[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-seo-232446-113":3,"detail-sidebar-cat-0-id-113":81,"doc-detail-232446-id":128},{"code":4,"msg":5,"data":6},0,"ok",{"site_id":7,"language":8,"slug":9,"title":10,"keywords":11,"description":12,"schema_data":13,"social_meta":74,"head_meta":76,"extra_data":78,"updated_unix":80},113,"id","factors-influencing-students-choice-of-the-faculty-of-social-economics-and-humanities-at-nahdlatul-ulama-university-of-purwokerto-vol-2-no-6-december-2025-january-2026","Faktor-Faktor yang Memengaruhi Mahasiswa Memilih Fakultas Sosial Ekonomi dan Humaniora di Universitas Nahdlatul Ulama Purwokerto - Vol 2 No 6 - Desember 2025-Januari 2026","","Riset ini bertujuan menganalisis faktor-faktor yang memengaruhi keputusan mahasiswa dalam memilih Fakultas Ilmu Sosial, Ekonomi, dan Humaniora di Universitas Nahdlatul Ulama Purwokerto. Penelitian menggunakan pendekatan kuantitatif dengan metode exploratory factor analysis. Populasi mencakup mahasiswa angkatan 2021 dari enam program studi, dengan sampel 76 responden melalui proportional random sampling. Pengumpulan data menggunakan kuesioner skala Likert yang telah diuji validitas dan reliabilitasnya. Hasil menunjukkan enam faktor utama: biaya, bukti fisik, lokasi, motivasi, promosi, dan kelompok referensi, dengan biaya sebagai faktor paling dominan.",{"@graph":14,"@context":73},[15,34,56],{"@type":16,"itemListElement":17},"BreadcrumbList",[18,23,27,31],{"item":19,"name":20,"@type":21,"position":22},"https://docshare.wps.com","Home","ListItem",1,{"item":24,"name":25,"@type":21,"position":26},"https://docshare.wps.com/id/document/","Document",2,{"item":28,"name":29,"@type":21,"position":30},"https://docshare.wps.com/id/document/penelitian-laporan/","Penelitian & Laporan",3,{"item":32,"name":10,"@type":21,"position":33},"https://docshare.wps.com/id/document/factors-influencing-students-choice-of-the-faculty-of-social-economics-and-humanities-at-nahdlatul-ulama-university-of-purwokerto-vol-2-no-6-december-2025-january-2026/232446/",4,{"url":32,"name":10,"@type":35,"image":36,"author":41,"headline":10,"publisher":44,"fileFormat":47,"inLanguage":8,"description":12,"dateModified":48,"datePublished":49,"encodingFormat":47,"isAccessibleForFree":50,"interactionStatistic":51},"DigitalDocument",{"url":37,"@type":38,"width":39,"height":40},"https://docshare.wps.com/thumbnails/factors-influencing-students-choice-of-the-faculty-of-social-economics-and-humanities-at-nahdlatul-ulama-university-of-purwokerto-vol-2-no-6-december-2025-january-2026/232446.png","ImageObject",300,407,{"name":42,"@type":43},"8796093062539","Person",{"url":19,"name":45,"@type":46},"DocShare","Organization","application/pdf","2026-10-05","2026-09-10",true,{"@type":52,"interactionType":53,"userInteractionCount":55},"InteractionCounter",{"@type":54},"ViewAction",5,{"@type":57,"mainEntity":58},"FAQPage",[59,65,69],{"name":60,"@type":61,"acceptedAnswer":62},"Apa tujuan penelitian ini?","Question",{"text":63,"@type":64},"Penelitian bertujuan menganalisis faktor-faktor yang memengaruhi keputusan mahasiswa dalam memilih Fakultas Ilmu Sosial, Ekonomi, dan Humaniora di Universitas Nahdlatul Ulama Purwokerto.","Answer",{"name":66,"@type":61,"acceptedAnswer":67},"Metode dan teknik apa yang digunakan untuk mengumpulkan serta menganalisis data?",{"text":68,"@type":64},"Penelitian menggunakan pendekatan kuantitatif dengan exploratory factor analysis. Data dikumpulkan menggunakan kuesioner skala Likert yang telah diuji validitas dan reliabilitasnya, lalu dianalisis untuk membentuk faktor-faktor utama.",{"name":70,"@type":61,"acceptedAnswer":71},"Faktor apa saja yang paling berpengaruh, dan mana yang paling dominan?",{"text":72,"@type":64},"Enam faktor utama yang memengaruhi keputusan mahasiswa adalah biaya, bukti fisik, lokasi, motivasi, promosi, dan kelompok referensi. Faktor biaya menjadi faktor paling dominan, diikuti bukti fisik dan lokasi kampus.","https://schema.org",{"og:url":32,"og:type":75,"og:title":10,"og:site_name":45,"og:description":12},"article",{"robots":77,"canonical":32},"index,follow",{"doc_id":79,"site_id":7},232446,1789071756,{"code":4,"msg":82,"data":83},"success",[84,89,93,97,101,105,108,112,116,120,124],{"id":85,"doc_module":4,"doc_module_name":25,"category_name":86,"show_sort_weight":87,"slug":88},55,"Agama & Spiritualitas",60,"religion-spirituality",{"id":90,"doc_module":4,"doc_module_name":25,"category_name":91,"show_sort_weight":87,"slug":92},48,"Cerita & Novel","story-novel",{"id":94,"doc_module":4,"doc_module_name":25,"category_name":95,"show_sort_weight":87,"slug":96},56,"Gaya Hidup","lifestyle",{"id":98,"doc_module":4,"doc_module_name":25,"category_name":99,"show_sort_weight":87,"slug":100},51,"Komik","comic",{"id":102,"doc_module":4,"doc_module_name":25,"category_name":103,"show_sort_weight":87,"slug":104},53,"Layanan Kesehatan","healthcare",{"id":106,"doc_module":4,"doc_module_name":25,"category_name":29,"show_sort_weight":87,"slug":107},54,"research-report",{"id":109,"doc_module":4,"doc_module_name":25,"category_name":110,"show_sort_weight":87,"slug":111},49,"Sastra","literature",{"id":113,"doc_module":4,"doc_module_name":25,"category_name":114,"show_sort_weight":87,"slug":115},52,"Teknologi","technology",{"id":117,"doc_module":4,"doc_module_name":25,"category_name":118,"show_sort_weight":87,"slug":119},50,"Ujian","exam",{"id":121,"doc_module":4,"doc_module_name":25,"category_name":122,"show_sort_weight":87,"slug":123},57,"Umum","general",{"id":125,"doc_module":4,"doc_module_name":25,"category_name":126,"show_sort_weight":4,"slug":127},181,"Formulir","formulir",{"code":4,"msg":82,"data":129},{"doc_id":79,"user_id":130,"nickname":42,"user_avatar":11,"doc_module":4,"category_id":106,"category_name":29,"doc_title":10,"doc_description":12,"doc_content":131,"file_id":132,"file_url":133,"file_type":134,"file_size":135,"view_count":55,"is_deleted":4,"is_public":22,"is_downloadable":22,"audit_status":22,"page_count":136,"language":137,"language_code":8,"site_id":7,"html_lang":8,"table_of_contents":138,"faqs":139,"seo_title":140,"seo_description":12,"update_tm":80,"read_time":141},8796093062539,"[https://jicnusantara.com/index.php/jicn](https://jicnusantara.com/index.php/jicn)  \n[Vol : 2](Vol : 2 No: 6)[ No: 6](Vol : 2 No: 6), Desember 2025 – Januari 2026  \nE-ISSN : 3046-4560  \n| Faktor-Faktor yang Memengaruhi Mahasiswa Memilih Fakultas Sosial Ekonomi dan Humaniora di Universitas Nahdlatul Ulama Purwokerto\u003Cbr>Factors Influencing Students’ Choice of the Faculty of Social Economics and Humanities at Nahdlatul Ulama University of Purwokerto\u003Cbr>Fuad Idris Hizbulloh1, Titi Haryanti2, Herdian Farisi3*\u003Cbr>1,2,3Manajemen, Fakultas Sosial Ekonomi dan Humaniora, Universitas Nahdlatul Ulama Purwokerto\u003Cbr>*Email Koresponden: [hedianfarisi@gmail.com](hedianfarisi@gmail.com) |  |\n| --- | --- |\n| Article Info\u003Cbr>Article history :\u003Cbr>Received : 25-01-2026\u003Cbr>Revised : 27-01-2026\u003Cbr>Accepted : 29-01-2026\u003Cbr>Pulished : 31-01-2026 | Abstract\u003Cbr>Study aims to analyze the factors influencing students’ decisions in choosing the Faculty of Social Sciences, Economics, and Humanities at Universitas Nahdlatul Ulama Purwokerto. A quantitative approach was employed using exploratory factor analysis. The research population consisted of students from the Faculty of Social Sciences, Economics, and Humanities enrolled in the 2021 cohort across six study programs. A total of 76 respondents were selected through proportional random sampling. Data were collected using a Likert-scale questionnaire that had been tested for validity and reliability. The results revealed six main factors influencing students’ decisions, namely tuition fees, physical evidence, campus location, motivation, promotion, and reference groups. Tuition fees emerged as the most dominant factor, followed by physical evidence and campus location. These findings indicate that students’ decisions in selecting a faculty are shaped by the interaction of economic considerations, perceptions of service quality, and social influences. The results of this study are expected to provide a reference for faculty management in formulating educational marketing strategies and student recruitment policies that are more effective and aligned with students’ needs.\u003Cbr>Keywords : Student Decision, Factor Analysis, Tuition Fees. |\n\nAbstrak  \nTujuan riset menganalisis faktor-faktor yang memengaruhi keputusan mahasiswa dalam memilih Fakultas Ilmu Sosial, Ekonomi, dan Humaniora di Universitas Nahdlatul Ulama Purwokerto. Penelitian menggunakan pendekatan kuantitatif dengan metode exploratory factor analysis. Populasi penelitian adalah mahasiswa Fakultas Ilmu Sosial, Ekonomi, dan Humaniora angkatan 2021 yang berasal dari enam program studi. Sampel penelitian berjumlah 76 responden yang ditentukan menggunakan teknik proportional random sampling. Data dikumpulkan melalui kuesioner skala Likert yang telah diuji validitas dan reliabilitasnya. Hasil analisis menunjukkan terbentuknya enam faktor utama yang memengaruhi keputusan mahasiswa, yaitu biaya, bukti fisik, lokasi, motivasi, promosi, dan kelompok referensi. Faktor biaya menjadi faktor paling dominan, diikuti oleh bukti fisik dan lokasi kampus. Temuan ini menunjukkan bahwa keputusan mahasiswa dalam memilih fakultas merupakan hasil interaksi antara pertimbangan ekonomi, persepsikualitas layanan, serta pengaruh sosial. Hasil penelitian ini diharapkan dapat menjadi dasar bagi pengelolafakultas dalam merumuskan strategi pemasaran pendidikan dan kebijakan penerimaan mahasiswa baru yanglebih efektif dan berorientasi pada kebutuhan mahasiswa.  \nKata Kunci : Keputusan Mahasiswa, Analisis Faktor, Biaya Pendidikan.  \n[https://jicnusantara.com/index.php/jicn](https://jicnusantara.com/index.php/jicn)  \n[Vol : 2](Vol : 2 No: 6)[ No: 6](Vol : 2 No: 6), Desember 2025 – Januari 2026  \nE-ISSN : 3046-4560  \nPENDAHULUAN  \nDewasa ini, dunia semakin mengalami perkembangan sangat pesat dan terasa semakin tinggi di tingkat persaingan semua aspek, demikian halnya dengan aspek pendidikan pada perguruan tinggi sendiri pun tidak lepas dari pengaruh kemajuan tersebut. Ditandai semakin","cbCain36QKkW7DvT","https://ap.wps.com/l/cbCain36QKkW7DvT","pdf",402612,12,"Indonesian","# Pendahuluan\n## Latar belakang persaingan perguruan tinggi\n## Perilaku konsumen dalam memilih jasa pendidikan\n## Tantangan Universitas Nahdlatul Ulama Purwokerto\n## Perlunya evaluasi faktor keputusan mahasiswa","[{\"question\":\"Apa tujuan penelitian ini?\",\"answer\":\"Penelitian bertujuan menganalisis faktor-faktor yang memengaruhi keputusan mahasiswa dalam memilih Fakultas Ilmu Sosial, Ekonomi, dan Humaniora di Universitas Nahdlatul Ulama Purwokerto.\"},{\"question\":\"Metode dan teknik apa yang digunakan untuk mengumpulkan serta menganalisis data?\",\"answer\":\"Penelitian menggunakan pendekatan kuantitatif dengan exploratory factor analysis. Data dikumpulkan menggunakan kuesioner skala Likert yang telah diuji validitas dan reliabilitasnya, lalu dianalisis untuk membentuk faktor-faktor utama.\"},{\"question\":\"Faktor apa saja yang paling berpengaruh, dan mana yang paling dominan?\",\"answer\":\"Enam faktor utama yang memengaruhi keputusan mahasiswa adalah biaya, bukti fisik, lokasi, motivasi, promosi, dan kelompok referensi. Faktor biaya menjadi faktor paling dominan, diikuti bukti fisik dan lokasi kampus.\"}]","Faktor-Faktor yang Memengaruhi Mahasiswa Memilih Fakultas Sosial Ekonomi dan Humaniora di Universitas Nahdlatul Ulama Purwokerto - Vol 2 No 6 - Desember 2025-Januari 2026 | PDF",18]