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Latar penelitian menyoroti banyaknya lembaga kursus di Pare dan ketatnya persaingan sehingga pemasaran perlu berjalan efektif. Metode kuantitatif memakai sampel 139 siswa periode Februari–Juli 2022. Analisis regresi berganda menghasilkan persamaan Y = 3,683 + 0,230X1 + 0,355X2 + 0,301X3 + e, dengan nilai signifikansi t dan F lebih kecil dari 0,050 serta R square 0,924.","Faktor – Faktor yang Mempengaruhi Keputusan Siswa dalam Memilih Lembaga Kursus Bahasa Inggris (Studi Pada The Benefit English  \nCourse)  \nDewi Nova Sapira  \nProdi Manajemen Fakultas Ekonomi Univesitas Islam Kadiri  \n[E-mail :](E-mail : Sapiradewinova@gmail.com)[ ](E-mail : Sapiradewinova@gmail.com)[Sapiradewinova@gmail.com](E-mail : Sapiradewinova@gmail.com)  \nAbstract The large number of institutions in the English village of Pare means that The Benefit English Course institution must market its English language course institution services well. Promotion via Instagram social media can develop business and have an attractive influence on prospective new students. Decisions regarding prices will also determine the success of the course institution. Not only that, Word of Mouth also plays a big role informing an effective marketing communication strategy for The Benefit English Course institution. The purpose of this research is to determine whether there is an influence that Social Media Instagram (X1), Price Perception (X2), and Word of Mouth (X3) have on students' decisions to choose The Benefit English Course (Y) course institution simultaneously. This research method used was quantitative using a sample of 139 students at The Benefit English Course during February-July 2022. The data was analyzed using a multiple regression analysis test with the equation Y = 3.683 + 0.230 X1 + 0.355 X2 + 0.301 Social Media Instagram (X1), Price Perception (X2), and Word Of Mouth (X3) have apositive relationship with purchasing decisions (Y). The results of the t test and F test also show that the significance value of the Social Media Instagram (X1), Price Perception (X2) and Word of Mouth (X3) variables is smaller than 0.050 and the R square value is 0.924 so it can be concluded that the Social Media Instagram variable ( X1), Price Perception (X2) and Word of Mouth (X3) have a significant influence on the Purchasing Decision (Y) Students of the Benefit English Course Course Institution and have an influence of 70. 7%.  \nKeywords: Social Media Instagram, Price Perception, Word Of Mouth, Purchase Decision  \nAbstrak : Jumlah lembaga yang sangat banyak tersebut di kampung inggris pare membuat lembaga The Benefit English Course harus memasarkan jasa lembaga kursus bahasa inggrisnya dengan baik. Promosimelalui sosial media Instagram dapat mengembangkan bisnis dan memberikan pengaruh menarik bagi calonsiswa baru. Keputusan mengenai Hargajuga akan menentukan keberhasilan lembaga kursus. Bukan hanya itu, Word Of Mouth juga berperan besar untuk membentuk strategi komunikasi pemasaran yang efektif bagilembaga The Benefit English Course. Tujuan penelitian ini adalah untuk mengetahui adakah pengaruh yang diberikan Social Media Instagram (X1), Persepsi Harga (X2), dan Word Of Mouth (X3) terhadap keputusan siswa memilih lembaga kursus The Benefit English Course (Y) secara simultan. Metode penelitian ini menggunakan adalah kuantitatif dengan menggunakan sampel 139 siswa lembaga kursus The Benefit English Course selama bulan Februari -Juli 2022. Data dianalisis menggunakan uji analisis regresi berganda dengan persamaan Y = 3,683 + 0.230 X1 + 0.355 X2 + 0.301 X3 + e yang artinya variabel Social Media Instagram (X1), Persepsi Harga (X2), dan Word Of Mouth (X3) memiliki hubungan positif dengan keputusan pembelian (Y) . Hasil Uji t dan Uji F juga menunjukkan bahwa nilai signifikansi variabel Social Media Instagram (X1), Persepsi Harga (X2) dan Word Of Mouth (X3) lebih kecil dari 0,050 serta nilai R square sebesar 0,924 sehinggadapat disimpulkan bahwa variabel Social Media Instagram (X1), Persepsi Harga (X2) dan Word Of Mouth (X3) memiliki pengaruh yang signifikan terhadap keputusan pembelian (Y) siswa lembaga kursus The Benefit English Course dan memiliki pengaruh sebesar 70,7% .  \nKata Kunci: Social Media Instagram, Persepsi Harga, Word Of Mouth, Keputusan Pembelian  \nLATAR BELAKANG  \nBerawal dari adanya pandemi covid-19 atau yang biasa disebut dengan (coro","cbCaissAg6YWRO2N","https://ap.wps.com/l/cbCaissAg6YWRO2N","pdf",1205082,1,10,"Indonesian","id",113,"# Latar Belakang\n## Kondisi pandemi dan dampak pada pendidikan informal\n## Persaingan lembaga kursus di Kampung Inggris Pare\n## Tantangan pemasaran bagi The Benefit English Course","[{\"question\":\"Apa tujuan penelitian ini?\",\"answer\":\"Mengetahui apakah Social Media Instagram, Persepsi Harga, dan Word of Mouth berpengaruh terhadap keputusan siswa memilih lembaga kursus The Benefit English Course secara simultan.\"},{\"question\":\"Variabel apa saja yang diteliti dalam penelitian ini?\",\"answer\":\"Variabel X1 adalah Social Media Instagram, X2 adalah Persepsi Harga, X3 adalah Word of Mouth, dan Y adalah keputusan siswa memilih lembaga kursus.\"},{\"question\":\"Metode dan sampel apa yang digunakan?\",\"answer\":\"Penelitian menggunakan metode kuantitatif dengan sampel 139 siswa The Benefit English Course selama Februari–Juli 2022, dianalisis menggunakan regresi berganda.\"}]","Faktor-Faktor yang Mempengaruhi Keputusan Siswa dalam Memilih Lembaga Kursus Bahasa Inggris - Studi Pada The Benefit English Course | PDF",1790913011,15,{"code":4,"msg":77,"data":78},"ok",{"site_id":70,"language":69,"slug":79,"title":59,"keywords":80,"description":60,"schema_data":81,"social_meta":136,"head_meta":138,"extra_data":140,"updated_unix":141},"factors-affecting-students-decision-in-choosing-an-english-language-course-institution-a-study-on-the-benefit-english-course","",{"@graph":82,"@context":135},[83,99,118],{"@type":84,"itemListElement":85},"BreadcrumbList",[86,90,93,96],{"item":87,"name":88,"@type":89,"position":66},"https://docshare.wps.com","Home","ListItem",{"item":91,"name":9,"@type":89,"position":92},"https://docshare.wps.com/id/document/",2,{"item":94,"name":31,"@type":89,"position":95},"https://docshare.wps.com/id/document/penelitian-laporan/",3,{"item":97,"name":59,"@type":89,"position":98},"https://docshare.wps.com/id/document/factors-affecting-students-decision-in-choosing-an-english-language-course-institution-a-study-on-the-benefit-english-course/495434/",4,{"url":97,"name":59,"@type":100,"image":101,"author":106,"headline":59,"publisher":108,"fileFormat":111,"inLanguage":69,"description":60,"dateModified":112,"datePublished":112,"encodingFormat":111,"isAccessibleForFree":113,"interactionStatistic":114},"DigitalDocument",{"url":102,"@type":103,"width":104,"height":105},"https://docshare.wps.com/thumbnails/factors-affecting-students-decision-in-choosing-an-english-language-course-institution-a-study-on-the-benefit-english-course/495434.png","ImageObject",300,407,{"name":57,"@type":107},"Person",{"url":87,"name":109,"@type":110},"DocShare","Organization","application/pdf","2026-10-02",true,{"@type":115,"interactionType":116,"userInteractionCount":66},"InteractionCounter",{"@type":117},"ViewAction",{"@type":119,"mainEntity":120},"FAQPage",[121,127,131],{"name":122,"@type":123,"acceptedAnswer":124},"Apa tujuan penelitian ini?","Question",{"text":125,"@type":126},"Mengetahui apakah Social Media Instagram, Persepsi Harga, dan Word of Mouth berpengaruh terhadap keputusan siswa memilih lembaga kursus The Benefit English Course secara simultan.","Answer",{"name":128,"@type":123,"acceptedAnswer":129},"Variabel apa saja yang diteliti dalam penelitian ini?",{"text":130,"@type":126},"Variabel X1 adalah Social Media Instagram, X2 adalah Persepsi Harga, X3 adalah Word of Mouth, dan Y adalah keputusan siswa memilih lembaga kursus.",{"name":132,"@type":123,"acceptedAnswer":133},"Metode dan sampel apa yang digunakan?",{"text":134,"@type":126},"Penelitian menggunakan metode kuantitatif dengan sampel 139 siswa The Benefit English Course selama Februari–Juli 2022, dianalisis menggunakan regresi berganda.","https://schema.org",{"og:url":97,"og:type":137,"og:title":59,"og:site_name":109,"og:description":60},"article",{"robots":139,"canonical":97},"index,follow",{"doc_id":55,"site_id":70},1790915814]