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Penelitian ini bertujuan mengetahui strategi promosi MI Jamiatul Jariyah kepada masyarakat, khususnya di Kecamatan Tembilahan Hulu, Kabupaten Indragiri Hilir, Riau. Metode yang digunakan adalah kualitatif dengan subjek kepala sekolah, guru, dan orang tua siswa; data dihimpun melalui observasi, wawancara, dan dokumentasi. Analisis memakai model Miles dan Huberman, mencakup reduksi, penyajian, dan penarikan kesimpulan. Hasil menunjukkan penerapan strategi konvensional (offline) dan digital (online) melalui Facebook serta WhatsApp yang berkontribusi pada peningkatan jumlah peserta didik secara signifikan dari tahun ke tahun.",{"@graph":63,"@context":119},[64,81,102],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,72,75,78],{"item":68,"name":69,"@type":70,"position":71},"https://docshare.wps.com","Home","ListItem",1,{"item":73,"name":9,"@type":70,"position":74},"https://docshare.wps.com/id/document/",2,{"item":76,"name":43,"@type":70,"position":77},"https://docshare.wps.com/id/document/ujian/",3,{"item":79,"name":59,"@type":70,"position":80},"https://docshare.wps.com/id/document/educational-promotion-strategy-to-increase-student-enrollment-at-mi-jamiatul-jariyah-tembilahan-hulu-riau-research-discussion/185526/",4,{"url":79,"name":59,"@type":82,"image":83,"author":88,"headline":59,"publisher":91,"fileFormat":94,"inLanguage":57,"description":61,"dateModified":95,"datePublished":96,"encodingFormat":94,"isAccessibleForFree":97,"interactionStatistic":98},"DigitalDocument",{"url":84,"@type":85,"width":86,"height":87},"https://docshare.wps.com/thumbnails/educational-promotion-strategy-to-increase-student-enrollment-at-mi-jamiatul-jariyah-tembilahan-hulu-riau-research-discussion/185526.png","ImageObject",300,407,{"name":89,"@type":90},"Tawan","Person",{"url":68,"name":92,"@type":93},"DocShare","Organization","application/pdf","2026-10-03","2026-09-02",true,{"@type":99,"interactionType":100,"userInteractionCount":80},"InteractionCounter",{"@type":101},"ViewAction",{"@type":103,"mainEntity":104},"FAQPage",[105,111,115],{"name":106,"@type":107,"acceptedAnswer":108},"Apa tujuan penelitian ini?","Question",{"text":109,"@type":110},"Penelitian ini bertujuan mengetahui strategi yang digunakan dalam mempromosikan MI Jamiatul Jariyah kepada masyarakat, terutama di Kecamatan Tembilahan Hulu, Kabupaten Indragiri Hilir, Riau.","Answer",{"name":112,"@type":107,"acceptedAnswer":113},"Bagaimana metode penelitian dan teknik pengumpulan data yang digunakan?",{"text":114,"@type":110},"Penelitian menggunakan metode kualitatif dengan subjek kepala sekolah, guru, dan orang tua siswa. Data dikumpulkan melalui observasi, wawancara, dan dokumentasi.",{"name":116,"@type":107,"acceptedAnswer":117},"Strategi promosi apa saja yang diterapkan oleh MI Jamiatul Jariyah?",{"text":118,"@type":110},"MI Jamiatul Jariyah menerapkan dua strategi: promosi konvensional (offline) melalui baliho, pengenalan keunggulan, dan keringanan biaya pendidikan; serta promosi digital (online) melalui media sosial seperti Facebook dan WhatsApp.","https://schema.org",{"og:url":79,"og:type":121,"og:title":59,"og:site_name":92,"og:description":61},"article",{"robots":123,"canonical":79},"index,follow",{"doc_id":125,"site_id":56},185526,1788367503,{"code":4,"msg":5,"data":128},{"doc_id":125,"user_id":129,"nickname":89,"user_avatar":130,"doc_module":4,"category_id":42,"category_name":43,"doc_title":59,"doc_description":61,"doc_content":131,"file_id":132,"file_url":133,"file_type":134,"file_size":135,"view_count":80,"is_deleted":4,"is_public":71,"is_downloadable":71,"audit_status":71,"page_count":136,"language":137,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":138,"faqs":139,"seo_title":140,"seo_description":61,"update_tm":126,"read_time":141},2336475104042,"https://ap-avatar.wpscdn.com/avatar/22000c4c32af1715be0?x-image-process=image/resize,m_fixed,w_180,h_180&k=1786537525561427321","| Journal of Innovative and Creativity\u003Cbr>Journal Homepage: [https://joecy.org/index.php/joecy](https://joecy.org/index.php/joecy)\u003Cbr>[e-mail:](e-mail: journaljoecy@gmail.com)[ journaljoecy@gmail.com](e-mail: journaljoecy@gmail.com) | Faculty of Education University of Pahlawan Tuanku Tambusai ISSN 2775-771X (Online)\u003Cbr>ISSN 2962-570X (Printed)\u003Cbr>6 (2) 2026, Page: 24589-24598 |\n| --- | --- |\n| Strategi Promosi Pendidikan dalam Meningkatkan Jumlah Peserta Didik di MI Jamiatul Jariyah Tembilahan Hulu Provinsi Riau\u003Cbr>Kiky Fitria1, Maimunah2, Nur Komariah3,\u003Cbr>1,2,3Program Studi Manajemen Pendidikan Islam, Universitas Islam Indragiri, Riau\u003Cbr>Corresponding Author: Kiky Fitria, [E-Mail: Kiki.kifit09@gmail.com](E-Mail: Kiki.kifit09@gmail.com1)[1](E-Mail: Kiki.kifit09@gmail.com1), [Alhafizza@gmail.com](Alhafizza@gmail.com2)[2](Alhafizza@gmail.com2), [nurkomariah7179@gmail.com](nurkomariah7179@gmail.com3)[3](nurkomariah7179@gmail.com3) |  |\n| ABSTRAK\u003Cbr>Salah satu tantangan utama dalam dunia pendidikan adalah bagaimana menarik minat calon peserta didik di tengah persaingan yang semakin ketat antasr lembaga pendidikan. Penerapan strategi promosi yang tepat dalam suatu lembaga pendidikan sangat berpengaruh pada ketertarikan orang tua/wali murid ataupun calon siswa itu sendiri. Tujuan penelitian ini adalah untuk mengetahui apa saja strategi yang digunakan dalam mempromosikan Sekolah MI Jamiatul Jariyah kepadamasyarakat khususnya di wilayah Kecamatan Tembilahan Hulu, Kabupaten Indragiri Hilir, Riau. Penelitian ini menggunakan metode kualitatif dengan Subjek penelitian meliputi kepala sekolah, guru, dan orang tua siswa, sedangkan teknik pengumpulan data dilakukan melalui observasi, wawancara, dan dokumentasi. Analisis data menggunakan model Miles dan Huberman yang meliputi tahap reduksi data, penyajian data, dan penarikan kesimpulan. Hasil dari penelitian ini yang pertama adalah bahwa sekolah MI Jamiatul Jariyah menerapkan dua strategi promosi yakni 1) strategi promosi konvensional (offline) meliputi pemasangan baliho pada lokasi strategis, pengenalan keunggulan sekolah, serta pemberian keringanan biaya pendidikan seperti pembebasan biaya pendaftaran, kemudahan sistem pembayaran, dan pemberian seragam olahraga gratis.\u003Cbr>2) strategi promosi digital (online) dilakukan melalui pemanfaatan media sosial, khususnya Facebook dan WhatsApp, sebagaisarana penyebaran informasi terkait penerimaan peserta didik baru dan aktivitas sekolah. Kedua, hasil penerapan strategi promosi di MI Jamiatl Jariyah menunjukkan bahwa adanya peningkatan jumlah peserta didik di sekolah MI Jamiatul Jariyah, sebagaimana yang tersaji pada tabel dimana terjadi peningkatan yang cukup signifikan setiap tahunnya dalam empat tahunterakhir. MI Jamiatul Jariyah menerapkan strategi promosi secara konvensional (offline) dan juga digital (onlne), dimanapemilihan strategi yang tepat dapat meningkatkan jumlah peserta didik.\u003Cbr>Kata kunci: Strategi; promosi; siswa baru; madrasah ibtidaiyah; MI Jamiatul Jariyah\u003Cbr>ABSTRACT\u003Cbr>One of the main challenges in the world of education is how to attract the interest ofprospective students amidst increasingly fierce competition between educational institutions. The implementation of appropriate promotional strategies in an educational institution greatly influences the interest ofparents/guardians or prospective students themselves. The purpose of this study is to determine what strategies are used in promoting MI Jamiatul Jariyah School to the community, especially in the Tembilahan Hulu District, Indragiri Hilir Regency, Riau. This study uses a qualitative method with research subjects including the principal, teachers, and parents of students, while data collection techniques are carried out through observation, interviews, and documentation. Data analysis uses the Miles and Huberman model which includes the stages of data reduction, data presentation, and drawing conclusions. The first result of this study is that MI Jamiatul Jariyah schoo","cbCaiohOdV0jC91u","https://ap.wps.com/l/cbCaiohOdV0jC91u","pdf",455152,10,"Indonesian","# Pendahuluan\n## Tantangan menarik minat peserta didik\n## Tujuan penelitian\n## Metode penelitian\n## Hasil strategi promosi\n## Strategi promosi konvensional (offline)\n## Strategi promosi digital (online)\n## Dampak peningkatan jumlah peserta didik","[{\"question\":\"Apa tujuan penelitian ini?\",\"answer\":\"Penelitian ini bertujuan mengetahui strategi yang digunakan dalam mempromosikan MI Jamiatul Jariyah kepada masyarakat, terutama di Kecamatan Tembilahan Hulu, Kabupaten Indragiri Hilir, Riau.\"},{\"question\":\"Bagaimana metode penelitian dan teknik pengumpulan data yang digunakan?\",\"answer\":\"Penelitian menggunakan metode kualitatif dengan subjek kepala sekolah, guru, dan orang tua siswa. Data dikumpulkan melalui observasi, wawancara, dan dokumentasi.\"},{\"question\":\"Strategi promosi apa saja yang diterapkan oleh MI Jamiatul Jariyah?\",\"answer\":\"MI Jamiatul Jariyah menerapkan dua strategi: promosi konvensional (offline) melalui baliho, pengenalan keunggulan, dan keringanan biaya pendidikan; serta promosi digital (online) melalui media sosial seperti Facebook dan WhatsApp.\"}]","Strategi Promosi Pendidikan dalam Meningkatkan Jumlah Peserta Didik di MI Jamiatul Jariyah Tembilahan Hulu Provinsi Riau - Pembahasan Penelitian | PDF",15]