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Penelitian menggunakan metode kualitatif deskriptif dengan data dikumpulkan melalui wawancara, observasi, dan dokumentasi. Hasil menunjukkan penerapan strategi digital marketing melalui media sosial Instagram, Facebook, WhatsApp, serta penyebaran informasi digital. Strategi meningkatkan jangkauan promosi, komunikasi publik, dan minat calon peserta didik. Faktor pendukung meliputi perkembangan teknologi, dukungan sekolah, dan efisiensi biaya; sedangkan hambatan mencakup keterbatasan SDM, pengelolaan platform kurang optimal, dan inkonsistensi konten.",{"@graph":63,"@context":120},[64,81,103],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,72,75,78],{"item":68,"name":69,"@type":70,"position":71},"https://docshare.wps.com","Home","ListItem",1,{"item":73,"name":9,"@type":70,"position":74},"https://docshare.wps.com/id/document/",2,{"item":76,"name":31,"@type":70,"position":77},"https://docshare.wps.com/id/document/penelitian-laporan/",3,{"item":79,"name":59,"@type":70,"position":80},"https://docshare.wps.com/id/document/educational-marketing-strategy-for-competing-in-new-student-admissions-ppdb-in-the-digital-era-at-smp-satya-muda-gemilang-tangerang/199641/",4,{"url":79,"name":59,"@type":82,"image":83,"author":88,"headline":59,"publisher":91,"fileFormat":94,"inLanguage":57,"description":61,"dateModified":95,"datePublished":96,"encodingFormat":94,"isAccessibleForFree":97,"interactionStatistic":98},"DigitalDocument",{"url":84,"@type":85,"width":86,"height":87},"https://docshare.wps.com/thumbnails/educational-marketing-strategy-for-competing-in-new-student-admissions-ppdb-in-the-digital-era-at-smp-satya-muda-gemilang-tangerang/199641.png","ImageObject",300,407,{"name":89,"@type":90},"Violet","Person",{"url":68,"name":92,"@type":93},"DocShare","Organization","application/pdf","2026-10-08","2026-09-04",true,{"@type":99,"interactionType":100,"userInteractionCount":102},"InteractionCounter",{"@type":101},"ViewAction",6,{"@type":104,"mainEntity":105},"FAQPage",[106,112,116],{"name":107,"@type":108,"acceptedAnswer":109},"Penelitian ini bertujuan untuk apa?","Question",{"text":110,"@type":111},"Penelitian bertujuan mengetahui strategi pemasaran digital SMP Satya Muda Gemilang dalam menghadapi persaingan PPDB di era digital.","Answer",{"name":113,"@type":108,"acceptedAnswer":114},"Bagaimana metode penelitian yang digunakan?",{"text":115,"@type":111},"Metode yang digunakan adalah kualitatif deskriptif dengan pengumpulan data melalui wawancara, observasi, dan dokumentasi.",{"name":117,"@type":108,"acceptedAnswer":118},"Media digital apa saja yang dimanfaatkan dalam strategi pemasaran?",{"text":119,"@type":111},"Sekolah memanfaatkan media sosial Instagram, Facebook, dan WhatsApp, serta penyebaran informasi secara digital.","https://schema.org",{"og:url":79,"og:type":122,"og:title":59,"og:site_name":92,"og:description":61},"article",{"robots":124,"canonical":79},"index,follow",{"doc_id":126,"site_id":56},199641,1788506587,{"code":4,"msg":5,"data":129},{"doc_id":126,"user_id":130,"nickname":89,"user_avatar":131,"doc_module":4,"category_id":30,"category_name":31,"doc_title":59,"doc_description":61,"doc_content":132,"file_id":133,"file_url":134,"file_type":135,"file_size":136,"view_count":102,"is_deleted":4,"is_public":71,"is_downloadable":71,"audit_status":71,"page_count":137,"language":138,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":139,"faqs":140,"seo_title":141,"seo_description":61,"update_tm":127,"read_time":142},4398048950312,"https://ap-avatar.wpscdn.com/avatar/400002538284de19e3c?_k=1778320343897328908","[https://doi.org/10.5281/zenodo.21671852](https://doi.org/10.5281/zenodo.21671852)  \nSTRATEGI PEMASARAN PENDIDIKAN DALAM MENGHADAPIPERSAINGAN PENERIMAAN PESERTA DIDIK BARU (PPDB) PADAERA DIGITAL DI SMP SATYA MUDA GEMILANG TANGERANG  \nUswah 1, Muh. Jusran Jufri2, Dita Triyana3, Atia Mutiara4, Ahmad Dadan Danuri5, Elda Yulian Agustine6, Tasya Aulia7, Alifka Hadi Saputra8 1,2,3,4,5,6,7,8Universitas Muhammadiyah AR Fachruddin  \n[email:](email: uswah@unimar.ac.id)[ uswah@unimar.ac.id](email: uswah@unimar.ac.id), [atiamutiara031@gmail.com](atiamutiara031@gmail.com), [agustineelda@gmail.com](agustineelda@gmail.com),  \n[hadisaputraalifka@gmail.com](hadisaputraalifka@gmail.com), [tasyaaulia1800@gmail.com](tasyaaulia1800@gmail.com),  \n[dadandanuri396@gmail.com](dadandanuri396@gmail.com), [dita.triyana.13@gmail.com](dita.triyana.13@gmail.com), [jusranrealme19@gmail.com](jusranrealme19@gmail.com).  \nABSTRAK  \nPenelitian ini bertujuan untuk mengetahui strategi pemasaran digital (digital marketing) SMP Satya Muda Gemilang dalam menghadapi persaingan Penerimaan Peserta Didik Baru (PPDB) . Penelitian ini menggunakan metode kualitatif deskriptif dengan teknik pengumpulan data melalui wawancara, observasi, dan dokumentasi. Hasil penelitian menunjukkan bahwa SMP Satya Muda Gemilang telah menerapkan strategi digital marketing melalui pemanfaatan media sosial Instagram, Facebook, WhatsApp, sertapenyebaran informasi secara digital. Strategi tersebut membantu sekolah dalam memperluas jangkauan promosi, meningkatkan komunikasi dengan masyarakat, dan menarik minat calon peserta didik. Faktor pendukung strategi ini meliputi perkembangan teknologi, dukungan pihak sekolah, dan efisiensi biaya promosi. Adapun hambatan yang ditemukan yaitu keterbatasan sumber daya manusia, kurang optimalnya pengelolaan platform digital, dan konsistensi pembuatan konten. Secara keseluruhan, digital marketing berperan penting dalam meningkatkan daya saing sekolah dan mendukung keberhasilan pelaksanaan PPDB. Kata kunci : Strategi, Pemasaran, Digital Marketing, MenghadapiPersaingan, SMP Satya Muda Gemilang Tangerang.  \nABSTRACT  \nThis study aims to identify the digital marketing strategies employed by SMP Satya Muda Gemilang to navigate competition during the New Student Admission (PPDB) process. A descriptive qualitative method was used, with data collected through interviews, observation, and documentation. The results indicate that SMP Satya Muda Gemilang has implemented digital marketing strategies by utilizing social media platforms—specifically Instagram, Facebook, and WhatsApp—and disseminating information digitally. These strategies have helped the school expand its promotional reach, improve communication with the public, and attract prospective students. Factors supporting these strategies include technological advancements, institutional support, and cost-efficient promotion. Conversely, challenges identified include limited human resources, suboptimal management of digital platforms, and inconsistencies in content creation. Overall, digital marketing plays a crucial role in enhancing the school's competitiveness and supporting the successful execution of the student admission process.  \nKeywords : Strategy, Educational Marketing, digital marketing, competition, SMP Satya Satya Muda Gemilang Tangerang  \nPENDAHULUAN  \nDinamika lanskap pemasaran di era digital telah bergeser secara masif dari media konvensional menuju platform berbasis visual dan interaktif. Salah satu fenomena paling menonjol saat ini adalah ledakan popularitas aplikasi TikTok sebagai medium pemasaran digital. Berdasarkan data lanskap digital global terbaru, TikTok bukan lagi sekadar platform hiburan bagi generasi muda, melainkan telah bertransformasi menjadi mesin pencari alternatif dan alat pembuat keputusan pembelian bagi kelompok orang tua milenial. Platform ini menawarkan keunggulan berupa algoritma yang personal dan konten video pendek yang mampu menyampaikan pesan emosional secara instan. Seba","cbCaij5EFa0Xem4y","https://ap.wps.com/l/cbCaij5EFa0Xem4y","pdf",518145,7,"Indonesian","# Pendahuluan\n## Latar belakang persaingan PPDB di era digital\n## Peran strategi pemasaran digital bagi sekolah swasta","[{\"question\":\"Penelitian ini bertujuan untuk apa?\",\"answer\":\"Penelitian bertujuan mengetahui strategi pemasaran digital SMP Satya Muda Gemilang dalam menghadapi persaingan PPDB di era digital.\"},{\"question\":\"Bagaimana metode penelitian yang digunakan?\",\"answer\":\"Metode yang digunakan adalah kualitatif deskriptif dengan pengumpulan data melalui wawancara, observasi, dan dokumentasi.\"},{\"question\":\"Media digital apa saja yang dimanfaatkan dalam strategi pemasaran?\",\"answer\":\"Sekolah memanfaatkan media sosial Instagram, Facebook, dan WhatsApp, serta penyebaran informasi secara digital.\"}]","Strategi Pemasaran Pendidikan dalam Menghadapi Persaingan Penerimaan Peserta Didik Baru (PPDB) pada Era Digital di SMP Satya Muda Gemilang Tangerang | PDF",11]