[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-0-id-113":3,"doc-seo-232677-113":53,"doc-detail-232677-id":127},{"code":4,"msg":5,"data":6},0,"success",[7,13,17,21,25,29,33,37,41,45,49],{"id":8,"doc_module":4,"doc_module_name":9,"category_name":10,"show_sort_weight":11,"slug":12},55,"Document","Agama & Spiritualitas",60,"religion-spirituality",{"id":14,"doc_module":4,"doc_module_name":9,"category_name":15,"show_sort_weight":11,"slug":16},48,"Cerita & Novel","story-novel",{"id":18,"doc_module":4,"doc_module_name":9,"category_name":19,"show_sort_weight":11,"slug":20},56,"Gaya Hidup","lifestyle",{"id":22,"doc_module":4,"doc_module_name":9,"category_name":23,"show_sort_weight":11,"slug":24},51,"Komik","comic",{"id":26,"doc_module":4,"doc_module_name":9,"category_name":27,"show_sort_weight":11,"slug":28},53,"Layanan Kesehatan","healthcare",{"id":30,"doc_module":4,"doc_module_name":9,"category_name":31,"show_sort_weight":11,"slug":32},54,"Penelitian & Laporan","research-report",{"id":34,"doc_module":4,"doc_module_name":9,"category_name":35,"show_sort_weight":11,"slug":36},49,"Sastra","literature",{"id":38,"doc_module":4,"doc_module_name":9,"category_name":39,"show_sort_weight":11,"slug":40},52,"Teknologi","technology",{"id":42,"doc_module":4,"doc_module_name":9,"category_name":43,"show_sort_weight":11,"slug":44},50,"Ujian","exam",{"id":46,"doc_module":4,"doc_module_name":9,"category_name":47,"show_sort_weight":11,"slug":48},57,"Umum","general",{"id":50,"doc_module":4,"doc_module_name":9,"category_name":51,"show_sort_weight":4,"slug":52},181,"Formulir","formulir",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":120,"head_meta":122,"extra_data":124,"updated_unix":126},113,"id","effect-of-promotion-and-tuition-fees-on-students-decision-to-choose-private-universities","Pengaruh Promosi Dan Biaya Kuliah Terhadap Keputusan Mahasiswa Dalam Memilih Perguruan Tinggi Swasta","","Penelitian ini menilai pengaruh promosi dan biaya kuliah terhadap keputusan mahasiswa dalam memilih perguruan tinggi swasta. Persaingan yang meningkat antar PTS menuntut strategi promosi yang efektif dan struktur biaya yang kompetitif untuk menarik calon mahasiswa. Studi kuantitatif menggunakan survei pada 110 mahasiswa aktif di Institut Transportasi dan Logistik Trisakti, dengan instrumen kuesioner tertutup skala Likert. Analisis menggunakan regresi linear berganda pada SPSS menunjukkan promosi serta biaya kuliah berpengaruh positif dan signifikan; promosi merupakan faktor paling dominan.",{"@graph":63,"@context":119},[64,81,102],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,72,75,78],{"item":68,"name":69,"@type":70,"position":71},"https://docshare.wps.com","Home","ListItem",1,{"item":73,"name":9,"@type":70,"position":74},"https://docshare.wps.com/id/document/",2,{"item":76,"name":43,"@type":70,"position":77},"https://docshare.wps.com/id/document/ujian/",3,{"item":79,"name":59,"@type":70,"position":80},"https://docshare.wps.com/id/document/effect-of-promotion-and-tuition-fees-on-students-decision-to-choose-private-universities/232677/",4,{"url":79,"name":59,"@type":82,"image":83,"author":88,"headline":59,"publisher":91,"fileFormat":94,"inLanguage":57,"description":61,"dateModified":95,"datePublished":96,"encodingFormat":94,"isAccessibleForFree":97,"interactionStatistic":98},"DigitalDocument",{"url":84,"@type":85,"width":86,"height":87},"https://docshare.wps.com/thumbnails/effect-of-promotion-and-tuition-fees-on-students-decision-to-choose-private-universities/232677.png","ImageObject",300,407,{"name":89,"@type":90},"Himbo","Person",{"url":68,"name":92,"@type":93},"DocShare","Organization","application/pdf","2026-09-25","2026-09-10",true,{"@type":99,"interactionType":100,"userInteractionCount":80},"InteractionCounter",{"@type":101},"ViewAction",{"@type":103,"mainEntity":104},"FAQPage",[105,111,115],{"name":106,"@type":107,"acceptedAnswer":108},"Apa tujuan penelitian ini?","Question",{"text":109,"@type":110},"Mengetahui pengaruh promosi dan biaya kuliah terhadap keputusan mahasiswa dalam memilih perguruan tinggi swasta.","Answer",{"name":112,"@type":107,"acceptedAnswer":113},"Metode dan responden apa yang digunakan dalam penelitian?",{"text":114,"@type":110},"Penelitian menggunakan pendekatan kuantitatif dengan metode survei terhadap 110 mahasiswa aktif di Institut Transportasi dan Logistik Trisakti.",{"name":116,"@type":107,"acceptedAnswer":117},"Apa hasil utama penelitian terkait promosi dan biaya kuliah?",{"text":118,"@type":110},"Promosi dan biaya kuliah berpengaruh positif dan signifikan terhadap keputusan mahasiswa, dengan promosi sebagai faktor paling dominan.","https://schema.org",{"og:url":79,"og:type":121,"og:title":59,"og:site_name":92,"og:description":61},"article",{"robots":123,"canonical":79},"index,follow",{"doc_id":125,"site_id":56},232677,1789073019,{"code":4,"msg":5,"data":128},{"doc_id":125,"user_id":129,"nickname":89,"user_avatar":130,"doc_module":4,"category_id":42,"category_name":43,"doc_title":59,"doc_description":61,"doc_content":131,"file_id":132,"file_url":133,"file_type":134,"file_size":135,"view_count":80,"is_deleted":4,"is_public":71,"is_downloadable":71,"audit_status":71,"page_count":136,"language":137,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":138,"faqs":139,"seo_title":140,"seo_description":61,"update_tm":126,"read_time":141},687197100911,"https://ap-avatar.wpscdn.com/avatar/a000239b6f1da00475?x-image-process=image/resize,m_fixed,w_180,h_180&k=1785132997149421697","DOI: [https://doi.org/10.38035/jsmd.v3i4](https://doi.org/10.38035/jsmd.v3i4)[ ](https://doi.org/10.38035/jsmd.v3i4)[https://creativecommons.org/licenses/by/4.0/](https://creativecommons.org/licenses/by/4.0/)  \nPengaruh Promosi Dan Biaya Kuliah Terhadap Keputusan Mahasiswa Dalam Memilih Perguruan Tinggi Swasta  \nFalah Ramadhina Zebua1, Farhan Ramadhan Budi Fitriawan2, Muhamad Wildan Fariddudin3, Fadhilah Rahmawati4, Bayan Mussoufi5, Calvin Henry William6, Yulianti Keke7  \n1Institut Transportasi dan Logistik Trisakti, Jakarta, Indonesia.  \n2Institut Transportasi dan Logistik Trisakti, Jakarta, Indonesia.  \n3Institut Transportasi dan Logistik Trisakti, Jakarta, Indonesia.  \n4Institut Transportasi dan Logistik Trisakti, Jakarta, Indonesia.  \n5Institut Transportasi dan Logistik Trisakti, Jakarta, Indonesia.  \n6Institut Transportasi dan Logistik Trisakti, Jakarta, Indonesia.  \n7Institut Transportasi dan Logistik Trisakti, Jakarta, Indonesia, [yuliakeke@gmail.com](yuliakeke@gmail.com)  \n[Corresponding Author:](Corresponding Author: yuliakeke@gmail.com7)[ ](Corresponding Author: yuliakeke@gmail.com7)[yuliakeke@gmail.com](Corresponding Author: yuliakeke@gmail.com7)[7](Corresponding Author: yuliakeke@gmail.com7)  \nAbstract: This study aims to determine the influence of promotions and tuition fees on students' decisions in choosing a private university (PTS). Increasing competition between PTS creates the need for effective promotional strategies and competitive tuition fees to attract prospective students. This study uses a quantitative approach with a survey method of 110 active students at the Trisakti Institute of Transportation and Logistics who have gone through the college selection process. The research instrument was a closed-ended questionnaire using a Likert scale, and the data were analyzed using multiple linear regression in SPSS. The results show that promotions and tuition fees have a positive and significant influence on students' decisions. Promotion was found to be the most dominant factor, reflecting the importance of marketing communications in influencing prospective students' perceptions and interests. Meanwhile, affordability and reasonableness of tuition fees are also important considerations. This study provides implications for PTS management to improve promotional strategies that are more targeted to prospective students' needs and review financing policies to suit the economic conditions of the target market.  \nKeyword: Promotion, Tuition Fees, Student Decisions, Private Universities.  \nAbstrak: Penelitian ini bertujuan untuk mengetahui pengaruh promosi dan biaya kuliah terhadap keputusan mahasiswa dalam memilih perguruan tinggi swasta (PTS) . Meningkatnya persaingan antar PTS mendorong perlunya strategi promosi yang efektif dan struktur biaya kuliah yang kompetitif untuk menarik minat calon mahasiswa. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei terhadap 110 mahasiswa aktif di Institut Transportasi dan Logistik Trisakti yang telah melalui proses pemilihan perguruan tinggi. Instrumen penelitian berupa kuesioner tertutup menggunakan skala Likert, dan data dianalisis  \nmenggunakan regresi linear berganda melalui SPSS. Hasil penelitian menunjukkan bahwa promosi dan biaya kuliah memiliki pengaruh positif dan signifikan terhadap keputusan mahasiswa. Promosi ditemukan sebagai faktor yang paling dominan, mencerminkan pentingnya komunikasi pemasaran dalam memengaruhi persepsi dan minat calon mahasiswa. Sementara itu, keterjangkauan dan kewajaran biaya kuliah juga menjadi pertimbangan yang tidak kalah penting. Penelitian ini memberikan implikasi bagi manajemen PTS untuk meningkatkan strategi promosi yang lebih menyasar kebutuhan calon mahasiswa sertameninjau kembali kebijakan pembiayaan agar sesuai dengan kondisi ekonomi target pasar.  \nKata Kunci: Promosi, Biaya Kuliah, Keputusan Mahasiswa, Perguruan Tinggi Swasta.   \nPENDAHULUAN  \nPendidikan tinggi merupakan salah satu sektor strategis dala","cbCaihN4EoEIpxZM","https://ap.wps.com/l/cbCaihN4EoEIpxZM","pdf",406780,11,"Indonesian","# PENDAHULUAN\n## Latar belakang pendidikan tinggi dan peran PTS\n## Persaingan antar perguruan tinggi dan tantangan PTS\n## Faktor penentu: promosi dan biaya kuliah","[{\"question\":\"Apa tujuan penelitian ini?\",\"answer\":\"Mengetahui pengaruh promosi dan biaya kuliah terhadap keputusan mahasiswa dalam memilih perguruan tinggi swasta.\"},{\"question\":\"Metode dan responden apa yang digunakan dalam penelitian?\",\"answer\":\"Penelitian menggunakan pendekatan kuantitatif dengan metode survei terhadap 110 mahasiswa aktif di Institut Transportasi dan Logistik Trisakti.\"},{\"question\":\"Apa hasil utama penelitian terkait promosi dan biaya kuliah?\",\"answer\":\"Promosi dan biaya kuliah berpengaruh positif dan signifikan terhadap keputusan mahasiswa, dengan promosi sebagai faktor paling dominan.\"}]","Pengaruh Promosi Dan Biaya Kuliah Terhadap Keputusan Mahasiswa Dalam Memilih Perguruan Tinggi Swasta | PDF",17]