[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-seo-231596-113":3,"detail-sidebar-cat-0-id-113":80,"doc-detail-231596-id":127},{"code":4,"msg":5,"data":6},0,"ok",{"site_id":7,"language":8,"slug":9,"title":10,"keywords":11,"description":12,"schema_data":13,"social_meta":73,"head_meta":75,"extra_data":77,"updated_unix":79},113,"id","factors-influencing-student-decisions-in-choosing-private-universities-case-study-at-stimykpn-yogyakarta","Faktor-Faktor yang Mempengaruhi Keputusan Mahasiswa Memilih Perguruan Tinggi Swasta - Kasus pada STIMYKPN Yogyakarta","","Penelitian ini menganalisis faktor product, price, place, promotion, people, process, dan physical evidence dalam memengaruhi keputusan mahasiswa memilih perguruan tinggi swasta, dengan studi kasus pada STIMYKPN Yogyakarta. Populasi penelitian merupakan mahasiswa aktif STIM YKPN Yogyakarta semester ganjil tahun akademik 2020/2021, dengan sampel 280 responden melalui purposive sampling. Pengujian meliputi validitas, reliabilitas, normalitas, multikolinearitas, heterokedastisitas, regresi linear berganda, uji t, uji F, goodness of fit, serta koefisien determinasi. Hasil menunjukkan product, price, promotion, process, dan physical evidence berpengaruh positif signifikan, sedangkan place dan people tidak berpengaruh signifikan.",{"@graph":14,"@context":72},[15,34,55],{"@type":16,"itemListElement":17},"BreadcrumbList",[18,23,27,31],{"item":19,"name":20,"@type":21,"position":22},"https://docshare.wps.com","Home","ListItem",1,{"item":24,"name":25,"@type":21,"position":26},"https://docshare.wps.com/id/document/","Document",2,{"item":28,"name":29,"@type":21,"position":30},"https://docshare.wps.com/id/document/penelitian-laporan/","Penelitian & 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Avery","Person",{"url":19,"name":45,"@type":46},"DocShare","Organization","application/pdf","2026-09-27","2026-09-10",true,{"@type":52,"interactionType":53,"userInteractionCount":33},"InteractionCounter",{"@type":54},"ViewAction",{"@type":56,"mainEntity":57},"FAQPage",[58,64,68],{"name":59,"@type":60,"acceptedAnswer":61},"Apa tujuan penelitian ini?","Question",{"text":62,"@type":63},"Menganalisis pengaruh product, price, place, promotion, people, process, dan physical evidence terhadap keputusan mahasiswa memilih PTS pada kasus STIMYKPN Yogyakarta.","Answer",{"name":65,"@type":60,"acceptedAnswer":66},"Bagaimana metode pengambilan sampel dan jumlah responden?",{"text":67,"@type":63},"Menggunakan non probability sampling dengan purposive sampling, melibatkan 280 mahasiswa aktif STIM YKPN Yogyakarta semester ganjil tahun akademik 2020/2021.",{"name":69,"@type":60,"acceptedAnswer":70},"Faktor apa yang berpengaruh signifikan terhadap keputusan memilih PTS?",{"text":71,"@type":63},"Secara parsial, product, price, promotion, process, dan physical evidence berpengaruh positif dan signifikan, sedangkan place dan people tidak berpengaruh signifikan.","https://schema.org",{"og:url":32,"og:type":74,"og:title":10,"og:site_name":45,"og:description":12},"article",{"robots":76,"canonical":32},"index,follow",{"doc_id":78,"site_id":7},231596,1789066004,{"code":4,"msg":81,"data":82},"success",[83,88,92,96,100,104,107,111,115,119,123],{"id":84,"doc_module":4,"doc_module_name":25,"category_name":85,"show_sort_weight":86,"slug":87},55,"Agama & Spiritualitas",60,"religion-spirituality",{"id":89,"doc_module":4,"doc_module_name":25,"category_name":90,"show_sort_weight":86,"slug":91},48,"Cerita & Novel","story-novel",{"id":93,"doc_module":4,"doc_module_name":25,"category_name":94,"show_sort_weight":86,"slug":95},56,"Gaya 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yang Mempengaruhi Keputusan Mahasiswa Memilih  \nPerguruan Tinggi Swasta  \n(Kasus pada STIMYKPN Yogyakarta)  \nBoy Setiawan1, Retno Hartati2*  \n1,2 Sekolah Tinggi Ilmu Manajemen YKPN, Yogyakarta – Indonesia.  \n*Corresponding author: [retnohartati@gmail.com](retnohartati@gmail.com)  \nAbstrak  \nRibuan perguruan tinggi swasta (PTS) yang ada di Indonesia dapat dipilih Calon mahasiswa baru untuk melanjutkan pendidikannya. Di Yogyakarta terdapat 106 PTS yang saling bersaing dengan meningkatkan kualitas pendidikannya dan selalu berusaha memperbaiki setiap kekurangan agar unggul dan dapat menarik minat calon mahasiswa. Tujuan penelitian ini untuk menganalisis product, price, place, promotion, people, process, dan physical evidence terhadap keputusan mahasiswa dalam memilih PTS, studi kasus pada STIMYKPN Yogyakarta. Populasi dalam penelitian ini adalah mahasiswa aktif STIM YKPN Yogyakarta semester ganjil Tahun Akademi 2020/2021 . Pengambilan sampel menggunakan teknik non probability sampling dengan metode purposive sampling . Sebanyak 280 orang mahasiswa berpartisipasidalam penelitian ini. Uji yang digunakan adalah uji validitas, uji reliabilitas, uji normalitas, uji multikolinearitas, uji heterokedastisitas, uji regresi linear berganda, uji t, uji goodness offit, dan uji koefisien determinasi. Hasil penelitian menyatakan bahwa secara parsial variabel product, price, promotion, process, dan physical evidence berpengaruh positif dan signifikan terhadapkeputusan mahasiswa memilih PTS, kasus pada STIM YKPN Yogyakarta, sedangkan variabel place dan people tidak berpengaruh secara signifikan terhadap keputusan mahasiswa memilih PTS, kasus pada STIM YKPN di Yogyakarta.  \nKata kunci: product, price, place, promotion, people, process, physical evidence, keputusan mahasiswa.  \nAbstract  \nThousands of private universities (PTS) in Indonesia can be selected prospective new students to continue their education. In Yogyakarta there are 106 PTS that compete with each other by improving the quality of education and always trying to correct every deficiency in order to excel and can attract prospective students. This study analyzed product, price, place, promotion, people, process, and physical evidence on students' decisions in choosing PTS, case studies at STIM YKPN Yogyakarta. The population in this study is active students of STIM YKPN Yogyakarta odd semester of Academy Year 2020/2021 . Sampling using non probability sampling technique with purposive sampling method. A total of 280 students participated in the study. The tests used are validity test, reliability test, normality test, multicolinearity test, heterokedastisity test, multiple linear regression test, t test, F test, and determination coefficient test. The results of the study stated that partially variable product, price, promotion, process, and physical evidence had a positive and significant effect on the decision of students choosing  \na PTS, case studies at STIM YKPN Yogyakarta, while the variable place and people did not significantly affect the decision of students choosing a PTS, case studies at STIM YKPN in Yogyakarta.  \nKeywords: product, price, place, promotion, people, process, physical evidence, student decisions.  \nPENDAHULUAN  \nDi kala digitalisasi global yang sedang berkembang pesat, pendidikan merupakan sesuatu yangamat penting untuk masyarakat. Sebagai wujud perhatian, negara menjamin dan mengatur pendidikan warganya sebagaimana dimaksud di dalam Pasal 31 UUD Tahun 1945. Ayat (1) menyatakan, maka masing-masing warga negara berhak mendapat pendidikan, lalu ayat (3) menekankan, maka negara memperjuangkan serta melaksanakan suatu sistem pendidikannasioal yang meningkatkan iman, taqwa, juga akhlak mulia guna mencerdaskan kehidupan bangsa yang telah diatur didalam undang-undang ([Http://perpustakaan.bappenas.go.id](Http://perpustakaan.bappenas.go.id),).  \nPendidikan tinggi merupakan sebagian penting didalam dunia pendidikan yang bertanggung jawab atas usaha mence","cbCaiblV9vBZeT50","https://ap.wps.com/l/cbCaiblV9vBZeT50","pdf",444301,14,"Indonesian","# Pendahuluan\n## Latar belakang pendidikan tinggi dan persaingan PTS\n## Data jumlah PTS di Indonesia dan Yogyakarta\n## Fokus permasalahan keputusan memilih PTS","[{\"question\":\"Apa tujuan penelitian ini?\",\"answer\":\"Menganalisis pengaruh product, price, place, promotion, people, process, dan physical evidence terhadap keputusan mahasiswa memilih PTS pada kasus STIMYKPN Yogyakarta.\"},{\"question\":\"Bagaimana metode pengambilan sampel dan jumlah responden?\",\"answer\":\"Menggunakan non probability sampling dengan purposive sampling, melibatkan 280 mahasiswa aktif STIM YKPN Yogyakarta semester ganjil tahun akademik 2020/2021.\"},{\"question\":\"Faktor apa yang berpengaruh signifikan terhadap keputusan memilih PTS?\",\"answer\":\"Secara parsial, product, price, promotion, process, dan physical evidence berpengaruh positif dan signifikan, sedangkan place dan people tidak berpengaruh signifikan.\"}]","Faktor-Faktor yang Mempengaruhi Keputusan Mahasiswa Memilih Perguruan Tinggi Swasta - Kasus pada STIMYKPN Yogyakarta | PDF",22]