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TELKOM REGIONAL III JAWA BARAT - Skripsi 2020","","Penelitian ini bertujuan menjelaskan dan menganalisis evaluasi strategi pengembangan bisnis “Indihome” yang dilaksanakan PT Telkom Indonesia Regional III Jawa Barat menggunakan analisis SERVO. Penelitian deskriptif kualitatif ini melibatkan informan berupa para manajer yang terlibat langsung dalam perumusan strategi. Hasil penelitian menunjukkan strategi pengembangan bisnis Indihome berupa diversifikasi konsentris melalui penambahan produk baru yang masih terkait. Berdasarkan SERVO analysis, fokus diferensiasi dinilai relevan dengan kondisi persaingan, dengan sebagian besar elemen memiliki penilaian tight fit dan early fit sehingga perusahaan dapat dipandang sebagai market leader.",{"@graph":63,"@context":119},[64,81,102],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,72,75,78],{"item":68,"name":69,"@type":70,"position":71},"https://docshare.wps.com","Home","ListItem",1,{"item":73,"name":9,"@type":70,"position":74},"https://docshare.wps.com/id/document/",2,{"item":76,"name":31,"@type":70,"position":77},"https://docshare.wps.com/id/document/penelitian-laporan/",3,{"item":79,"name":59,"@type":70,"position":80},"https://docshare.wps.com/id/document/evaluation-of-the-business-development-strategy-for-indihome-at-pt-telkom-regional-iii-west-java-thesis-2020/228888/",4,{"url":79,"name":59,"@type":82,"image":83,"author":88,"headline":59,"publisher":91,"fileFormat":94,"inLanguage":57,"description":61,"dateModified":95,"datePublished":96,"encodingFormat":94,"isAccessibleForFree":97,"interactionStatistic":98},"DigitalDocument",{"url":84,"@type":85,"width":86,"height":87},"https://docshare.wps.com/thumbnails/evaluation-of-the-business-development-strategy-for-indihome-at-pt-telkom-regional-iii-west-java-thesis-2020/228888.png","ImageObject",300,407,{"name":89,"@type":90},"Angel","Person",{"url":68,"name":92,"@type":93},"DocShare","Organization","application/pdf","2026-10-07","2026-09-10",true,{"@type":99,"interactionType":100,"userInteractionCount":80},"InteractionCounter",{"@type":101},"ViewAction",{"@type":103,"mainEntity":104},"FAQPage",[105,111,115],{"name":106,"@type":107,"acceptedAnswer":108},"Apa tujuan penelitian evaluasi strategi pengembangan bisnis Indihome?","Question",{"text":109,"@type":110},"Penelitian bertujuan menjelaskan dan menganalisis evaluasi strategi pengembangan bisnis “Indihome” yang dijalankan PT Telkom Indonesia Regional III Jawa Barat dengan analisis SERVO.","Answer",{"name":112,"@type":107,"acceptedAnswer":113},"Jenis penelitian apa yang digunakan dalam penelitian ini?",{"text":114,"@type":110},"Penelitian ini menggunakan jenis deskriptif kualitatif, dengan informan para manajer yang terlibat langsung dalam strategi pengembangan bisnis Indihome.",{"name":116,"@type":107,"acceptedAnswer":117},"Bagaimana hasil evaluasi strategi pengembangan bisnis Indihome menurut SERVO?",{"text":118,"@type":110},"Strategi dinilai berupa diversifikasi konsentris yang menambah produk baru yang masih terkait. Fokus diferensiasi dinilai masih relevan dengan kondisi persaingan, dengan sebagian besar elemen memiliki penilaian tight fit dan early fit sehingga perusahaan dapat dipandang sebagai market leader.","https://schema.org",{"og:url":79,"og:type":121,"og:title":59,"og:site_name":92,"og:description":61},"article",{"robots":123,"canonical":79},"index,follow",{"doc_id":125,"site_id":56},228888,1789029730,{"code":4,"msg":5,"data":128},{"doc_id":125,"user_id":129,"nickname":89,"user_avatar":130,"doc_module":4,"category_id":30,"category_name":31,"doc_title":59,"doc_description":61,"doc_content":131,"file_id":132,"file_url":133,"file_type":134,"file_size":135,"view_count":80,"is_deleted":4,"is_public":71,"is_downloadable":71,"audit_status":71,"page_count":136,"language":137,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":138,"faqs":139,"seo_title":140,"seo_description":61,"update_tm":126,"read_time":141},687207412472,"https://ap-avatar.wpscdn.com/davatar_155a257f0dc6eb9ab79c44ca47cae57d","EVALUASI STRATEGI PENGEMBANGAN BISNIS “INDIHOME”  \nPADA PT. TELKOM REGIONAL III JAWA BARAT  \nDisusun Oleh :  \nAfrijal Bahari R H  \nNIM. 145020200111032  \nSKRIPSI  \nDiajukan Sebagai Salah Satu Syarat Untuk Meraih  \nDerajat Sarjana Ekonomi  \nBIDANG MANAJEMEN STRATEGI  \nJURUSAN MANAJEMEN  \nFAKULTAS EKONOMI DAN BISNIS  \nUNIVERSITAS BRAWIJAYA  \nMALANG  \n2020  \nABSTRAK  \nEvaluasi Strategi Pengembangan Bisnis “INDIHOME” Pada PT. Telkom  \nRegional III Jawa Barat  \nAfrijal Bahari R H  \nFakultas Ekonomi dan Bisnis Universitas Brawijaya [afrijalbaharirao@gmail.com](afrijalbaharirao@gmail.com)  \n[Dosen Pembimbing :](Dosen Pembimbing :)  \nDr. Mintarti Rahayu, SE., MS.,CSRS  \nPenelitian ini bertujuan untuk menjelaskandan menganalisis evaluasi strategi pengembangan bisnis “Indihome” yang dilaksanakan PT Telkom Indonesia Regional III Jawa Barat dengan menggunakan analisis SERVO.Penelitian ini termasuk jenis penelitian deskriptif kualitatif. Informan penelitian adalah para manajer yang terlibat langsung dalam strategi pengembangan bisnis Indihome pada PT. Telkom Regional III Jawa Barat. Hasil penelitian menunjukkan bahwa strategi pengembangan bisnis Indihome adalah diversifikasi konsentris yang memiliki ciripenambahan produk baru yang masih ada kaitannya dalam hal kesamaan teknologi, fasilitas bersama, atau jaringan pemasaran yang sama dengan produk yang ada saatini. Berdasarkan SERVOanalysis, strategi fokus diferensiasi yang digunakan perusahaan saat ini masih relevan dengan kondisi persaingan, dengan sebagian besar elemen mendapat penilaian tight fit dan early fit. Dalam hal ini perusahaandapat diartikan sebagai pemimpin di pasar (market leader) .  \nKata Kunci-Evaluasi, SERVO, Pengembangan Bisnis, fit  \nABSTRACT  \nAn Evaluation on the Business Development Strategy of“INDIHOME” at PT  \nTelkom in Region III of West Java  \nAfrijal Bahari R H  \nFaculty of Economics and Business, Universitas Brawijaya [afrijalbaharirao@gmail.com](afrijalbaharirao@gmail.com)  \nAdvisor:  \nDr. Mintarti Rahayu, SE., MS.,CSRS  \nThe purpose of this research is to explain and analyze the evaluation of the business development strategy for Indihome run by PT Telkom Indonesia in Region III of West Java using SERVO analysis. The informants of this descriptive study are mangers directly involved in the business development strategy for Indihome at PT Telkom in Region III of West Java. This study finds that the implemented business development strategy is concentric diversification, which is the addition of related products that has similarities in technology, shared facilities, and marketing network with the existing ones. Based on the SERVO analysis, the current differentiation focus strategy is still relevant with the current condition of the competition, with most elements are considered as tight fit and early fit. In this regard the company can be considered as the market leader.  \nKeywords: evaluation, SERVO, business development, fit  \nDAFTAR ISI  \nRIWAYAT PENULIS ........................................................................................... iii  \nKATA PENGANTAR ........................................................................................... iv  \nABSTRAK ............................................................................................................ vii  \nABSTRACT ......................................................................................................... viii  \nDAFTAR ISI .......................................................................................................... ix  \nDAFTAR TABEL ................................................................................................. xii  \nDAFTAR GAMBAR ........................................................................................... xiii  \nBAB I ...................................................................................................................... 1  \nPENDAHULUAN ..........................................................................","cbCaib8xIWy2wfVx","https://ap.wps.com/l/cbCaib8xIWy2wfVx","pdf",1642593,111,"Indonesian","# Daftar Isi\n## Riwayat Penulis\n## Kata Pengantar\n## Abstrak\n## Abstract\n## Daftar Tabel\n## Daftar Gambar\n## Bab I - Pendahuluan\n## 1.1 Latar Belakang\n## 1.2 Rumusan Masalah\n## 1.3 Tujuan Penelitian\n## 1.4 Manfaat Penelitian\n## Bab II - Kajian Pustaka\n## 2.1 Kajian Teori\n## 2.1.1 Pengertian Strategi\n## 2.1.2 Pengertian Manajemen Strategi\n## 2.1.3 Manfaat Manajemen Strategi\n## 2.1.4 Tingkatan Strategi\n## 2.1.5 Pengertian Strategi Bisnis\n## 2.1.6 Proses Manajemen Strategi\n## 2.1.7 Evaluasi Strategi","[{\"question\":\"Apa tujuan penelitian evaluasi strategi pengembangan bisnis Indihome?\",\"answer\":\"Penelitian bertujuan menjelaskan dan menganalisis evaluasi strategi pengembangan bisnis “Indihome” yang dijalankan PT Telkom Indonesia Regional III Jawa Barat dengan analisis SERVO.\"},{\"question\":\"Jenis penelitian apa yang digunakan dalam penelitian ini?\",\"answer\":\"Penelitian ini menggunakan jenis deskriptif kualitatif, dengan informan para manajer yang terlibat langsung dalam strategi pengembangan bisnis Indihome.\"},{\"question\":\"Bagaimana hasil evaluasi strategi pengembangan bisnis Indihome menurut SERVO?\",\"answer\":\"Strategi dinilai berupa diversifikasi konsentris yang menambah produk baru yang masih terkait. Fokus diferensiasi dinilai masih relevan dengan kondisi persaingan, dengan sebagian besar elemen memiliki penilaian tight fit dan early fit sehingga perusahaan dapat dipandang sebagai market leader.\"}]","EVALUASI STRATEGI PENGEMBANGAN BISNIS “INDIHOME” - PADA PT. TELKOM REGIONAL III JAWA BARAT - Skripsi 2020 | PDF",171]