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Riset menggunakan pendekatan deskriptif kuantitatif dengan populasi 350 orang dan sampel 78 responden melalui rumus Slovin serta teknik simple random sampling. Temuan menunjukkan kecenderungan siswa memilih kelas Super Executive serta didorong inisiatif mandiri atau dukungan orang tua. Hasil juga membuktikan ketiga variabel berpengaruh positif dan signifikan, baik parsial maupun simultan, dengan promosi sebagai faktor penentu keunggulan kompetitif.",{"@graph":63,"@context":124},[64,81,103],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,72,75,78],{"item":68,"name":69,"@type":70,"position":71},"https://docshare.wps.com","Home","ListItem",1,{"item":73,"name":9,"@type":70,"position":74},"https://docshare.wps.com/id/document/",2,{"item":76,"name":31,"@type":70,"position":77},"https://docshare.wps.com/id/document/penelitian-laporan/",3,{"item":79,"name":59,"@type":70,"position":80},"https://docshare.wps.com/id/document/exploration-of-non-formal-education-business-strategy-adzkia-tutoring-on-the-decision-to-choose/229319/",4,{"url":79,"name":59,"@type":82,"image":83,"author":88,"headline":59,"publisher":91,"fileFormat":94,"inLanguage":57,"description":61,"dateModified":95,"datePublished":96,"encodingFormat":94,"isAccessibleForFree":97,"interactionStatistic":98},"DigitalDocument",{"url":84,"@type":85,"width":86,"height":87},"https://docshare.wps.com/thumbnails/exploration-of-non-formal-education-business-strategy-adzkia-tutoring-on-the-decision-to-choose/229319.png","ImageObject",300,407,{"name":89,"@type":90},"Emma Mercer","Person",{"url":68,"name":92,"@type":93},"DocShare","Organization","application/pdf","2026-10-07","2026-09-10",true,{"@type":99,"interactionType":100,"userInteractionCount":102},"InteractionCounter",{"@type":101},"ViewAction",8,{"@type":104,"mainEntity":105},"FAQPage",[106,112,116,120],{"name":107,"@type":108,"acceptedAnswer":109},"Apa tujuan utama penelitian ini?","Question",{"text":110,"@type":111},"Menentukan pengaruh kualitas tutor, karakteristik bimbingan belajar, dan promosi secara parsial maupun simultan terhadap keputusan memilih Bimbingan Belajar Adzkia Rantauprapat.","Answer",{"name":113,"@type":108,"acceptedAnswer":114},"Metode penelitian apa yang digunakan dan berapa ukuran sampelnya?",{"text":115,"@type":111},"Penelitian menggunakan deskriptif kuantitatif. Populasi 350 orang dengan sampel 78 responden melalui rumus Slovin dan teknik simple random sampling.",{"name":117,"@type":108,"acceptedAnswer":118},"Apa hasil yang menunjukkan kecenderungan siswa dalam memilih Adzkia?",{"text":119,"@type":111},"Siswa cenderung memilih Super Executive Class, serta inisiatif mandiri atau dukungan orang tua menjadi alasan terpisah untuk mengikuti bimbel.",{"name":121,"@type":108,"acceptedAnswer":122},"Mengapa promosi dianggap penting dalam keunggulan kompetitif Adzkia?",{"text":123,"@type":111},"Variabel promosi terbukti menentukan keunggulan kompetitif karena pelaksanaan promosi memperhatikan frekuensi, kualitas, waktu, dan ketepatan.","https://schema.org",{"og:url":79,"og:type":126,"og:title":59,"og:site_name":92,"og:description":61},"article",{"robots":128,"canonical":79},"index,follow",{"doc_id":130,"site_id":56},229319,1789037635,{"code":4,"msg":5,"data":133},{"doc_id":130,"user_id":134,"nickname":89,"user_avatar":135,"doc_module":4,"category_id":30,"category_name":31,"doc_title":59,"doc_description":61,"doc_content":136,"file_id":137,"file_url":138,"file_type":139,"file_size":140,"view_count":102,"is_deleted":4,"is_public":71,"is_downloadable":71,"audit_status":71,"page_count":141,"language":142,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":143,"faqs":144,"seo_title":145,"seo_description":61,"update_tm":131,"read_time":146},962084925502,"https://ap-avatar.wpscdn.com/davatar_6f874abed73319feea01a86fa6f0fab8","EKSPLORASI STRATEGI BISNIS PENDIDIKAN NON FORMAL BIMBINGAN BELAJAR ADZKIA TERHADAP KEPUTUSAN  \nMEMILIH  \n1Nurhandayani  \n1Faculty of Economy and Business, University of Labuhanbatu  \n[Email : nurhandayani19092@gmail.com](Email : nurhandayani19092@gmail.com)  \n2Muhammad Ali Al Ihsan  \n2Faculty of Economy and Business, University of Labuhanbatu  \n[Email :](Email : ihsan@ulb.ac.id)[ ihsan@ulb.ac.id](Email : ihsan@ulb.ac.id)  \n[Correspondence Author: nurhandayani19092@gmail.com](Correspondence Author: nurhandayani19092@gmail.com)  \n== ========================================= =============================== Abstract: The purpose of this study was to determine the partial and simultaneous influence of tutor quality variables, tutoring characteristics and promotion on the decision to choose Adzkia Rantauprapat Tutoring. This type of research is descriptive quantitative. The population of this study was 350 people by taking a sample of 78 from the calculation of the slovin formula as well as the simple random sampling technique as a sampling technique. The results showed that the description of Adzkia Tutoring students prefers Super Executive Class and independent initiative or parental support is a separate reason for attending this Bimbel. The results of this study prove that the variables of tutor quality, tutoring characteristics and promotion both partially and simultaneously have a positive and significant influence on the decision to choose Adzkia Rantauprapat Tutoring. Promotion variable is a variable that determines the competitive advantage of Adzkia Rantauprapat Tutoring because in conducting promotions pay attention to frequency, quality, time and accuracy.  \nKeywords: Tutor Quality, Tutoring Characteristics, Promotion  \n========================================== =================== ======  \nPENDAHULUAN  \nTingginya tuntutan masyarakat akan kualitas pendidikan formal demi masa depananak-anaknya merupakan fenomena yang penting dalam kehidupan saat ini. Literature mengenai kualitas pendidikan formal dibeberapa negara terus menjadi sorotan dunia bahkan di Indonesia sendiri menunjukkan bahwa tingkat pemahaman masyarakat akan pentingnya pendidikan formal menjadi motivasi pemerintah untuk memperbaiki kinerjapendidikan. Hal ini sesuai dengan Undang-Undang No. 20 Tahun 2003 tentang Sistem Pendidikan Nasional Pasal 3 menjelaskan bahwa Pendidikan Nasional berfungsi mengembangkan kemampuan dan membentuk watak serta peradaban bangsa yang bermartabat dalam rangka mencerdaskan kehidupan bangsa, bertujuan untuk berkembangnya potensi peserta didik agar menjadi manusia yang beriman dan bertakwakepada Tuhan Yang Maha Esa, berakhlak mulia sehat, berilmu, cakap, kreatif, mandiri, dan menjadi warga negara yang demokratis sertamenjadi warga negara yang bertanggung jawab (Agustin et al., 2023) .  \nMeski siswa-siswi telah menyelesaikan pendidikan tingkat akhirnya, diantara darisekian banyak siswa-siswi juga ada yang berkeinginan dapat melanjutkan jenjang pendidikan tinggi atau dapat kuliah dikampus yang bergengsi seperti Universitas Negeri yang ada di Indonesia demi mencapai cita-cita yang diinginkan (Maerani et al., 2021) . Bahkan untuk dapat lulus dan diterima dikampus yang tersebut tidak sedikit siswa-siswimengikuti berbagai bimbingan belajar/tutor sebagai modal untuk lulus masuk perguruan tinggi favoritnya (Khoerunnisa & Grafiyana, 2020) . Menurut (Intan, 2018) jumlah  \nlembaga bimbingan belajar di Indonesia diperkirakan mencapai 1.362 lembaga dengan peserta didik bimbingan belajar berjumlah 955.863 orang atau sebesar 70,88% pada September 2023 dan akan diprediksi pada tahun 2024 terjadi peningkatan sekitar 10 persen. Melihat fenomenajumlah lembagabimbingan belajar dan peserta terus meningkat menjadi hal yang mendasari pentingnya penelitian mengenai strategi bisnis bimbingan belajar ini dikaji kembali.  \nGejala bimbingan belajar ditingkat Internasional juga mengalami pertumbuhansebagaimana menurut (Özdere, 2021) bahwa siswa sekolah menengah a","cbCain55eJfvUjRD","https://ap.wps.com/l/cbCain55eJfvUjRD","pdf",415860,13,"Indonesian","# Pendahuluan\n## Latar belakang kebutuhan pendidikan formal\n## Fenomena peningkatan lembaga bimbingan belajar\n## Dukungan orang tua dan les privat\n## Peran kualitas mentor dalam keberhasilan","[{\"question\":\"Apa tujuan utama penelitian ini?\",\"answer\":\"Menentukan pengaruh kualitas tutor, karakteristik bimbingan belajar, dan promosi secara parsial maupun simultan terhadap keputusan memilih Bimbingan Belajar Adzkia Rantauprapat.\"},{\"question\":\"Metode penelitian apa yang digunakan dan berapa ukuran sampelnya?\",\"answer\":\"Penelitian menggunakan deskriptif kuantitatif. Populasi 350 orang dengan sampel 78 responden melalui rumus Slovin dan teknik simple random sampling.\"},{\"question\":\"Apa hasil yang menunjukkan kecenderungan siswa dalam memilih Adzkia?\",\"answer\":\"Siswa cenderung memilih Super Executive Class, serta inisiatif mandiri atau dukungan orang tua menjadi alasan terpisah untuk mengikuti bimbel.\"},{\"question\":\"Mengapa promosi dianggap penting dalam keunggulan kompetitif Adzkia?\",\"answer\":\"Variabel promosi terbukti menentukan keunggulan kompetitif karena pelaksanaan promosi memperhatikan frekuensi, kualitas, waktu, dan ketepatan.\"}]","Eksplorasi Strategi Bisnis Pendidikan Non Formal - Bimbingan Belajar Adzkia terhadap Keputusan Memilih | PDF",20]