian ini bertujuan untuk mengetahui preferensi siswa SMA dalam memilih perguruan tinggi/universitas swasta. Beberapa atribut preferensi mahasiswa dalam memilih universitas antara lain Biaya Pendidikan, Akreditasi, Lokasi, Program Studi, Fasilitas, Referensi, dan Promosi. Penelitian ini dilakukan dengan menggunakan strategi deskriptif dimana jenis data yang digunakan adalah data primer yang diperoleh melalui instrumen pengumpulan data kuesioner. Populasi penelitian ini adalah siswakelas XII SMA se-Kecamatan Tanjung Priok. Penelitian ini menggunakan prosedur non-probability sampling, dimana jumlah sampel yang diperoleh adalah 83, dianalisis menggunakan conjoint analysis melalui software SPSS 25.0. Analisis konjoin dapat menentukan penilaian konsumen terhadap suatu produk tertentu berdasarkan atribut produk tersebut. Hasil penelitian berdasarkan nilai utilitas dan kepentingan relatif responden terhadap berbagai atribut dalam memilih perguruan tinggi swasta adalah sebagai berikut: (1) Atribut utilitas yang dipertimbangkan secara berurutan adalah: Referensi, promosi, fasilitas kampus, biaya kuliah, jarak tempat tinggal, akreditasi, program studi. (2) Tingkatan atribut yanglebih banyak dipilih dari masing-masing atribut tersebut adalah: pada atribut referensi, responden lebih menyukai pengaruh keluarga daripada pengaruh teman dan pengaruh guru; pada atribut promosi, responden lebih menyukai iklan dibandingkan promosi media sosial dan promosi penjualan; pada atribut fasilitas kampus, responden lebih memilih fasilitas pendidikan daripada fasilitas olahraga dan seni; padaatribut biaya pendidikan responden lebih memilih beasiswa daripada biaya terjangkau; pada atribut jarak dari tempat tinggal, responden lebih memilih dekat dengan tempat tinggalnya daripadajauh dari tempattinggalnya; pada atribut akreditasi, responden lebih memilih tidak terakreditasi daripada terakreditasi; pada atribut prodi responden lebih memilih vokasi daripada non vokasional.  \nKata Kunci: Preferensi, Siswa SMA, Perguruan Tinggi Swasta, Analisis Konjoin, Atribut, Tingkat Atribut, Nilai Utilitas, Nilai Penting.  \nAbstract  \nThis research aims to determine the preferences of high school students in choosing private colleges/universities. Some of the attributes of student preferences in choosing a university include tuition fees, accreditation, location, study program, facilities, references and promotions. This research was conducted using a descriptive strategy where the type of data used was primary data obtained through a questionnaire data collection instrument. The population of this study was class XII highschool students in Tanjung Priok District. This research used a non-probability sampling procedure, where the number of samples obtained was 83, analyzed using conjoint analysis via SPSS 25.0 software. Conjoint analysis can determine consumer assessments of a particular product based on the product's attributes. The research results based on the utility value and relative importance of respondents to various attributes in choosing a private university are as follows: (1) The utility attributes considered sequentially are: References, promotions, campus facilities, tuition fees, distance from residence,  \n1,2,3,4,5,6 Sekolah Tinggi Ilmu Ekonomi Jakarta [Asep_saefurahman@stei.ac.id](Asep_saefurahman@stei.ac.id)  \naccreditation, study program . (2) The attribute levels that are more frequently chosen from each of ","cbCaigORslIOT1uX","https://ap.wps.com/l/cbCaigORslIOT1uX","pdf",242833,6,"Indonesian","# Pendahuluan\n## Konteks dan Urgensi Pendidikan\n## Jalur Pendidikan dan Tahapan Formal\n## Latar Belakang Pemilihan Perguruan Tinggi","[{\"question\":\"Penelitian ini bertujuan untuk apa?\",\"answer\":\"Penelitian ini bertujuan mengetahui preferensi siswa SMA dalam memilih perguruan tinggi atau universitas swasta.\"},{\"question\":\"Atribut apa saja yang digunakan untuk mengukur preferensi dalam penelitian ini?\",\"answer\":\"Atribut yang digunakan meliputi biaya pendidikan, akreditasi, lokasi, program studi, fasilitas, referensi, serta promosi.\"},{\"question\":\"Metode analisis apa yang digunakan dan berapa jumlah sampelnya?\",\"answer\":\"Penelitian menggunakan analisis konjoin dengan software SPSS 25.0, berdasarkan 83 responden dari siswa kelas XII.\"}]","Preferensi Siswa SMA Dalam Memilih Perguruan Tinggi Swasta - Analisis Konjoin | PDF",9]